Latest news with #personalcare
Associated Press
3 days ago
- Business
- Associated Press
Pitanium Limited Announces Pricing of Initial Public Offering
HONG KONG, May 30, 2025 (GLOBE NEWSWIRE) -- Pitanium Limited ('Pitanium' or the 'Company'), a company that retails its proprietary brand focusing on beauty and personal care products, announced today that it priced its initial public offering of 1,750,000 Class A ordinary shares (the 'Class A Ordinary Shares') at $4.00 per Class A Ordinary Share (the 'Offering'). Cathay Securities, Inc. acted as the sole underwriter to the Offering (the 'Underwriter'). The Company granted the Underwriter a 45-day option to purchase up to 262,500 additional Class A Ordinary Shares, at US$4.00 per Class A Ordinary Share (the 'Over-allotment'), less underwriting commissions. The Class A Ordinary Shares have been approved for listing on the Nasdaq Capital Market and are expected to commence trading on May 30, 2025, under the ticker symbol 'PTNM.' The Offering is expected to close on or about June 2, 2025, subject to the satisfaction of customary closing conditions. Proceeds from the Offering will be used for: (i) enhancing customer experience through launching a mobile application; (ii) developing a new line of products solely for home treatment; (iii) expanding the Company's product portfolio and exploring new suppliers; (iv) further enhancing the Company's marketing strategies; and (v) working capital and other general corporate purposes. Loeb Smith Attorneys, Loeb & Loeb LLP, TC & CO., and Tian Yuan Law Firm acted as British Virgin Islands legal counsel, U.S. legal counsel, Hong Kong legal counsel, and PRC legal counsel to the Company, respectively. VCL Law LLP as U.S. securities counsel for the Underwriter in connection to the Offering. The Offering was conducted pursuant to the Company's Registration Statement on Form F-1 (File No. 333-284998) previously filed with and subsequently declared effective by the U.S. Securities and Exchange Commission ('SEC') on May 29, 2025. The Offering was made by means of a prospectus. Copies of the prospectus may be obtained, for free, by visiting EDGAR on the SEC's website at Alternatively, copies of the final prospectus related to the Offering may be obtained, when available, from Cathay Securities, Inc. at 40 Wall Street, Suite 3600, New York, NY 10005, or by telephone at +1 (855) 939-3888. This press release has been prepared for informational purposes only and shall not constitute an offer to sell or the solicitation of an offer to buy any securities, and no sale of these securities may be made in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or other jurisdiction. About Pitanium Limited ('Pitanium') Pitanium Limited, incorporated in British Virgin Islands, is a retailer in Hong Kong focusing on the sale of its proprietary brand products in the field of beauty and personal care, namely PITANIUM and BIG PI online. It also generates revenue from the offline sale at six retail stores situated in Hong Kong's premier shopping destinations. The Company emphasizes product design and development with an in-house product development team working closely with its original equipment manufacturing ('OEM') and original design manufacturing ('ODM') suppliers. It takes a proactive approach in expanding its product portfolio with a view to staying ahead of market trends and showcasing its ability to cater to the evolving needs of its customers. For more information, please refer to the Company's website: Forward-Looking Statements This press release contains forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as 'may, 'will, 'intend,' 'should,' 'believe,' 'expect,' 'anticipate,' 'project,' 'estimate' or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. These forward-looking statements include, without limitation, the Company's statements regarding the expected trading of its Ordinary Shares on the Nasdaq Capital Market and the closing of the Offering. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the 'Risk Factors' section of the registration statement filed with the SEC. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the SEC, which are available for review at The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof. For more information, please contact: Pitanium Limited Investor Relations Department Phone: +852 6297 5255 Email: [email protected] Ascent Investor Relations LLC Tina Xiao Phone: +1 646-932-7242 Email: [email protected]
Forbes
6 days ago
- Business
- Forbes
The Future Of Clean Care: Building Brands Based On Integrity Not Hype
The future is not just about finding a better deodorant. It's about finding a brand at the store ... More that you feel good and that who's mission you can get behind. A decade ago, clean care was a niche. It was relegated to farmers' markets and indie apothecaries. Today, it's reshaping the personal care industry, and it's doing so quietly, sustainably, and with what some could call spirit. The next generation of beauty will probably not be defined by celebrity launches or flashy VC rounds. It'll probably be led by founders who value radical simplicity, performance-first products, and environmentally friendly products that walk the walk and talk the talk. And increasingly, it's driven by consumer demand for more than just clean ingredients. More and more consumers, especially the younger generation who want clean intentions behind the brands they support. Take Humble Brands, for example. It was founded by Google veteran Jeff Shardell in Taos, New Mexico. According to Humble, they didn't begin the brand with the intent to disrupt the $500 billion personal care space, they actually started it with a question: Why was it so hard to find a deodorant without chemicals you couldn't pronounce? From that question, their company and their brand was born. You might have come across Humble in your local Target or Walmart and the brand now boasts loyal customers, an expanding product line, high-profile collaboration with actor and environmentalist Jason Momoa (now of Minecraft movie fame), and a growing fan base with Gen Z and Gen Alpha. But Humble's story is more than a case study in scaling a clean care brand. It's a window into where the category is heading next and what it takes to win consumer trust in a post-greenwashing world and a world where next-gen consumers can be demanding. Consumers, especially younger ones, no longer equate more with better. They seek out brands that ... More lead with honesty. So legacy brands are scrambling to retrofit sustainability into their product lines. Clean care upstarts, on the other hand, are building it into their DNA from their inception. That means formulating with fewer ingredients, rejecting unnecessary packaging, prioritizing transparency from the start, and focusing on simple, clear, and verifiable messaging. Brands like By Humankind, Necessaire, and Fussy have leaned into minimalism and not just in design, but in formulation. Products are stripped down to what works. Consumers no longer equate more with better; they want efficacy and honesty, not endless SKUs, fillers, and empty marketing promises. Humble, for instance, built its business around a four-ingredient deodorant. No preservatives. No greenwashing. Just performance. 'Do one thing well,' says Shardell, 'and don't move on until you've earned trust.' Jeff Shardell, started Humble with a question: Why was it so hard to find a deodorant without ... More chemicals you couldn't pronounce? Today's clean care consumers expect more than natural. They want brands that consider the full lifecycle of a product, all the way from how ingredients are sourced to the impact the product has in the world. That's where things like innovations in packaging come into sharp focus. In the case of Humble's collaboration with Jason Momoa, the brand prioritized biodegradable, paper-based tubes, which marked a shift. According to the brand, this seems to now be driving 15 percent of deodorant sales and growing fast. It's not just a celebrity vanity line, it's a functional experiment in sustainable delivery, inspired by a customer-turned-partner who deeply cares about ocean health. Across the category, others are following suit. Everist has pioneered waterless, concentrated formulas in aluminum tubes. Plus launched body wash sheets that dissolve in the shower. Packaging is no longer an afterthought, the packaging becomes part of the product. Next-gen consumers are going for brands like Pipette, Attitude, Blueland, Humankind, Necessaire, ... More Humble and Fussy, who focus on integrity, rather than hype. Clean care brands are proving that scale doesn't have to mean dilution. In fact, the most promising companies are those that resist the urge to expand too quickly or chase shelf space for ego's sake. Instead, they're choosing conscious growth, refusing to launch new SKUs until sustainability standards are met, producing more and more products in-house to maintain quality, and hiring teams aligned with their mission rather than just for industry pedigree. Brands like Pipette, Attitude, and Blueland are forging new models of operational excellence leveraging vertical integration, direct-to-consumer agility, and AI-powered forecasting to stay nimble while growing responsibly. Packaging is no longer an afterthought, the packaging becomes part of the product. As the clean care category matures, we're entering a new phase: one defined by bioinnovation, AI-driven product development, and consumer intimacy at scale. Humble is already exploring bioplastics, which are plant-based materials that replicate plastic's functionality while remaining compostable. At the same time, the company is experimenting with generative AI models to map emerging ingredient preferences, track real-time sentiment shifts, and test new scent profiles before they're even formulated. It's a far cry from the old-school focus group. This is next-gen R&D, and it's giving clean care startups a serious edge over their legacy competitors. In the past, luxury was about scarcity and sophistication. In the future, it will partly be about ... More integrity, sustainability, and design simplicity. In the past, luxury was about scarcity and sophistication. In the future, it will partly be about integrity, sustainability, and design simplicity. That's why clean care brands are well positioned for this shift in consumer behaviour. They aren't trying to emulate traditional prestige playbooks, they're rewriting them. They're premium not because of celebrity hype, but because of trust, craftsmanship, and values-led growth. As new technologies unlock better materials and more responsive formulations, and as consumers grow more ingredient-savvy, the bar will only rise. Brands that cut corners, fake green credentials, or chase shortcuts will love marketshare. The clean care revolution isn't a fleeting trend. It's a permanent shift in consumer values and brand behavior, especially as it pertains to younger demographics making choices with their disposable income. And while companies like Humble may not be chasing unicorn valuations or glossy ad campaigns, they're doing something far more impactful. They are reshaping personal care into something that's actually personal. The future is not just about finding a better deodorant. It's about finding a brand at the store that you feel good and that who's mission you can get behind.
Associated Press
23-05-2025
- Health
- Associated Press
ZEBRA Launches THE LIP GLOSS - CLEAR, Continuing Its Mission to Deliver Elevated Non-Toxic Personal Care
Dallas, TX, May 22, 2025 (GLOBE NEWSWIRE) -- ZEBRA, the personal care brand founded by clean wellness advocate Jenn Thatcher, has officially expanded into the beauty space with the launch of THE LIP GLOSS - CLEAR, a high-shine, non-toxic gloss designed for long-lasting hydration and a mirror-like finish. This latest launch marks a significant milestone for ZEBRA as it moves beyond oral care into broader categories of personal wellness. True to the brand's founding mission, the gloss is formulated with a short, transparent list of nourishing ingredients, free from synthetic dyes, artificial fragrances, parabens, and known endocrine disruptors. Each element of the formula was selected with purpose, reflecting ZEBRA's signature approach: black and white ingredient standards – no gray areas. 'We deserve products that are both beautiful and biologically supportive,' said Thatcher. 'This gloss represents years of careful formulation, without shortcuts.' Key Features of THE LIP GLOSS - CLEAR: THE LIP GLOSS - CLEAR builds on ZEBRA's rapid growth in the oral care category, where it became known for its hydroxyapatite-free formulas. While hydroxyapatite is often widely promoted as a 'safe fluoride alternative,' ZEBRA took a different approach based on emerging research on micro- and nano-sized particles and their potential to cross the blood-brain barrier and accumulate in the body's organs. 'At ZEBRA, we've never been afraid to challenge the norm if it means doing what's right,' said Thatcher. 'Our values are rooted in clarity, purpose, and honoring the body the way our Creator intended. We're here to create formulas that support wellness, not compromise it. That commitment continues with this gloss. Consumers are paying more attention than ever to what's in their products, and this launch reflects our promise to meet that demand with transparency, integrity, and intention, not trends.' Jenn Thatcher As wellness-minded consumers increasingly seek transparency from personal care brands, ZEBRA's expansion into beauty reflects growing demand for clean, multi-category alternatives. The brand has cultivated a loyal following of mothers and health-conscious consumers – many inspired by Thatcher's 'MAHA Mom' (Make America Healthy Again) initiative – who prioritize products grounded in integrity, safety, and purpose. To learn more about ZEBRA and THE LIP GLOSS - CLEAR, please visit About ZEBRA ZEBRA is a personal care brand founded by Jenn Thatcher, a mother, health advocate, and brand-building powerhouse, after her son's brain tumor diagnosis. Frustrated by mismarketing and misleading ingredient claims in the personal care industry, she built ZEBRA to be a brand that refuses to compromise. Known for its 'black and white' formulation philosophy, where every ingredient is intentional and nothing is hidden, ZEBRA continues to expand beyond oral care with clean, biologically considerate alternatives in beauty and beyond. Bold in its values and clear in its purpose, the company resonates with a growing audience of health-conscious consumers seeking personal care that supports long-term well-being. Media Contact Company Name: ZEBRA Contact Person: Shanaea VanderPol Contact Number: 1-800-723-4205 Email: [email protected] Country: United States Website: Socials: @ @
Wall Street Journal
19-05-2025
- Business
- Wall Street Journal
Trump on Biden Cancer Diagnosis: ‘Somebody Is Not Telling the Facts'
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Forbes
19-05-2025
- Business
- Forbes
How Touchland Turned Into An $880 Million Hand Sanitizer Brand
Touchland's innovative formats and scents helped the brand become a top-selling brand Church & Dwight announced it is acquiring personal care brand Touchland for $7oo million in cash and restricted stock at closing, and up to $180 million in earn-out depending on net sales for 2025, valuing the brand at $880 million. The brand, founded by Andrea Lisbona, first launched in Spain before expanding to the U.S. in 2018. It is now the fastest-growing hand sanitizer brand in the country and the second largest in the category behind Purell, totalling $130 million of net sales for the past twelve months through March 31, 2025. Turning a mundane product into a pleasant sensory accessory, Touchland is a great example of how any category can be disrupted and reinvented. What small, disruptor brands often achieve very well is that they look outside their core product's category for inspiration, leading to innovative formats, route to market, brand positioning or marketing strategies. Touchland instantly stood out with its unique format: a sleek, thin, square bottle that contrasted heavily with the hand sanitizers consumers are used to. The product uses smart technology and a design that lets consumers know easily when it's time for a refill or a change of batteries. On top of a new type of packaging, founder Andrea Lisbona also sought to innovate on formula, combining both product performance and benefits by blending high-quality, moisturizing natural ingredients along with Denatured Ethyl Alcohol in order to kill germs without leaving hands dry or sticky. The brand bet on scent innovation to differentiate itself, developing a series of scents, from Vanilla Cinnamon to Aloe Vera and Velvet Peach. With sixteen different scents, it clearly invested in providing a sensorial experience that fit an array of consumers' scent preferences, positioning itself as a skincare-forward hand sanitizer brand, earning the credentials of a beauty or skincare brand rather than a monotonous personal care one. 'Personal care usually sells through fear. Our goal is to do the opposite and empower people to live to the fullest and create solutions that people are excited to carry with them,' said Lisbona to Glossy a while back. Indeed, hand sanitizers are typically seen as functional products only, often associated to sterile or clinical environments, especially due to their emphasis on alcohol content and germ-killing claims. Purell and other labels have never done much in terms of branding, marketing or brand activations as they took their products for what they were: hand sanitizers. Touchland's founder had an entirely different mindset and approach to the category. The brand took a dull, ordinary product and turned it into a lifestyle accessory in no time, and this vision is what the brand's innovation is founded upon: 'Touchland was born from a bold vision: to reinvent overlooked daily essentials into extraordinary moments of delight. We believe every aspect of our everyday essentials should be exciting; little bursts of joy that can delight our senses and remind us of the magic in the mundane', reads the brand's website. The concept took off quite quickly, boosted by the timely relevance of Covid in 2020. Priced at $10, the premium hand mists started selling through its direct-to-consumer website as well as at Ulta, Urban Outfitters, Amazon and Revolve. It is now present across 2,500 locations in the U.S., including Sephora and Target, and recorded a +203% YoY sales increase between 2023 and 2022, proving its relevance beyond the pandemic. Inspired to reinvent a category by turning the mundane into fun and enjoyment, Andrea Lisbona also approached her brand's positioning and marketing from a highly different angle compared to its competitors, heavily contributing to gaining considerable market share. To drive appeal and elevate Touchland as a lifestyle brand, she turned to special editions and brand collaborations. From Hello Kitty to Smiley, the brand launched unique hand sanitizers and matching mist cases, which became instantly popular and amassed a 2,000 people waitlist in the case of the Smiley collaboration. In fact, every new product collaboration leads to a waitlist, with the next one being the special edition Disney set, which includes the brand's award-winning Wild Watermelon scent and Mickey Mouse Mist Case. Disney x Touchland brand collab launching on May 19th Another growth driver is the brand's popularity on social media. Since its launch through to its kickstarter campaign, Touchland has managed to build a strong, authentic online community, which continues to grow. Focused mostly on organic growth, the brand has expanded its reach thanks to being featured by celebrities like Kylie Jenner or Blackpink as well as micro influencers, with a following of beauty, skincare and lifestyle fans, who are gifted products and share if they like them, helping relay the brand's authenticity and credibility. Its social media accounts reflect the brand's intent to be a true lifestyle brand embedded into the beauty sphere, positioning its products as everyday accessories. It leverages its Instagram account to elevate the brand and share user-generated content, while its TikTok channel is intended to show behind-the scenes and ways to interact with the products, highlighting the sensorial elements of the brand and leveraging short video formats meant to go viral. Using social media as a core strategic channel is uncommon for brands in the personal care space, but it's what has helped the brand gain so much traction. It probably would not have been able to achieve this without its innovative design and formulas, which fit very well the aesthetic and lifestyle features of both Instagram and Tiktok. Andrea Lisbona and her team have managed to completely reinvent an overlooked category, transforming hand sanitizer into a desirable lifestyle and beauty product. Touchland's success shows how far innovative packaging and sensorial attributes can go in building consumer demand and attractivity, while also demonstrating the impact of challenging conventional approaches to category growth. By blending personal care with skincare attributes (and earny beauty awards along the way), Touchland has redefined how consumers interact with a traditionally functional, mundane product. Focusing on personal care essentials rather than short-lived beauty trends, the brand will continue to focus on cementing its position as a category disruptor while also expanding into new markets, leveraging the scale and expertise of its new owner to further grow its reach.
