Latest news with #rebrand
CBC
2 days ago
- Politics
- CBC
Trump threatens to hold up stadium deal if Washington Commanders don't revert to old name deemed offensive
President also voices desire for MLB's Cleveland Guardians to revert to old moniker Image | 1255944811 Caption: A hand-painted concrete barrier stands in the parking lot of Northwest Stadium — home of the NFL's Washington Commanders — in Landover, Maryland, in 2020, prior to the franchise's name and logo rebrand. () President Donald Trump is threatening to hold up a new stadium deal for Washington's NFL team if it does not restore its old name of the Redskins, which was considered offensive to Native Americans. Trump also said Sunday that he wants Cleveland's baseball team to revert to its former name, the Indians, saying there was a "big clamoring for this" as well. The Washington Commanders and Cleveland Guardians have had their current names since the 2022 seasons and both have said they have no plans to change them back. Trump said the Washington football team would be "much more valuable" if it restored its old name. "I may put a restriction on them that if they don't change the name back to the original `Washington Redskins,' and get rid of the ridiculous moniker, `Washington Commanders,' I won't make a deal for them to build a Stadium in Washington," Trump said on his social media site. His latest interest in changing the name reflects his broader effort to roll back changes that followed a national debate on cultural sensitivity and racial justice. The team announced it would drop the Redskins name and the Indian head logo in 2020 during a broader reckoning with systemic racism and police brutality. The Commanders and the District of Columbia government announced a deal earlier this year to build a new home for the football team at the site the old RFK Stadium, the place the franchise called home for more than three decades. Trump's ability to hold up the deal remains to be seen. President Joe Biden signed a bill in January that transferred the land from the federal government to the District of Columbia. The provision was part of a short-term spending bill passed by Congress in December. While D.C. residents elect a mayor, a city council and commissioners to run day-to-day operations, Congress maintains control of the city's budget. Teams have quashed speculation of reverting Josh Harris, whose group bought the Commanders from former owner Dan Snyder in 2023, said earlier this year the name was here to stay. Not long after taking over, Harris quieted speculation about going back to Redskins, saying that would not happen. The team did not immediately respond to a request for comment following Trump's statement. The Washington team started in Boston as the Redskins in 1933 before moving to the nation's capital four years later. The Cleveland Guardians' president of baseball operations, Chris Antonetti, indicated before Sunday's game against the Athletics that there weren't any plans to revisit the name change. "We understand there are different perspectives on the decision we made a few years ago, but obviously it's a decision we made. We've got the opportunity to build a brand as the Guardians over the last four years and are excited about the future that's in front of us," he said. Cleveland announced in December 2020 it would drop Indians. It announced the switch to Guardians in July 2021. In 2018, the team phased out "Chief Wahoo" as its primary logo. The name changes had their share of supporters and critics as part of the national discussions about logos and names considered racist. Cleveland baseball team's name change sparks hopes other teams follow suit Trump posted Sunday afternoon that "The Owner of the Cleveland Baseball Team, Matt Dolan, who is very political, has lost three Elections in a row because of that ridiculous name change. What he doesn't understand is that if he changed the name back to the Cleveland Indians, he might actually win an Election. Indians are being treated very unfairly. MAKE INDIANS GREAT AGAIN (MIGA)!" Matt Dolan, the son of the late Larry Dolan, no longer has a role with the Guardians. He ran the team's charity endeavours until 2016. Matt Dolan was a candidate in the Ohio U.S. Senate elections in 2022 and '24, but lost. Washington and Cleveland share another thing in common. David Blitzer is a member of Harris' ownership group with the Commanders and holds a minority stake in the Guardians.
New York Times
2 days ago
- Sport
- New York Times
The American drops ‘Athletic' from conference name, adds mascot as part of rebrand
The American Athletic Conference has a new name. It's now just the American Conference. The league announced a conference rebrand on Monday, which includes the new name, no acronym, a mascot, motto and more. The league took the name 'American Athletic Conference' in 2013 amid a wave of realignment within the Big East, when the conference's non-football schools broke off to form their own league and took the Big East name with them. The American has gone through a lot of change in the ensuing 12 years, losing and adding schools, but it also established itself as the top Group of 5 football conference in most years, and it was the only G5 league to have a team make the four-team College Football Playoff, when now-former member Cincinnati did in 2021. Advertisement 'Where we had a challenge was that nobody could really define what the brand stood for,' commissioner Tim Pernetti said. 'Where we landed was, we have a great word, so let's build around that word.' As for that acronym, 'AAC' was never an official part of the league's desired brand. Former commissioner Mike Aresco didn't want it to be used, but college sports fans and media operate largely in acronyms, with the exception of the 'Big X' leagues, so the abbreviation stuck, even if it wasn't hard to mix up the AAC and the Atlantic Coast Conference (ACC) at a glance. The league's rebrand packet released Monday notes the desire to avoid that confusion. Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed 'AAC' into a browser and it defaulted to ACC. So the league now just goes by 'The American,' even if it may take everyone time to adjust. Pernetti informed EA Sports ahead of time to make sure 'AAC' wasn't in the College Football 26 video game. 'I think we're gonna have to do a little hand-to-hand combat on it,' Pernetti joked. 'Let's not get into the acronym business. Let's not be too similar to someone else.' The rebrand also includes a bald eagle mascot named Soar, believed to be the first for a conference. The league revealed logos of Soar wearing football and basketball gear, with the potential to add other sports in the future. Pernetti said there will be at some point a physical costumed mascot. 'There's so much we can do with that, because it's unique to the conference and uniquely American,' Pernetti said. 'Will it show up physically in certain places, too? Absolutely.' The American enters its 13th season expected to once again be one of the top conferences in college football outside the Power 4. It has also stayed intact, keeping its schools together without anyone jumping to the rebuilding Pac-12 over the past year. Memphis has been public about its desire to get to the Big 12 or the ACC, but the American's TV deal with ESPN into 2032 has remained the most lucrative in the G5. The Tigers received $11 million total from the AAC in 2023-24, tops in the league. Pernetti has called that TV deal the league's best asset. Advertisement 'It's encouraging that we keep moving the chains down the field,' Pernetti said. 'Our goal with The American is to make it a conference people want to stay in because they see the growth for their brand and their success and their business. It puts us in a really good position.' In Pernetti's first year in charge, the league has introduced a new revenue-sharing model centered on football and basketball success, created RISE Ventures to lead its business innovation and established a minimum investment of $10 million over three years that each school must put toward the revenue sharing system implemented by the House v. NCAA settlement. The commissioner is also still open about the league's interest in private capital. A conference that was mostly cast aside when it split and lost its name 12 years ago has struck around and thrived. That remains the goal into the future. 'The resilience of this league, the hard-working nature, the grit, low-ego, these things make our conference hugely popular,' Pernetti said. 'So we have to stick to who we are and build around that.' (Images courtesy of The American)
Yahoo
2 days ago
- Business
- Yahoo
FS Investments announces rebrand to "Future Standard," signaling vision for the next era in private markets
Rebrand highlights firm's evolution, transformational combination with Portfolio Advisors and commitment to delivering differentiated performance New Private Market Outlook urges investors to embrace a more specialized approach to private markets PHILADELPHIA, July 21, 2025 /PRNewswire/ -- FS Investments, an $86 billion global alternative asset manager, today announced its rebrand and renaming to Future Standard. The move marks a major milestone in the firm's evolution into one of the alternative investment industry's leading platforms for private equity, credit and real estate investments and solutions. Future Standard will operate under a unified identity following its transformational combination with Portfolio Advisors, delivering an integrated experience across the firm's investment strategies. Both firms have long been known as first-movers in the private markets, and the rebrand signals a commitment by the combined firm to remain at the leading edge for clients. "Future Standard reflects what has always been at our core—a relentless drive to serve clients by uncovering differentiated opportunities that drive performance," said Michael Forman, Chief Executive Officer. "Our expertise and access enable us to deliver the attractive returns our clients seek by uncovering opportunities others overlook." With deep specialization in the U.S. middle market, Future Standard is focused on a segment that is essential to economic growth but remains underrepresented in many investor portfolios. The middle market includes more than 200,000 companies generating between $10 million and $1 billion in annual revenue. As 99% of these companies are privately held, it makes access difficult without the right relationships, expertise and structure. "In today's crowded market, standing out demands clarity, conviction and a commitment to challenging convention," said Stephen Tisdalle, Chief Marketing Officer. "Future Standard reflects how we help optimize our clients' portfolios with unique and untapped opportunities. This brand gives us the voice and platform to bring our specialization, skill and ambition to our clients and to the entrepreneurs powering the U.S. economy." The firm's new brand leverages its legacy of innovation and industry firsts, including launching the first private business development company (BDC) and the largest non- traded credit REIT. Future Standard's investment approach combines deep domain expertise with thoughtful product design, providing clients with access to opportunities across liquidity profiles and market cycles. "While much is changing, the core of who we are and where we operate remains the same," Forman added. "With specialized teams across asset classes and a strong distribution infrastructure, we are focused on investor outcomes and leading the way in private markets access and performance." Private Markets Outlook Future Standard today also released its latest Private Markets Outlook, "Follow the Value, Not the Herd," which examines how policy uncertainty and macroeconomic risks are impacting dealmaking. Beneath this cyclical uncertainty, the report identifies a more significant shift: a new investment imperative is emerging in private markets. Many allocators are flocking to large, brand-name managers—but as the report underscores, capturing real value in this next market phase will require a different approach. "Nearly half of all private capital raised globally this year has flowed into megafunds, intensifying the challenge of generating attractive returns," said Mike Kelly, Chief Investment Officer. "We believe the next cycle of alpha will be led by operators who understand how to drive real value—through pricing power, margin expansion, and executional excellence. At a time when policy and geopolitical uncertainty persist, we believe the most compelling opportunities for investors lie in the U.S. middle market, where operational rigor, sector specialization, and manager skill drive differentiated returns." In this environment, operational expertise and domain specialization will be the key to outperformance. Future Standard's analysis shows that in private equity, large-cap managers have underperformed their smaller peers in both median and top-end returns. In both private credit and real estate, smaller funds show greater upside. Meanwhile, higher interest rates are reshaping the investment terrain, compressing equity returns and shifting value toward lenders. As the global investment landscape evolves, the imperative is clear: managers must think differently and embrace the complexity of what comes next. Contact information:Marc Hazelton or Melanie Hemmert media@ ABOUT FUTURE STANDARD Future Standard is a global alternative asset manager serving institutional and private wealth clients, investing across private equity, credit and real estate. With a 30+ year track record of value creation and over $86 billion in assets under management, we back the business owners and financial sponsors that drive growth and innovation across the middle market, transforming untapped potential into durable value.1 Visit to learn more. 1 Total AUM estimated as of March 31, 2025. View original content to download multimedia: SOURCE FS Investments Sign in to access your portfolio
Associated Press
2 days ago
- Business
- Associated Press
Charlie Pesti Rebrands as Pesti
A new era for the supply chain marketing and PR consulting firm. 'The name 'Charlie Pesti' no longer reflected the scale, impact, and collaborative strength we've grown into. Pesti is a brand built to lead with purpose and grow with our clients.'— Charlie Pesti, Founder FORT WASHINGTON, PA, UNITED STATES, July 21, 2025 / / -- Today, the communications firm formerly known as Charlie Pesti officially announced its rebrand to Pesti, unveiling a new name, logo, and brand identity that reflects its remarkable evolution from a small team of PR and supply chain enthusiasts to a global agency with a presence in six countries across five continents. The rebrand represents more than a name change — it marks a pivotal moment in the company's journey. What began as a founder-led venture has grown into an international team, trusted by clients around the world and supporting the families of team members across cultures and time zones. With this growth comes a new chapter — one where no individual is bigger than the business itself. 'The name 'Charlie Pesti' no longer reflected the scale, impact, and collaborative strength of the company we've become,' said Charlie Pesti, Founder. 'Pesti is a brand built to lead with purpose, inspire trust, and help our clients grow. It reflects not just who we are, but where we're going.' A Logo Designed to Lead --------------------------------- The new Pesti logo embodies the firm's strategic vision. Its bold geometry and clean lines signal strength, trust, and stability, while an upward angular cut symbolizes forward momentum. Designed on a precise 4x4 grid, the mark balances clarity with depth — echoing the company's commitment to long-term partnerships and impactful storytelling. A key visual element of the new brand is a green chat box icon, inspired by the universal speech bubble. With rounded yet structured angles and a directional cut, it subtly forms the inner and outer circles of the letter 'P', reinforcing Pesti's mission: to create meaningful conversations that move their clients' market voice forward — clearly, confidently, and strategically. 'At 451°, we believe branding is about capturing the soul of a story. For Pesti, we crafted a visual and verbal identity that distills tradition, energy, and contemporary elegance — turning their heritage into a bold, modern brand experience,' said Ernesto Rinaldi, Director at 451°. 'It was a true pleasure collaborating with Charlie — his clarity of vision and trust in the creative process made the work not only meaningful, but genuinely enjoyable.' A Brand Built for the Future ------------------------------------ Pesti's new identity is more than a visual upgrade — it's a foundation to meet the demands of a rapidly changing communications landscape, thrive across platforms, and speak with immediacy, purpose, and intent. 'Every aspect of our new identity — from the name to the logo — was intentionally crafted to reflect the responsibility we carry and the clarity we bring,' said Priyanka Ann Sani, Executive Director, Pesti Group. 'We're not just creating visibility — we're building trust, one message at a time.' Alexandra Lerch Pesti Media [email protected] Visit us on social media: LinkedIn Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
The Sun
2 days ago
- Automotive
- The Sun
Jaguar unveils NEW Range Rover logo months after backlash over ‘woke' rebrand
JAGUAR Land Rover have revealed a new Range Rover logo just months after backlash over their "woke" rebrand. The new emblem features a pair of Rs in the brand's trademark minimalist, wide-set font and is the first designed for Range Rover since it launched its original car in 1970. Jaguar Land Rover made the announcement as part of the wider rollout of the highly anticipated electric Range Rover in the coming months. However, the new badge will not replace the "Range Rover" lettering on the vehicle itself, and will complement the traditional design of the vehicle. A spokesperson for Jaguar Land Rover told Autocar that the Range Rover motif has been altered to be present when the familiar "Range Rover" lettering does not fit. This could be on a label, as part of a repeating pattern or at event spaces, when an emblem is "more appropriate", the spokesperson added. The classic "Range Rover" spelling on the popular vehicles has been a staple for drivers since they were introduced in 1970. As part of the brand's overarching House of Brands strategy, Range Rover is now a sub-brand of JLR, alongside Jaguar, Discovery and Defender. It comes after the iconic British car manufacturer sparked outrage in November when it launched a glossy ad campaign with bright colours and catwalk models. Soon after, it unveiled the bizarre Type 00 concept car - a large, pink grand tourer - as well as a much-maligned new logo and badge. The controversial ad excluded any images of its sleek sports cars as it touted its transition to a fully electric, ultra-luxury company. And the scrapping of the well-known big cat badge in favour of a geometric 'J' design also drew fierce criticism. The likes of Nigel Farage and even Elon Musk led the critics, with Farage describing it as "woke" and warned the automaker risked "going bust" due to its new design choice. Earlier this month it was revealed that Jaguar sales in Europe have plunged 97.5 per cent following the botched rebrand. The luxury British automaker registered just 49 vehicles in Europe in April, compared with 1,961 vehicles in the same month last year, according to data from the European Automobile Manufacturers' Association. Meanwhile, Jaguar sales between January and April plummeted 75.1 per cent, with just 2,665 cars sold across the continent.
