2 days ago
Popular Cadbury treat becomes latest to be hit by shrinkflation after packs cut to just four bars but price remains same
CADBURY has cut the number of Brunch bars in a pack from five to four — less than a year after shrinking them.
Multipacks of five oat, raisin and chocolate treats now show as 'out of stock' at all major retailers.
Instead a four-bar pack is now on shelves for the same average price of £1.50.
It means the bars — a staple of school lunchboxes — are, in effect, 20 per cent worse value.
The size reduction applies to all the flavours including raisin, peanut, choc chip and Bournville choc chip varieties.
And the move comes just 11 months after the weight of a bar was cut from 32g to 28g.
One shopper fumed online: 'Seems like all snacks come in boxes of four now.
'Almost like companies intentionally do that so people have to buy two boxes at a time for their child to get one every day in their lunchbox.'
Another said: 'These companies like to be sneaky and reduce package sizes and change ingredients behind our backs.'
Last month we revealed that other Cadbury lunchbox favourites, including Dairy Milk little bars and Freddo multipacks, had also been shaved in size.
Cadbury owner Mondelez was asked to comment on the Brunch bars.
It previously said it was 'continuing to experience significantly higher input costs' across its supply chain.
