Latest news with #strawberry
CTV News
3 days ago
- Health
- CTV News
Research shows melatonin benefits strawberries
Vancouver Watch Many people use melatonin to fall asleep – but new research suggests it could also help strawberry plants survive in extreme heat.
Forbes
16-07-2025
- Entertainment
- Forbes
Wimbledon's Strawberry Fever Translates To Retail Success
The strawberry cap sold out during Wimbledon 2025 at the All England Lawn Tennis and Croquet Club. ... More (Photo by) World No. 2 Coco Gauff held a strawberry plush toy during a press conference at Wimbledon, giving the tournament—and the toy—quite a social media moment. World No. 1 and Wimbledon 2025 semifinalist Aryna Sabalenka had the toy attached to her racket bag. It didn't take long for strawberry fever to catch on in London. As the oldest tennis tournament in the world, Wimbledon has a storied history. Strawberries have long been linked to the event and while eating strawberries and cream is a certain rite of passage at the All England Lawn Tennis Club, the tournament has started to press in to all things strawberries to help push retail sales at the site. A strawberry plush toy was a popular attraction at Wimbledon 2025, selling out during the tournament ... More at London's All England Lawn Tennis and Croquet Club. (Photo by) Daniel Ashmore, AELTC head of retail, merchandising and licensing, tells me that the strawberry plush, strawberry-themed socks and strawberry-adorned baseball caps all sold out during the tournament. 'Our strawberry-themed product range has grown by 39% since 2024, following strong early sell-through and customer engagement,' Ashmore says. 'We've enhanced best-selling lines with additional size options—for example, infant hats—and launched new products, such as the strawberry character plush toy.' It turns out that 2025's strawberry range wasn't enough to keep up with the strawberry-loving crowd at Wimbledon. Wimbledon has an extensive range of products for sale each tournament, but the champs towel (seen in ... More the photo) was the top-selling item in 2025. For 2025, strawberry fans could grab a cap or bucket hat, sweaters, T-shirts, sweatshirts, baby clothing, kitchen items and even greeting cards. It all adds up to giving Wimbledon a fresh range of tournament-adjacent products to compliment the already popular main line of Wimbledon-themed merchandise. While the craze over the strawberry-themed retail items took the retail side of the tournament by storm, the top-five-selling items during the event remained in line with tradition, just like the tournament itself. The number-one-selling item was the classic 2025 champs towel, with nearly 13,000 towels sold. This item is the classic green and purple towel players—including 2025 Wimbledon champion Iga Swiatek—are known to hoard, adorned with the year of the tournament. The fifth-best selling item was also a towel, with just over 9,000 of the seasonal 2025 champs towel—this one comes in a different shade of blue and green—sold during the tournament. A range of fashion pieces for both men and women came adorned with a more subtle nod to the ... More strawberry at Wimbledon 2025. Holding the second, third and fourth spots on the top-five list were all different versions of the same hat design, the adults champs logo. The white version sold nearly 11,000 caps, ahead of the green at 9,700 and the navy at over 9,000. In all, the three colors of the same design totaled nearly 30,000 caps of just one item. With over 525,000 visitors to the tournament, over 5% of all spectators purchased one of the champs logo caps in 2025. The Wimbledon shop offers one of the more extensive collections of items across tennis, from the popular towels and caps to the trending strawberry-themed items, but also with plenty of fashion and performance items mixed in. The tournament grounds feature three main retail sites: the Centre Court Shop, the No. 1 Court Shop and the Museum Shop, along with five express shops and an additional nine kiosks. Wimbledon also ships worldwide via its online shop. For Wimbledon fans wanting their strawberries and cream to last a bit longer, the strawberry-themed retail options proved a popular choice in 2025. Expect Ashmore and the AELTC to embrace strawberry fever yet again in 2026. MORE: How Does Wimbledon Maintain Its Grass Courts?
Fast Company
16-07-2025
- Science
- Fast Company
Why James Dyson got into vertical farming
BY Inside a greenhouse in the English countryside, one of the newest inventions from Dyson just went through its first large-scale test: an 18-foot-tall rotating wheel of strawberry plants, designed to ensure each plant gets its share of sunlight. Dyson, the multibillion-dollar brand, is best known for designing products like vacuums and ultra-high-end hair dryers. But the company also bought a farm in 2013, and now owns 36,000 acres of land across the U.K. James Dyson, who grew up in rural England—and hauled potatoes as one of his first jobs—realized that engineering and design could play a role in helping solve some of the challenges of the food system. 'There is a real opportunity for agriculture to drive a revolution in technology, and vice versa,' he says.
CTV News
07-07-2025
- Climate
- CTV News
Strawberry season hits stride amid ideal picking conditions
Strawberry season is underway, with farms like Leisure Farms busy harvesting ripe berries after recent rains eased. Owner Mitch Deschatel says they opened June 30 and are picking quickly to keep up with ripening fruit, with raspberries expected soon.
Daily Mail
26-06-2025
- Entertainment
- Daily Mail
Is Marks & Spencer's Wimbledon-inspired strawberry and cream sarnie a Grand Slam... or a total flop? We try the sandwich everyone is talking about to find out
One major British institution has paid homage to another, as Marks & Spencer has released a strawberry and cream sandwich just in time for Wimbledon - but is it a Grand Slam or a total flop? Celebrating the traditional summer treat, the UK supermarket has unveiled a limited edition sweet snack, inspired by Japanese 'sweet sandos'. Retailing for £2.90 at the High Street Kensington branch, the shop opted for brioche-style sweet bread, filled with soft cheese and crème freche that housed full, decadent slices of its curated Red Diamond strawberries. And sampling the fruity snack, FEMAIL awarded it a full three points. With a sandwich where ingredients are minimal, quality is key - and M&S more than delivers on that front. On first bite, I was wowed by how fresh and richly sweet the berries were, cutting through the creamy barrier with a fragrant tang. The specially grown variety, provided by 'trusted M&S Select Farms' are 'left to ripen for longer to ensure they're deliciously sweet and juicy', proving their prowess in not just their huge size but juicy crimson red hue. The supermarket isn't stingy either, offering a solid spread of three big strawberry halves. Elsewhere the cream mixture - thickened by the addition of cheese - added an icing-like feel to the sandwich whereas as the sweet bread resembled a cakey sponge. The offering felt more like a dessert than a sarnie - and was presented more like one - so expect to fill up on the sugary flavours. While the sweet treat is certainly filling, I did notice that it sat heavy in my stomach for the rest of the day, and I wasn't able to finish it all. Strawberries and cream are a quintessentially refreshing two-ingredient snack; so adding another carb element to it certainly made the meal feel more staunch. The only thing I felt it was lacking was a third addition - perhaps a new texture like a runny jam or a crunchy smattering of sprinkles. It's also not one you can nibble on throughout the day. Within a few hours, the remnants of my sandwich started sagging and falling apart. And M&S isn't the only brand to offer a Wimbledon-themed treat; American restaurant Subway is offering free strawberry and cream sandwiches for one day only. Selected locations will give away subs to fans on Monday 30th June 2025. Lighter and less sweet than the cakey M&S sandwich, strawberry slices, clotted creme and a fruity puree are laid out on savoury Italian white bread. While the ingredients don't feel as flavourful as the UK supermarket's, Subway offers a more delicate treat that doesn't settle as intensely. The creme mixture is less decadent, but allows for a more relaxed and moreish snack. Each participating Subway restaurant will have 100 6-inch Strawberries & Cream Subs to give away on its single day debut; in the below locations: Wimbledon (6/6A Hartfield Road), Birmingham (80 Smallbrook, Queensway), Liverpool (Central Shopping Centre), Derby (Pride Park) and Bristol (Galleries Food Court). Marks & Spencer announced the release of their product - inspired by Japanese fruit sandwiches which originated as fruit shops opened near major train stations and business districts in the early 1900s - earlier this week. As these businesses grew, many began to open cafes to allow the public to access luxury fruits at a reasonable by incorporating them into dishes such as parfaits, shortcakes and sandwiches. M&S said that while its latest creation may be mistaken for a dessert, shoppers will find it in the regular savoury sandwich section. It added the sandwiches were available to purchase in stores now, with some customers claiming to have already tried it. Lighter and less sweet than the cakey M&S sandwich, strawberry slices, clotted creme and a fruity puree are laid out on savoury Italian white bread One person rated it a '100000/10' and said it was the 'best sandwich ever' while commenting on M&S' Instagram account. Another said: ''I have tried this already and it is berry berry good.' A third penned: 'Where are my car keys!!!! I need to get this NOW.' A fourth commented: 'I might have to treat myself to one on the way to work tomorrow,' while another compared it to 'cake on the go'. M&S said: 'Inspired by the Japanese sweet sandos, recently spotted popping up in London 's trendiest Japanese patisseries, our product developers have long dreamed of creating a dessert sandwich. 'With our exclusive Red Diamond Strawberries at their juiciest best, the time has finally come to create the ultimate strawberries and creme experience.' M&S is saying its strawberries and cream sandwich is ideal for 'alfresco lunches, afternoon tea at home, summer picnics, courtside snack breaks or a sweet afternoon pick me up'. M&S Food first sold freshly made sandwiches in the 1920s, and expanded sales with pre-packed sandwiches in the 1980s. The retailer's food halls have sold four billion sandwiches to date. One person rated it a '100000/10' and said it was the 'best sandwich ever' while commenting on M&S' Instagram account Strawberries and cream are a popular British dessert often enjoyed in the summer months when the fruit is in season in the UK. The combination is thought to date back to the Tudor era, where dishes of strawberries and cream would be served at Henry VIII's royal banquets. It has also been made popular after being served at Wimbledon every year and is a popular snack with spectators. Wimbledon announced are raising the price of their world famous strawberries and cream for the first time in 15 years. The All England Club have taken great pride in freezing the price of strawberries at £2.50 per portion since 2010, but Mail Sport can reveal that will increase by 20p for 2025. A spokesperson for the All England Club commented, 'We have taken the decision to slightly increase the price of strawberries this year from £2.50 to £2.70. 'We feel this modest increase still ensures that our world-famous strawberries are available at a very reasonable price.' With tournament running costs increasing every year, the price hike shows even Wimbledon is not immune to the cost of living crisis. The club sell around 140,000 punnets per year, meaning the new price will bring in an extra £28,000. At £2.70 the event's iconic snack is easily the best value food on site. Wimbledon is also one of the very few sporting events which allows fans to bring in their own food and drink - including alcohol - so visitors on a budget can always bring in their own strawberries. They would not be as fresh as those served up at Wimbledon, however, who only serve strawberries picked that morning and shipped in from the family-run Hugh Lowe Farm in Kent.
