Latest news with #razors
Daily Mail
19-07-2025
- Lifestyle
- Daily Mail
Estrid razor review: This is the best hair-removal razor I've ever used, and it costs less than £10
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more Remember when Gillette first launched Venus razors in 2000, encouraging us to reveal our 'inner goddess'? Everyone went wild with excitement because until then women's razors had been scratchy, inefficient little things that inevitably left you with a few nicks and cuts after every leg shave. But now I've had my next 'wow' moment in shaving – in the form of the Estrid razor, which has firmly cemented its place on my bathroom shelf. Estrid was born in Stockholm in 2019, the brainchild of one of its three founders, photographer Amanda Westerbom. She was at a dinner party with girlfriends when talk turned to shaving. Amanda revealed that she preferred men's razors – and, bafflingly, so did all her friends. And they weren't alone. Research at the time showed over a third of women used men's razors, believing they performed better. Estrid set out to appeal to everyone with its unisex razors, sold by the likes of Boots, Sainsbury's, Tesco and Superdrug. Product title How does it shave? With its ergonomic handle and flexible design, the razor glides easily – even around my knees! The five-blade heads deliver a close shave (most women's razors, including the standard Venus, only have three blades) and their vegan hydration strips protect skin. It's also low on post-shave irritation (I haven't experienced the post-shave red, blotchy legs that I have with other razors). Packaging and design Billions of plastic razors end up in landfill each year. Estrid's have a reusable steel handle, much sturdier than its plastic counterparts and designed with longevity in mind (you just replace the razor heads, which unfortunately are not yet recyclable). Everything comes in easy-to-recycle packaging. The pretty shades are also Instagram catnip – because yes, #bathscaping (posting aesthetically pleasing pictures of your bath set-up) is actually a thing these days. How does the subscription work? The starter kit contains a handle, two razor heads and a wall holder. With a subscription, four new heads arrive at your door every two, three or four months for £9.95 a time (for comparison, a three-pack of Venus five-blade heads costs £13.20 from Boots). You can cancel any time and there's a money-back guarantee within 30 days if you're not happy (even on unsealed products).
Reuters
26-05-2025
- Business
- Reuters
Gillette India's quarterly profit surges on strong demand for grooming products
May 26 (Reuters) - Gillette India ( opens new tab posted a 60% rise in third-quarter profit on Monday, driven by strong demand for its grooming products. Shares of the company climbed nearly 10% after the results. The Procter & Gamble (PG.N), opens new tab-owned company, known for its razors and shaving creams, reported 1.59 billion rupees ($18.7 million) in profit for the quarter ended March 31, compared with 991 million rupees a year earlier. The firm continues to see strong demand for its new products and designs, including its multi-blade systems and gel shaving creams. India's rural consumer demand, lifted by good harvests and state support, has become a bright spot for consumer companies, helping the sector partially counter a sales slowdown in urban areas, where demand remains under pressure from rising costs of living. Revenue from Gillette India's core grooming segment, which produces razors and accounts for more than 80% of its total revenue, jumped 15.6% to 6.45 billion rupees in the reported quarter. Sales in oral care, its smaller segment, were largely flat year-on-year. The company has been ramping up its ad spend to stay competitive, with advertising and promotion expenses surging nearly 61% to drive a nearly 5% increase in total quarterly expenses. ($1 = 85.1190 Indian rupees)
Yahoo
26-05-2025
- Business
- Yahoo
Gillette India's quarterly profit surges on strong demand for grooming products
(Reuters) -Gillette India posted a 60% rise in third-quarter profit on Monday, driven by strong demand for its grooming products. Shares of the company climbed nearly 10% after the results. The Procter & Gamble-owned company, known for its razors and shaving creams, reported 1.59 billion rupees ($18.7 million) in profit for the quarter ended March 31, compared with 991 million rupees a year earlier. The firm continues to see strong demand for its new products and designs, including its multi-blade systems and gel shaving creams. India's rural consumer demand, lifted by good harvests and state support, has become a bright spot for consumer companies, helping the sector partially counter a sales slowdown in urban areas, where demand remains under pressure from rising costs of living. Revenue from Gillette India's core grooming segment, which produces razors and accounts for more than 80% of its total revenue, jumped 15.6% to 6.45 billion rupees in the reported quarter. Sales in oral care, its smaller segment, were largely flat year-on-year. The company has been ramping up its ad spend to stay competitive, with advertising and promotion expenses surging nearly 61% to drive a nearly 5% increase in total quarterly expenses. ($1 = 85.1190 Indian rupees) Sign in to access your portfolio
