Latest news with #taco
New York Times
a day ago
- Entertainment
- New York Times
The Border is Front and Center at This Los Angeles Taquería
When Taquería Frontera opened last summer in Cypress Park, I walked in with my baby tied to my chest and ate on my feet, swaying, hoping she wouldn't wake as I tried a taco al pastor. The tortilla was gently toasted in the crimson fat that dripped from the vertical spit. Still pliable, still intact, it held thinly sliced pork, lavishly spiced, frizzled to a crisp at its very edges, and the finest rubble of onion and cilantro. Then, it deviated slightly from the local archetype. Two salsas with competing interests moved through it — one creamy, white and mellow; one theatrically, radiantly hot — and they mixed in places, animating each bite a little differently. The baby wiggled, but it didn't matter. I was back at the register for more. Every day, there's an ebb and flow of movement across the border with Mexico as Tijuana remakes the appetites of Los Angeles, shaping its tastes from 130 miles away. When Tijuana-style birria de res took off a few years ago, it owned the algorithms, hyping demand for birria while reshaping its perception. And at Tijuana-style taquerias across Los Angeles, trompos spin and smoke billows, carrying the scent of carne asada. Want all of The Times? Subscribe.
Globe and Mail
14-07-2025
- Entertainment
- Globe and Mail
Keith Urban Announces the Winner of Old El Paso's 'Castin' the Cowboy' Content Series
After weeks of taco ballads, big belt buckles and taco-fueled performances, Old El Paso's wildly flavorful 'Castin' the Cowboy' content series has officially come to a close, with Keith Urban crowning a new taco night icon: Elroy, a larger-than-life cowboy with the chops to match his charm. This press release features multimedia. View the full release here: Elroy, the winner of Old El Paso's 'Castin' the Cowboy,' is the new voice of taco night in a new ad campaign. Elroy won hearts and caught the attention of Urban himself, with his Tex-Mex swagger, vocal flair and undeniable passion for Old El Paso. From fake horses to real harmonies, Elroy brought the heat and the humor to prove he's more than just a cowboy; he's the voice of taco night. Elroy is stepping into the spotlight with a new ad campaign rolling out this summer, starting off with him taking the reins as the new cowboy. Then, stay tuned for more ad spots from Elroy coming this fall. The creative recognizes the chaos of modern-day life, but shows how Old El Paso is one thing you can count on, bringing comfort, flavor, and a sense of ease back to the table. Whether it's crunchy Stand 'N Stuff shells, Creamy Queso sauce, Original Taco Seasoning, or crowd-pleasing dinner kits, Elroy's here to remind us that a little joy and a good taco can go a long way. 'When we launched 'Castin' the Cowboy,' our goal was to celebrate the spirit of taco night in a way only Old El Paso can,' said Jenny Jonker, Brand Experience Manager at Old El Paso. 'From our bold flavors to our versatile lineup of kits, shells, sauces and seasonings, we're all about making mealtime memorable, and bringing back our singing cowboy was just the beginning. Fans will want to keep an eye out for where Elroy shows up next!' The full 'Castin' the Cowboy' content series, as well as plenty of Tex-Mex mealtime inspiration can be found @OldElPaso on Instagram and @ OldElPaso_Official on TikTok. About General Mills General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit About Keith Urban Keith Urban has spent the better part of his life harnessing a deep-seated passion for music. His authenticity, talent and driving musical inquisitiveness, helps to understand why he is one of the most successful and well-respected artists in the world. He's won 4 GRAMMY© Awards, 13 CMAs (including 2x Entertainer of the Year), fifteen ACMs (including the prestigious Triple Crown for winner Best New Artist, Male Vocalist and Entertainer of the Year), 3 AMAs, 2 People's Choice Awards, celebrated 9 consecutive gold, platinum or multi-platinum albums, which have produced more than 10 BILLION streams. His HIGH AND ALIVE WORLD TOUR will feature concerts throughout the United States, Canada and Australia and in October Urban will be the featured headliner on the new CBS music series, 'The Road,' which highlights his, and Blake Shelton's journey in search of the next big musician.
CBS News
03-07-2025
- Entertainment
- CBS News
Battle of the Taco: Showdown heats up Sacramento with 64 eateries in bracket-style contest
Voting is underway to choose the top taco in California's capital city. The one-on-one bracket-style battle is part of Sacramento Taco Fest. Which restaurant has the best taste, and who will crumble under the pressure? Anthony Uribe is organizing Battle of the Taco, a first-of-its-kind contest in the capital city. "It's always been a debate in Sacramento, and I really wanted to find out who does have the best taco if we were to vote," Uribe said. There are 64 restaurants and taco trucks in the running to win the top taco title. Will it be the popular potato tacos at Midtown Cantina Alley? "It's simple but really good," said Cantina Alley GM Oscar Escobar. "It reminds you of home." Or could it be the El Aguacatero taco truck on Northgate Boulevard to get the grand prize? "Our tacos are good because we put the love in it," said Allison Villasenor with El Aqucatero. "We enjoy making them for our customers." People can vote online in a bracket-style competition, with the first-round winners announced on July 14 and the Sweet 16 being revealed two weeks later. The contest will culminate with the first-place restaurant being announced at a taco fest street party on Del Paso Boulevard in September. "I think it's a wonderful idea, actually," Villasenor said. "I feel like we could have a lot of people. We get to share our environment with people." The contest is also a good excuse for people to travel around town, trying new tacos they may have never tasted before. "People like the competition because it makes you either pick a side, but at the same time, it makes you want to try both tacos and see who really does have the best taco," Uribe said. There's no big cash prize. The contest is mostly for bragging rights, and organizers are hoping to make this an annual event. "I believe the taco is something that has no borders and it helps bring the community together," Escobar said.
Bloomberg
30-05-2025
- Entertainment
- Bloomberg
This TACO Gives Trump Indigestion, So Watch Out
Donald Trump relished his favorite versions of tacos during his first presidential term. 'The best taco bowls are made in Trump Tower Grill,' he tweeted in early 2016, sharing a photo of himself chowing down on a large serving at his desk. 'I love Hispanics!'
CBS News
07-05-2025
- Business
- CBS News
An immigrant from Mexico makes his American dream a reality in Minnesota
A new taco shop in Richfield is a product of an American success story. El Taco Real was one Minnesotan's dream since he immigrated to the U.S. 14 years ago. In Oscar Ramos' dreams, his hometown of Guanajuato, Mexico didn't have to be nearly 2,000 miles away. "I was trying to do something for my own. That's how I got here" said Ramos. He was 19 when he came to U.S. with an 'amigo' thinking he'd stay for six months, which turned into 14 years and counting. "I kept working, working, never quit my job," said Ramos. He worked in construction, which took him around the country. He even owned his own business in the industry. It was then, when Ramos landed in Minnesota with a wife and two kids. "One day you realize, 'well, I'm doing good, but what's next?'" said Ramos. 'Next' was something he'd thought about for years — cooking for the community. "I'm very proud of them," said Lizbeth Ortega, who's best friend's with Ramos' wife Hemi. "I always cooked at home. My dad died when I was 9" said Ramos. Ramos says owes making his dream into a reality to someone special. "I owe it to my mom" said Ramos. "She has a business in Mexico so she put me in the business and 'what do I know?' I know how to run a business." For everyone who has the same dream, Ramos advises to, "stay humble, stay important." "We're doing something really great for the community, it's not just another taqueria," said Ramos. "I'm so proud of you, you've come so far," his wife, Hemi, told him. Ramos hopes El Taco Real takes off and he'll own his own cantina one day too. Ramos used Minneapolis-based "mise en place" restaurant consultants to help him make his restaurant dream a reality. El Taco Real opens to the public on May 8.
