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Charlottetown café refuses to use coffee sleeves featuring ‘problematic' John A. Macdonald image
Charlottetown café refuses to use coffee sleeves featuring ‘problematic' John A. Macdonald image

National Post

time3 days ago

  • Business
  • National Post

Charlottetown café refuses to use coffee sleeves featuring ‘problematic' John A. Macdonald image

A Charlottetown café owner says when she agreed to participate in a fundraising campaign run by the Confederation Centre of the Arts, she didn't expect to be asked to distribute 'problematic' imagery. Article content Laura Noel, who owns a café in downtown Charlottetown, said she was contacted by the centre and asked to participate in the campaign by using branded coffee sleeves. However, upon opening the box, she was surprised to find Sir John A. Macdonald's face printed on the front of the coffee sleeves. Article content Article content Article content Noel received 1,250 sleeves and immediately felt uncomfortable using them, especially given the City of Charlottetown's previous decision to remove a statue of Macdonald due to repeated vandalism and public concern about his legacy. Article content Article content Noel said the centre's campaign risks placing the burden of historical controversy on small businesses like hers. Article content She said putting the sleeves on cups could lead to uncomfortable customer interactions that business owners aren't prepared for. Article content Message and timing Article content Noel emailed the Confederation Centre on July 25 asking for clarity, but said she received no response. After following up again on Aug. 6, she received an email from CEO Steve Bellamy later that day. She said the reply did little to ease her concerns and felt dismissive of the issues she raised. Article content She also questioned the decision to print the sleeves in orange, widely recognized as the colour of Indigenous reconciliation in Canada during a campaign that would run into September, which is National Reconciliation Month. Macdonald is linked to the creation of the residential school system in Canada that the country has since acknowledged was a cultural genocide. Article content 'To me, there's too many combinations of problematic things on one sleeve,' Noel said. Article content Article content 'Separately, they're OK. We can talk about John A, we can talk about orange, but together, it's just too problematic.' Article content Colour orange Article content 'What I hear is orange is ours first, it was our colour first … we picked orange first, is what I'm hearing,' she said. Article content Noel said she felt misled by the lack of information when she initially agreed to participate, and that the centre should have considered the impact of using Macdonald's image, especially when asking the public for donations. She imagined having a customer who was a residential school survivor.

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