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Global smartphone shipment forecast for 2025 revised downward over tariff uncertainty: Report
Global smartphone shipment forecast for 2025 revised downward over tariff uncertainty: Report

Times of Oman

time2 days ago

  • Business
  • Times of Oman

Global smartphone shipment forecast for 2025 revised downward over tariff uncertainty: Report

New Delhi: Market intelligence research firm Counterpoint Research has lowered global smartphone shipment forecast for 2025. It has revised down its 2025 global smartphone shipment growth forecast to 1.9 per cent year-on-year from 4.2 per cent, citing uncertainties surrounding US tariffs. However, most regions will still likely see growth, except North America and China, according to Counterpoint Research's latest Market Outlook Smartphone Shipment Forecast Report. Price increases from cost pass-throughs remain a key focal point, although the tariff situation remains fluid and unpredictable. Commenting on the revised forecast, Associate Director Liz Lee commented, "All eyes are on Apple and Samsung because of their exposure to the US market. Although tariffs have played a role in our forecast revisions, we are also factoring in weakened demand not just in North America but across Europe and parts of Asia." Lee added, "We still expect positive 2025 shipment growth for Apple driven by the iPhone 16 series' strong performance in Q1 2025." Moreover, premiumisation trends remain supportive across emerging markets like India, Southeast Asia and Gulf countries - these are long-term tailwinds for iPhones, according to Lee. Counterpoint Research's current forecasts assume a relatively stable tariff environment through 2025, although the escalating rhetoric and uncertainty around trade policy could significantly impact manufacturer's pricing strategies, supply chain planning, and, ultimately, consumer demand. Commenting on projections for global smartphone shipment growth in 2025, Associate Director Ethan Qi said, "The bright spot this year - again - will likely be Huawei. We are seeing an easing around sourcing bottlenecks for key components at least through the rest of the year, which should help Huawei grab substantial share in the mid-to-lower-end segments at home."

Counterpoint Research cuts 2025 global smartphone shipment growth amid tariff uncertainty
Counterpoint Research cuts 2025 global smartphone shipment growth amid tariff uncertainty

Yahoo

time6 days ago

  • Business
  • Yahoo

Counterpoint Research cuts 2025 global smartphone shipment growth amid tariff uncertainty

(Reuters) -Research firm Counterpoint cut growth expectations for global smartphone shipments in 2025 to 1.9% on Wednesday, down from its earlier forecast of 4.2%, citing uncertainties surrounding U.S. tariffs. U.S. President Donald Trump announced a series of tariffs on April 2, prompting companies such as Apple to adjust supply chains. However, the U.S. suspended the tariffs on smartphones and other electronic devices as part of a broader 90-day pause. The downgrade signals challenges for manufacturers that already face weakening sales amid heightened geopolitical tensions and escalating tariff disputes. The research firm also revised year-on-year shipment growth from China down to near-flat, while Apple and Samsung's shipments are expected to slow as cost increases are passed on to consumers. Apple sells more than 220 million iPhones a year worldwide, with a fifth of total iPhone imports to the United States now come from India, and the rest from China. Last month, International Data Corp slashed its 2025 global smartphone shipment growth forecast from 2.3% to 0.6%, citing tariff-driven economic uncertainty and a pullback in consumer spending.

Counterpoint Research cuts 2025 global smartphone shipment growth amid tariff uncertainty
Counterpoint Research cuts 2025 global smartphone shipment growth amid tariff uncertainty

Yahoo

time6 days ago

  • Business
  • Yahoo

Counterpoint Research cuts 2025 global smartphone shipment growth amid tariff uncertainty

(Reuters) -Research firm Counterpoint cut growth expectations for global smartphone shipments in 2025 to 1.9% on Wednesday, down from its earlier forecast of 4.2%, citing uncertainties surrounding U.S. tariffs. U.S. President Donald Trump announced a series of tariffs on April 2, prompting companies such as Apple to adjust supply chains. However, the U.S. suspended the tariffs on smartphones and other electronic devices as part of a broader 90-day pause. The downgrade signals challenges for manufacturers that already face weakening sales amid heightened geopolitical tensions and escalating tariff disputes. The research firm also revised year-on-year shipment growth from China down to near-flat, while Apple and Samsung's shipments are expected to slow as cost increases are passed on to consumers. Apple sells more than 220 million iPhones a year worldwide, with a fifth of total iPhone imports to the United States now come from India, and the rest from China. Last month, International Data Corp slashed its 2025 global smartphone shipment growth forecast from 2.3% to 0.6%, citing tariff-driven economic uncertainty and a pullback in consumer spending. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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