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Forget stealth wealth and quiet luxury—now Gen Z nepo babies are bragging about their generational wealth on TikTok
Forget stealth wealth and quiet luxury—now Gen Z nepo babies are bragging about their generational wealth on TikTok

Yahoo

time3 days ago

  • Business
  • Yahoo

Forget stealth wealth and quiet luxury—now Gen Z nepo babies are bragging about their generational wealth on TikTok

In an era when billionaires are becoming increasingly flashy, so too are their children. Welcome to 'Holy Airball'. TikTok's latest trend has Gen Z nepo babies flaunting what their wealthy family do for a living—from Reese Witherspoon's daughter to an Airbnb mogul's kid. The days of stealth wealth and quiet luxury are well and truly over. Instead, the wealthiest kids on the block are proudly boasting about what their billionaire parents did to get rich. The latest TikTok videos all follow the same formula: A person shares a statement, the next slide is a misconception often leveled at them, and follow-up slides reveal the more impressive truth. Or rather, the 'holy airball' moment—a basketball term for when someone takes a shot and misses the basket. Take Reese Witherspoon's daughter, Ava. The 25-year-old just posted about the movie that made her mum famous. 'I told him my mum's a lawyer, and he said, 'Oh what firm does she work at?'' she wrote. Then she cut to a behind-the-scenes photo of her and her Oscar-winning mum on the set of Legally Blonde, where Witherspoon plays a lawyer and wrote 'Holy-fricking air ball'. The video's now received 2 million views and counting. The offspring of Hollywood legend Martin Scorsese and rapper Akon also jumped on the chance to shout out about their family legacies. And it's not just celebrity's kids that are getting in on the action: Kids of successful executives and founders are humble bragging their parents corporate gigs too, including the daughter of the My Super Sweet 16 show creator, an Airbnb mogul's daughter, an Anthropologie candle designer's kid, the heir to the A list drumming company, Zildjian and more. But there's a catch: Many TikTok accounts are capitalizing off their welll-known last names, but some aren't legitimately linked to the famous brands. The supposed 'heirs' of the Buc-ee's convenience store, Marriott and Folgers have come out of the woodwork. TikTok accounts for both Greyson Abercrombie and Gracie Abercrombie have separately claimed their parents own Abercrombie. However, whether or not they're related to the brand's brainchild, the founder, David Abercrombie, sold the company in 1907. An Abigail McDonald, similarly jokingly claimed her family owns McDonald's. Gen Zers bragging about their parents' wealth may be better off forging their own path to one day brag about. That's because despite expecting to come into an $84 trillion wealth transfer in the coming decades, actually, a rising number of ultra-wealthy retirees are opting to take their wealth to the grave. It's not that the generation has just forgotten about their young loved ones. Research from financial services company Northwestern Mutual shows that 60% do have a will in place—but their children and grandchildren are more likely to find funeral instructions in it than cash or the deed to their family home. In fact, over half of the boomers are explicitly planning not to leave an inheritance behind. And just one-fifth of baby boomers expect to leave anything behind. It comes as a growing cohort of people are trying to die with zero—essentially, enjoy all their wealth while they are alive and die with $0 in their bank account. Sting famously told his six kids he plans to spend his millions instead of leaving it to them. Celebrity chef Gordan Ramsay has echoed that he's 'definitely' not leaving his fortune to his six children; the most they will get out of him is a 25% deposit towards a flat—which is similar to many middle class Gen Z and millennial home owners today. Likewise, Laurene Powell Jobs, wife of the late Apple founder Steve Jobs, said the billions she inherited from her husband won't be passed on to the three children they shared. Jobs, estimated to have been worth approximately $7 billion when he died in 2011. His wife told the New York Times: 'If I live long enough, it ends with me.' This story was originally featured on

Introducing next generation nepo baby Eric Cowell as he moves more into the spotlight: How Simon and his fiancée Lauren Silverman's son, 11, enjoys yoga and has a godfather figure in Bruno Tonioli - but he's 'never spoiled!'
Introducing next generation nepo baby Eric Cowell as he moves more into the spotlight: How Simon and his fiancée Lauren Silverman's son, 11, enjoys yoga and has a godfather figure in Bruno Tonioli - but he's 'never spoiled!'

Daily Mail​

time7 days ago

  • Entertainment
  • Daily Mail​

Introducing next generation nepo baby Eric Cowell as he moves more into the spotlight: How Simon and his fiancée Lauren Silverman's son, 11, enjoys yoga and has a godfather figure in Bruno Tonioli - but he's 'never spoiled!'

gave an unprecedented look into the life of her youngest son Eric who she shares with her fiancé Simon Cowell as she opened up in a new interview this week. The 47-year-old entrepreneur and socialite spoke lovingly about Eric, 11, while making an appearance at The Chelsea Flower show with Simon's Britain's Got Talent co-star Bruno Tonioli. Part of the next generation of nepo babies, Bruno insisted that Eric is 'not spoiled at all' and is 'very well brought up' despite his famous parents. Bruno also lifted the lid on Simon, 65, and Lauren's life in the Cotswolds where he said Eric loves to get involved in family yoga sessions when Bruno comes to stay with them. The interview marks the continuation to Eric being more in the spotlight after his life being kept very private for much of his early life. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new Showbiz newsletter to stay in the loop. It began with Eric appearing on Britain's Got Talent with Simon last May after years of the couple not rarely showing his face or speaking about him in interviews. Now Lauren has revealed that Bruno is very much known as 'Uncle Bruno' to Eric who 'loves him'. Bruno added of Eric while speaking to Closer magazine: 'He's not spoiled at all actually. Eric is a very, very, very well brought up kid. I mean he's not spoiled at all.' On Eric now coming to some of the BGT shows as he moves more into the public eye Lauren said in the interview: 'It's a family show. And the nice thing is, like the other judges, like Amanda Holden and Alesha Dixon, all of their kids and Eric they've grown up together. 'So it's a really nice family kind of vibe there. It's lovely!' Earlier this month Simon gave a rare insight into his family album as he shared pictures of his lookalike son Eric during sun-soaked dog walk. The music mogul shared rare snaps of his 11-year-old son with his 2.7million followers as they posed with their German Shepherd dog. The father and son duo rocked similar outfits for the outing, both donning dark T-shirts with Simon opting for a pair of black tracksuit bottoms while Eric donned black shorts and Nike trainers. Simon and Eric were also seen crouching down petting their adorable pet pooch and the TV star was seen holding a ball in his hand. He wrote: '1. Love, 2. Even more love, 3. It was a long walk'. And in December last year, Simon showed his competitive side as he enjoyed a swimming race with his son Eric. The TV judge took to Instagram as he shared a rare video of the pair as they took to the pool to go head to head. Eric secured the victory as he exclaimed: 'I win I win', before celebrating and ordering his dad out of the shot. Talking to the camera, Simon joked: 'Well that was difficult but it was worth it,' as Eric boasted: 'I won, I won, get out the picture, I won.' The music mogul looked to be enjoying an escape from the UK winter as he donned a pair of stylish shades in the sunny pool. Simon teased in the caption: 'I still think I won! Love, Simon x'. Last May Simon let his son Eric and Amanda Holden 's daughter Hollie gatecrash the Britain's Got Talent auditions. Japanese skipping act Haribow took to the stage, sending the audience wild as they begged the judges to give them a golden buzzer - but all of them had already been used. As the crowd's chants grew louder, Simon said he had 'never heard a reaction like that before' before gesturing to his son Eric to push the button. 'Okay… alright… You do it,' Simon said, as Eric and Hollie, 12, leapt to their feet and darted for the judges' bench, slamming the golden buzzer and sending Harbow through to the live semi-finals. Simon said: 'That was my son, Amanda's daughter, egged on by the audience. We are going to see you in the finals, congratulations.' Last June Simon broke down in tears as he revealed he felt he 'had nothing to live for' after his parents died but that having his son saved him. He spoke in one of his most open and emotional interviews ever on the Diary of a CEO podcast with Steven Bartlett where he told how after his losses he 'reached the point where nothing mattered'. He spoke of his incredible relationships with his mum Julie and dad Eric and the devastation he felt at their passing - before being 'saved' when his partner Lauren told him she was expecting a baby. They welcomed their son Eric in 2014 - which Simon said 'changed everything' after his mental state reached the 'lowest level possible'. He said as he broke down: 'Before him I had reached the point where nothing mattered. It all hit me so hard. Being on TV I felt like a clown because I was dying inside. I put on loads of weight. 'If I was going to be hit by a bus the next day - I wasn't worried about anything like that. The whole time was dark. It was the lowest level. I can relate when people say that being alive doesn't matter anymore. 'I thought "what have I got to live for?" I didn't want to take my own life but I thought "if something terrible happens to me it wouldn't bother me". I do still suffer with depression sometimes.' He spoke about descending into a deep depression in the midst of his grief and realised that 'material things meant nothing'. Simon also became a workaholic to deal with his pain, explaining: 'After losing them all the material things I had meant nothing. 'I was on a downward spiral. I was desperately unhappy so I thought I would just become a vampire and I would work till 7am. 'I got addicted to that lifestyle. I had to find something to fill the loss and I became a workaholic. I was very successful but so unhappy. ' On finding out Lauren was pregnant he added: 'I got the call from Lauren and she said "are you sitting down?" That's how you know it's something big! 'And it changed everything. It made me happy again, it was perfect.'

Gordon Ramsay insists his 'unspoilt' kids will never be nepo babies and 'aren't dependent on their parents' as they forge their own careers
Gordon Ramsay insists his 'unspoilt' kids will never be nepo babies and 'aren't dependent on their parents' as they forge their own careers

Daily Mail​

time21-05-2025

  • Entertainment
  • Daily Mail​

Gordon Ramsay insists his 'unspoilt' kids will never be nepo babies and 'aren't dependent on their parents' as they forge their own careers

Gordon Ramsay has insisted that his 'unspoilt' kids will never be nepo babies. The famous chef, 58, has children Megan, 26, twins Jack and Holly, 25, and 23-year-old Tilly with his wife Tana. The also have younger kids Oscar, 6, and one-year-old baby Jesse. But in a new interview he was adamant that none of his children are 'dependent on their parents' and are forging their own successful careers without his input. His daughter Tilly has made the decision to follow in his footsteps by training at Ireland's Ballymaloe Cookery School. But Gordon has now told Closer magazine: 'She paid for herself - worked, saved the money, and has gone off to culinary school. 'I said goodbye and put her on the ferry and I thought, 'F***, why didn't she ask me to teach her? Is that my first big major f*** up?' From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new Showbiz newsletter to stay in the loop. 'I can't wait to ask that question - but it just goes to show how unspoilt my kids are. They're individually following their own path and aren't dependent on their parents. I think that's a good call.' Meanwhile, Gordon pointed out his son Jack has decided to avoid the trappings of fame by joining the Royal Marine Commandos where starting salaries are only £17,549. Tilly started at the cooking school last autumn. Sharing a snap of her donning a white chef's jacket and trying on several pairs of black clogs at the time, Tilly gushed she was 'so excited for this next chapter'. She wrote: 'So I went a different kind of uniform shopping yesterday.... @gordangram took me out to buy my first chef whites as I am off to culinary school this September!! 'I am so excited for this next chapter and dad and I had the most exciting day getting all my uniform and equipment. P.s I think this look is kind of a vibe'. Culinary schools comes as the natural next step for Tilly, after she has already shown an affinity for cooking and built an impressive career as a budding chef. Her famous father Gordon is well known for the likes of Ramsay's Kitchen Nightmares, Hell's Kitchen, Gordon, Gino and Fred: Road Trip and Kitchen Nightmares. Tilly started at the cooking school last autumn And showing the apple doesn't fall far from the tree, Tilly has starred on several cooking shows and even published her own cookbook when she was just 15. In 2015, she bagged her own cooking show on CBBC, called Matilda And The Ramsay Bunch, following her as she whipped up dishes for her family on holiday and running until 2019. She also appeared alongside Gordon on This Morning in a series of cooking segments called Big Chef Little Chef, and was judge on the ninth season of MasterChef Junior with her dad. While she also competed in series two of Celebrity MasterChef Australia, finishing in second place. The star also enjoyed a spell at Gordon Ramsay's Academy as she took to Instagram to share her array of impressive recipes including her six ingredient carbonara and lamb koftas. Tilly also had the pleasure of cooking with Hollywood star Ryan Reynolds as she and the Deadpool star went head to head against her dad and Hugh Jackman in a chimichanga challenge. In 2021, Tilly swapped the kitchen for the dancefloor as she competed in Strictly Come Dancing alongside professional dance partner Nikita Kuzmin.

A-Listers' Daughter Recalls Asking Parents for Rent: 'My Dad Cut Me Off'
A-Listers' Daughter Recalls Asking Parents for Rent: 'My Dad Cut Me Off'

Yahoo

time17-05-2025

  • Entertainment
  • Yahoo

A-Listers' Daughter Recalls Asking Parents for Rent: 'My Dad Cut Me Off'

With the recent chatter about nepo babies, most people assume that children of A-list stars walk into a Hollywood studio and are handed a career. Well, – yes, from that Johnson-Griffith-Hedren lineage – recently shared some stories with for ELLE UK that paint a different picture of her start. According to Johnson, it was less red carpets and more real-world struggles at the beginning of her career. Take Juilliard, for instance. Most aspiring actors would kill to get in, but Johnson had a surprisingly frank take after her audition. She described the whole thing as 'so awful and terrifying," a "two-day long chorus-line thing." And when she didn't get called back? "It was fine, I really didn't want to go to college," she admitted. Apparently, the idea of being "lock[ed] myself in one place" just didn't sit right with her, especially after a childhood full of travel and diverse experiences. 🎬 SIGN UP for Parade's Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox 🎬 That decision not to pursue college, solidified by the Juilliard outcome, came with a pretty immediate consequence from her father, Don Johnson. 'I didn't get in and my dad cut me off because I didn't go to college," Dakota stated. In an instant, the financial support changed. "So, I started auditioning. I think I was 19 when I did The Social Network, and then little jobs and stuff after that…' Those early years were tough. Johnson spoke about the financial strain. "For a couple of years it was hard to make money," she told Pascal during the interview. The Madame Web star spoke anxiety-inducing moments like going "to the market and not have money in my bank account or not be able to pay rent, and I'd have to ask my parents for help." And while she's "very grateful that I had parents that could help me and did help me," she was quick to add, "But it certainly was not fun.' No doubt. It seems that the independent streak showed up earlier too. Reflecting on her school days, she said, "I was bad at basic school stuff because I never learnt time management or did my homework." There was even a point where she got "kicked out of" a school theatre program because, as she put it, "I abandoned my schoolwork and started failing classes." So, after being cut off financially and navigating those lean times, she was out there pounding the pavement. Even with a famous last name, Dakota Johnson's early path involved a fair bit of grit, financial uncertainty, and figuring things out on her own terms. Definitely not the straightforward trajectory one might assume.

Nepo baby Dakota Johnson talks asking parents for money and not getting into college
Nepo baby Dakota Johnson talks asking parents for money and not getting into college

Daily Mail​

time16-05-2025

  • Entertainment
  • Daily Mail​

Nepo baby Dakota Johnson talks asking parents for money and not getting into college

Last year, Dakota Johnson dubbed the scrutiny of nepo babies 'incredibly annoying and boring' but she's certainly had a leg up in the acting industry as the daughter of Don Johnson and Melanie Griffith. The 35-year-old Madame Web action star also grew up with Antonio Banderas as her stepfather and Tippi Hedren as her 95-year-old grandmother. Don warned all his children they'd be deprived of their allowance if they didn't attend college, so Dakota auditioned for The Juilliard School with monologues from William Shakespeare and Steve Martin. 'That f***ing process was so awful and terrifying. When you get accepted for an audition, it's a two-day long chorus-line thing. You're supposed to get called back for a second audition, and I didn't,' Johnson recalled in her ELLE UK cover story on Wednesday. 'They were like, "You don't stand a chance. But thank you, I appreciate it."' Miss Golden Globe 2006 admitted she 'really didn't want to go to college' anyway but was dismayed at the idea of being 'cut off' by the 75-year-old Miami Vice alum and admitted 'it was hard to make money.' By age 18, Dakota used her famous name to easily sign with IMG for modeling in 2006 and two years later she signed with the William Morris Agency for acting. 'There were a few times when I'd go to the market and not have money in my bank account or not be able to pay rent, and I'd have to ask my parents for help,' Johnson lamented. 'I'm very grateful that I had parents that could help me and did help me. But it certainly was not fun. The auditioning process, as you know, is the f***ing worst.' The Independent Spirit Award winner noted that her 67-year-old mother 'was the nice one' when it came to hand-outs. Dakota also has Melanie to thank for her big-screen debut, at age nine, in Antonio's dismally-reviewed directorial debut Crazy in Alabama in 1999. Before landing her breakout role in the Fifty Shades trilogy, Johnson first caught the industry's attention as panty-clad Harvard University student Amelia in David Fincher's 2010 drama The Social Network. 'When [the nepo baby scrutiny] first started I found it to be, like, incredibly annoying and boring,' the Daddio star scoffed on TODAY last year. 'Like, if you're a journalist, write about something else. That's just, like, lame.' Dakota has been hard at work producing and starring as ghost author Lowen Ashleigh in Michael Showalter's big-screen adaptation of Colleen Hoover's 2018 novel Verity. Johnson recalled in her ELLE UK cover story on Wednesday: 'That f***ing process was so awful and terrifying. When you get accepted for an audition, it's a two-day long chorus-line thing' Dakota (2-R) also has Melanie (M) to thank for her big-screen debut, at age nine, in Antonio's dismally-reviewed directorial debut Crazy in Alabama in 1999 Before landing her breakout role in the Fifty Shades trilogy, Johnson first caught the industry's attention as panty-clad Harvard University student Amelia in David Fincher's 2010 drama The Social Network The psychological romance thriller - already scheduled to hit US theaters May 15, 2026 - will also star Anne Hathaway and Josh Hartnett. Audiences can next catch Johnson as matchmaker Lucy in Celine Song's love triangle rom-com Materialists, which hits US theaters June 13 and UK theaters August 15. The Texan-born beauty will also produce and star as Julie in Michael Angelo Covino's comedy Splitsville, which hits US theaters August 22.

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