Latest news with #rebrand
The Sun
23-05-2025
- Automotive
- The Sun
Jaguar gave into woke brigade with ‘rebrand' & it's hurt them big time – they've alienated loyal clients, expert says
JAGUAR giving into the woke bridge with its controversial pink "rebrand" has hurt the company big time, a brand and culture expert has claimed. The iconic British car manufacturer sparked outrage in November when it launched a glossy ad campaign with bright colours and catwalk models. 5 5 5 Soon after, it unveiled the bizarre Type 00 concept car - a large, pink grand tourer - as well as a much-maligned new logo and badge. Now, months later, the company has seemingly turned its back on the agency that put it all together. According to The Telegraph, the brand has launched a review of its advertising account - which is held by Accenture Song and its in-house agency Spark44 until mid-2026. And Nick Ede, a brand and culture expert, has said the progressive ad campaign just didn't "feel right" with Jaguar. He told The Sun: "We're talking about a car that costs over a £100,000 and it felt more like it was an advert for an ice cream or pop stars. "That kind of car is all about bragging rights. It's about going 'I've got this amazing piece of machinery'. "This brand has got a really great heritage for providing and producing fantastic pieces of engineering. "Then this juxtaposition with this very kind of gregarious and very out there piece of advertising just didn't work. "For Jaguar it didn't feel like it was the right thing to do." Nick also described how the rebrand alienated both loyal clients and potential new EV customers. He said: "Jaguar is a heritage brand. You know you we've got heritage brands in the UK. "Whether it's Rolls Royce, or whether it's something like a fashion brand like John Smedley, or whether it's Hackett, whether it's Fortman & Mason. "All those brands we still recognise, even if they have little iterations where they change themselves to modernise - to change the logo a little bit or a different colour. "But with this whole brand shift we didn't recognise anything about it. END OF THE ROAD By Ellie Doughty THE firm is gearing up to go fully electric by axing all new car production - with company boss Rawdon Glover defending the move. Managing director of Jaguar, Glover hit back at critics telling press it was a "strategic decision" and insisting it was "not a mistake". He described the pivot as a "fire break", with no new Jags in UK dealerships from the end of November - for the first time since 1935. Jaguar has been making its own internal combustion cars since then but has committed to going all-electric by 2025. That's well ahead of the deadline for the 2030 ban on new petrol and diesel cars. While many rivals have been producing a mix of EVs, hybrids and traditional cars, Jaguar is taking a more all-out approach. The company recently stopped selling new cars and began only fulfilling orders that had already been taken. Meaning customers now won't be able to order a new Jag until 2026 - when they will all be EVs. Speaking to journalists Glover said: "It is a firebreak that will give customers and dealers the chance to reset as we move towards this new era for the brand." Meanwhile a spokesperson for the luxury brand told Car Dealer: "Sales of current Jaguars in the UK have come to an end as we prepare to relaunch the Jaguar brand from December 2024." Only the F-Pace model will see its run carried over into 2025, but will be discontinued at the end of the year. The firm had already discontinued the XE, XF and F-Type models. UK production of the E-Pace and I-Pace has also ceased, with global production shutting down by the end of the year. A statement from the company read: "From November 2024, new Jaguar sales will come to an end ahead of our new brand reveal later this year and product launch in 2026. "While we have now ceased allocation of our current generation of Jaguar vehicles, we do have a selection of models available to acquire on an Approved Pre-Owned basis through our UK retail network." Glover previously told Autocar: "I think our products, and perhaps the next generation of the products, will make a big difference to how the whole sector is perceived. "The rational barriers to EV ownership at the moment still remain range anxiety and infrastructure, and the need to be charging publicly. "If we take each of those in turn, all our vehicles will have significant leverage." The company is set to tease its future EV line - unveiling a future series in December set to go on sale in 2026. Its headliner is a £100,000 GT model, which is promised to boast over 500 horsepower and a 435-mile range. This will be followed up with a new SUV and a Bentley-rivalling limousine from 2028. "So it felt like we were being introduced to a brand new brand, and for people who don't know anything about cars or first time car buyers. "It just felt like everybody was alienated by this campaign." The likes of Nigel Farage and even Elon Musk led the critics, with Farage describing it as "woke" and warned the automaker risked "going bust" due to its new design choice. Musk turned the knife on X, simply asking Jaguar "Do you sell cars?" Writing for The Sun last year, Julia Hartley-Brewer held up the move as another example of "a bid to shove 'progressive' and 'woke' ideology down our throats". She said the ad itself looked like a "miserable box of Quality Street who've accidentally wandered on to the set of the Hunger Games". When the 30-second ad was first unveiled, flashing up a number of slogans, including "live vivid", "delete ordinary" and "copy nothing", fans on social media weren't much kinder. One Facebook user commented: "If I wasn't sure before, now I'm convinced Jaguar have completely lost the plot. "This woke nonsense won't gain anything." Another wrote: "Please tell me this is fake. Jaguar really has hit the self destruct button." A spokesperson for Jaguar Land Rover said: "As a matter of policy JLR does not comment on any supplier arrangements." They continued: "The reinvention of the Jaguar brand was planned to attract significant global attention and comment; we wanted to spark online debate and get people talking about us. "The scale of the reaction has been unprecedented; this shows just how much of an emotional attachment Jaguar has with so many people. "Accenture Song is our incumbent agency; contracted into 2026; They have been working with JLR and our House of Brands for over 4 years now and this has been a successful partnership." Sun Motors has contacted Accenture Song for a comment. 5 5
The Sun
23-05-2025
- Automotive
- The Sun
Jaguar is sacking ad agency behind its ‘woke' pink rebrand after disastrous campaign saw carmaker universally panned
JAGUAR Land Rover is set to sack the advertising agency behind its controversial pink rebrand after facing a fierce backlash. The iconic British car manufacturer sparked outrage in November when it launched a glossy ad campaign with bright colours and catwalk models. 5 5 5 5 5 Soon after, it unveiled the bizarre Type 00 concept car - a large, pink grand tourer - as well as a much-maligned new logo and badge. The likes of Nigel Farage and even Elon Musk led the critics, with Farage describing it as "woke" and warned the automaker risked "going bust" due to its new design choice. Musk turned the knife on X, simply asking Jaguar ''Do you sell cars?' Writing for The Sun last year, Julia Hartley-Brewer held up the move as another example of 'a bid to shove 'progressive' and 'woke' ideology down our throats'. She said the ad itself looked like a 'miserable box of Quality Street who've accidentally wandered on to the set of the Hunger Games.' When the 30-second ad was first unveiled, flashing up a number of slogans, including "live vivid", "delete ordinary" and "copy nothing", fans on social media weren't much kinder. One Facebook user commented: "If I wasn't sure before, now I'm convinced Jaguar have completely lost the plot. This woke nonsense won't gain anything." Another wrote: "Please tell me this is fake. Jaguar really has hit the self destruct button." And a third said: "As someone who worked for this iconic brand up until production cessation in June it really does sadden me to see the direction the company has decided to take." Now, months later, the company has seemingly turned its back on the agency that put it all together. According to The Telegraph, the brand has launched a review of its advertising account - which is held by Accenture Song and its in-house agency Spark44 until mid-2026. A spokesperson for Jaguar Land Rover said: 'As a matter of policy JLR does not comment on any supplier arrangements.' They continued: 'The reinvention of the Jaguar brand was planned to attract significant global attention and comment; we wanted to spark online debate and get people talking about us. 'The scale of the reaction has been unprecedented; this shows just how much of an emotional attachment Jaguar has with so many people. 'Accenture Song is our incumbent agency; contracted into 2026; They have been working with JLR and our House of Brands for over 4 years now and this has been a successful partnership.' Sun Motors has contacted Accenture Song for a comment. CH-CH-CHANGES Jaguar's wild transition has long been on the cards. Last year, executives made the call to discontinue their flagship petrol motors, including the XE, XF and F-Type, as well as E-Pace and I-Pace EVs. Indeed, only the F-Pace will continue into 2026 - although it's been pulled from the UK market along with the rest of the aforementioned models. Jag then plans to fully relaunch next year as an all-electric brand, selling high-end, zero-emissions cars badged with its redesigned logo. To that end, the company has invested heavily in new designs, concept cars and other ads to go with the reveal. Defending the campaign last year, JLR's Managing Director Rawdon Glover said to the Financial Times: 'If we play in the same way that everybody else does, we'll just get drowned out.'
Geek Feed
23-05-2025
- Entertainment
- Geek Feed
HBO Max Socials have been Having a Field Day Since the Rebrand Announce
It's been two years since HBO Max dropped the brand recognition of HBO to just be 'Max', and while everyone thought it was a bad idea from the beginning, it looks like someone at the HBO offices finally understood what everyone else meant when they were saying that the rebrand was a dumb move. According to Deadline, WB Discovery's president of Streaming JB Perette has admitted that the rebrand never really stuck for Max, and it was David Zaslav who suggested that they just take a step back and re-introduce 'HBO' to the title. Perrette said: '… Reality is, David said, look, the consumer always tells you whether you're right or wrong. And in that context, why don't you go back? That sounds like HBO. Let's be bold and make the right decision for our business at a moment of great strength… David was a great champion of saying, we should go back to including HBO in the brand, because nothing stands for distinction and quality more than HBO.' While everyone online has been doing a collective 'We Told You So', the HBO Max socials have apparently just been having fun with the announcement, reposting memes and making snazzy remarks—exactly what you want out of a Twitter social media team. Here are some of the posts: — Max (@StreamOnMax) May 14, 2025 A name reclaimed. — Game of Thrones (@GameOfThrones) May 14, 2025 Update: HBO IS A PREMIUM CABLE NETWORK. MAX IS A STREAMING SERVICE THAT HOUSES CONTENT FROM MANY BRANDS INCLUDING HBO. ALL HBO SERIES STREAM ON MAX BUT MAX SERIES DO NOT AIR LIVE ON HBO. BOTH ARE OWNED BY WARNER BROS. DISCOVERY WHICH PLANS TO REBRAND MAX BACK TO HBO MAX. — Max (@StreamOnMax) May 14, 2025 Rolls off the tongue. — Max (@StreamOnMax) May 14, 2025 They've even called out X and is challenging them to 'de-brand' into Twitter again: Your move, @X. — Max (@StreamOnMax) May 14, 2025 For now, HBO still remains to be a trusted brand when it comes to quality television, and recent series like The Last of Us, The Penguin , and Hacks have been a testimony to that. We don't know how long HBO Max is going to stick around this time, but at least someone finally came to their senses.
CBS News
20-05-2025
- Entertainment
- CBS News
St. Paul Saints tempt fans with "Plain Night" after John Oliver taunts: "It's going to be meh"
Earlier this month, "Last Week Tonight" host John Oliver chided the St. Paul Saints, the Minnesota Twins' Triple-A affiliate team, for having a plain name in comparison to fellow minor leaguers like the Rocket City Trash Pandas or the Eugene Exploding Whales. Oliver then pledged to treat one International League team to a "total rebrand," including a new name and mascot. The Saints were game, even though their home games are beloved for being rollicking, silly, pig-friendly fiestas. But the team's hopes were dashed when the winner was unveiled on Sunday's show: the Erie SeaWolves. The Saints didn't get mad, though — they got promotional. The team says Thursday night's home game against the Norfolk Tides at St. Paul's CHS Field is dubbed "Plain Night," promising, "it's going to be meh." The first 1,000 fans will receive a sheet of plain, white paper, and instead of the traditional peanut toss during the seventh inning stretch, white bread will be lobbed at attendees. But that's not all. "If you're looking for some great dessert, look somewhere else because the concession stands will serve nothing but vanilla ice cream," the team wrote in its announcement on Monday. But the cherry atop of the proverbial vanilla ice cream (and don't expect cherries or any other toppings at Thursday's game) is an incredible deal for anyone with "John" or "Oliver" in their names. "The team will do something they have never done in 33 seasons, offer free tickets just because of what your parents decided to name you," the team wrote. The Saints also note "John" and "Oliver" are "two of the Top 150 generic men's names in the world." Fans will also be dazzled by a power point presentation of "all the names the Saints didn't choose in 1993," when the team was founded by Mike Veeck, Marvin Goldklang and Bill Murray. Yes, that Bill Murray. And let it be known to those hoping to catch the lens of a camera operator for some jumbotron glory: only those dressed in khaki pants with their shirts tucked in have a chance to shine. "Plain Night isn't about thrills — it's about embracing the underwhelming," the team wrote. "So, wear your beige, tuck in that polo, and prepare for a night that redefines 'just fine.' Baseball will be played. Possibly. Fun will be had. Arguably." Plenty of Plain Night tickets are still available.
BBC News
20-05-2025
- Business
- BBC News
Football Daily Women's Football Weekly: BONUS with CEO of WSL Football Nikki Doucet
CEO of WSL Football, Nikki Doucet, speaks exclusively to Ellen White and Ben Haines at the end of the domestic season. After the announcement of a major rebrand for professional women's football in England, Nikki discusses the reasons behind the new name and new look, plus what this means for the future of the WSL and newly renamed WSL 2. Nikki also talks to Ellen and Ben about the reports of scrapping relegation, increased spending in women's transfer windows, how the game is going to be grown and whether women's football will get a dedicated broadcasting slot, as well as giving us an insight into her own personal background. TIME CODES: 0'44' A rebrand that got fans talking? 2'47' Nikki Doucet's background 4'21' What it's like negotiating with clubs 8'18' Tangible things put in place over the last season 13'12' Change of name from Championship to WSL2 15'40' Lack of jeopardy in the league 22'20' Is there help for clubs who are struggling to fill their stadium? 25'03' How are you making women's football attractive for fans? 31'12' Disparity in transfer spending in the WSL 34'30' Looking ahead to the Euros (Recorded on Thursday 15th May 2025) BBC Sounds / 5 Live commentaries this week: Wednesday 20th May: Europa League Final - Tottenham Hotspur v Manchester United, 8pm KO. Saturday 24th May: UEFA Women's Champions League Final - Arsenal v Barcelona, 5pm KO. Sunday 25th May: Premier League final day from 4pm.
