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ASMALLWORLD Launches New Membership Tier and New Global Strategic Airline Partner
ASMALLWORLD Launches New Membership Tier and New Global Strategic Airline Partner

Malay Mail

time5 days ago

  • Business
  • Malay Mail

ASMALLWORLD Launches New Membership Tier and New Global Strategic Airline Partner

Priority Pass with 4 complimentary airport lounge visits SIXT Platinum Status for enhanced rental car benefits ASMALLWORLD Premium Membership, which includes: VIP hotel benefits and complimentary nights at 1,700+ luxury hotels worldwide Exclusive travel offers and product discounts Access to 800+ global social and cultural events Enhanced features within the ASMALLWORLD platform ZURICH, SWITZERLAND- EQS Newswire - 15 August 2025 - ASMALLWORLD AG announces the arrival of its Advantage Membership, an exclusive new tier within its membership portfolio, together with the launch of its newest global airline partner, Cathay for travellers looking for premium travel benefits, while earning air miles to fly with some of the world's most iconic airlines, the Advantage Membership provides an attractive entry point into ASMALLWORLD's world of elevated travel other benefits, Advantage members can choose between 35,000 miles in the form of Cathay's Asia Miles or Miles & More from Lufthansa Group, allowing members to access two of world's largest airline alliance other travel benefits, Advantage members will also receive D$250 (GHA Discovery Dollars), which can be spent at over 850 hotels and 45+ brands around the world participating in the Global Hotel Alliance (GHA)."ASMALLWORLD Advantage is the next step in our mission to make luxury travel more rewarding and offer valuable benefits to our community members. In addition to expanding our longstanding partnership with Lufthansa Group we have also chosen to launch a new strategic airline partnership with Cathay Pacific, with whom we are excited to grow further in Asia and beyond" said Zain Richardson, CEO of part of the Advantage Membership launch, ASMALLWORLD is pleased to announce a new partnership with Cathay Pacific, one of Asia's leading premium airlines. Founded in 1946 and based in Hong Kong, Cathay Pacific has established a global reputation for excellence, with a strong focus on service, comfort, and members selecting Cathay Pacific as their airline partner will receive 35,000 Asia Miles, which can be used towards redeeming award flights or upgrades across the airline's extensive network. Cathay Pacific is a founding member of theworld alliance, which offers access to a global network of 15 member airlines, including British Airways, American Airlines, and Japan Airlines, unlocking additional opportunities for international launch of the Advantage Membership also marks an expanded collaboration with Miles & More, part of Lufthansa Group, and one of Europe's leading frequent flyer programmes. A longstanding partner for the Prestige membership tier, ASMALLWORLD members can now access Miles & More packages of 35,000 miles via the new Advantage tier – perfect for award flights or evolution of the partnership reflects ASMALLWORLD's commitment to offering valuable membership benefits at different price points to service different member needs, while continuing to deepen its collaboration with key loyalty partners in the travel the partnership with Global Hotel Alliance, ASMALLWORLD is now including GHA DISCOVERY Dollars (D$) as a permanent membership benefit for the first time. Advantage members will receive D$250, which can be used for hotel stays, dining, or even spa treatments. Advantage members will also be granted GHA DISCOVERY Platinum Status, offering room upgrades, late check-out, and additional in-stay privileges at over 850 hotels across 45+ brands in the GHA addition to airline miles and hotel perks, the Advantage Membership includes a wide range of travel and lifestyle benefits. Members receive:With this new tier, ASMALLWORLD continues to develop its global suite of membership offerings, delivering exclusive travel benefits and services, while also deepening and expanding its portfolio of prestigious travel press release can be found at The statements contained in this press release may constitute "forward-looking statements". Such can be identified, for example, by the use of the words "may," "will," "should," "plan," "expect," "anticipate," "estimate," "believe," "intend," "project," "target," "seek," or "aim," or the negative of these words or comparable statements involve a number of known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Issuer or its industry to be materially different from any future results, level of activity, performance or achievements expressed or implied by such forward-looking issuer undertakes no obligation to publicly update or revise any forward-looking statements contained herein, whether as a result of new information, future events or #ASMALLWORLD The issuer is solely responsible for the content of this announcement. The ASMALLWORLD Group: Centred around the ASMALLWORLD social network, the company operates a luxury travel ecosystem that serves discerning travellers and industry partners. At its core, the ASMALLWORLD social network is the trusted community for modern luxury travellers, offering a platform to connect, share experiences and enjoy a wealth of travel privileges. ASMALLWORLD members can engage through its app and website, receive travel inspiration, and meet in person at over 800 global ASMALLWORLD events every year, ranging from casual get-togethers, access to exclusive launches, galas, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and St. Moritz. Beyond the social network, the ASMALLWORLD Group extends into bespoke travel planning, luxury hospitality, and strategic B2B collaborations. Through its diverse portfolio, the Group fosters a like-minded global community, curated experiences, and tailored solutions, shaping the evolution of luxury travel. Other businesses in the ASMALLWORLD travel ecosystem include: ASMALLWORLD Collection, an online hotel booking platform focused on the world's most coveted hotels, offering the unique "ASMALLWORLD VIP Rate," which offers exclusive travel benefits at no extra cost to ASMALLWORLD members. ASMALLWORLD Bespoke Travel, a luxury travel agency offering personalised travel curation and booking services. ASMALLWORLD DISCOVERY, part of Global Hotel Alliance alongside 45 leading hotel brands, services independent hotels, providing access to the GHA DISCOVERY loyalty and distribution network. ASMALLWORLD Hospitality, a hospitality and management consultancy that supports owners and developers of hospitality assets throughout the different lifecycle stages of their assets, including acquisition, development, operations, and exit. First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices. The World's Finest Clubs, the world's leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world. Jetbeds, a premier booking platform specialising in Business and First-Class flights, offering exclusive deals, expert advice, and personalised service to secure the most attractive flight options. For more information, please visit:

AllTrails expands membership offering with AllTrails Peak
AllTrails expands membership offering with AllTrails Peak

Associated Press

time12-05-2025

  • Business
  • Associated Press

AllTrails expands membership offering with AllTrails Peak

Introducing new features to serve AllTrails members at every level SAN FRANCISCO, May 12, 2025 /PRNewswire/ -- AllTrails, the world's leading platform for outdoor exploration, today announced the launch of AllTrails Peak, a premium membership plan for trailgoers pursuing the best of the outdoors. Peak equips members with new mapping, planning, and on-trail innovation for more rewarding adventures. With the announcement, AllTrails now offers three levels of membership: 'Our members trust us to keep elevating AllTrails so they can make the most of their time outside,' said Ivan Selin, Chief Product Officer at AllTrails. 'In building Peak, we developed the most frequently asked-for features from our community, infused them with fun, and powered them with the most advanced technology in the industry. The result is the only app you need for life outside.' Peak offers all of the features of Base and Plus, and introduces four new or enhanced features: 'The idea for Peak was born on a team hike in Yosemite National Park. It's no coincidence our new offering is all about helping people have even better adventures,' says Carly Smith, AllTrails' Chief Marketing Officer. 'We've been working on it ever since, and after more than a year in the making, we're excited to put our 2025 Summer Update in the hands of our community.' AllTrails' 2025 Summer Update introduces Peak and enhances membership at every level. New to all members as part of Base are Points of Interest, adding more than 500,000 mapped viewpoints, landmarks, and trail amenities to the platform. The Plus feature set expands with Offline Area, the ability to download an entire customized area for offline exploration, complete with a high resolution map and details on each included trail. Peak will be rolling out to select members in the coming weeks and globally available with the official release of AllTrails' 2025 Summer Update in June. To learn more about Peak and register for early access to upgrade, visit About AllTrails: AllTrails is the world's most popular and trusted platform for outdoor exploration. We connect people to the outdoors, help them discover new places, and elevate their experiences on the trail. With the most comprehensive collection of trails in the world, AllTrails supports inclusive access to nature for a global community of millions of trailgoers. Download AllTrails in the Apple App Store, Google Play Store or visit to learn more. Media Contact [email protected] Press Kit Assets here View original content to download multimedia: SOURCE AllTrails

AllTrails expands membership offering with AllTrails Peak
AllTrails expands membership offering with AllTrails Peak

Yahoo

time12-05-2025

  • Business
  • Yahoo

AllTrails expands membership offering with AllTrails Peak

Introducing new features to serve AllTrails members at every level SAN FRANCISCO, May 12, 2025 /PRNewswire/ -- AllTrails, the world's leading platform for outdoor exploration, today announced the launch of AllTrails Peak, a premium membership plan for trailgoers pursuing the best of the outdoors. Peak equips members with new mapping, planning, and on-trail innovation for more rewarding adventures. With the announcement, AllTrails now offers three levels of membership: Base, available for free, helps members discover the outdoors with access to trail maps, community reviews, and on-trail navigation for more than 450,000 trails around the world. Plus, available with an annual subscription, allows members to explore offline with downloadable trails, parks, and user-defined areas. Plus also includes wrong-turn alerts, 3D trail previews, and the ability to live share trail activity. Peak, also available with an annual subscription, offers AllTrails' most advanced features for more customized outdoor experiences, both in planning and while on-trail. The launch of Peak includes AI-powered custom trail routes, new predictive weather capabilities, and more. "Our members trust us to keep elevating AllTrails so they can make the most of their time outside," said Ivan Selin, Chief Product Officer at AllTrails. "In building Peak, we developed the most frequently asked-for features from our community, infused them with fun, and powered them with the most advanced technology in the industry. The result is the only app you need for life outside." Peak offers all of the features of Base and Plus, and introduces four new or enhanced features: Custom Routes gives you the ability to build your ideal trail, whether it's a short loop or a multi-night through-hike. Members can start from scratch, customize existing trails, and use new AllTrails smart-routing, which leverages AI to make a trail shorter, less steep, or "more scenic" with just a tap. Trail Conditions provides expected condition information along the trail, including temperature, precipitation, and snow depth. Functioning as a weather app within the AllTrails platform, Trail Conditions combines analysis of 15 weather factors with geospatial intelligence and recent reviews. More than 10 million data points power Trail Conditions, which also includes alerts for air quality and mosquito activity. A future update will add terrain and ground conditions showing pavement, gravel, mud, and more. Community Heatmap allows you to see trail traffic data to find popular trails or quieter hidden gems. Supported by millions of trailgoers' activities, Community Heatmap gives insights into recent outdoor activity to help members plan an adventure that aligns with their preferences. Outdoor Lens turns a phone into a trail encyclopedia. Members can explore the world around them by pointing their in-app camera at a tree, flower, and more to instantly identify it and learn more. Each identification is automatically saved to a logbook, making it easy to revisit past discoveries. Outdoor Lens will launch later this summer and expand to include additional identification features in the future. "The idea for Peak was born on a team hike in Yosemite National Park. It's no coincidence our new offering is all about helping people have even better adventures," says Carly Smith, AllTrails' Chief Marketing Officer. "We've been working on it ever since, and after more than a year in the making, we're excited to put our 2025 Summer Update in the hands of our community." AllTrails' 2025 Summer Update introduces Peak and enhances membership at every level. New to all members as part of Base are Points of Interest, adding more than 500,000 mapped viewpoints, landmarks, and trail amenities to the platform. The Plus feature set expands with Offline Area, the ability to download an entire customized area for offline exploration, complete with a high resolution map and details on each included trail. Peak will be rolling out to select members in the coming weeks and globally available with the official release of AllTrails' 2025 Summer Update in June. To learn more about Peak and register for early access to upgrade, visit About AllTrails:AllTrails is the world's most popular and trusted platform for outdoor exploration. We connect people to the outdoors, help them discover new places, and elevate their experiences on the trail. With the most comprehensive collection of trails in the world, AllTrails supports inclusive access to nature for a global community of millions of trailgoers. Download AllTrails in the Apple App Store, Google Play Store or visit to learn more. Media Contactpress@ Press Kit Assets here View original content to download multimedia: SOURCE AllTrails

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