Latest news with #rise
Time of India
an hour ago
- Business
- Time of India
RoshanSpace BrandCom wins top industry honour for DeSync CMS innovation in DOOH storytelling
In a time where consumer attention is fleeting and urban environments are overloaded with competing brand messages, RoshanSpace tackled a major industry challenge: how to deliver multi-layered storytelling without overwhelming the viewer. Traditional DOOH often fell short when brands wanted to communicate entire portfolios or complex narratives in a short window. This challenge gave rise to DeSync CMS , a transformative, tech-enabled solution that reinvented storytelling in seconds. 'This award is not just a win for RoshanSpace, but for the future of DOOH innovation in India,' said Junaid Shaikh , MD, RoshanSpace BrandCom . 'With DeSync CMS, we've redefined how stories can be told outdoors, one screen, one story, all at once. With this win, RoshanSpace cements its position at the forefront of tech-led media innovation, redefining the potential of urban outdoor storytelling , where creativity, data, and design come together to make every second count,' Shaikh further added. What Makes DeSync CMS a Game-Changer DeSync CMS enables what RoshanSpace terms ' Synchronous Desynchronisation '; each screen in the ProDigi network plays a different creative simultaneously, choreographed within a tight 10-second window. This allows for: Full product portfolios to be showcased at a single glanceRicher, more immersive storytellingAudience engagement without message clutter This innovative approach proved highly effective across campaigns. For NIC Ice Cream, DeSync showcased different flavours across 20 screens at once, turning commutes into a delightful sensory experience. Zepto mirrored its app interface by assigning each screen a product category, achieving seamless phygital integration. Meanwhile, Birla Opus Paints used the format to display emotion-led colour palettes that transitioned through the day, transforming the flagpoles into a dynamic, mood-based colour catalogue. Each campaign was optimised using data-backed targeting strategies based on time, location, and audience movement, generating over 6.7 million impressions in just one week and an average dwell time of 4+ seconds per screen. Beyond unique creative demonstration ability, DeSync CMS delivers operational excellence through automated content distribution, real-time proof-of-play, and audience analytics, giving brands both visibility and accountability. Brand Connect Initiative This article has been produced by the RoshanSpace BrandCom Team. ETBrandEquity may or may not subscribe to the views produced in the article.
Fox News
2 hours ago
- Politics
- Fox News
Mamdani's support in NYC driven by 'guilt' and 'shame': GOP Councilwoman
Fox News Digital spoke to NYC Councilwoman Inna Vernikov about Zohran Mamdani's rise and what's driving it.
Irish Examiner
3 hours ago
- Automotive
- Irish Examiner
RSA report reveals 105 motorcyclist deaths in five years, with most crashes on rural roads
105 motorcyclists died and 884 were seriously injured between the beginning of 2020 and the end of 2024, accounting for 14% of all road fatalities and 12% of serious injuries on Irish roads during this period. The Road Safety Authority's (RSA's) Motorcyclist Spotlight Report: Fatalities and Serious Injuries, 2020 to 2024, published on Wednesday, found that an average of 21 motorcyclists died each year between 2020 and 2024, with 177 seriously injured annually. All motorcyclists who died during this five-year period were male, and nearly two-thirds (65%) were aged between 16 and 45. Ninety-three percent of those seriously injured were men, and 82% were aged between 16 and 55. Two-fifths (40%) of fatalities occurred between 1pm and 5pm, and 10% occurred between 8pm and 9pm The report also found that half of all motorcyclist deaths occurred on a Saturday or Sunday. Nearly three-quarters of fatalities happened on rural roads, with Dublin and Cork recording the highest numbers of both fatalities and serious injuries. Almost two-thirds (63%) of motorcyclist crashes involved collisions with other vehicles. Just over one-quarter (27%) occurred at road junctions, with failure to observe identified as the most common contributing factor in multi-vehicle collisions resulting in serious injuries. Sarah O'Connor, director of partnerships and external affairs with the RSA, said the report was 'a stark reminder of the human cost of road trauma and the acute risks motorcyclists face". Ms O'Connor said the findings highlight the need for both drivers and motorcyclists 'to share the road with heightened awareness and responsibility.' "Behind each statistic is a life lost or forever changed, and families left grieving," she said. Ms O'Connor added that the RSA is calling on all road users to increase vigilance, particularly during the summer months when serious motorcyclist injuries typically rise. "We must act now to reverse these figures. We all have a part to play in protecting the most vulnerable on our roads," she added. "We're urging drivers to take a second look before pulling out or turning – this is a life-saver look and we all need to build it into our every trip. We also need for motorcyclists to prioritise safe riding at all times." Read More Gardaí urge public to be vigilant over latest eFlow scam texts
Egypt Independent
4 hours ago
- Climate
- Egypt Independent
Searing heat wave strikes Egypt for two weeks
The Egyptian Meteorological Authority (EMA) warned that a severe heat wave will hit the country starting Wednesday, lasting for two weeks. The EMA explained that with the onset of the second half of Epip, the 11th month of the ancient Egyptian and Coptic calendars, the country will experience an unusually intense heat wave due to the extension of the Indian monsoon low and its strong impact on the eastern Mediterranean. This further coincides with settling of a heat dome over the north of the country. Indian Monsoon Low Weather experts attributed this searing heat wave to the extension of the very deep Indian low, which attracts hot and humid air masses from South Asia, causing temperatures to rise in Egypt and most Arab countries. The EMA issued several important tips for citizens, including avoiding direct exposure to the sun during the afternoon, drinking sufficient amounts of water, and wearing light-colored cotton clothing to avoid heat stress and sunstroke. Wednesday's temperatures: Alexandria: 34C Cairo and Hurghada: 39C Sharm el-Sheikh: 41C Aswan: 42C Luxor 43C Edited translation from Al-Masry Al-Youm
RTÉ News
5 hours ago
- Automotive
- RTÉ News
105 motorcyclists killed on Irish roads since 2020, says RSA
A total of 105 motorcyclists were killed on Irish roads in the last five years, the Road Safety Authority has said. Additionally, 884 motorcyclists were seriously injured between 2020 and 2024, according to the RSA. 'The Motorcyclist Spotlight Report: Fatalities and Serious Injuries, 2020 to 2024' published by the RSA shows that the 105 motorcyclists that lost their lives accounted for 14% of all road fatalities, while the 884 seriously injured accounted for 12% of serious injuries. The data showed that there was an average of 21 motorcyclist fatalities and 177 serious injuries per year. Half of all motorcyclist fatalities took place at the weekend, while 40% of fatalities occurred between 1pm and 5pm, with another 10% between 8pm and 9pm. Based on Irish collision data, the report shows that young to middle-aged men remain the most vulnerable, with 65% of motorcyclist fatalities aged 16 - 45 and 100% of fatalities being male. RSA Director of Partnerships and External Affairs Sarah O'Connor said: "This report is a stark reminder of the human cost of road trauma and the acute risks motorcyclists face." The data also showed that 74% of motorcyclist deaths occurred on rural roads, with Dublin and Cork accounting for the highest numbers of both fatalities and serious injuries. It also showed that 27% of deaths happened at junctions and that 63% involved collisions with other vehicles. The vehicles most commonly involved in collisions with motorbikes were cars (59%) and light goods vehicles (13%). Serious injuries Serious injuries peaked between May and September, particularly in June (13%). The majority of serious injuries were male (93%) and 82% were aged 16–55. Two-thirds of serious injuries occurred between 12pm and 8pm, with Sunday the most dangerous day (22%). "Failure to observe" was identified as the most common contributory action in multi-vehicle collisions resulting in serious injuries. The RSA is calling on all road users to "increase vigilance", particularly during the summer months when serious motorcyclist injuries typically rise. "We must act now to reverse these figures. We all have a part to play in protecting the most vulnerable on our roads. We're urging drivers to take a second look before pulling out or turning – this is a life-saver look and we all need to build it into our every trip," Ms O'Connor said.
