Latest news with #sexualwellness
Daily Mail
a day ago
- Entertainment
- Daily Mail
'Shallowing' is new bedroom trend that men and women across the country are trying
People are discovering a new sex trend which they say takes sex 'to the next level'. 'Shallowing', sometimes referred to as 'outercourse' involves light stimulation of a woman - without having full sex. Named one of the top sex trends for 2024 by sexual wellness brand LELO, and is said to lead to particularly powerful orgasms - something proven by a 2021 study focused on understanding how women increase pleasure during penetrative sex. In 2021, the Indianan University School of Medicine and OMGYES surveyed 4,270 women across the world, as well as 3,017 American women aged 18 to 93, and found almost 84 per cent of women orgasm more frequently - or increase their pleasure - through shallowing. But shallowing isn't the only trend that is shaping people's sex lives this year. In January, Dr Olivia Lee, the Relationship Scholar in Residence at Doll Authority, revealed seven sex trends for 2025. Speaking to MailOnline, she said: 'From fashion to travel, many of us are eagerly anticipating the trends that may – whether we realise it or not – influence our choices throughout the year. 'However, it doesn't end there; several exciting and unexpected sex trends are also on the horizon, and it looks like 2025 is going to be very kinky.' Several of Dr Lee's predictions were based on the proliferation of artificial intelligence (AI) - including AI sexting, and AI-enhanced sex dolls. Meanwhile, the expert predicted that people will be more 'kink centric' this year. '"Freak Matching" whereby people choose to date those who share similar quirks, including sexual preferences, will be a popular trend,' she told MailOnline. 'For example, if you find feet erotic or enjoy sex doll companions, finding a partner with this shared passion is likely to become a priority during the year ahead.' With AI becoming more and more engrained in our day-to-day lives, Dr Lee predicted that many people will begin striking up relationships with AI companions. 'AI sexting utilises deep learning systems that imitate erotic human conversations,' she explained. 'Using Natural Language Processing (NLP) technology, these chatbots can understand your tone, style, desires, and deliver incredible realism. 'This is set to become a core 2025 trend, with many favouring the reliability of this efficient sexting option – especially if they're busy young professionals prioritising speedy responses.' Many people think of sex dolls as static objects but Dr Lee explained that, thanks to AI, they are slowly becoming fully interactive companions. '[This] will allow dolls to respond to a user's mood, interests, and emotional needs,' she said. 'At we're on the cusp of launching our own AI-enhanced doll line; models designed not only for physical intimacy, but meaningful, personalized companionship that can adapt, learn, and grow with their owner over time. 'They'll be able to remember conversations, log your preferences, show emotion, and more, creating an incredibly life-like experience that's never been seen before.' Dr Lee equally said that sexual wellness is likely to become more normalised in 2025. 'As sexual wellness becomes increasingly normalised, more individuals will view intimate products and services as tools for self-care, emotional well-being, and healthy curiosity,' she said. 'With AI-driven guidance, people can work through anxieties, improve communication skills, and strengthen their sense of self, making sexual wellness products feel as natural and beneficial as any other aspect of personal health.' This year will see more openness to non-traditional relationship structures, Dr Lee added. 'From long-distance couples using immersive VR and AI to polyamorous households with interactive dolls, these technologies will encourage conversation around consent, boundaries, and communication,' she said. While polyamory is the practice of having more than one romantic or sexual relationship at the same time, Dr Lee predicted that there will be a rise in solo polyamory this year. 'This is the practice of having more than one partner or relationship, however it negates the notion of polycules, or other multiple people-centred relationship groups,' she explained. 'Instead, solo polyamorists focus on their partnerships alone; they do not cohabitate or reproduce and prioritise their own independence.' Sexual transparency will be a 'big part' of 2025, Dr Lee explained in January. 'Daters are realising just how important it is to be open about their sexual fantasies, desires, and preferences; especially if you're looking to determine compatibility,' she said. 'In a world where taboos surrounded kinks and fetishes are lessening, we're discovering a pride in our quirks and aren't afraid to share them. Why not cut to the chase?' Finally, Dr Lee predicted that 2025 will see lots of people slowing things down and choosing quality over quantity. 'Steering away from casual encounters, more of us will be looking to build long-term, meaningful connections; when dating, looking beyond appearances to find intentional love, not just lust,' she said. 'As these preferences change, we will see daters becoming more willing to work on their relationships and build strong foundations. We might have been wondering where romance had gone, but it's finally on its way back! 'This is aided by technological innovations; sex dolls, for example, provide synthetic companions and sexual gratification that fulfils immediate needs, thus allowing users to pursue more emotional, deep-rooted human bonds.'
Malay Mail
28-05-2025
- Business
- Malay Mail
Kossan Holdings becomes the strategic investor in CARE Latex, Malaysia's leading condom brand
KUALA LUMPUR, May 28 — CARE Latex Sdn Bhd, Malaysia's leading condom brand, has announced a strategic partnership with Kossan Holdings (M) Sdn Bhd, the investment arm of one of the world's largest manufacturers of gloves and rubber products. This partnership positions Kossan Holdings as CARE Latex's third-largest investor, strengthening the brand's strategic foundation and supporting its long-term growth ambitions in the global sexual wellness market. CARE Latex's impressive growth trajectory — highlighted by a 1,399 per cent increase in revenue and a 1,615 per cent surge in unit sales from 2018 to 2024 — underscores strong consumer trust and positions the brand as a regional frontrunner and emerging global player. This strategic partnership with Kossan Holdings marks a pivotal milestone in CARE Latex's pre-IPO journey. It enhances CARE Latex's ecosystem by accelerating product innovation, improving inventory management, expanding research and development capabilities, and broadening market reach through new distribution channels. Beyond market expansion, the collaboration also aligns with CARE Latex's commitment to public health, particularly in addressing the urgent issue of HIV prevention among Southeast Asian youth. According to UNAIDS 2023, one in four new HIV cases in the region involves individuals aged 15 to 24, with 93 per cent linked to unprotected sex. In Malaysia, the Ministry of Health's Global AIDS Monitoring Report 2024 indicates that 32 per cent of new HIV infections occur in this age group, and yet condom usage remains below 40 per cent. CARE Latex is building greater operational capacity and expanding access to trusted protection products by harnessing advanced manufacturing and supply chain strengths — deepening its commitment to preventing sexually transmitted diseases and promoting sex education. 'Welcoming Kossan Holdings as a strategic investor enhances our capacity to scale production, drive innovation, and deliver our mission. Together, we are building a globally respected Malaysian brand that stands for quality, innovation, and social responsibility,' said Bonn Lam Chee Fong, Founder of CARE Latex. Reflecting on CARE Latex's origins, Bonn added, 'Our journey started with a simple yet powerful insight — if the world's leading condom brands source their latex from Malaysia, why not build a world-class brand here at home?' 'With Malaysia ranking as the sixth-largest producer of natural latex, we are leveraging local strengths to accelerate the R&D pipeline, to launch innovations like Malaysia's first Microbial Barrier condom, designed with antimicrobial and antioxidant properties for enhanced protection.' Lim Seow Chair, representative of Kossan Holdings, commented: 'We are proud to support CARE Latex, a brand that shares our values of integrity, innovation, and sustainable impact. CARE Latex's focus on sexual wellness, coupled with its inclusive, innovative and science-led approach, aligns perfectly with our purpose-driven investment philosophy.' CARE Latex is the only Malaysian condom brand with a retail presence in both Singapore and South Korea, distributed through major convenience store chains such as Olive Young and GS25, which has over 17,300 outlets. Future expansion markets include Singapore, Vietnam, Hong Kong, Macau, New Zealand, and the United States. The company's growth strategy remains anchored in broadening retail reach, advancing product innovation, and exploring acquisitions of local brands. Multiple new product lines are in development to support this continued growth, including clinical and personal lubricants, pregnancy and HIV test kits, pleasure devices, and wellness supplements.
The Sun
21-05-2025
- Business
- The Sun
Boss ordered employees to ‘have sex with each other to relieve work tension' in bizarre ritual
BOSSES at an "orgasmic meditation" startup ordered staff to have sex with each other to relieve tension between them, a trial has heard. Witnesses have taken the stand at a New York City court to detail their experiences working at the "cult-like" OneTaste. 3 3 3 Nicole Daedone, 57, the company's founder, and Rachel Cherwitz, 44, former head of sales, are accused of a forced labor scheme alleged to have involved participants in OneTaste courses and employees between 2006 and 2018. They offered sexually focused wellness education that promoted "orgasmic meditation" and advocated female empowerment through orgasm. The defendants deny the charges. Prosecutors claim they coerced people to work without pay and perform sexual acts with OneTaste investors. A former sales employee, referred to only as Max, told the court that Cherwitz attributed a profit drop at the New York City branch to sexual tension between employees. Cherwitz told staff members to have sex during a sales meeting, Max testified. "I want you guys to go have sex right now," she told them, Max testified. Max told the court: "I felt so sick inside. I think that was the moment when I just woke up." The court also heard that employees, many of whom lived together and shared beds, would allegedly be expected to join daily "orgasmic meditation circles". This partnered ritual would involve "methodically stroking a woman's genitals for 15 minutes", according to testimony. Max further testified that employees would be expected to be on call 24 hours a day and were not allowed sick or vacation days. Taking the stand on Tuesday, Dana told the court she was instructed to engage in BDSM with an early OneTaste investor. The witness further testified that her superiors, including Cherwitz, had instructed her to engage in sexual acts with clients of the company. Defense lawyer Julia Gatto said outside court: "The idea that this woman, at this company, engaged in forced labor is as far from the truth and reality as one could comprehend. She further called Daedone "a ceiling-shattering feminist entrepreneur". But prosecutors say Daedone and Cherwitz schemed to draw in people suffering from sexual trauma and make them into unquestioning followers, AP has reported. Company members might be told "to engage in sexual acts they found uncomfortable or repulsive as a requirement to obtain 'freedom' and 'enlightenment' and demonstrate their commitment to OneTaste and Daedone," the indictment claims. OneTaste reportedly started in San Francisco around 2005. Its alleged practices came under scrutiny in a 2018 Bloomberg Businessweek investigation and later in Netflix's Orgasm Inc. The trial is expected to last until mid-June, according to Courthouse News Service.
