Latest news with #mobilegrowth
Zawya
21-05-2025
- Business
- Zawya
TikTok returns with the second edition of Apps Summit
Riyadh, KSA – TikTok, the global leading content platform, concluded its second annual Apps Summit: Limitless Edition in Dubai last week, bringing together over 150 industry leaders from 19 countries. The summit unveiled TikTok's latest solutions and strategies aimed at driving stronger and scalable growth and performance for Mobile App companies. The event took place against a backdrop of accelerated mobile momentum. According to the global Digital Market Index by Sensor Tower [1], in 2024 consumers downloaded 136 billion apps, and the purchase revenue growth users made in-app reached a record $150 billion, driven largely by non-gaming categories like entertainment, productivity, and photo and video. Mobile users now engage with 26 apps per month, reflecting the growing centrality of mobile phones in everyday life. Attendees spanned a broad spectrum of industries and markets and included founders of the leading app publishing houses, senior marketing leads, app analytics experts, the Dubai Chamber of Digital Economy representatives in addition to TikTok's own subject-matter experts and market-leading partners, all gathering to explore how TikTok can drive long-term value, not just downloads, for mobile apps in the region and beyond. Contextual paths to growth & value for Apps brands At the Apps Summit, TikTok experts highlighted four key strategies for app brands looking to drive growth and diversification. The first is expanding into international markets; exporting brands grow 15% faster than those focused solely on domestic audiences [2]. The second involves scaling creative output by improving both the quantity and quality of content, localising for different regions, and using tools like TikTok One and Symphony to streamline production. Localisation is particularly important, as many consumers prioritise content in their own language over price when making purchasing decisions [3]. The third strategy focuses on expanding audience reach by combining upper- and lower-funnel marketing to boost conversions, reduce acquisition costs, and maximise campaign impact. Finally, effective growth requires smarter measurement. Relying only on last-click based attribution overlooks the complex path to conversion, where users typically engage with multiple touchpoints. Tools like TikTok's Conversion Lift Study help brands understand the true impact of their efforts and identify which tactics and channels contribute most to business results, including organic growth. "Around the world, digital adoption and mobile-first habits have become an everyday part of life.' said Shadi Kandil, General Manager, Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia at TikTok. "The TikTok Apps Summit 2025 gave our partners the playbook for sustainable growth, expanding to new markets, tapping into communities, using creative tech and innovative measurement solutions to go further, faster. Our focus remains on empowering partners with the products and insights they need to drive meaningful, measurable impact on and off the platform." Looking ahead The TikTok Apps Summit 2025 reaffirmed one key belief: app marketers, including businesses in MENA, are ready to lead globally, and with TikTok, they have the tools to think bigger, localize better, and grow smarter. The next wave of app success stories will be built on innovation, geographic expansion, measurement, and community-powered creativity. About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok One TikTok One is an all-in-one creative platform, providing access to millions of creators, connecting with production partners and uncovering creative insights. TikTok Symphony Symphony is TikTok's suite of ad solutions powered by generative AI. With Symphony, businesses of all sizes, creators and agencies can blend human imagination with AI-powered efficiency to help scale content development, creativity, and productivity on TikTok. TikTok Conversion Lift Study Conversion Lift Study measures your campaign's true impact on business outcomes. It informs strategy and budget decisions to drive effective business growth and answers the question of whether your TikTok ads generate incremental growth for your business. References [1] TikTok Marketing Science METAP, State of Mobile "TikTok Edition, Conducted by Sensor Tower, Global, 2025 [2] Source: Institute for International Economics [3] Common Sense Advisory Study For media inquiries, please contact: Current Global – tiktok@ TikTok MENA – About TikTok: TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Entrepreneur
14-05-2025
- Business
- Entrepreneur
Bharti Airtel Posts INR 47,876 Crore in Q4 Revenue, Net Profit Soars 76.9% YoY
The company reported consolidated EBITDA of INR 27,404 crore, with a healthy margin of 57.2 per cent, and a net income (before exceptional items) of INR 5,223 crore, up 76.9 per cent year-on-year You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Bharti Airtel closed FY25 with a consolidated quarterly revenues of INR 47,876 crore, a 27.3 per cent jump year-on-year and 6.1 per cent growth sequentially. According to the company's regulatory filing, the surge was driven by resilient growth in its India operations, currency stabilization in Africa, and the full-quarter impact of consolidating Indus Towers. The India business, which contributed INR 36,735 crore to the total revenue, grew 28.8 per cent over the same quarter last year and six per cent over the previous quarter. Gains came largely from higher realizations in the mobile segment, rapid growth in the Homes business, and the Indus Towers consolidation. Mobile services in India alone grew 20.6 per cent year-on-year. The company's operational momentum was evident in the mobile segment, where Airtel added 6.6 million smartphone users during the quarter, taking total smartphone customers up by 24 million over the year. This helped raise the average revenue per user (ARPU) to INR 245, compared to INR 209 in the same period last year. Monthly mobile data consumption per user also rose to 25.1 GB, a 21.2 per cent increase year-on-year. Airtel's Homes business, offering both FTTH and FWA services, continued its robust run with 812,000 net additions in Q4 alone, pushing annual net adds to over 2.4 million. "Our Homes business saw a step-up in customer net additions resulting in sequential revenue growth of 5.8 per cent," Gopal Vittal, vice-chairman and managing director, Bharti Airtel said. "Our IPTV services are now live in over 2,000 cities, enhancing large screen viewing experience for customers." Despite a 2.7 per cent dip in Airtel Business revenues due to the strategic exit from low-margin wholesale segments, underlying growth remained steady. Digital TV revenues declined marginally by 0.6 per cent, while passive infrastructure services grew 7.4 per cent year-on-year. The company reported consolidated EBITDA of INR 27,404 crore, with a healthy margin of 57.2 per cent, and a net income (before exceptional items) of INR 5,223 crore, up 76.9 per cent year-on-year. Bharti Airtel also continued its deleveraging push, prepaying INR 5,985 crore in high-cost spectrum dues during the quarter and over INR 42,000 crore in the last two years.
