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Associated Press
30-07-2025
- Business
- Associated Press
'Dark Patterns' in Online Advertising: What They Are and How To Avoid Them
'Though these practices may seem temporarily effective, they will typically result in angry customers, legal trouble, and tarnish a business's reputation. It is essential to avoid these practices.'— Ken LaMance, LegalMatch's General Counsel. RENO, NV, UNITED STATES, July 30, 2025 / / -- Online marketing for a business can be stressful and complex, and business owners can be tempted to cut corners. However, there are widespread marketing tactics that may seem normal because they are common, but are unethical and fraudulent. The Federal Trade Commission (FTC) is labeling these marketing tactics as 'dark patterns.' Dark patterns are misleading and manipulative design practices in marketing that are used to trick a consumer into agreeing to or purchasing a company's product or service. Deceptive and 'dark' online patterns that businesses should avoid include, but are not limited to, the following: - Drip Pricing: Only revealing part of the price of a product or service, with additional hidden fees tacked on throughout the transaction. - Disguising Ads: Making an ad appear like it is independent content or search results. - Confirmation Shaming: This is when there is an automated guilt or shaming comment in response to a user declining a service or product, such as 'Enjoy your higher prices,' or 'No, I don't want to save money!' - Roach Motel: 'Roach Motel' is a term for when a company makes it very easy to sign up for a product or service, but extremely difficult to cancel it. - Forced Continuity: Automatically renewing subscriptions without a re-subscription or prior authorization from the customer in some fashion. Business owners who are interested in avoiding dark patterns and want to promote their business ethically and honestly are urged to acquire legal counsel to assess the business and make appropriate and compliant recommendations. the nation's most trusted attorney-client matching platform, can pair entrepreneurs for free with a qualified business attorney who can provide expert guidance. The platform also has a large Online Law Library with articles on many different legal topics, including sales & marketing violations, false advertisement, and more. Business owners and future entrepreneurs can confide in LegalMatch as a trusted source of legal direction and support. About LegalMatch is the nation's oldest and largest online legal lead-generation service. Headquartered in Reno, Nevada, LegalMatch helps people find the right lawyer and helps attorneys find new clients. LegalMatch's service is free to individuals and small businesses looking for legal help. For more information about LegalMatch, please visit our website or contact us directly. Ken LaMance LegalMatch +1 415-946-0856 email us here Visit us on social media: LinkedIn Facebook YouTube X Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
News24
20-07-2025
- Sport
- News24
Government under pressure to curb rise in online gambling as punters lose R1 trillion in bets
One of many advertisements for online sports betting. Elizabeth Sejake Be among those who shape the future with knowledge. Uncover exclusive stories that captivate your mind and heart with our FREE 14-day subscription trial. Dive into a world of inspiration, learning, and empowerment. You can only trial once. Start your FREE trial now
Yahoo
15-07-2025
- Business
- Yahoo
Semrush Holdings, Inc. Announces Investor Conference Call to Review Second Quarter 2025 Financial Results
BOSTON, July 15, 2025--(BUSINESS WIRE)--Semrush Holdings, Inc. (NYSE: SEMR), a leading online visibility management SaaS platform, will release its financial results for the second quarter ended June 30, 2025, after the close of the US markets on Monday, August 4, 2025. Semrush will host a corresponding conference call to discuss the results on Tuesday, August 5, 2025 at 8:30 a.m. Eastern Time. Conference Call Details Date: Tuesday, August 5th, 2025Time: 8:30 a.m. ETHosts: Bill Wagner, CEO, and Brian Mulroy, CFOConference ID: 978610Participant Toll Free Dial-In Number: +1 833 470 1428Participant International Dial-In Number: +1 929 526 1599 Participants should dial in at least ten minutes before the start of the conference call. A live webcast of the conference call and financial results will be accessible at An archived replay of the webcast will be available on this website for a limited time after the call. About Semrush Holdings, Inc. Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague, Warsaw, and Yerevan. View source version on Contacts Investor: Brinlea JohnsonThe Blueshirt GroupSemrush Holdings, Incir@ Media: Jena SullivanSenior Public Relations ManagerSemrush Holdings, Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
