Latest news with #queue-it.com
Cision Canada
2 days ago
- Business
- Cision Canada
New Survey by Queue-it: Consumers Choose Reliability Over Speed, Even Willing to Wait 53 Minutes Online
COPENHAGEN, Denmark, Aug. 13, 2025 /CNW/ -- For years, businesses have raced to shave milliseconds off page-load times. But a new global survey reveals a shift in consumer priorities: reliability, not speed, is what drives trust online. According to Queue-it's Age of Online Trust survey of more than 1,000 consumers worldwide, 87% would rather wait briefly for a smooth, reliable website than get instant access to one that's buggy or slow. On average, respondents said they'd wait 53 minutes in an online queue for a fair shot at purchasing a high-demand product. "This flips the script on what many ecommerce teams assume," said Jillian Als, CMO of Queue-it. "Speed is important, but reliability builds trust. Consumers would rather wait a few minutes than wonder if their order will fail or bots and scalpers had an unfair advantage." Reliability beats chaos—even if it means waiting The survey found that online queues are far more acceptable to consumers than site crashes or slowdowns: 87% prefer a short wait on a reliable site over instant access to a buggy one 84% would rather queue than face a crash or error page Consumers are willing to wait 53 minutes on average for limited-inventory sales These findings challenge the long-standing belief that speed is king in digital commerce, especially during product drops, ticket onsales, or government registrations. Trust is hard to win & easy to lose The research also underscores how fragile online trust can be. It takes four positive experiences for consumers to trust a business—but only two negative ones to lose it. 74% say reliable websites and apps are key to winning trust 66% lose trust after experiencing overselling 64% lose trust after experiencing a crash "In today's digital world, online trust has become the new currency," said Jesper Essendrop, CEO of Queue-it. "Winning trust online isn't about shaving off milliseconds—it's about staying in control of your traffic and delivering flawless digital experiences that keep consumers coming back again and again. That's the mission we work toward every day at Queue-it." About Queue-it Queue-it is the leading provider of virtual waiting room services, helping 1,000+ organizations manage online traffic peaks and deliver fair, reliable experiences to over 30 billion visitors annually. By controlling traffic during high-demand events, Queue-it prevents crashes, blocks bots, and safeguards customer trust. For more information, visit
Cision Canada
3 days ago
- Business
- Cision Canada
Queue-it Survey Finds Gen Z Values Trust in Online Brands More Than Any Other Generation
COPENHAGEN, Denmark, Aug. 12, 2025 /CNW/ -- A new global survey from Queue-it reveals that trust influences Gen Z consumer behavior more than any other generation. Gen Z consumers are significantly more likely to stay loyal, spend more, recommend, and join the loyalty programs of online businesses they trust. Queue-it's The Age of Online Trust Report surveyed more than 1,000 consumers globally to understand the digital experiences that build and break trust. Trust is the new currency for Gen Z Gen Z's expectations for online experiences are increasing fast—with 68% saying they expect more than they did last year. But Gen Z doesn't just expect more, they also place more value on trust in online businesses. When Gen Z trusts a business: 70% are likely to spend more (vs. 60% for Millennials and Gen X) 69% are likely to be more loyal (vs. 63%) 76% are more likely to recommend it (vs. 71%) 68% are more likely to join their loyalty program (vs. 64%) 90% would buy a product from that business even if it costs 10% more (vs. 88%) Reliability & fairness are key to winning Gen Z's trust When asked about what drives trust in online businesses, Gen Z responses largely aligned with that of the broader sample—valuing reliability and transparency. But in three aspects of high-demand online events, Gen Z responses stood out: 88% prefer an online queue to an error page or crashed website (vs. 84% for Millennials and Gen X) 73% are more likely to trust businesses that blocks bots (vs. 67%) 65% are more likely to trust businesses that ensure fair access during limited-inventory sales or registrations (vs. 54%) "Trust has been important to every generation, but Gen Z has made it clear trust isn't optional," said Jesper Essendrop, CEO of Queue-it. "If businesses want to earn Gen Z's trust, they need to deliver fair, reliable experiences that work when it matters most. Controlled traffic management is an important tool in making that happen." About Queue-it Queue-it is the leading provider of virtual waiting room services, helping 1,000+ organizations manage online traffic peaks and deliver fair, reliable experiences to over 30 billion visitors annually. By controlling traffic during high-demand events, Queue-it prevents crashes, blocks bots, and safeguards customer trust. For more information, visit
