14 hours ago
- Business
- South China Morning Post
Move over, Musang King? Durian scene spikes in Malaysia as it savours markets beyond China
In the world of durians,
Malaysia 's Musang King may reign supreme, but a new wave of contenders is emerging.
From the creamy Black Thorn and Red Prawn to the sweet Hajah Hasmah, the government is championing lesser-known premium varieties to capture growing international demand.
Other established types like Sultan and Tekka are also seeing interest, offering the fruit at a more accessible price and broadening Malaysia's footprint in the global durian market.
Agriculture Department director general Nor Sam Alwi said Musang King and Bukit Merah are the main varieties recommended for export due to their rich, creamy texture and strong flavour, but efforts are under way to highlight other premium types such as Black Thorn, Red Prawn and Hajah Hasmah.
'These varieties are being evaluated for future certification and export readiness, based on their potential in terms of taste, texture, shelf life and suitability for long-distance shipping,' she said.
Nor Sam said that Chinese nationals, in particular, are willing to pay premium prices for these varieties.
