Latest news with #mobileadvertising
The Verge
6 days ago
- Business
- The Verge
Samsung phones are getting a weird AI shopping platform nobody asked for
Glance AI, a brand owned by mobile advertising company InMobi, has announced a partnership with the Samsung Galaxy Store to roll out its e-commerce platform to Galaxy phones in the US. The company's app centers around what it calls 'a Generative AI shopping platform,' which is a serious contender for the most cursed phrase I've read today. The 'experience' comprises both a standalone app and a lock screen component to try and sell you clothes. Crucially, the whole thing is 'fully opt-in,' which, thank Christ. But even if you opt out — which you absolutely should! — this feels like a sign of things to come as advertisers try to leverage AI to sell us more stuff. Buckle up. You may remember InMobi as the company ruining Motorola's otherwise decent budget phones with a bunch of e-commerce nonsense. The version of this that Galaxy owners might see centers on a feature that uses gen AI and a photo of you to create images of you wearing different outfits, with new 'looks' available every day. Unsurprisingly, you can buy the clothes with a tap. This can all happen on your lock screen, and for some reason you can save these AI generated creations as lock screen wallpapers. I will not be doing this. Glance AI's lock screen features appear to vary by region; in India, where InMobi was founded, Glance lock screens show ads in addition to things like news updates and sports scores. The implementation on Samsung phones doesn't seem to include ads, mercifully, at least for now. I don't know about you but I will absolutely throw my phone into the sea the first time I see an ad on my lock screen, so I hope this never comes to pass. Glance AI is rolling out to Samsung Galaxy S22, S23, S24, and S25-series phones starting today, and should reach 'a full 100% scale' in the next 30 days. Presumably it'll arrive as an optional download in the Galaxy Store when that happens, though I wouldn't be surprised if it comes with a push notification encouraging users to go download it.
Yahoo
19-05-2025
- Business
- Yahoo
Mobupps Earns Great Place to Work® Certification across Israel, China and India
TEL AVIV, Israel, May 19, 2025 /CNW/ -- Mobupps, a global leader in mobile advertising and ad-tech innovation, has officially been certified as a Great Place to Work® in Israel, China and India. This prestigious recognition is based entirely on employee feedback and reflects Mobupps' ongoing commitment to creating a high-trust, inclusive and people-first workplace culture. Bella Katsir, Mobupps Chief Operating Officer, emphasizes that culture is Mobupps' strongest foundation: "We're more than a workplace — we're a family. Regardless of role or location, every team member has a voice, a path to grow and a place to lead. This certification validates the values we've created across our offices in three countries." With team members from over 15 nationalities, Mobupps thrives on diversity. Inclusive practices, blended with measurable KPIs, open communication and growth opportunities, create a space where people stay, succeed and evolve. Yaron Tomchin, Mobupps Chief Executive Officer, says: "Our edge is our people, but our power is in how we use technology to amplify that talent. Mobupps was founded on innovation and our evolution reflects a relentless focus on scalable infrastructure, real-time intelligence and automation. We're not just following trends in Programmatic, CTV, AI and DMP, we're engineering the frameworks that shape them. None of this is possible without a team that feels trusted, inspired and heard." Mobupps combines its core values of innovation, collaboration and integrity with a robust technology foundation built on three proprietary platforms. MAFO, Mobupps' AI-driven performance engine, automates campaign optimization through real-time data analysis, fraud detection and predictive budget allocation. MobuppsX, the company's demand-side platform, grants advertisers access to exclusive global inventory, leveraging pre-bid fraud filtering, unique RTB pathways and AI-powered audience targeting. On the publisher side, iRTB offers a supply-side suite for precise yield optimization, integrating seamlessly with OpenRTB and Prebid while enabling geo-based revenue controls and deep analytics across inventory, latency and bid performance. About Mobupps Mobupps is a global frontrunner in mobile advertising and technology solutions. With a legacy spanning over 16 years, Mobupps is a trusted name in the industry, tailoring marketing campaigns to the unique needs of businesses and offering solutions that integrate seamlessly across various industries and platforms. By leveraging our extensive network and in-house technologies, marketers can enhance user engagement, optimize campaigns and achieve measurable growth. Learn more at or contact marketing@ Photo: View original content to download multimedia: SOURCE Mobupps View original content to download multimedia: Sign in to access your portfolio
Yahoo
19-05-2025
- Business
- Yahoo
Mobupps Earns Great Place to Work® Certification across Israel, China and India
TEL AVIV, Israel, May 19, 2025 /CNW/ -- Mobupps, a global leader in mobile advertising and ad-tech innovation, has officially been certified as a Great Place to Work® in Israel, China and India. This prestigious recognition is based entirely on employee feedback and reflects Mobupps' ongoing commitment to creating a high-trust, inclusive and people-first workplace culture. Bella Katsir, Mobupps Chief Operating Officer, emphasizes that culture is Mobupps' strongest foundation: "We're more than a workplace — we're a family. Regardless of role or location, every team member has a voice, a path to grow and a place to lead. This certification validates the values we've created across our offices in three countries." With team members from over 15 nationalities, Mobupps thrives on diversity. Inclusive practices, blended with measurable KPIs, open communication and growth opportunities, create a space where people stay, succeed and evolve. Yaron Tomchin, Mobupps Chief Executive Officer, says: "Our edge is our people, but our power is in how we use technology to amplify that talent. Mobupps was founded on innovation and our evolution reflects a relentless focus on scalable infrastructure, real-time intelligence and automation. We're not just following trends in Programmatic, CTV, AI and DMP, we're engineering the frameworks that shape them. None of this is possible without a team that feels trusted, inspired and heard." Mobupps combines its core values of innovation, collaboration and integrity with a robust technology foundation built on three proprietary platforms. MAFO, Mobupps' AI-driven performance engine, automates campaign optimization through real-time data analysis, fraud detection and predictive budget allocation. MobuppsX, the company's demand-side platform, grants advertisers access to exclusive global inventory, leveraging pre-bid fraud filtering, unique RTB pathways and AI-powered audience targeting. On the publisher side, iRTB offers a supply-side suite for precise yield optimization, integrating seamlessly with OpenRTB and Prebid while enabling geo-based revenue controls and deep analytics across inventory, latency and bid performance. About Mobupps Mobupps is a global frontrunner in mobile advertising and technology solutions. With a legacy spanning over 16 years, Mobupps is a trusted name in the industry, tailoring marketing campaigns to the unique needs of businesses and offering solutions that integrate seamlessly across various industries and platforms. By leveraging our extensive network and in-house technologies, marketers can enhance user engagement, optimize campaigns and achieve measurable growth. Learn more at or contact marketing@ Photo: View original content to download multimedia: SOURCE Mobupps View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
