28-07-2025
Saints tease black and red brand announcement with new social media clip
SAINTS have teased a black and red brand announcement to take place on Thursday, July 31, with a new video on their social media accounts.
The 15-second clip posted on X shows a black armchair inflating on a red background, with the Saints badge and the date 31/07/2025 later projected onto the seat.
The retro-style video features a timer that starts at 20:01 and stops at 20:13, prompting questions from some curious supporters in response.
Saints did a similar thing with their away kit, which turned out to be a reimagining of the yellow and blue shirt they wore between 1995 and 1997.
Southampton donned a black and red away shirt during the 2001/02 Premier League season, and could serve as the foundation for their latest retro-inspired kit.
The St Mary's side have also launched their new home kit, which is a reimagining of the white and red striped shirt first worn in 1976/77.
Both the home and away kits feature new principal front-of-shirt sponsor P&O Cruises, who have replaced Rollbit ahead of the Championship season.
