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Pavel Sher of FuseBase Shares How AI Agents Can Augment Sales and Client Support and Retention on the DesignRush Podcast
In the latest episode of the DesignRush Podcast, FuseBase founder Pavel Sher discusses how service-based companies can embed AI agents as teammates to streamline workflows and drive measurable growth.
Cleveland, Ohio--(Newsfile Corp. - June 25, 2025) - Pavel Sher, founder and CEO of FuseBase (formerly Nimbus), spoke to the DesignRush Podcast host Kia Johnson to share a bold perspective: most companies fail to scale AI because they deploy agents as tools, not teammates.
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Sher, a B2B SaaS founder with over a decade of automation expertise, explained how AI agents can drive growth by taking over repetitive tasks across four core departments: sales, customer support, onboarding, and client success.
This shift frees teams to focus on higher-impact work that directly supports business goals.
"It's like giving every employee an executive assistant," Sher said. "This is basically how you can think about the AI agents."
Podcast topics include:
Why overhiring plagues service teams
How AI improves post-project retention
How agents enable personalized outreach at scale
Why most automation rollouts fail due to unclear workflows
Sher also detailed how FuseBase embeds agents in client portals to handle queries like invoice retrieval and deliver real-time support, reducing ticket volume and maintaining service consistency around the clock.
The podcast discussion also covered real-world examples of companies using AI agents to reduce support costs, speed up onboarding, and boost client retention.
He also advises buyers to be discerning when evaluating tech partners.
"Ask them how they use their own platform," he says. "If a product company doesn't use their own solution, that's bad."
And when it comes to moving quickly? "If you miss the train, you are done."
Check out the full episode, available now on YouTube, Spotify, and Apple Podcasts.
About FuseBase
FuseBase helps service teams scale client delivery and automate everyday operations. With integrated AI tools and client-facing portals, the platform empowers lean teams to offer fast, personalized service without scaling headcount.
About DesignRush
DesignRush is a media platform and a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.
