Latest news with #performanceenhancement
Yahoo
07-07-2025
- Business
- Yahoo
Aires Hosts Two First-Ever Events: Demo Day Symposium at UFC's Performance Institute & Roundtable on Environmental Wellness
World-class participants included UFC's Dr. Duncan French, Gary Brecka, UFC fighter Michael Chandler, NASCAR driver Chad Finchum, HGTV host Sarah Baeumler, and Biohack Yourself Media's TereZa & Anthony Lolli Explored the influence of electromagnetic environments on sleep, stress, physical recovery & cognition Aires premiered video demonstration of the Company's performance-enhancing tech Toronto, Ontario--(Newsfile Corp. - July 7, 2025) - American Aires Inc. (CSE: WIFI) (OTCQB: AAIRF) ("Aires" or the "Company"), a pioneer in advanced technology designed to optimize electromagnetic field (EMF) environments to support health and well-being, hosted two first-ever events in Las Vegas, Nevada, on June 25 and 26, 2025 (see event details below). Both events focused on how people can take an active role in designing and controlling their environment as a new pillar of wellness and health optimization. As part of the events, Aires premiered a video demonstrating the Company's performance-enhancing technology through data from brain scans and heart rate variability (HRV) when exposed to electromagnetic environments with and without the presence of Aires' environmental tuning products. The video can be viewed here: The Aires marketing team captured the exclusive conversations and interactions at both events, which will be repurposed as digital assets to support the Company's educational, brand awareness, and sales campaigns. Cannot view this video? Visit: Aires CEO, Josh Bruni, commented: "For the first time, the conversation around health at UFC's International Fight Week included the invisible biological input that influences strength, stamina and recovery: our electromagnetic environment. Most people aren't aware that their electromagnetic environment — internal and external — is continually shaping their biology. They've also never seen scientific data showing how that environment can be proactively and precisely tuned to improve biological outcomes and performance. That's why we initiated and hosted these events. They're the latest example of Aires' commitment to educating people about how the invisible electromagnetic environment is a core pillar of health, just like other universally accepted biological factors such as water, sleep, movement, and nutrition. The importance of that message was reinforced by the enthusiastic participation of the world-class experts, specialists and peak performers that contributed and shared their knowledge. Our commitment is to continue making the invisible visible through events like these and through our marketing efforts so that more people, organizations and businesses learn how Aires can help transform the electromagnetic environments around us all to promote well-being." Event #1: Demo Day Symposium at UFC's Performance Institute The Demo Day Symposium was held at the UFC's Performance Institute (PI) during UFC's International Fight Week on Wednesday, June 25. The symposium's focus on the biological impacts of electromagnetic environments aligned with UFC PI's dedication to peak performance, recovery, and human potential. The event included a panel discussion with Aires CEO Josh Bruni, the PI's Vice President of Performance Dr. Duncan French, neuroscientist Dr. Dogris, and top athletes. Event #2: Built For Brilliance Roundtable on Environmental Wellness On Thursday, June 26, Aires hosted the Roundtable on Environmental Wellness in partnership with Biohack Yourself Media ( The event explored the influence of environment — including electromagnetic environments and electromagnetic fields (EMFs) — on sleep, stress, physical recovery and cognition. The roundtable's conversation was hosted by Biohack Yourself Media's TereZa Lolli, and brought together leaders from the fields of peak performance, medicine, and environmental design, including: Josh Bruni, Aires CEO Gary Brecka, renowned human biologist, biohacker, and longevity expert Michael Chandler, UFC Lightweight division fighter & father Dr. Nicholas Dogris, health psychologist, neuroscientist & neurorehabilitation director at Florida-based FHE Health Dr. Dan Rubin, board-certified naturopathic oncologist & owner/practitioner at Arizona-based Naturopathic Specialists, LLC Sarah Baeumler, Environmental Architect, designer, creative entrepreneur & star/host of HGTV's series Renovation Island Biohack Yourself Media's TereZa Lolli and Anthony Lolli, Publisher and Editor In Chief About American Aires Inc. American Aires Inc. is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education, and advocacy. The company is selling a line of proprietary patented silicon-based resonator products that optimize electromagnetic field (EMF) environments to support health and well-being.* Aires' Lifetune products diffract EMF radiation emitted by consumer electronic devices such as cellphones, computers, baby monitors, and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks. The Aires Certified SpacesTM ( standard is a set of protocols for implementing EMF modulation solutions to create authorized EMF-friendly spaces that support well-being in a tech-driven world. Aires is listed on the CSE under the ticker 'WiFi' and on the OTCQB under the symbol 'AAIRF'. Learn more at and *Note: Based on the Company's internal and peer-reviewed research studies and clinical trials. For more information, please visit On behalf of the board of directors Company Contact: Josh Bruni, CEO Website: wifi@ (415) 707-0102 Investor Relations ContactGrant Pasay(415) 707-0102grant@ Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, future market position, growth, innovations, global impact, business strategy, product adoption, use of proceeds, corporate vision, proposed acquisitions, strategic partnerships, joint ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management's current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "predicts", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions "may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Certain material assumptions regarding such forward-looking statements may be discussed in this news release and the Company's annual and quarterly management's discussion and analysis filed at Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws. No securities regulatory authority has either approved or disapproved of the contents of this news release. The Shares have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, or any state securities laws, and may not be offered or sold in the United States, or to or for the account or benefit of any person in the United States, absent registration or an applicable exemption from the registration requirements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy any common shares in the United States, or in any other jurisdiction in which such offer, solicitation or sale would be unlawful. We seek safe harbour. Neither the Canadian Securities Exchange nor its Market Regulator (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this news release. To view the source version of this press release, please visit Errore nel recupero dei dati Effettua l'accesso per consultare il tuo portafoglio Errore nel recupero dei dati Errore nel recupero dei dati Errore nel recupero dei dati Errore nel recupero dei dati
The Independent
04-06-2025
- Health
- The Independent
World Aquatics bans Enhanced Games athletes from its competitions
World Aquatics has banned athletes who participate in or show support for the controversial Enhanced Games from competing in its competitions. The Enhanced Games is a new multi-sport competition which allows its athletes to take performance-enhancing drugs, claiming that the World Anti-Doping Agency (Wada) only serves to limit their sporting achievement. The inaugural Enhanced Games is planned to take place in Las Vegas in May 2026. The idea has been widely denounced by the sporting community, and World Aquatics has now taking action by introducing a new bylaw that will prevent any athlete or official involved in the Enhanced Games from competing or holding posisions in the sport. The move comes after a Greek swimmer 'broke' the world record. With the help of the controversial programme, Kristian Gkolomeev swam the men's 50m freestyle in 20.89 seconds to shave 0.02 seconds off the long-standing record set by Brazil's Cesar Cielo in 2009. Gkolomeev, who has competed at four Olympics and came fifth in the event at the Paris Games last year with a time of 21.59 seconds, said he had gained 'an extra 10 pounds of muscle' before the attempt. Enhanced Games had declined to disclose which performance enhancements the 31-year-old used. 'Individuals who support, endorse, or participate in sporting events that embrace the use of scientific advancements or other practices ... will not be eligible to hold positions with World Aquatics or to participate in any World Aquatics competitions, events, or other activities,' World Aquatics said. The practices can include either prohibited substances or prohibited methods. 'This ineligibility would apply to roles such as athlete, coach, team official, administrator, medical support staff, or government representative,' the governing body added. The Enhanced Games operate under the principle that banning performance-enhancing drugs in major competitions does not protect athletes but rather stifles their performance, and called on athletes to join the competition. The Wada had condemned the Enhanced Games as 'dangerous and irresponsible', while Olympic 50 metres freestyle champion Cam McEvoy said Gkolomeev's time was 'irrelevant' to the sport. 'Those who enable doped sport are not welcome at World Aquatics or our events,' World Aquatics president Husain Al Musallam said. 'This new bylaw ensures that we can continue to protect the integrity of our competitions, the health and safety of our athletes, and the credibility of the global aquatics community.' The Enhanced Games has set its inaugural competition for May 2026 in Las Vegas, with swimming, athletics and weightlifting on the agenda. Its president and founder, lawyer Aron D'Souza, responded in a statement by suggesting it would support its athletes should they make a legal challenge to compete in World Athletics competitions. 'At the Enhanced Games, athletes have what traditional federations never gave them: choice, fairness, and real money,' he said. 'We offer a medically supervised, safety-focused, science-driven arena - where performance is rewarded, not policed by outdated ideology.'
CNA
03-06-2025
- Health
- CNA
World Aquatics adopts bylaw to stop doping enablers amid Enhanced Games furore
World Aquatics introduced a new bylaw on Tuesday that will prevent any athlete or official who supports or endorses doping from competing or holding any positions after a Greek swimmer supported by the Enhanced Games 'broke' the world record. With the help of the controversial programme, Greece's Kristian Gkolomeev swam the men's 50 metres freestyle in 20.89 seconds to shave 0.02 seconds off the long-standing record set by Brazil's Cesar Cielo in 2009. Gkolomeev, who has competed at four Olympics and came fifth in the event at the Paris Games last year with a time of 21.59 seconds, said he had gained "an extra 10 pounds of muscle" before the attempt. Enhanced Games had declined to disclose which "performance enhancements" the 31-year-old used. "Individuals who support, endorse, or participate in sporting events that embrace the use of scientific advancements or other practices ... will not be eligible to hold positions with World Aquatics or to participate in any World Aquatics competitions, events, or other activities," World Aquatics said. The practices can include either prohibited substances or prohibited methods. "This ineligibility would apply to roles such as athlete, coach, team official, administrator, medical support staff, or government representative," the governing body added. The Enhanced Games operate under the principle that banning performance-enhancing drugs in major competitions does not protect athletes but rather stifles their performance, and called on athletes to join the competition. The World Anti-Doping Agency had condemned the Enhanced Games as "dangerous and irresponsible", while Olympic 50 metres freestyle champion Cam McEvoy said Gkolomeev's time was 'irrelevant' to the sport. "Those who enable doped sport are not welcome at World Aquatics or our events," World Aquatics president Husain Al Musallam said. "This new bylaw ensures that we can continue to protect the integrity of our competitions, the health and safety of our athletes, and the credibility of the global aquatics community." The Enhanced Games have set their inaugural competition for May 2026 in Las Vegas, with swimming, athletics and weightlifting on the agenda.
Telegraph
31-05-2025
- Health
- Telegraph
Doctors suspicious about rocketing number of British athletes ‘with ADHD'
There has been a sharp rise in athletes in Britain using ADHD drugs while competing, amid fears the medication could be abused to enhance performance. Data obtained by Telegraph Sport shows there has been a more-than threefold increase in just five years in the number of therapeutic use exemptions (TUEs) granted at national level for athletes diagnosed with attention deficit hyperactivity disorder. There has also been a more-than fourfold rise in the number of TUE applications during the same period (2019-24). The data comes from a Freedom of Information request to UK Anti-Doping, made amid concerns that TUEs for ADHD drugs may have become too easy to obtain. Medication such as ritalin has long been linked with so-called 'brain doping', most notoriously by students sitting exams. But studies show ADHD drugs also boost athletic performance and they are banned in competition by the World Anti-Doping Agency. Concerns of misuse within sport are focused on the adult diagnosis of a disorder that is normally identified in childhood – at an age where there is no prospect of the TUE system being abused – and that does not necessarily require medication to treat. Ukad told Telegraph Sport it was unable to provide a breakdown of how many TUEs for ADHD it had granted to athletes who had first been diagnosed as adults. That raises questions about whether it is adequately monitoring any trends that may warrant further investigation, particularly given the sharp increase in the total number of those using ADHD drugs while competing. The data provided by Ukad showed that the number of TUEs it granted for ADHD rose from 19 in 2019 (from 24 applications) to 63 last year (from 106 applications). Some of those may have been from repeat applications. Football had the largest number of applications granted during that period, which climbed from just two in 2019 to 16 last year. Rugby union, cricket and rugby league were the next most prevalent sports. Telegraph Sport submitted its Freedom Of Information request after one doctor, who has worked in some of those four sports, raised concerns about potential ADHD medication misuse. Responding to the findings, the doctor– who spoke under the condition of anonymity – said: 'You'd have to question sometimes whether these diagnoses are true or whether these are diagnoses which help facilitate somebody having something, a medication, which enhances performance. 'ADHD is what I'd describe as a 'soft' diagnosis. It's a diagnosis which is in the opinion of a so-called expert. And there is no one speciality which is equipped to diagnose somebody with ADHD. 'The huge performance advantage, from a physical and from a mental point of view, of taking ADHD medication would either give your team a boost or individually raise you to a higher level that you might not have been able to reach without it. 'And whilst the majority of people who work in sport are scrupulous, there are some people who are not scrupulous – whether that be doctors, physios or agents involved in the management of players. 'If you've got a player who is struggling performance-wise and you get 10 per cent of their cut, it doesn't take a genius to go, 'Well, it could be that he has ADHD'.' Another doctor, who has worked both for Premier League football clubs and at international level, said TUEs in sport for ADHD had 'gone through the roof' and that it was 'easy' to obtain a diagnosis. In the required medical assessment for the condition, an ADHD specialist such as a psychiatrist would ask a subject about their history of symptoms, particularly if they started in childhood, as well as assessing how work and interpersonal relationships are affected, and their medical history. Yet, suggesting the condition was 'probably' being over-diagnosed when the opposite had occurred historically, the second medic added: 'The problem is, of course, that it's all relatively subjective and, therefore, it's difficult to say to someone, 'I disagree. I don't think you've got ADHD'.' John Brewer, a former Ukad board member and science and medicine expert, said: 'If I was still the science and medicine expert on the Ukad board, as a non-executive director, I would certainly be probing the executive team to try to get us some information or an explanation behind that type of increase in ADHD applications if that had been brought to the board.' He added of ADHD: 'It's a little bit like asthma. Because if you ask me to fail an exercise-induced asthma test, I could do that very easily, even though I don't have asthma. Because I know what to do and it's dead straightforward to do it. 'It doesn't take a lot, dare I say it, to work out what people are looking for when they are conducting subjective assessments, in order to get that prescription.' Suspicion falls on 'rogue doctors' Michele Verroken, a veteran in th e war on drugs in sport who ran anti-doping at UK Sport before Ukad was formed, said any investigation should look for 'rogue doctors' who may be behind multiple applications. 'Anti-doping organisations should be looking at any clusters, any population increases,' she said. 'They should be looking for potential patterns of abuse, because that helps all anti-doping organisations understand if they've got over-emphasis by certain medical people in the way that they're treating and supporting performance training, and whether they're medicalising the whole approach to what's going on.' Dr Oliver Runswick, a senior lecturer in performance psychology at King's College London, has carried out research into the impact of exercise on those with ADHD. He said being physically active was 'an incredibly good symptom-management tool' and suggested athletes actually could be 'better at managing' their symptoms than non-athletes. Dr Runswick, who has also worked in sport, said he would expect those with ADHD 'severe' enough to require a TUE to be struggling with 'day-to-day' living. He added: 'You'd have to be outlining some pretty severe symptoms, which would make it almost impossible for you to be a professional athlete.' The sharp rise of athletes in Britain using ADHD drugs is in stark contrast to the trend in the United States, another country in which diagnosis of developmental disorders in the general population has been on the increase. Data obtained from the United States Anti-Doping Agency (Usada) showed a decrease in the number of TUEs it has granted for the condition over the same period (2019-24). One sports organisation that publishes its TUE data for ADHD is Major League Baseball, a move triggered by the performance-enhancing drugs scandal that engulfed it in the early 2000s. This transparency has coincided with a major fall in the number of TUEs granted, which almost halved between 2014 and last year. A Ukad spokesperson said: 'ADHD is a debilitating disorder that can have a profound effect on the way an individual functions, regardless of whether they were diagnosed with the disorder in childhood or as an adult. 'Our primary concern is to ensure that only athletes properly diagnosed with ADHD are granted a therapeutic use exemption. Whilst there is the possibility that athletes could attempt to misuse the TUE system, we have put in place the following measures to safeguard against this risk: Our ADHD TUE policy sets out the type of clinician who we accept ADHD assessments from, and the medical evidence required to support TUE requests, which is in line with UK best-practice guidelines regarding the diagnosis and treatment of ADHD. We have highly experienced psychiatrists on our TUE committee who are involved in the review of all ADHD TUE applications submitted to Ukad. The TUE committee also has the option to request a second opinion in instances whereby a diagnosis is ambiguous. 'Whilst the increases observed in the FOI data appear significant, the prevalence of athletes being treated for ADHD with stimulant medication in 2023 was 0.41 per cent of the UK national TUE pool. This is lower than the estimated prevalence of ADHD in adults, which is three to four per cent in the UK. The prevalence rate of 0.11 per cent of UK national TUE pool athletes being treated for ADHD with stimulant medication in 2021 is also lower than the 0.27 per cent of Olympians at the Tokyo Olympic Games being in receipt of a TUE for ADHD. 'Ultimately, the UK TUE prevalence data on ADHD is not out of place with national population and global athlete statistics [in a way that would] suggest that the increase in ADHD TUE approvals in recent years is down to athletes misusing the system.' Ukad also said the proportion of athletes it granted ADHD TUEs was in line with data indicating around 11 per cent of people with the disorder in England received medication for the condition.
Telegraph
25-05-2025
- Sport
- Telegraph
Enhanced Games: $1m cheques, Trump Jr and a threat to the Olympics
Featuring prominently on the slick website of a concept called the Enhanced Games is a particularly eye-catching message from Donald Trump Jr. 'The Enhanced Games represent the future – real competition, real freedom and real records being smashed,' says the quote from the US president's son, which sits beneath a video of the president himself that proclaims: ' The impossible is what we do best.' The message from Trump Jr, whose 1789 Capital firm has made a multi-million-dollar investment, goes on: 'This is about excellence, innovation and American dominance on the world stage – something the Maga movement is all about. The Enhanced Games are going to be huge, and I couldn't be prouder to support this movement that is changing sports forever.' Trump Sr has not himself provided a personal endorsement but, with just over three years until the United States will actually host the Olympic Games, complete with its oath that explicitly commits 'to sport without doping', it is still a fairly extraordinary juxtaposition. The Enhanced Games, if you did not know, is a concept founded on allowing its athletes to use performance-enhancing substances. It is paying $1 million for every 'world record' and, alongside the release of an hour-long documentary following certain athletes on their chemically enhanced journey, has just announced that the inaugural Enhanced Games will be held next May in Las Vegas. View this post on Instagram A post shared by Enhanced Games (@enhanced_games) The documentary largely details the training of the Australian former world swimming champion James Magnussen, complete with footage of him injecting himself. 'The base of it was testosterone and then peptides… we used BPC-157, CJC-1295, ipamorelin and thymosin,' he later explained, speaking as if the audience had a biochemistry PhD. The headline moment, however, was provided elsewhere. Wearing an aerodynamic swimsuit that is also outlawed in regular competition, the Greek swimmer Kristian Gkolomeev was timed breaking the existing 50m freestyle world swimming record. Gkolomeev finished fifth at last year's Olympics Games and the 50m freestyle is one of four swimming disciplines (alongside the 100m freestyle and 50m and 100m butterfly) that will make up the swimming events at the first Enhanced Games next year. There will also be sprint events in athletics as well as weightlifting. News of Gkolomeev's feat provoked a predictably fierce backlash from sport's established governing bodies. 'Like clowns juggling knives, sadly, these athletes will get hurt performing in this circus,' said World Aquatics. 'History has shown us time and time again the grave dangers of doping to human health. This is a sideshow to those who compete honestly, fairly, and respect the true spirit of sport.' Travis Tygart, the influential chief executive of the US Anti-Doping Agency, called it a 'dangerous clown show that puts profit over principle', while Lord Coe, the president of World Athletics, has previously dismissed the concept as 'b-------'. The International Olympic Committee has not publicly commented and, as members gathered in February to elect Kirsty Coventry as the new IOC president, there was apparently no thought of the Enhanced Games. 'I did not hear it mentioned once all week – the mood was very upbeat after the success of Paris,' said one IOC insider. FASTEST SWIMMER IN HISTORY Kristian Gkolomeev breaks the 50m Freestyle World Record with a time of 20.89 seconds, earning a $1,000,000 prize. Breaks Cesar Cielo's 2009 record (20.91). Watch Documentary — Enhanced Games (@enhanced_games) May 22, 2025 The IOC, though, has some very obvious points of vulnerability. There was dismay last summer among many athletes over the handling of an anti-doping investigation that cleared Chinese swimmers to compete. Faith in the authorities' ability to enforce current rules is, to put it politely, limited. And then there is the issue of money and the rewards for Olympic athletes who dedicate their lives to a multi-billion-pound show but are frequently left with no more than memories and huge financial debts for the honour. 'I think the business model that is going right now is very outdated for the athletes,' the swimmer Adam Peaty told me last year. 'We need to encourage the next generation to come through – have a fair compensation; it should be coming from the IOC and trickling back down to the athletes who put on the show.' It is a sentiment widely shared, including among promoters in sports where not paying prize money or even appearance fees to athletes would be utterly unthinkable. 'The day after a medal, no one says: 'Who is going to put food on your table?' You try eating a medal – you'll lose your teeth,' says Barry Hearn, whose Professional Darts Corporation has a £1 million first prize for its next world champion. For those Olympic athletes who already dope, or who believe that doping is so prevalent that they cannot win cleanly, you could imagine some might become drawn to a concept where chemical enhancement is out in the open and the potential financial rewards are huge. The Enhanced Games themselves have been emphasising the involvement of medics in the preparation of their athletes – there is a 14-strong 'independent medical and scientific commission' – even if claims of 'safety' have been strongly disputed elsewhere within the profession. 'We live in a world transformed by science,' said Enhanced Games founder Aron D'Souza. 'But sport has stood still. We are not updating the rulebook – we are rewriting it. And we're doing it safely, ethically, and boldly.' Magnussen has also been emphasising the financial point. 'The most common response I hear from current athletes is, if this all goes ahead the way we believe it will in the first year, then we're very interested to join,' he said. 'Because the opportunity to set yourself up for life just isn't there at the moment. But it's very clear that opportunity is available with the Enhanced Games.' As well as Trump's 1789 Capital firm, other known investors include the billionaire PayPal founder Peter Thiel. The big immediate challenge, though, will surely be finding enough world-class athletes over the next 12 months to stage meaningful competition. The Enhanced Games website includes a form for potential participants to register their interest – and it is striking that the list of signed-up athletes currently numbers just four: Magnussen, Gkolomeev and two more swimmers, Josif Miladinov of Bulgaria and Ukranian Andrii Govorov. Of the four, only Miladinov is below the age of 30. It rather suggests that this particular concept has too many ethical and reputational barriers to seriously impact on conventional sporting structures, certainly in the immediate future. But, as it basks in the afterglow of Paris and the election of a continuity president in Coventry, the IOC would be wise to address some of the very legitimate grievances that still fester.
