Latest news with #multichannel
Forbes
24-06-2025
- Business
- Forbes
How To Use Automated Sales Outreach For High Response Rates
Samuel Darwin, CEO of helping SMBs boost customer acquisition efforts with a unified multichannel outreach platform. Having shaped outreach strategies for various brands, I've seen automation transform sales into a science. Automation amplifies your reach, but it's not a set-it-and-forget-it solution. High response rates demand strategy, precision and a commitment to human connection. Below, I share do's and don'ts, guided by my TRUST framework (Timing, Relevance, Utility, Sincerity, Transition), to drive high response rates and build partnerships that last. These insights, drawn from real-world successes, challenge the status quo of volume-driven outreach, prioritizing quality and connection. The Do's Of Automated Sales Outreach Executing a successful automated outreach strategy starts with the right habits. These lay the foundation for building trust, capturing attention and driving higher response rates—at scale. Personalization is the cornerstone of impactful outreach. Generic messages are dismissed as spam, but tailored content builds trust. Use data like names, roles, recent company milestones or industry challenges to craft customized emails. For example, referencing a prospect's recent product launch or a shared LinkedIn post demonstrates effort. Tools like HubSpot or Apollo enable scalable personalization, ensuring each prospect feels valued. This approach fosters trust that underpins enduring relationships. The subject line is your first chance to connect in automated sales outreach—a concise hook that must spark interest. It should be short (2-3 words when possible) and specific and tap into psychological triggers like urgency, curiosity or pain points. For example, '[Company] Losing Revenue?' grabs attention by addressing a fear, while '[Company] - 2x Growth?' sparks curiosity about potential gains. Avoid vague phrases like 'Game-Changing Solution!' that lack context and feel spammy. Always A/B test subject lines to identify what drives higher open rates. A sharp subject line sets the stage for authentic engagement. Email alone rarely cuts through today's digital noise. A multi-channel approach—email, LinkedIn, SMS—increases your reach. Automate these touchpoints thoughtfully, spacing them to avoid intrusion. For example, follow up an email with a LinkedIn connection request after a few days. This coordinated strategy signals genuine intent, boosting response likelihood. Every outreach must answer, 'Why should this prospect care?' Give them a reason to pay attention—share a compelling case study, a custom insight or a tool they can use today. When you lead with relevance, you can more easily start real conversations and earn trust. No campaign is perfect on day one. A/B test subject lines, email copy, or send times to uncover what maximizes opens and replies. Leverage analytics from platforms like Apollo to track response rates and refine your approach. Data-driven iteration transforms your outreach into a high-performing system. Timing can make or break your campaign. Schedule emails for optimal engagement—midweek mornings, like Tuesday or Wednesday at 9 AM, often perform best. Avoid weekends or late nights when prospects are less likely to engage. Use automation tools to align with recipients' time zones, ensuring your message lands when they're most receptive. The Don'ts Of Automated Sales Outreach Even the best automation tools can backfire without proper execution. These common missteps can damage credibility, reduce engagement and ultimately cost you valuable opportunities. Generic emails can erode trust instantly, making prospects feel like data points rather than valued individuals. To build credibility, segment your audience by industry, company size, or behavior and craft messaging that feels purposeful. Use dynamic fields to incorporate relevant context, ensuring each email feels tailored and human. This targeted approach transforms outreach from a cold, automated blast into deliberate communication that resonates and fosters engagement. Brevity is power. Prospects won't read a novel in their inbox. Focus on one compelling value proposition—how your solution tackles a specific challenge—and keep emails under 100 words. Include a clear call-to-action, like scheduling a consultation. Concise communication respects their time and sustains their attention. Overdoing outreach often results in a backlash. Daily emails or repetitive follow-ups can feel aggressive and erode goodwill. Set automated cadences with 3-5 day intervals, capping sequences at 4-6 touchpoints. Tools like streamline this, but restraint is critical. Persistence shows commitment; bombardment signals desperation. Well-timed automation doesn't just preserve trust—it boosts ROI. "Automated emails can generate roughly 320% more revenue than non-automated campaigns." Compliance is non-negotiable. Ignoring regulations like GDPR or CAN-SPAM risks fines and reputational harm. Ensure every email includes an unsubscribe option and honors opt-out requests. Use verified email lists to maintain deliverability. Ethical practices aren't just legal; they show respect for prospects' autonomy, fostering trust and loyalty. Automation scales outreach, but relationships close deals. When a prospect responds, pivot to personalized engagement. Ditch canned replies and invest time in understanding their unique challenges. This shift from automation to human interaction shows you're committed to their success, turning leads into loyal clients. Deceptive subject lines or exaggerated promises—like 'Urgent: Your Account Is at Risk!'—might spike opens but destroy trust. Prospects feel manipulated, and your brand suffers. Be transparent and honest in your messaging. Authenticity builds credibility, encouraging prospects to engage with confidence. Elevate Your Automated Outreach To The Next Level The effectiveness of automated sales outreach depends on maintaining both operational speed and an honest approach. The combination of personalized strategic outreach, coupled with time-sensitive respect and valuable content delivery, can produce high response rates together with trust building. Avoid generic, spammy tactics, over-automation or dishonest ploys. Focus on forging connections that deliver mutual value because actual growth comes from relationships that endure. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Hospitality Net
09-06-2025
- Business
- Hospitality Net
Why Hotels Should Adopt a Multi-Channel Digital Approach in 2025 and Beyond
The hospitality industry and the macro environment have been more volatile in the last few years than at any time in the past 10-15 years. I anticipate this will continue due to inflation, higher capital costs, fluctuating demand, disruptions from AI, tariff woes, etc. This is why I think hotels should adopt a digital approach of multichannel distribution for both S&M and branding control, as well as scaling and capital levers. Here's the breakdown: 1. Direct It's 2025. Every hotel should have its own direct channel, period. It means having your own differentiated content and voice, guest data (first-party), and a higher margin on the bottom line. It also means more control and flexibility over your sales and marketing strategies. For example, hotels may get less budgeted traffic from OTAs than expected, as OTAs have their own priorities (the 'black box' algorithms). With the direct channel, hotels can strategically promote special offers. More importantly, a hotel can leverage the direct channel to build a brand and stand out from the competition in the long term. A brand well built sells itself and fosters deeper, longer-lasting relationships with customers. The biggest advantage of merchants on Amazon is the brand (and trust) built off Amazon. Similarly, hotels branded thoughtfully may potentially be invited to well-established branded hotel networks to further grow on steroids. Just like how Trailborn partnered with Marriott or Small Luxury Hotels (SLH) partnered with Hilton in 2024. They were win-win situations. Source: Travel Media Group 2. OTA OTAs emerged from the ashes of the dot-com bubble as their business model proved valid and sustainable. Their growth accelerated further after 9/11 and 2008 as hotels turned to OTAs during uncertain times for risk and cash flow management, reaping the benefits of "free" marketing without upfront spending. Hotels, as high-asset investments, naturally lean toward opening up more inventory to OTAs to save on overhead in order to survive first in a macro environment with uncertainty or even headwinds. In 2025 and the foreseeable future, with tighter liquidity and more expensive capital, OTAs provide a solid cushion to scale with a controlled cash flow. OTAs can also help hotels reach a specific psychological segment of travelers that hotels can't reach from their direct channels. This segment of travelers tends to be loyal to the OTA brands and prioritize an intuitive, convenient, and smooth end-to-end 'pipe' experience over price and other factors, just like Amazon shoppers. Therefore, for this 'OTA-minded' segment, OTAs can be a great referral or acquisition channel with reasonable CAC (customer acquisition costs). Hotels should strategically convert those guests into long-term repeat customers who book direct by building a deeper relationship with top-notch in-stay and post-stay 'room delivery' services. The old dichotomy of 'direct vs. OTA' is giving way to a more strategic and nuanced approach where both channels play a role in a comprehensive distribution strategy. Source: Travel Media Group 3. Metasearch (mainly Google Hotels) On the direct side, hotels had been losing some share to OTAs because an individual property's website simply couldn't meet travelers' lodging 'discovery' needs the way OTAs could. Metasearch, especially Google Hotels, has been playing a critical role as a lodging aggregator but still allows travelers to book direct, levelling the playing field between direct and OTAs. As an SEM/SEO consultant in the hospitality industry, I vividly remember how groundbreaking it was when Google introduced the 'local 3-Pack' directly in search results nearly a decade ago. Since then, when travelers search for hotel-related queries on Google, they see a map-style feature displaying the top hotel listings instead of 10 blue links. Clicking on these listings directs them to Google Hotels, which aggregates price, inventory, location, brands, everything. It was a game changer because it perfectly dovetailed Google's search and metasearch platforms and better aligned with travelers' lodging search behaviors. The cherry on top is that hotels can now list their sites on Google Hotels for free, leveraging the Free Booking Link (FBL) feature rolled out in 2021 to capture direct bookings. Source: Travel Media Group 4. Marriott and Hilton are evolving into end-to-end distribution channels In fact, I think that's a huge trend that's transforming the industry. By the end of 2024, Marriott and Hilton had worldwide property counts of more than 9,000 and 8,000, respectively, reflecting CAGRs of 4.9% and 6.3% over the past five years. They also both reached 200+ million global loyalty members—a remarkable increase of 43% and 94% from 2019. Acquisitions and strategic partnerships, alongside natural room growth, will continue to supercharge Marriott's and Hilton's portfolio growth in an efficient, scalable, and adaptable way. I believe that by continuing to expand their branded hotel networks, they will reach a point where network effects will emerge further to enhance the intuitiveness and convenience of this 'end-to-end' booking experience, starting and completing a booking journey directly within the Marriott and Hilton apps. Branded and even boutique hotels should make their scaling and growth decisions with these two 'emerging' distribution channels in mind. About Travel Media Group (TMG) Travel Media Group (TMG) is a hospitality marketing partner for brands, hotel management groups, and individual properties. Services include custom social media marketing, professional review response, online reputation management, and more. TMG is responsible for elevating our hotel partners' online presence while helping hotels manage real-time guest feedback. Travel Media Group is a business that is a part of the Dominion Enterprises Family.
Globe and Mail
29-05-2025
- Business
- Globe and Mail
Ampcast Insiders Review and Demo Uncovers New Organic Traffic Breakthrough with AI Automation
"Turns a single idea into 8 content formats and publishes across 300+ sites within 72 hours promising true multi-channel visibility without paid ads." A new Ampcast Insiders Review spotlights AmpCast, an AI-driven content marketing platform that turns a single idea into 8 content formats and publishes across 300+ sites within 72 hours promising true multi-channel visibility without paid ads. With a distribution reach of over 100 billion monthly visits and a 60-day results-based guarantee, AmpCast is gaining attention as a breakthrough for marketers, agencies, and entrepreneurs seeking smarter, scalable ways to grow organic traffic in 2025. As brands compete for attention in an increasingly crowded digital landscape, one platform is quietly gaining traction among content marketers, agencies, and entrepreneurs seeking smarter ways to reach audiences without relying solely on paid ads. In a newly released Ampcast Insiders Review, a detailed look at the AI-powered multi-channel content marketing platform, curiosity is mounting around whether Ampcast could be the missing piece in the organic traffic puzzle for 2025 and beyond. Developed by the team behind AmpiFire, Chris Munch and Jay Cruiz. AmpCast is described as a 'revolutionary multi-channel content marketing platform' that aims to ensure your brand is 'Everywhere. Instantly.' Its bold promise: take a single idea and automatically transform it into 8 unique content formats, then distribute that content across 300 plus platforms and websites all within 72 hours. 'AmpCast simplifies the complex process of content marketing through its three-step automated workflow,' notes Fabio, who walks viewers through a full demo in the video. But what's generating even more buzz is the platform's expansive distribution network, which spans digital publications, blogs, podcast directories, video channels, and social media platforms a reach that reportedly totals over 100 billion monthly visits. While the review avoids overstatement, it invites viewers to consider what true multi-channel omnipresence could mean for brand growth. 'Each content format is strategically designed to maximize reach and engagement across different audience preferences and platform algorithms.' In contrast to the time-consuming manual grind many marketers face, Ampcast leans heavily into automation and repurposing a single topic idea can be repackaged into press releases, social posts, articles, infographics, slideshows, and more. For busy professionals, the appeal lies in the shift from execution to strategy. Video walk through can be found at: Notably, AmpCast is positioned as more than an update to AmpiFire. It introduces enhanced AI, expanded distribution (including users' personal social media accounts), and a stronger emphasis on real audience growth versus mere content volume. The review hints at use cases for ecommerce stores, local businesses, coaches, agencies, and even affiliate marketers who are tired of fighting algorithms and ad fatigue. The platform also makes an unusual offer in an era of risk-averse digital buying: a 60-daytrial backed by a results-based money-back guarantee. If users follow recommended usage and don't see measurable increases in organic reach or traffic, they can request a refund. Additionally, the video reveals a bundle of bonus resources offered to new users through a specific referral link. While the review doesn't make grand claims, it raises meaningful questions for businesses and marketers reflecting on their 2025 growth strategy: Can content automation and multi-channel reach finally deliver consistent traffic and visibility—without the high cost of advertising? Is Ampcast the evolution of content marketing workflows we've been waiting for? Those curious to explore the platform in action can view the full Ampcast Insiders Review, walkthrough, and bonus details here at:
