Latest news with #moveToEarn
Forbes
21-07-2025
- Entertainment
- Forbes
Move-To-Earn App STEPN Teams With Color Of The Year Creator Pantone
STEPN move to earn app is getting its own Pantone coloways. STEPN Doubling down on brand identity, move-t0-earn app STEPN is teaming up with the Pantone color company on two new official Pantone Colors: PANTONE 16-0163 STEPN Green and PANTONE 265 STEPN GO Purple. The green is described as 'a luminous shade inspired by nature, energy, and vitality' with the purple as 'a vibrant hue that reflects the curiosity, individuality, and boldness of a new digital generation.' Both colours were created to reflect the notion of movement through parks, city sidewalks and rugged trails and 'to capture the connection between physical activity, mental wellness, and environmental awareness.' The partnership is an unexpected first where both brands are concerned. Web3 based wellness and fitness app STEPN is better known for collaborations with sportswear giant adidas, Casio and ASICS while Pantone has helped define iconic shades from Tiffany Blue to Pink PP by Valentino. Most recently it collaborated with the Mandarin Oriental Hotel Group on new visual identity shade, Mandarin Oriental Celadon Green. Aside from its more public facing collaborations and zeitgeisty Colour of the Year pronouncements, Pantone has created a universal language of colour that is used by more than 10 million designers and producers globally. The Pantone Colour Institute™ provides customized colour standards, brand identity and product colour consulting as well as trend forecasting. Of the color company's first Web3 partnership, Pantone Color Institute Vice-President Laurie Pressman stated that the new shades have been 'inspired by the STEPN community's commitment to wellness and environmental purpose,' dubbing it "a first of its kind collaboration where color meets movement.' According to Yawn Rong, Co-Founder of STEPN and STEPN GO parent company FSL, the collaboration is about 'creating something meaningful." The colors are set to come to life inside the STEPN and STEPN GO digital ecosystem with an upcoming Genesis Sneaker collection available via two limited edition drops on decentralized marketplace MOOAR—via a raffle mint from July 23 to July 27 and an auction. Both editions can be collected, used, or traded inside the apps. STEPN incentivises exercise through rewards which can be secured by walking, jogging, or running with STEPN GO allowing users to buy, borrow, or lend their virtual sneakers to earn rewards by staying active. While appetite for gratuitous Web3 collaborations has cooled, the purpose led wellness platform remains one of its enduring success stories with over 5.7 million registered users, and, as such, continues to command substantial interest. A strong visual identity matters for all brands and STEPN's introduction of proprietary Pantone colorways is a savvy move to differentiate itself.
Associated Press
12-06-2025
- Business
- Associated Press
GeoTechnologies' Move-to-earn app rapidly gained popularity in Japan has surpassed 23 million downloads worldwide
- Launch a commemorative campaign by celebrating the Japanese app 'TRIMA' surpassing 22 million downloads in Japan and its US version 'GeoSmile' reaching 1 million downloads - TOKYO, JAPAN - Media OutReach Newswire - 12 June 2025 - GeoTechnologies, Inc. (Headquarters: Tokyo Japan, President & CEO: Yoichiro Yatsurugi), has announced that move-to-earn apps 'TRIMA' and 'GeoSmile' surpassed twenty-three million cumulative downloads worldwide. Move-to-earn app that rapidly gained popularity in Japan has surpassed 23 million downloads worldwide Expanding the Japanese move-to-earn app to the world 'TRIMA', which has twenty-two million downloads in Japan, has established a solid position as the de-facto standard for move-to-earn apps. TRIMA users can earn points based on their movement and those data are analyzed by 29 universities in Japan. They are seeking how to improve the safety, efficiency, and productivity of citizens in Japan. TRIMA is the first to introduce the concept of move-to-earn apps to Japan. Based on this success, we launched 'GeoSmile' worldwide as a global version of 'TRIMA' in 2023. Contributing to society through collaboration with academic institutions 'TRIMA' people flow data is used in research in various fields such as disaster prevention, crime prevention, urban development, and tourism, with the aim to establish a more livable environment in Japan that considers regional characteristics. Growth in the US market GeoSmile, which debuted in the US market about two years ago, has also continued to grow steadily and is expected to reach one million downloads soon. To celebrate this milestone, we will run a special campaign. Yoichiro Yatsurugi, President and CEO of GeoTechnologies, Inc., says, 'TRIMA introduced the concept of 'move-to-earn' to Japan. Now, it is contributing to making Japan a more livable place through people flow analysis beyond the concept of simply earning points. This approach was also launched in the United States about two years ago, and we are reaching one million downloads. This is an important step in expanding the circle of social contribution in Japan to the United States, and we are very excited for further growth in the future'. Yas Watanabe, Chief Executive of LAJET Business Consulting LLC, comments, 'I have been studying the success of GeoTechnologies' TRIMA in Japan. TRIMA has become a tool to improve users' daily lives beyond the concept of simply earning points. When the GeoSmile business in the United States continues to develop, I am confident that TRIMA's knowledge will be utilized to help improve lifestyles in the United States. The achievement of one million downloads in the United States is an important step'. GeoSmile 1 million downloads commemorative campaign Lucky 10 users will win 1 million points (100USD value) by lottery Points can be earned twice as fast as usual based on distance moved! Collective 1-million-mile challenge Points exchanged by 20 users will be refunded every day by lottery Please visit the campaign website ( ) for further details. Campaign Teams and Condition ( 1 million downloads campaign | GeoSmile - M2E App ) Hashtag: #GeoTechnologies The issuer is solely responsible for the content of this announcement. About GeoTechnologies We have been providing reliable digital maps of Japan since our founding in 1994. We are one of the first to provide maps for AD/ADAS, which are essential for realizing advanced autonomous driving, as well as car navigation systems, map data for businesses, and location information solutions. In addition, through interactions with users of applications such as the move-to-earn app 'TRIMA' released in 2020, it is becoming possible to grasp 'insights' of real-world situations in real time such as human movements or the consciousness behind them. By combining vast amounts of big data, including people flow, with geospatial data that we have been accumulating over approximately thirty years and analyzing them using cutting-edge technology, we aim to provide 'insights at this very moment' and contribute to society by creating a more comfortable and sustainable world. Download GeoSmile App App Store: Google Play Store:
Zawya
12-06-2025
- Business
- Zawya
GeoTechnologies' Move-to-earn app rapidly gained popularity in Japan has surpassed 23 million downloads worldwide
- Launch a commemorative campaign by celebrating the Japanese app "TRIMA" surpassing 22 million downloads in Japan and its US version "GeoSmile" reaching 1 million downloads - TOKYO, JAPAN - Media OutReach Newswire - 12 June 2025 - GeoTechnologies, Inc. (Headquarters: Tokyo Japan, President & CEO: Yoichiro Yatsurugi), has announced that move-to-earn apps "TRIMA" and "GeoSmile" surpassed twenty-three million cumulative downloads worldwide. Expanding the Japanese move-to-earn app to the world "TRIMA", which has twenty-two million downloads in Japan, has established a solid position as the de-facto standard for move-to-earn apps. TRIMA users can earn points based on their movement and those data are analyzed by 29 universities in Japan. They are seeking how to improve the safety, efficiency, and productivity of citizens in Japan. TRIMA is the first to introduce the concept of move-to-earn apps to Japan. Based on this success, we launched "GeoSmile" worldwide as a global version of "TRIMA" in 2023. Contributing to society through collaboration with academic institutions "TRIMA" people flow data is used in research in various fields such as disaster prevention, crime prevention, urban development, and tourism, with the aim to establish a more livable environment in Japan that considers regional characteristics. Growth in the US market GeoSmile, which debuted in the US market about two years ago, has also continued to grow steadily and is expected to reach one million downloads soon. To celebrate this milestone, we will run a special campaign. Yoichiro Yatsurugi, President and CEO of GeoTechnologies, Inc., says, "TRIMA introduced the concept of "move-to-earn" to Japan. Now, it is contributing to making Japan a more livable place through people flow analysis beyond the concept of simply earning points. This approach was also launched in the United States about two years ago, and we are reaching one million downloads. This is an important step in expanding the circle of social contribution in Japan to the United States, and we are very excited for further growth in the future". Yas Watanabe, Chief Executive of LAJET Business Consulting LLC, comments, "I have been studying the success of GeoTechnologies' TRIMA in Japan. TRIMA has become a tool to improve users' daily lives beyond the concept of simply earning points. When the GeoSmile business in the United States continues to develop, I am confident that TRIMA's knowledge will be utilized to help improve lifestyles in the United States. The achievement of one million downloads in the United States is an important step". GeoSmile 1 million downloads commemorative campaign Date: June 12 to July 9, 2025 Campaign details: Lucky 10 users will win 1 million points (100USD value) by lottery Chance to get high-value points all at once Points can be earned twice as fast as usual based on distance moved! Earn a point gauge by traveling just 2.5 miles, instead of the usual 5 miles Collective 1-million-mile challenge Participatory event where all users collectively aim to travel a total of 1 million miles Points exchanged by 20 users will be refunded every day by lottery Fantastic idea to refund points that were used to exchange for gift cards Please visit the campaign website ( for further details. Campaign Teams and Condition (1 million downloads campaign | GeoSmile - M2E App) Hashtag: #GeoTechnologies The issuer is solely responsible for the content of this announcement. About GeoTechnologies We have been providing reliable digital maps of Japan since our founding in 1994. We are one of the first to provide maps for AD/ADAS, which are essential for realizing advanced autonomous driving, as well as car navigation systems, map data for businesses, and location information solutions. In addition, through interactions with users of applications such as the move-to-earn app "TRIMA" released in 2020, it is becoming possible to grasp "insights" of real-world situations in real time such as human movements or the consciousness behind them. By combining vast amounts of big data, including people flow, with geospatial data that we have been accumulating over approximately thirty years and analyzing them using cutting-edge technology, we aim to provide "insights at this very moment" and contribute to society by creating a more comfortable and sustainable world. Download GeoSmile App App Store: Google Play Store: GeoTechnologies, Inc.
Malay Mail
12-06-2025
- Business
- Malay Mail
GeoTechnologies' Move-to-earn app rapidly gained popularity in Japan has surpassed 23 million downloads worldwide
- Launch a commemorative campaign by celebrating the Japanese app "TRIMA" surpassing 22 million downloads in Japan and its US version "GeoSmile" reaching 1 million downloads - GeoSmile 1 million downloads commemorative campaign Date : June 12 to July 9, 2025 : June 12 to July 9, 2025 Campaign details: Lucky 10 users will win 1 million points (100USD value) by lottery Chance to get high-value points all at once Earn a point gauge by traveling just 2.5 miles, instead of the usual 5 miles Participatory event where all users collectively aim to travel a total of 1 million miles Fantastic idea to refund points that were used to exchange for gift cards TOKYO, JAPAN - Media OutReach Newswire - 12 June 2025 - GeoTechnologies, Inc. (Headquarters: Tokyo Japan, President & CEO: Yoichiro Yatsurugi), has announced that move-to-earn apps "TRIMA" and "GeoSmile" surpassed twenty-three million cumulative downloads worldwide."TRIMA", which has twenty-two million downloads in Japan, has established a solid position as the de-facto standard for move-to-earn apps. TRIMA users can earn points based on their movement and those data are analyzed by 29 universities in Japan. They are seeking how to improve the safety, efficiency, and productivity of citizens in Japan. TRIMA is the first to introduce the concept of move-to-earn apps to Japan. Based on this success, we launched "GeoSmile" worldwide as a global version of "TRIMA" in 2023."TRIMA" people flow data is used in research in various fields such as disaster prevention, crime prevention, urban development, and tourism, with the aim to establish a more livable environment in Japan that considers regional which debuted in the US market about two years ago, has also continued to grow steadily and is expected to reach one million downloads soon. To celebrate this milestone, we will run a special Yatsurugi, President and CEO of GeoTechnologies, Inc., says, "TRIMA introduced the concept of "move-to-earn" to Japan. Now, it is contributing to making Japan a more livable place through people flow analysis beyond the concept of simply earning points. This approach was also launched in the United States about two years ago, and we are reaching one million downloads. This is an important step in expanding the circle of social contribution in Japan to the United States, and we are very excited for further growth in the future".Yas Watanabe, Chief Executive of LAJET Business Consulting LLC, comments, "I have been studying the success of GeoTechnologies' TRIMA in Japan. TRIMA has become a tool to improve users' daily lives beyond the concept of simply earning points. When the GeoSmile business in the United States continues to develop, I am confident that TRIMA's knowledge will be utilized to help improve lifestyles in the United States. The achievement of one million downloads in the United States is an important step".Please visit the campaign website ( ) for further Teams and Condition ( 1 million downloads campaign | GeoSmile - M2E App Hashtag: #GeoTechnologies The issuer is solely responsible for the content of this announcement. About GeoTechnologies We have been providing reliable digital maps of Japan since our founding in 1994. We are one of the first to provide maps for AD/ADAS, which are essential for realizing advanced autonomous driving, as well as car navigation systems, map data for businesses, and location information solutions. In addition, through interactions with users of applications such as the move-to-earn app "TRIMA" released in 2020, it is becoming possible to grasp "insights" of real-world situations in real time such as human movements or the consciousness behind them. By combining vast amounts of big data, including people flow, with geospatial data that we have been accumulating over approximately thirty years and analyzing them using cutting-edge technology, we aim to provide "insights at this very moment" and contribute to society by creating a more comfortable and sustainable world. Download GeoSmile App App Store: Google Play Store:
