2 days ago
A new tour brand, Roam by Tauck, caters to travelers in their 40s and 50s
As Tauck celebrates its 100th anniversary, the company is launching a new brand for travelers in their 40s and 50s.
Roam by Tauck is the company's first new brand in more than a decade and will offer small-group journeys averaging 16 travelers. The brand will debut next year with at least five itineraries, which will expand to at least a dozen by 2027.
The Roam brand comes after two years of research involving over 4,000 travelers, the company said. The itineraries were created for younger luxury travelers who lead busy lives, said Tauck CEO Jennifer Tombaugh.
The itineraries, which will be announced and available for booking this winter, will launch in August 2026. The trips will range from five to 11 nights and include land, river and small-ship journeys. Though not yet available, the brand teased examples of special activities woven into the itineraries, such as a hot air balloon ride above the pyramids of Teotihuacan in Mexico, private dining in an Icelandic cave, canoeing beneath Dordogne's castles or hiking through the Douro Valley to a wine tasting.
One aspect of these trips will be the "less structure, more choice" approach to itinerary planning. Tauck said the itineraries would include "abundant time" for solo exploration with optional excursions.
Guests will stay at each property for three to four nights, enabling them to "fully unpack, unwind and savor their surroundings," Tauck said. Each trip will include at least one "retreat-like" setting.
"Because these guests lead busy, high-paced lives, they're looking to indulge in a way that feels seamless and not over-scheduled," Tombaugh said.
"Roam by Tauck meets these expectations by blending luxurious stays, signature moments, and active opportunities with ample free time for guests to explore, savor and recharge on their terms."
