Latest news with #newgeneration
Yahoo
5 days ago
- Entertainment
- Yahoo
Post-Wimbeldon, A New Generation of Tennis Stars Are Driving the Sport's TV Demand
While familiar legends have long dominated tennis fandom, recent demand data suggests the sport's fan base is increasingly rallying behind younger stars Following this year's Wimbledon Championships, a shift is becoming clear not only on the court, but in the hearts of global audiences. While legends like Novak Djokovic, Rafael Nadal and Roger Federer have long dominated the tennis world, recent demand data for these players suggests that the sport's fan base is increasingly rallying behind a new generation. The final round of the Men's Singles tournament saw Carlos Alcaraz facing off against Jannik Sinner in a rematch of the French Open earlier this year, which Alcaraz won. Alcaraz was the defending Wimbledon champ, having bested Djokovic the past two years, so it was something of an upset when Sinner emerged victorious. The budding rivalry between these two players can serve as a compelling narrative that will draw attention to events like Wimbledon and the sport of tennis in general. More from TheWrap Post-Wimbeldon, A New Generation of Tennis Stars Are Driving the Sport's TV Demand 'Love Island USA' Season 7 Ends as Peacock's Most-Watched Original Ever With 18.4 Billion Minutes 'Live With Kelly and Mark' Sees Ratings Growth for 2nd Week in a Row With 2.1 Million Viewers | Exclusive As Skydance-Paramount Merger Closes, the 'South Park' Trump Takedown Shows the Fight Is On | Analysis While established tennis champs have historically captured the lion's share of attention from global tennis fans, the global demand for Alcaraz and Sinner has surged since their recent high-profile matchups. As of July 14, Sinner was the most in-demand athlete in the world, with Alcaraz a close second. This isn't to say Djokovic, Nadal or Federer have faded into irrelevance. All three continue to spark meaningful demand spikes around key moments. For example, Djokovic during the Australian Open and Federer during anniversary tributes and sponsorship appearances. However, the overall trend points toward a generational handoff. Today's fans are turning their attention to the athletes shaping the next era. This changing of the guard also appears to be shifting national interest in the sport. Parrot Analytics' Sports Demand shows that in Serbia, Djokovic's home country, tennis accounts for a sizable 21% of all demand for sports competitions. A national sports hero like Djokovic has the ability to drive interest in a sport like tennis in his home country. The share of demand for tennis in Italy so far this year (19.7%) is not far behind Serbia. As national pride fuels fan engagement, it is likely we're seeing the Sinner effect in real time, illustrating how the success of a local star can drive broader interest and growth for a sport in their home market. In Spain, France and Australia, traditional tennis strongholds, tennis still commands a healthy share of overall sports interest. In the U.S., tennis captures 8.6% of the country's sports demand, which is just above the global average of 8.1%. It serves as a reminder that even in a crowded sports ecosystem, elite talent and iconic tournaments like Wimbledon still break through. For marketers, rights holders and broadcasters, these audience signals matter. They suggest that while nostalgia for tennis legends remains potent, the business of tennis must increasingly be forward-looking. Rising stars like Alcaraz and Sinner aren't just winning matches, they are winning over fans, sponsors and entire countries. To fully capitalize on this momentum, platforms and advertisers may want to double down on storytelling around this generational shift. If demand is any indicator, the future of tennis is already here and audiences are tuning in. The post Post-Wimbeldon, A New Generation of Tennis Stars Are Driving the Sport's TV Demand appeared first on TheWrap.
Arab News
18-07-2025
- Lifestyle
- Arab News
Solo but not sad: Young Saudis embrace freedom of living alone
ALKHOBAR: For decades, the idea of a young Saudi living alone, by choice, was seen as rebellious and met with skepticism and rejection. But today, a new generation is embracing solo life with pride and a sense of personal power. Across major cities like Riyadh, Jeddah and Alkhobar, young Saudis in their 20s are carving out homes of their own — not out of necessity but out of a desire for independence, comfort and self-growth. From students to young professionals, both women and men are stepping into their own apartments, styling their own spaces and redefining what it means to build a life. Sarah Al-Ahmadi, 27, moved into her own apartment in Riyadh two years ago. At first, the silence was unbearable. 'I've lived alone for two years now. At the beginning, I was depressed — I didn't like the lifestyle, especially in Riyadh,' she said. 'I couldn't make friends, and I didn't like the city. But over time, I started to build a life. Now, I can't imagine living any other way.' What once felt isolating became empowering. Al-Ahmadi discovered joy in being the sole decision-maker in her home: What she ate, how she decorated and who she invited, and when. 'It's amazing to be fully independent and responsible for everything in my home,' she said. 'I don't need anyone. It's beautiful when I invite my friends to a space that reflects my personality. Back at my parents' house, I had to host them in the family living room. But here, we can cook together, have sleepovers and enjoy ourselves without a single worry.' • From students to young professionals, both women and men are stepping into their own apartments, styling their own spaces and redefining what it means to build a life. • Waad Al-Marzouq's family lives in the same city, and she sees them often. But the freedom of having her own space has changed how she views. Mohammed Al-Dossari, 26, made the decision to live alone after returning from years of studying abroad. 'After coming back from my scholarship abroad, I decided not to move back in with my family,' he said. 'I had already gotten used to being responsible for myself, for everything — and I liked that lifestyle. I wanted to keep it going.' For Al-Dossari, solo living is not just about space, it is also about ownership: Of time, of priorities and of life itself. Today, he manages his work schedule, home maintenance and meals on his own. He described his home as peaceful, personalized and reflective of who he is — not just as a son, but as a man finding his rhythm. In Jeddah, Waad Al-Marzouq, 19, faced resistance from almost everyone she knew after floating the idea of living alone. 'Everyone was against it. My dad was especially worried about me living alone at such a young age,' she said. 'But I've always been stable and independent in my own room, so I thought — why not? I got myself a studio apartment near my university and moved in.' Al-Marzouq's family lives in the same city, and she sees them often. But the freedom of having her own space has changed how she views adulthood. 'There's nothing scary about it. My parents are nearby. I still see them. But now I have space to focus, to grow. It's not a rebellion — it's a choice.' Al-Marzouq said living alone is important for design: Designing her days, her goals and even designing her tiny studio with candles, plants and her favorite throw pillows. Social shifts have helped normalize solo living. More women are entering the workforce. Young Saudis are studying abroad. New real estate developments are offering studio and one-bedroom units in urban areas. Platforms like Airbnb and online property apps have also made it easier to search, rent and furnish without needing a family member to step in. Psychologist Abeer Al-Shammari told Arab News that the rise in solo living reflects both emotional maturity and social evolution. 'Choosing to live alone can signal a strong sense of self,' she said. 'These young adults are setting boundaries, creating their own routines and building self-reliance. It's not just a lifestyle — it's part of their identity development.' But she warned that solo living also requires emotional preparation. 'The early phase can trigger anxiety or loneliness, especially for those coming from tightly-knit families,' she said. 'But with time and proper coping strategies, many experience a deep sense of fulfillment and confidence.' Interestingly, many solo dwellers say their relationships with family have improved since moving out. 'They don't take me for granted anymore,' Al-Ahmadi said with a laugh. 'When I visit now, it feels special. I'm not just 'around.' I'm someone they wait for.' Al-Marzouq agreed: 'My parents respect my independence now. We talk more meaningfully. There's more mutual understanding.' And for Al-Dossari, solo living has not resulted in isolation. He has become more intentional about friendships — hosting friends for dinner, going out when he wants and setting healthy boundaries. 'It taught me balance,' he said. 'And it taught me how to enjoy my own company.'
Car and Driver
10-07-2025
- Automotive
- Car and Driver
View Interior Photos of the 2026 Mazda CX-5
See the inside of the new Mazda CX-5, which enters a new generation and is bigger than before, from every angle.
Bloomberg
03-07-2025
- Business
- Bloomberg
Foreign Buyers Swoop on Cape Town Homes, Pricing Out Locals
South Africa's first generation of citizens born after the end of apartheid are able to buy property that was once off limits to their parents. But there's another obstacle to homeownership: price. Nowhere is this more evident than in Cape Town, home to Africa's most expensive real estate. The city has seen an influx of newcomers: South Africans are escaping government dysfunction and infrastructure decay elsewhere and are attracted by good jobs; foreigners are lured by the area's beauty and still-cheap home values relative to other developed regions.
Arabian Business
10-06-2025
- Business
- Arabian Business
Energy
Petrochem founder Yogesh Mehta reflects on a life built from hardship, a company forged from belief, and the handover to a new generation. This is a story about business. But more than that – it's a story about what it means to live well
