Latest news with #sludging

South China Morning Post

How to ‘sludge' HK migrants into leaving the UK and Canada

'Nudging' is the gentle way of pushing you towards making good choices; think of your nice parents. 'Sludging' is the opposite, designed to encourage you to make bad or at least suboptimal decisions; picture the car/insurance/mobile phone/real estate salesmen. They are terms in pop psychology borrowed from behavioural and cognitive sciences. Some governments such as that under former British prime minister David Cameron even set up a department of nudges, though it had a more respectable title. Whether it ended up nudging or sludging citizens remains a matter of dispute. One amusing example of nudging is about a European international airport – I forget which one – that needed to cut budgets and slash the number of toilet cleaners. So they started putting tiny toy-like goalposts at the centre of urinals so male users naturally aimed better rather than splashing all over. Here's another example, from an American comedy. The girls in a high school take to kissing – pressing lipsticks on – the big mirror in a school toilet. That creates a lot more work for the janitor. Instead of posting a public warning, the cleaner openly mops the mirror with water taken from toilet bowls for everyone to see. That stops the kissing practice in no time. There are, however, supposedly more sophisticated principles guiding a nudging policy when being launched, say getting workers to join a pension fund. It should be transparent and never misleading. Other choices, even those considered suboptimal, should still be available. You can easily opt out of any option you choose, at least within a reasonable time frame. And it should encourage behaviour that benefits you. Now imagine they are all turned into their opposites, and you have sludging in all its glory.