Latest news with #sonicidentity
Arabian Business
23-07-2025
- Entertainment
- Arabian Business
Qatar Airways partners with Hans Zimmer to create new airline sonic identity
Qatar Airways has announced a partnership with Oscar and Grammy award-winning composer Hans Zimmer to create a new sonic identity for the airline. The composer will develop a signature sound designed to enhance the passenger experience both onboard aircraft and across other touchpoints. View this post on Instagram A post shared by Qatar Airways (@qatarairways) Hans Zimmer composes Qatar Airways' sonic identity The collaboration will produce an original score that will be integrated into the airlines' onboard music programming. The composition will also be released as a complete album on streaming platforms and through the airline's official channels. Group Chief Executive Officer, Engr. Badr Mohammed Al Meer, outlined the strategic importance of the partnership. 'At Qatar Airways, we aim to inspire the world with every new horizon and music plays a powerful role in shaping the emotional journey of our passengers, both in the air and on the ground. We are thrilled to partner with Hans Zimmer to compose our new signature music, exclusively for Qatar Airways. This bespoke soundscape will be more than just music; it will be a reflection of our brand's elegance and ambition. Our partnership with Hans Zimmer marks a bold new chapter in the Qatar Airways experience, one that deepens the emotional connection with our passengers and enhances every moment of their journey,' he said. The partnership represents the airlines' commitment to delivering memorable and emotionally resonant journeys for passengers. The new signature sound forms part of the airline's evolving brand identity, channelling the company's ethos of reimagining possibilities through collaboration with Zimmer. 'It's an honour to collaborate with Qatar Airways on this visionary project. Together, we're crafting a sonic experience that reflects the beauty of travel and the pioneering spirit that defines this world-class airline,' Zimmer added. The initiative marks the debut of the carrier's new audio identity and establishes a long-term partnership between the airline and the composer. The soundscape will tap into human experiences that form the foundation of Qatar Airways journeys. The composer, known for multiple Oscar and Grammy awards, will work to develop audio content that reflects the airline's brand values and passenger experience objectives.
Fast Company
14-07-2025
- Business
- Fast Company
How Kroger designed its catchy new sonic logo
What does Kroger's brand sound like? Until recently, no one knew. And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick'n Save) launched its first-ever sonic identity. There's a succinct sonic logo (think Netflix's tudum), a full brand theme song, and more—so as it turns out, this is officially what Kroger sounds like: It's an upbeat earworm you're going to be hearing a lot of in grocery stores, on TV, and everywhere the Kroger family of brands reaches. But it's no mere jingle, and there's a surprising amount of strategy and craft behind such an audio signature—and real financial impact as well, notes John Taite, EVP of global brand partnerships and development at Made Music Studio, which created the work. 'People think about what they see, but they feel what they hear,' he says. And it's apropos, because, well, 'there's always an emotional element to any sort of purchase decision.' THE SOUND OF 'KROJIS ' The work comes at the tail of a five-year brand revamp at Kroger, the largest U.S. supermarket chain by revenue. Its family of brands across the U.S. had essentially operated as independent entities from a marketing perspective, but around 2019–2020, the company decided to begin uniting them in a more intentional way. Tom Duncan, Kroger's VP, head of marketing, says the initiative began with the launch of the brand's animated 'Kroji' characters (a portmanteau of Kroger and emoji), and continued with the debut of the 'fresh cart' logo in 2021, which like the Krojis was rolled out to all Kroger markets and sub-brands. Now, the sonic identity is the latest tool in Kroger's bid to unify everything under one marketing roof. advertisement The super-early-rate deadline for Fast Company's Most Innovative Companies Awards is Friday, July 25, at 11:59 p.m. PT. Apply today.
