Latest news with #realestateagent
Daily Mail
a day ago
- Business
- Daily Mail
EXCLUSIVE Sweltering desert town where house prices are skyrocketing... and the vintage property trend that's 'money in the bank'
In Palm Springs, the desert heat isn't the only thing on the rise. House prices are climbing fast, too, and if you're hoping to buy in 2025, you'd better come prepared - with cash. According to Andy Linsky, a veteran local agent and founding member of the ASK Palm Springs team, the city's housing market has surged dramatically since the pandemic.
Entrepreneur
6 days ago
- Business
- Entrepreneur
You're a Walking Ad. Do You Know What You're Promoting?
You're already marketing yourself. Whether it's intentional or not, you're telling the world who you are. Opinions expressed by Entrepreneur contributors are their own. Let me drop a little truth bomb: Your personal brand matters. Before you speak. Before you shake a hand. Before you even sit down. People are deciding what you represent. Wondering if you're worth remembering. Some say never judge a book by its cover. True, but your cover should still reflect the story inside. That's personal branding. If you're not being intentional, you're being forgettable. Related: Creating a Brand: How To Build a Brand From Scratch What branding really means Early in my career, I thought branding meant logos and clever slogans. I was wrong. Branding is the story you're telling when you walk into a room. It's the energy you carry. The way you treat people. It's your follow-through. It's how you show up when nobody's watching. Your brand is not your resume. It's your reputation. It's your rhythm. It's your realness. What are you really saying? Every time you show up, you're broadcasting a message. How do you dress? How do you talk? How do you listen? How do you treat people when you have nothing to gain? That message lands before your words do. You can't fake presence. You either have it or you build it. Related: The One Acronym You Need to Find Your Inner Voice The cringe factor I've had my face on a few billboards in my real estate days. Did it feel ridiculous at times? Absolutely. Did it work? Definitely. People saw it. They remembered the guy from the giant blue billboard. It started conversations and resulted in quite a few phone calls. That's the power of visibility. It breaks the ice before you walk in. It gets people talking. You don't need a billboard. You just need the guts to be seen. Most times, a little creativity goes a long way. Wear it like you mean it I've invested in hundreds of companies—snacks, apparel, pets, skincare, you name it. If I'm in, I'm all in. Hats? I wear one daily. Shirts? Always repping. Beverages? I drink what I believe in. Not to be trendy. Not to sell. I believe in what I represent. If I back something, I live it. I wear it. I talk about it with pride. You don't need a logo on your forehead. Find what feels like you and own it. A signature color. A phrase. A look. Something that sticks. Something that feels true. A brand shouldn't feel forced. It should feel like home. Passion is the pitch People don't remember your features or your pricing sheet. They remember your fire. They remember how you made them feel when you talked about what you love. That's where connection happens. Talk about your business. Your team. Your product. Your story. Show your belief. That's what moves people. Conviction wins over a perfect pitch every time. Actions over adjectives Don't say you're driven. Show it. Show up early. Stay late. Ask questions. Solve problems. Follow up when everyone else moves on. Want to be known as a leader? Serve. Want to be seen as creative? Speak up with solutions. Telling people what you are is easy. Showing them? That's where the magic is. Be the same everywhere Your LinkedIn should feel like your meeting room. Your email should sound like you (might be controversial in a world of cold and robotic lingo). Your Instagram should reflect your values. In my experience, people don't connect with polish. They connect with consistency. If you're high-energy, stay that way. If you're calm and thoughtful, great. Own it. Don't shift your tone to fit in. Stand firm in who you are. Authenticity builds trust. Consistency earns it. Spark curiosity Sometimes it's the smallest thing that starts the biggest conversations. Maybe it's a giant painting of Elton John (shoutout Ra Kadazi) in the background of your Zoom call. Maybe it's a phrase you always say. Maybe it's a logo that makes people ask questions. Lean into those things. Let people wonder. Let them ask. Let them lean in. That opens the door to a deeper connection. Tell the story If you're doing great work, don't sit on it. Share it. Tell the story behind the success. Brag on your team. Talk about the messy middle that got you there. That's not ego. That's clarity. People can't cheer you on if they don't know what you're building. Show them. Bring them along. Invite them into the story you're living every day. Why this matters I studied advertising and psychology at Southern Methodist University. One of my professors dropped a line that stuck with me forever: "If you're not on their mind, you're already forgotten." That one sentence changed everything for me. You don't have to be everywhere. You just have to be remembered in the right places. With the right message. At the right moment. That's branding. That's impact. Every post. Every room. Every conversation. You're sending a message — whether you mean to or not. Ask yourself: Is it clear? Is it real? Is it worth remembering? You're not just a walking billboard. You're a brand. Own it.
Globe and Mail
30-05-2025
- Business
- Globe and Mail
Top Real Estate in Los Altos, CA Achieves Multiple Overs, Through Strategic Home Prep and Targeted Marketing
Los Altos, CA - In today's highly competitive Silicon Valley housing market, Michael Sutton, a top Los Altos Real Estate Agent, continues to raise the bar. Leveraging smart home preparation, innovative digital marketing, and deep local expertise, Sutton recently secured multiple offers (each above asking price) on a home that, just three weeks prior, was in original condition. This sale demonstrates the powerful impact of focused preparation and strategic exposure. Sutton's approach goes far beyond traditional real estate tactics. His success lies in identifying cost-effective improvements that resonate with today's buyers – maximizing return on investment. Coupled with high-impact photography, home video, and targeted online marketing, Sutton creates the perfect combination that drives buyer interest and results. In this recent case, the home was transformed in just three weeks with a modest investment, generating five strong offers and ultimately selling for $1,500,000 – more than six times the sellers' upgrade budget. Based on Sutton's expert guidance, the sellers walked away with over $200,000 in added value, proving once again that the right strategy pays off. Known throughout the Bay Area for his deep market expertise, contractor background, and strong relationships with fellow agents, Sutton brings a decisive advantage to every transaction. As a seasoned Realtor in Los Altos and surrounding Silicon Valley communities, he provides buyers with early access to off-market properties and data-driven insights that give them the competitive advantage over the competition and guide them to confident, winning outcomes. To learn more about Michael Sutton and how he can help you achieve your Los Altos real estate goals, visit
Daily Mail
25-05-2025
- Business
- Daily Mail
EXCLUSIVE Netflix's star realtor reveals how much she pocketed in $75M real estate deal.... and how she spends it
Selling the City star Eleonora Srugo's success in the luxury real estate market is the result of the perfect formula. She got her education from top-notch schools, while her street smarts and hustle come from growing up in New York City 's SoHo neighborhood. Srugo says both come in handy when it comes to landing deals that often award her seven-figure commission checks. For instance, she will leave her personal driver in traffic and navigate the subway if there's even a chance she'll be late to a showing. 'I go to my own showings as much as I can — and that's a lot,' she tells from upstate New York, where she was attending a luxury beauty event for influencers at Auberge Resorts Wildflower Farms and spa. 'I like to be really present for showings. I don't want to be on my phone or distracted. I want to focus on sort of what the client is saying and how they're reacting.' But this wasn't a vacation. Srugo had a car take her back to Manhattan that same night — landing in bed at 2am, with just a few hours to sleep before morning showings. 'I had to get back for clients,' she says. The driver, meanwhile, is the result of a $75 million deal she closed on Central Park South, her most expensive yet. She bagged a nearly $4 million commission check from that one sale in 2023. 'I have a driver four days I week, but I know the subway like the back of my hand and know when it's going to be faster than a car,' she says. Srugo documents her lifestyle on Netflix's Selling the City, where viewers get a glimpse into the moneyed world she runs in. She's a top-notch broker who has her own offshoot within Douglas Elliman and is consistently ranked among the city's top 10 agents, landing her checks that are often seven figures per sale. Douglas Elliman is the premier residential real estate brokerage in the US. Those checks land her right where she wants to be, living in the lap of luxury- flying private, traveling the world, eating at expensive private clubs like Zero Bond, and getting personal phone calls from Fifth Avenue luxury boutiques with a hot tip on a new bag she may just love. 'Oh, I spend. I spend way too much,' she laughs. 'Hermès is my vice. I went in for sandals and left with a bag. They call me when something new comes in, they know my taste,' she says. The real estate queen is a pro at networking, juggling showing for billionaires by day cocktails with New York City Mayor Eric Adams by night. 'There are rumors the mayor and I are dating, but he is my friend,' she says. 'We hang out a lot.' She expertly handles ultra-rich clients and attends events nightly in order to rub shoulders with new potential buyers. Srugo is currently on the hunt for a buyer for a stunning $35 million penthouse in Gramercy Park. 'I'm never not working, my hairdresser just gave me a lead,' she says. She uses word-of-mouth to boost business too. Scrugo had recently been to a showing in the Hamptons, where she was also helping out a friend (an unnamed football star), who needed a mansion rental for the summer. 'The rentals we looked at yesterday in the Hamptons were between $1M and $1.5 million,' she revealed casually. 'Monthly.' 'My client's customization alone is costing about $500 thousand — they want custom sports setups, second homes for staff, specific mattresses. I'm in charge of getting all of it.' The entryway of a luxury apartment that Srugo has sold in New York City In the Hamptons, she was 'rolling with three SUVs' and the actual client wasn't even there. 'Just my team. I got home at 10pm., then had to rush to meet a friend — the mayor — and was up at 6am. to work out,' she says. Srugo says she didn't charge the professional sports star for the work, because a verbal stamp of approval from him will only lead to more clients. 'He'll go around and tell everyone how much he loved working with me,' she says. Srugo has no shame in enjoying the fruits of all this labor in her daily life. Along with work, her calendar for the day included cocktails with clients, checking out high-end coffee machines, and meeting '14 people from the luxury sector,' at a luxury brand event where she would be gifted loads of beauty products. Fashion is a major priority — to look the part for clients and for when the cameras roll. 'I took the looks seriously. I print out hairstyles, makeup inspiration, match them to outfits. I want to have moments.,' Srugo says. 'I'm a fan of the genre, I watched Housewives on Bravo for years. I wasn't going to skimp on clothes,' she says. But she doesn't just just splurge on fashion. 'I love experiences — concerts, sports games, travel, insane dinners. I'm also that person — I don't like asking to be invited. I host.' She invests in self-care, too -- hair, skin, massages, and facial 'treatments' are all part of the upkeep. In fact, she spent a lot of the $75 million on cosmetic procedures and shopping she says. 'I regret not taking that big check and plunking it down into real estate.' Srugo says. 'I spent it on cosmetics and shopping and restaurants.' But she does have a $40,000 custom built closet at her NoHo apartment, which she uses to house that massive wardrobe.
Wall Street Journal
25-05-2025
- Business
- Wall Street Journal
How to Sell a Condo When the Market Is Working Against You
Real-estate agent Jaclyn Bild was trying to sell a Miami condo recently when she got a request: Could a prospective buyer have a video call with the condo association president? The interested buyer wanted to ask the board president about the building's budget and whether there might be future costly repairs. Bild had never gotten such a request and, in the past, she thinks the association would have turned it down. But sellers of condos, and their real-estate agents, are having to put in more work in a market that has softened relative to single-family homes. She pushed to arrange the call.
