Latest news with #midscale
Travel Daily News
5 days ago
- Business
- Travel Daily News
Tru by Hilton expands global reach with over 300 open hotels
Tru by Hilton unveils a refreshed prototype, enhancing guest comfort and flexibility, while celebrating global expansion and surpassing 300 hotels worldwide. MCLEAN, VA. – Tru by Hilton, Hilton's game-changing midscale brand, is unveiling a refreshed prototype – featuring purposeful updates designed to enhance comfort, flexibility and the overall guest experience. Since launching in 2016, the brand has seen rapid growth and momentum, boasting more than 300 hotels globally with recent brand debuts in Vietnam, Chile and Colombia. This expanding global reach offers more opportunity for travelers to enjoy Tru's consistent, high value stay experience while demonstrating how the brand continues to redefine expectations of a midscale hotel. 'Over the past eight years, Tru by Hilton has grown from a bold idea into a beloved brand that resonates with owners and guests around the globe,' said Andrew Harp, brand leader, Tru by Hilton. 'Our journey has been defined by rapid growth, continuous innovation and a commitment to delivering a stay that's simple, spirited and smart. We're excited to continue expanding our presence around the world and to welcome even more travelers to experience the Tru difference.' With a strong foundation in place, Tru by Hilton has quickly established itself as a leader in the midscale category and has been recognized for its guest satisfaction. As the brand continues to grow, it's also evolving to meet the changing needs of today's travelers, building on its reputation for reliability, affordability and spirited hospitality. A Refreshed Prototype Designed for Today's Traveler Tru by Hilton is introducing a refreshed prototype that brings thoughtful design enhancements to guest rooms, public spaces and guest floors. Grounded in feedback from guests, owners and hotel teams, the updates are designed to elevate comfort, flexibility and overall satisfaction, all while maintaining the approachable style and value Tru is known for. In guest rooms, updates include a re-designed mobile rolling desk that offers a large, versatile surface for working, dining or relaxing. Improved lighting and updated furnishings throughout the rooms help create a warmer, more welcoming atmosphere. The new roller shade system design for window treatments now offers an intuitive solution for guests while minimizing maintenance labor, downtime and cost versus the previous design. The lobby now features new soft seating and high-back chairs, giving guests more ways to relax or connect. A redesigned media wall brings Tru's signature lobby games front and center, encouraging spontaneous play and interaction. On every guest floor, the addition of a heat. & cool. station near the elevator gives travelers easy access to microwaves, ice machines and water bottle refill stations, an intuitive update inspired by recurring guest and operator feedback. 'This prototype refresh reflects how we're listening, both to our guests and our owners,' said Harp. 'Every update is rooted in real-world feedback, from added in-room flexibility to smart, efficient touches that improve operations. As we look to the future, we're focused on evolving the Tru experience in ways that drive loyalty, deliver value and set the brand up for long-term growth.' Expanding the Tru Footprint Worldwide As Tru by Hilton celebrates the opening of its 300th hotel, the brand is continuing its strategic growth around the world. From distribution throughout the U.S. to major international cities, Tru is proving its versatility and cross-generational appeal across a diverse range of markets. Recent and upcoming highlights include: U.S.: Tru by Hilton Houston Downtown Convention Center : Opened March 2025 A dual-brand property that pairs Tru by Hilton with Home2 Suites by Hilton, this hotel offers guests a flexible stay experience and prime location across from the Toyota Center. : Opened March 2025 A dual-brand property that pairs Tru by Hilton with Home2 Suites by Hilton, this hotel offers guests a flexible stay experience and prime location across from the Toyota Center. Vietnam: Tru by Hilton Hanoi Station : Opened April 2025 One of the brand's first properties in Vietnam, this hotel places guests near Hanoi's Old Quarter and major transit hubs, bringing Tru's modern approach to one of South East Asia's most dynamic capitals. : Opened April 2025 One of the brand's first properties in Vietnam, this hotel places guests near Hanoi's Old Quarter and major transit hubs, bringing Tru's modern approach to one of South East Asia's most dynamic capitals. Canada: Tru by Hilton Montreal Centre-Ville : Opening Summer 2025 This upcoming property marks a milestone for Tru in Canada, introducing the brand's fresh design and value-driven offering to the heart of downtown Montreal. : Opening Summer 2025 This upcoming property marks a milestone for Tru in Canada, introducing the brand's fresh design and value-driven offering to the heart of downtown Montreal. Mexico: Tru by Hilton Saltillo: Opening Summer 2025 Expanding Tru's presence in Mexico, this property sits in one of the country's growing industrial hubs, offering easy access to cultural attractions and manufacturing corridors. While the 300th hotel marks an exciting milestone, Tru by Hilton is just getting started. With more openings on the horizon, a refreshed prototype designed for today's traveler and growing demand across the globe, the brand is poised to continue delivering the consistency guests count on with the spirited experience they love.
Entrepreneur
23-05-2025
- Business
- Entrepreneur
Marriott Joins Forces with CG Hospitality to Transform India's Midscale Hotel Market
This deal will add up to 84 Fern-branded hotels and around 6,000 rooms to Marriott's India portfolio—making it one of the largest multi-unit transactions in the country's hospitality sector. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. In a landmark collaboration set to reshape the midscale hospitality landscape, CG Hospitality Global, the hospitality arm of CG Corp Global and majority stakeholder in Concept Hospitality Private Limited (CHPL), has joined forces with Marriott International to launch Series by Marriott™—a bold new brand aimed at midscale and upscale travelers. The alliance is anchored by the integration of The Fern portfolio, a revered eco-sensitive hotel chain in India. "This strategic collaboration represents more than just a portfolio expansion—it's the alignment of two shared visions to redefine the mid-market hospitality landscape," said Rahul Chaudhary, Managing Director and CEO of CG Corp Global. "With this partnership, we're now setting our sights on taking The Fern to 500 hotels by 2030… This is a defining moment for The Fern and a bold new chapter for Indian hospitality." CHPL currently operates over 120 hotels in 90 cities, with 40 more properties underway. This deal will add up to 84 Fern-branded hotels and around 6,000 rooms to Marriott's India portfolio—making it one of the largest multi-unit transactions in the country's hospitality sector. Additionally, Marriott will make a strategic equity investment in CHPL and enter a long-term co-branding agreement for The Fern, The Fern Residency, and The Fern Habitat brands. The move is transformative for both organisations. The Fern will now benefit from Marriott's digital systems, global distribution platforms, and its renowned Marriott Bonvoy™ loyalty program, which boasts over 237 million members. Yet, the brand will retain its local spirit and operational independence. "Series by Marriott furthers Marriott's commitment to delivering lodging offerings in the right place at the right price with basics done well," said Anthony Capuano, President and CEO of Marriott International. "We are thrilled to launch Series by Marriott through our founding deal with CHPL." This collaboration reflects a shared dedication to sustainability, responsible growth, and serving emerging and culturally vibrant destinations. It also underscores CG Hospitality's expanding global presence, with a portfolio of 195 hotels across 12 countries. Recently, CG and Marriott announced the conversion of The Farm at San Benito in the Philippines into an Autograph Collection resort, furthering their shared vision. Together, CG Hospitality and Marriott are not just growing their portfolios—they are setting a new benchmark for the future of hospitality in India and beyond.
Hospitality Net
08-05-2025
- Business
- Hospitality Net
Extended Stay America Premier Suites Expands in Virginia with New Charlottesville Location
Extended Stay America, the leading mid-priced extended stay hotel brand in the United States, announced today the opening of the Extended Stay America Premier Suites - Charlottesville. This is the latest development in Extended Stay America Premier Suites' continued rise as the fastest-growing midscale extended stay brand since it launched in 2021. In 2024, Extended Stay America doubled the number of franchise owners across its family of brands. Developed and managed by KARA Hospitality, the four-story, 92-room property brings Extended Stay America Premier Suites' signature blend of comfort, convenience and affordability to one of Virginia's most dynamic cities. The Extended Stay America Premier Suites - Charlottesville features free wi-fi, complimentary healthy breakfast, premium cable, 24-hour fitness room, onsite guest laundry, and lobby with additional vending options. All spacious suites include fully equipped kitchens with full-size refrigerators, microwaves, stovetops, cookware, utensils, and dishes. All suites also feature widescreen 50″ TVs, signature bedding, recliners, and workspace, making it an ideal choice for long-term business travelers, contractors, and those seeking temporary housing solutions. The Extended Stay America Premier Suites - Charlottesville offers guests access to government facilities, hospitals, and educational institutions, including the University of Virginia Hospital, Martha Jefferson Hospital, National Ground Intelligence Center, UVA Research Park, the University of Virginia, Piedmont Community College, the Army JAG School, and top Charlottesville attractions like Monticello, the Rotunda, the Discovery Museum, and the Monticello Wine Trail. In addition to the Charlottesville property, KARA Hospitality has developed Extended Stay America Premier Suites hotels in Colonial Heights, Fredericksburg and Harrisonburg, Virginia. KARA Hospitality is also planning to develop a Premier Suites hotel in the Roanoke area. For more information about Extended Stay America, including franchise development opportunities, visit Hotel website
