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Forbes
6 days ago
- Business
- Forbes
The Future Of Clean Care: Building Brands Based On Integrity Not Hype
The future is not just about finding a better deodorant. It's about finding a brand at the store ... More that you feel good and that who's mission you can get behind. A decade ago, clean care was a niche. It was relegated to farmers' markets and indie apothecaries. Today, it's reshaping the personal care industry, and it's doing so quietly, sustainably, and with what some could call spirit. The next generation of beauty will probably not be defined by celebrity launches or flashy VC rounds. It'll probably be led by founders who value radical simplicity, performance-first products, and environmentally friendly products that walk the walk and talk the talk. And increasingly, it's driven by consumer demand for more than just clean ingredients. More and more consumers, especially the younger generation who want clean intentions behind the brands they support. Take Humble Brands, for example. It was founded by Google veteran Jeff Shardell in Taos, New Mexico. According to Humble, they didn't begin the brand with the intent to disrupt the $500 billion personal care space, they actually started it with a question: Why was it so hard to find a deodorant without chemicals you couldn't pronounce? From that question, their company and their brand was born. You might have come across Humble in your local Target or Walmart and the brand now boasts loyal customers, an expanding product line, high-profile collaboration with actor and environmentalist Jason Momoa (now of Minecraft movie fame), and a growing fan base with Gen Z and Gen Alpha. But Humble's story is more than a case study in scaling a clean care brand. It's a window into where the category is heading next and what it takes to win consumer trust in a post-greenwashing world and a world where next-gen consumers can be demanding. Consumers, especially younger ones, no longer equate more with better. They seek out brands that ... More lead with honesty. So legacy brands are scrambling to retrofit sustainability into their product lines. Clean care upstarts, on the other hand, are building it into their DNA from their inception. That means formulating with fewer ingredients, rejecting unnecessary packaging, prioritizing transparency from the start, and focusing on simple, clear, and verifiable messaging. Brands like By Humankind, Necessaire, and Fussy have leaned into minimalism and not just in design, but in formulation. Products are stripped down to what works. Consumers no longer equate more with better; they want efficacy and honesty, not endless SKUs, fillers, and empty marketing promises. Humble, for instance, built its business around a four-ingredient deodorant. No preservatives. No greenwashing. Just performance. 'Do one thing well,' says Shardell, 'and don't move on until you've earned trust.' Jeff Shardell, started Humble with a question: Why was it so hard to find a deodorant without ... More chemicals you couldn't pronounce? Today's clean care consumers expect more than natural. They want brands that consider the full lifecycle of a product, all the way from how ingredients are sourced to the impact the product has in the world. That's where things like innovations in packaging come into sharp focus. In the case of Humble's collaboration with Jason Momoa, the brand prioritized biodegradable, paper-based tubes, which marked a shift. According to the brand, this seems to now be driving 15 percent of deodorant sales and growing fast. It's not just a celebrity vanity line, it's a functional experiment in sustainable delivery, inspired by a customer-turned-partner who deeply cares about ocean health. Across the category, others are following suit. Everist has pioneered waterless, concentrated formulas in aluminum tubes. Plus launched body wash sheets that dissolve in the shower. Packaging is no longer an afterthought, the packaging becomes part of the product. Next-gen consumers are going for brands like Pipette, Attitude, Blueland, Humankind, Necessaire, ... More Humble and Fussy, who focus on integrity, rather than hype. Clean care brands are proving that scale doesn't have to mean dilution. In fact, the most promising companies are those that resist the urge to expand too quickly or chase shelf space for ego's sake. Instead, they're choosing conscious growth, refusing to launch new SKUs until sustainability standards are met, producing more and more products in-house to maintain quality, and hiring teams aligned with their mission rather than just for industry pedigree. Brands like Pipette, Attitude, and Blueland are forging new models of operational excellence leveraging vertical integration, direct-to-consumer agility, and AI-powered forecasting to stay nimble while growing responsibly. Packaging is no longer an afterthought, the packaging becomes part of the product. As the clean care category matures, we're entering a new phase: one defined by bioinnovation, AI-driven product development, and consumer intimacy at scale. Humble is already exploring bioplastics, which are plant-based materials that replicate plastic's functionality while remaining compostable. At the same time, the company is experimenting with generative AI models to map emerging ingredient preferences, track real-time sentiment shifts, and test new scent profiles before they're even formulated. It's a far cry from the old-school focus group. This is next-gen R&D, and it's giving clean care startups a serious edge over their legacy competitors. In the past, luxury was about scarcity and sophistication. In the future, it will partly be about ... More integrity, sustainability, and design simplicity. In the past, luxury was about scarcity and sophistication. In the future, it will partly be about integrity, sustainability, and design simplicity. That's why clean care brands are well positioned for this shift in consumer behaviour. They aren't trying to emulate traditional prestige playbooks, they're rewriting them. They're premium not because of celebrity hype, but because of trust, craftsmanship, and values-led growth. As new technologies unlock better materials and more responsive formulations, and as consumers grow more ingredient-savvy, the bar will only rise. Brands that cut corners, fake green credentials, or chase shortcuts will love marketshare. The clean care revolution isn't a fleeting trend. It's a permanent shift in consumer values and brand behavior, especially as it pertains to younger demographics making choices with their disposable income. And while companies like Humble may not be chasing unicorn valuations or glossy ad campaigns, they're doing something far more impactful. They are reshaping personal care into something that's actually personal. The future is not just about finding a better deodorant. It's about finding a brand at the store that you feel good and that who's mission you can get behind.
Yahoo
22-05-2025
- Business
- Yahoo
Plant Stem Cell Market Review 2020-2024 and Forecast 2025-2030: Unilever, Renature Skin Care, and Other Key Players Leading the Industry
Key market opportunities in the Plant Stem Cell Market include leveraging the consumer shift toward natural and sustainable products, especially in cosmetics and healthcare, driving demand with biotechnological advancements, and capitalizing on regenerative medicine investments and eco-conscious trends for sustainable competitive advantages. Dublin, May 22, 2025 (GLOBE NEWSWIRE) -- The "Plant Stem Cell Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F" has been added to Plant Stem Cell Market was valued at USD 401.02 Million in 2024 and is projected to reach USD 635.54 Million by 2030, rising at a CAGR of 8.12%. This market lies at the crossroads of biotechnology, healthcare, agriculture, and cosmetics, focusing on the use of stem cells derived from plants in applications ranging from skincare and nutraceuticals to pharmaceuticals and crop enhancement. Driven by the rising consumer preference for plant-based and sustainable products, coupled with significant biotechnological advancements, the industry is witnessing consistent growth. The expanding elderly population and growing awareness of anti-aging and regenerative solutions have particularly fueled demand in cosmetic and healthcare sectors. Furthermore, increasing investment in regenerative medicine, as seen in strategic collaborations such as the Wipro and Pandorum Technologies partnership in 2022, continues to spur innovation and expand the market's potential across multiple verticals. Key Market Driver: Rising Demand for Natural and Organic ProductsThe increasing global preference for natural and organic ingredients has emerged as a critical driver of growth in the Plant Stem Cell Market. Consumers are becoming more health-conscious and environmentally aware, leading them to favor products with plant-based origins over synthetic alternatives. In the skincare and personal care industry, plant stem cells are valued for their antioxidant and rejuvenating properties, offering benefits such as anti-aging effects and skin repair. This consumer shift is especially significant in cosmetics and dermatology, where the appeal of chemical-free, safe, and effective formulations continues to boost demand. Additionally, the perception of plant-derived products as sustainable and ethically produced further strengthens their adoption across sectors like nutraceuticals and healthcare, thereby fostering market Market Challenge: Regulatory Hurdles and Compliance IssuesNavigating the regulatory framework surrounding plant stem cell products presents a considerable challenge for market players. The absence of globally harmonized regulations leads to discrepancies in product approval procedures, labeling requirements, and classification standards across regions. This lack of standardization complicates product commercialization and increases compliance burdens, particularly for companies operating internationally. Additionally, concerns related to ethical sourcing, especially when rare or endangered plant species are used, pose further complications. Ensuring biodiversity conservation while maintaining a sustainable and scalable supply chain adds complexity to product development, affecting timelines and operational Market Trend: Growing Focus on Sustainable and Ethical SourcingSustainability and ethical sourcing are becoming central to product development in the Plant Stem Cell Market. Manufacturers are prioritizing environmentally responsible extraction methods and sustainable cultivation practices to meet regulatory expectations and consumer demand for clean-label ingredients. There is also a trend toward utilizing renewable plant sources and ensuring traceability in the supply chain. With the increasing influence of eco-conscious consumers, companies that commit to transparency and sustainable innovation are likely to gain competitive advantages. Moreover, product certifications and green marketing are playing a key role in shaping purchase decisions, especially in the cosmetics and healthcare Players Profiled in this Plant Stem Cell Market Report Uniliver PLC Renature Skin Care Inc. PhytoScience Ltd. Oriflame Cosmetics AG MyChelle Dermaceuticals LLC Mibelle Group AG Juice Beauty LLC Emsland Group GmbH Bio-FD&C Co., Ltd. Aidan Products LLC Report Scope Plant Stem Cell Market, by Location: Shoot Apical Meristems Root Apical Meristems Vascular Meristems Plant Stem Cell Market, by Application: Nutrition Pharmaceutical Cosmetics Plant Stem Cell Market, by Region: North America United States Canada Mexico Europe France United Kingdom Italy Germany Spain Asia-Pacific China India Japan Australia South Korea South America Brazil Argentina Colombia Middle East & Africa South Africa Saudi Arabia UAE Key Attributes Report Attribute Details No. of Pages 190 Forecast Period 2024-2030 Estimated Market Value (USD) in 2024 $401.02 Million Forecasted Market Value (USD) by 2030 $635.54 Million Compound Annual Growth Rate 8.1% Regions Covered Global For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
Yahoo
22-05-2025
- Business
- Yahoo
U.S. Organic Personal Care Market Report 2025: Millennials and Gen Z Drive Demand with Focus on Clean Beauty and Ethical Sourcing
The U.S. organic personal care market is growing due to increased consumer demand for health-conscious, sustainable products. Key opportunities lie in eco-friendly, cruelty-free skincare, driven by women and younger consumers. Tech-driven personalization and overcoming high costs present further avenues for growth. Dublin, May 22, 2025 (GLOBE NEWSWIRE) -- The "United States Organic Personal Care Market by Region, Competition, Forecast & Opportunities, 2020-2030F" has been added to United States Organic Personal Care Market was valued at USD 3.01 Billion in 2024 and is projected to reach USD 5.10 Billion by 2030, rising at a CAGR of 9.25%. Growth in this market is fueled by increasing consumer awareness around health, wellness, and sustainability. There is a rising preference for products that are free from synthetic chemicals and made using natural, plant-based ingredients. Consumers are increasingly seeking eco-friendly, cruelty-free, and ethically produced personal care items, particularly in the skincare segment, which accounts for over 40% of the market. The demand is driven largely by women, who represent more than 70% of the consumer base, and who are shifting towards products that are gentle, transparent in labeling, and aligned with clean beauty standards. This trend extends across skincare, haircare, cosmetics, and oral care, reflecting a broader lifestyle shift toward healthier and more conscious Market Driver: Rising Consumer Awareness and Health ConsciousnessAn increasing number of consumers in the U.S. are opting for organic personal care products due to heightened awareness of the potential health risks associated with synthetic ingredients such as parabens, sulfates, phthalates, and artificial fragrances. This shift is particularly strong among millennials and Gen Z consumers, who value clean beauty and ethical consumers are actively seeking transparency in product labeling and are influenced by the accessibility of information online and through social media. The growing demand for non-toxic, plant-based formulations is not limited to skincare but spans across haircare, oral care, and cosmetics, further expanding the reach of the organic personal care segment. The emphasis on wellness and environmental consciousness continues to drive consumer choices, making this a strong growth factor for the Market Challenge: High Product Cost and Price SensitivityOne of the major challenges facing the U.S. organic personal care market is the relatively high cost of products due to premium ingredient sourcing, sustainable packaging, and compliance with certification standards. These elevated production expenses result in higher retail prices, limiting access for price-sensitive consumers. Economic pressures such as inflation and rising living costs can further deter mainstream adoption, pushing some consumers to opt for conventional or "clean-label" alternatives that may not be fully organic but are more affordable. Additionally, the market faces competition from traditional brands introducing lower-cost 'natural' variants that do not always meet rigorous organic standards. Without clear communication of the value and benefits, organic brands may struggle to justify their premium positioning to a wider Market Trend: Personalized and Tech-Driven Skincare SolutionsThe demand for personalization is reshaping the organic personal care landscape in the U.S., with consumers gravitating toward products tailored to their individual skin concerns and lifestyle factors. Advances in biotechnology, AI, and data analytics are enabling brands to offer customized skincare regimens through mobile apps, AI diagnostics, and at-home testing kits. Innovations such as DNA-based skincare and wearable tech devices are providing consumers with highly targeted and effective organic solutions. This tech-driven personalization is enhancing consumer trust, driving loyalty, and aligning with the values of efficacy and transparency. As consumers prioritize products that meet specific needs and deliver visible results, tech-enabled customization is expected to play an increasingly pivotal role in the evolution of the organic personal care Players Profiled in this United States Organic Personal Care Market Report L'Oreal USA, Inc. The Hain Celestial Group, Inc. Aubrey Organics, Inc. Eminence Organic Skin Care L'Occitane, Inc. Shea Terra Organics, LLC Orgaid Inc. Botanical Organic Products, LLC Radico USA, Inc. FarmHouse Fresh Report Scope:In this report, the United States Organic Personal Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:United States Organic Personal Care Market, by Product Type: Skin Care Hair Care Oral Care Others United States Organic Personal Care Market, by Sales Channel: Hypermarket/Supermarket Specialty Stores Online Others United States Organic Personal Care Market, by Region: South West Midwest Northeast Key Attributes Report Attribute Details No. of Pages 81 Forecast Period 2024-2030 Estimated Market Value (USD) in 2024 $3.01 Billion Forecasted Market Value (USD) by 2030 $5.1 Billion Compound Annual Growth Rate 9.2% Regions Covered United States For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900


Associated Press
20-05-2025
- Business
- Associated Press
Global Biosurfactants Market Report 2025-2035, with Profiles of 20+ Players including AGAE Technologies, AmphiStar, Biotensidion, Dispersa, Givaudan, Holiferm, Jeneil Biotec, Locus Ingredients & more
DUBLIN--(BUSINESS WIRE)--May 20, 2025-- The 'Global Biosurfactants Market 2025-2035" report has been added to offering. The global biosurfactants market is experiencing robust growth, driven by increasing environmental concerns, stringent regulations on synthetic surfactants, and rising consumer demand for sustainable products. Biosurfactants - surface-active compounds produced by microorganisms - represent a significant advancement in green chemistry, offering biodegradable and environmentally friendly alternatives to petroleum-based surfactants across diverse industries. Glycolipids, particularly rhamnolipids and sophorolipids, dominate the market, owing to their versatile applications and relatively advanced production technologies. The household and personal care segment represents the largest application area, followed by industrial applications, food processing, and agriculture. The production technology landscape is evolving rapidly, with significant advancements in fermentation processes, genetic engineering of producer strains, and downstream processing techniques. These innovations are gradually addressing the historical challenges of high production costs and scalability limitations. The integration of waste streams and by-products as fermentation feedstocks is further enhancing the sustainability profile and economic viability of biosurfactant production. Key market drivers include the phasing out of harmful synthetic surfactants under various regulatory frameworks, growing consumer preference for bio-based products, expanding application scope in industries seeking sustainable solutions, and technological advancements reducing production costs. However, challenges persist, including still-higher production costs compared to synthetic alternatives, inconsistent raw material availability, and performance limitations in certain high-demand applications. The future outlook for the biosurfactants market remains exceptionally positive, with significant growth potential in emerging applications such as enhanced oil recovery, biomedical applications, nanotechnology, and advanced materials. The development of next-generation production platforms utilizing synthetic biology and continuous manufacturing approaches promises to further reduce costs and expand the commercial viability of biosurfactants across additional market segments. As sustainability becomes an increasingly critical factor in consumer and industrial purchasing decisions, biosurfactants are well-positioned to capture market share from conventional surfactants, representing one of the most promising segments within the broader green chemicals industry. The Global Biosurfactants Market 2025-2035 report provides an in-depth analysis of the rapidly evolving global biosurfactants market from 2025 to 2035. As environmental regulations tighten and consumer preferences shift toward sustainable alternatives, biosurfactants are emerging as critical replacements for traditional petroleum-based surfactants across diverse industries. This report explores how these microbially-produced, biodegradable surface-active compounds are reshaping markets from household products to advanced industrial applications, pharmaceutical developments, and environmental remediation. The report examines the transition from conventional glycolipids and lipopeptides to novel biosurfactant classes and custom-designed molecules, analyzing how improved fermentation processes, genetic engineering, and waste-derived feedstocks are revolutionizing production economics and expanding application potential. Key Report Highlights: The report comprehensively covers: Company Coverage Includes: For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. View source version on CONTACT: Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 KEYWORD: INDUSTRY KEYWORD: CHEMICALS/PLASTICS MANUFACTURING SOURCE: Research and Markets Copyright Business Wire 2025. PUB: 05/20/2025 08:01 AM/DISC: 05/20/2025 08:01 AM


Associated Press
19-05-2025
- Business
- Associated Press
Hygiene Adhesive Market Focused Insights Report 2025-2030, with Profiles of Key Vendors 3M, Arkema, Dow, H.B. Fuller, Henkel and Synthomer
DUBLIN--(BUSINESS WIRE)--May 19, 2025-- The 'Hygiene Adhesive Market - Focused Insights 2025-2030" report has been added to offering. The Hygiene Adhesive Market was valued at USD 2.53 billion in 2024, and is projected to reach USD 3.64 billion by 2030, rising at a CAGR of 6.25%. The market is growing strongly due to the growing demand for hygiene products. Additionally, population growth, urbanization, and awareness about hygiene have contributed to the huge demand for good-quality, skin-friendly, and long-lasting hygiene products. Governments and health organizations are also contributing significantly to market growth. For example, the Indian government's 'Swachh Bharat Abhiyan' (Clean India Mission) encourages hygiene awareness, which has resulted in higher demand for disposable sanitary products. Likewise, the United Nations and other non-governmental organizations (NGOs) are working diligently to enhance menstrual hygiene awareness, driving sales of feminine hygiene products. KEY TAKEAWAYS Global Hygiene Adhesives Market Trends & OpportunitiesSustainable & Bio-Based Adhesives The market is experiencing a shift towards sustainable and bio-based adhesives, spurred by environmental regulations and consumer demand for eco-friendly products. Companies are developing biodegradable, water-based, and plant-derived adhesives. Bostik's hot-melt polyamide adhesives, made from 80% fatty acids, exemplify this trend. Smart Hygiene Products Smart hygiene adhesives enhance comfort, absorbency, and skin-friendliness, minimizing irritation risks. They improve the performance of absorbent products like baby diapers and adult incontinence products. The integration of conductive inks is innovating these adhesives, helping caregivers easily detect when diapers need changing. Global Hygiene Adhesives Market DriversRise of E-Commerce The growth of e-commerce is boosting the market by offering convenience, competitive prices, and diverse product availability. Subscription models and bulk purchases enhance sales volumes, necessitating robust adhesive supply for product manufacturing. Growth in Personal Hygiene Awareness Campaigns by WHO and UNICEF promote hygiene awareness, increasing demand for sanitary products that use high-quality adhesives. Greater awareness of infant hygiene also fuels demand for superior diapers, further driving innovation in adhesive technology. Industry RestraintsVolatility in Raw Material Prices The market faces challenges from fluctuating prices of petroleum-based raw materials, impacting production costs and deterring investment in R&D and innovation. GLOBAL HYGIENE ADHESIVES MARKET GEOGRAPHICAL ANALYSIS The APAC region accounts for the largest global hygiene adhesives market share of over 35% and shows the highest growth during the forecast period. The market is driven by a combination of robust economic growth, improved consumer awareness, and advancement in manufacturing and technology. Within the personal care segment, rising disposable incomes and emerging middle classes in countries like China and India are fueling demand for premium hygiene products such as baby diapers, feminine hygiene, and adult incontinence. Increasing urbanization and improved lifestyles have led consumers to prioritize comfort and safety, generating a demand for improved adhesive technologies that provide secure fastening, skin-friendliness, and better breathability. The medical and healthcare industry in APAC is also experiencing fast growth, fueled by an aging population and a growing incidence of chronic diseases. This has boosted demand for advanced wound care products, surgical tapes, transdermal patches, etc. Japan and South Korea are leading the way in medical innovation, creating adhesives with better biocompatibility, antimicrobial activity, and performance in moist conditions. GLOBAL HYGIENE ADHESIVES MARKET VENDOR LANDSCAPE The global hygiene adhesive market consists of exclusive data on 20 vendors. The market has many players. Major vendors compete aggressively to strengthen their position, while smaller players try to capture niche markets by offering cost-effective or specialized solutions. International players are expanding aggressively, making it increasingly difficult for regional vendors to compete. Larger companies leverage strong distribution networks, advanced R&D, and brand reputation to maintain dominance. The future of hygiene adhesives relies on innovative product features, such as sustainable adhesives, better adhesion performance, and improved application methods. The shift toward sustainability is driving bio-based and solvent-free adhesives. The hygiene adhesives market is susceptible to counterfeit and low-quality products, which can disrupt pricing and reduce consumer trust in adhesive-based hygiene products. Top Companies in Global Hygiene Adhesives Market Other Prominent Vendors Key Attributes: MARKET SEGMENTATION & FORECASTS For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. View source version on CONTACT: Laura Wood, Senior Press Manager [email protected] E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 KEYWORD: INDUSTRY KEYWORD: OTHER MANUFACTURING MANUFACTURING SOURCE: Research and Markets Copyright Business Wire 2025. PUB: 05/19/2025 06:55 AM/DISC: 05/19/2025 06:54 AM