Latest news with #techjournalism
Bloomberg
4 days ago
- Business
- Bloomberg
Switch 2 Resellers Drive Thriving Market in Japan Despite Crackdown
Welcome to Tech In Depth, our daily newsletter with reporting and analysis about the business of tech from Bloomberg's journalists around the world. Today, Mayumi Negishi reports on the backlash against scalpers who are finding ways to obtain and sell the new Switch 2 game console outside the authorized retail outlets. Help us improve Bloomberg's newsletters: Take a quick survey to share your thoughts on your signup experience and what you'd like to see in the future.
Forbes
13-05-2025
- Forbes
Google Pixel 9a Review: Built For Young Professionals
When I first started my career in tech journalism, I needed a new phone, but I was broke as heck. I simply couldn't justify spending a thousand bucks on a flagship; I needed a balance of power and price for my work. At the time, my choice, the Google Pixel 4a, delivered exactly what I was seeking: a good camera, a solid battery life and all the apps to chat with my friends. Years later, the latest Google A-series device, the Google Pixel 9a, aims to address this exact scenario I encountered. It's aimed at new professionals, only with a slew of more-powerful AI features and nice design tweaks. At $500, the new Pixel device claims to blend affordability with performance. But does it hold up to daily wear and tear? I tested the Google Pixel 9a for more than one month, taking into account its performance, battery life and more. Read on to learn more and see my verdict in my full Google Pixel 9a review. Forbes Vetted Forbes Vetted ratings are based on thorough evaluations by our editorial team to help you choose the best products with confidence. Display size: 6.3 inches | Display type: Super Actua, 60-120Hz variable refresh rate, 1080 x 2424 resolution | RAM: 18GB | Storage: 128GB, 256GB | Battery: Typical 5,100mAh | Camera: 48MP wide, 12MP ultrawide | Processor: Google Tensor G4 Best for: Skip if: One way to immediately distinguish a Pixel from other smartphones on the market is to flip it over: Every Pixel 9-series device, including my current carry, the Google Pixel 9 Pro, sports a sleek camera bar that's part of its signature look. You look at it, and you automatically know it's a Google device. The Pixel 9a removes the camera bar for a flush look. To be blunt, I'm a little jarred by this change. I'm so used to seeing it on the device, and to not have this signature style feels a bit off. I suspect this change is for good reason, though: I dropped my Pixel 9 Pro multiple times, and the camera bar was the first place to sport dings and dents. By removing this, it keeps the overall design sleeker and less prone to accidental damage. For young professionals who want to elongate their phone's lifespan, that's crucial. The display is a hair larger than the Pixel 9 Pro's 6.1 inches, and it's also not as pixel-dense, either; the Pixel 9a has 422.2 pixels per inch (PPI) in its display while the 9 Pro has a 495 PPI. Basically, that means there aren't as many pixels to create a superfine resolution. That shouldn't deter you, though. When I watched shows on the device, the images still looked sharp and crisp, with vivid colors to balance out scenes from Arcane and Modern Family. It doesn't get as bright as the Pixel 9 Pro and hits 2,700 nits at its highest brightness, but that's still pretty darn impressive. You'll only have issues seeing the display in sunlight if you're using dark mode. Expect an all-day battery, too: There were moments I forgot to charge it and was pleasantly surprised that it had 40% left. Technically, it's a typical 5,100mAh battery, which would put it ahead of the 9 Pro, but I found it to be on par with my Pixel 9 Pro. The Google Pixel 9a's chipset could be stronger. Yes, it's the Google Tensor G4 chip, but that processor has historically given me subpar benchmarking. Its single-core scores weren't too far off from its flagship sibling. When I ran the benchmarking, the Pixel 9a received a 1,691 single-core score and a 4,294 multicore score; the Pixel 9 Pro received scores of 1,897 and 4,300, respectively. You can game on it, and the device can run games like Genshin Impact on it, but just be mindful that you may not get as detailed graphics, and the device gets pretty darn toasty. At this price point, you have to expect some trade-offs, including the 8GB this device offers, instead of the 12GB the Google Pixel 9 and the 16GB the Google Pixel 9 Pro offer. If you're playing casual games like Candy Crush or my all-time favorite go-to mobile game, Stardew Valley, then the device runs them just fine. But it's not just about the processor. Google brings the full Gemini framework to this device, and that access feels crucial. One of my favorite things to do is ask Gemini to plan my vacations to get a sense of how quickly it can review my request and craft a response; processing times can vary. The processor does the job quickly, and I got a useful, easy-to-follow itinerary, but as I've found before, it's not without its flaws. For a Dublin tour, it tried to send me to a currently closed museum. Over the years, I've experienced plenty of moments when the AI models spewed out incorrect models, so just make sure you review your information if you're using it to plan a vacation. Personally, I find Gemini to be one of the more complete AI models available, and to have access on an entry-level device is incredible. I'm a fan, and for young professionals looking for a new device, having this access feels essential now. One of the features that always makes me switch my phones back to the original lineup is Google's camera quality. While its competition gives more saturation, low-light photography and post-process finishing, Google's lenses have usually captured more detail, which is something I love when I'm editing photos of my tabby cat to send to my parents. The Google Pixel 9a camera is pretty darn good considering its sub-$500 price tag. The 48MP Quad PD Dual Pixel lens comes with optical image stabilization, which is great for those who just want to point and snap. Tack on a 13MP ultrawide lens, and the combination is good enough for capturing most shots, especially if you're only planning on snapping photos of your cats or kids. You won't get the 48MP telephoto lens that the Google Pixel 9 Pro and Google 9 Pro XL get, but that's not the end of the world. You also miss out on the 8K recording the Pixel 9 Pro has, but it can capture 4K at 30 and 60fps. I also liked its 5x optical zoom, but, again, when you zoom in, you'll lose some of the details. You still get access to a host of important features—mainly, Google's AI photo features. Add Me, AI Magic Editor, Best Take and more are offered on this camera. When I zoomed in on shots of my cat, Toby, there was some minor pixelation. I personally don't find any major issue with this—odds are, if you're considering this device, those photos are going on your socials, not being blown up for full display in your living room. Plus, the fact that Google kept the 48MP lens is good enough for most needs. Having used a Google Pixel A-series device as my main device as I began my career in tech journalism, I had high hopes for the Pixel 9a. Those high hopes proved to be accurate. The device more than delivers for young professionals or Android users who want a powerful phone without spending four figures. While you'll see some minor trade-offs in the processor and the cameras, it's still perfectly suitable for casual users who are fully invested in the Google ecosystem. At $500 for 128GB and $600 for 256GB, it's built for those who are seeking what I wanted years ago. If you're seeking the best of the best, especially when it comes to your cameras, you should still stick with the Google Pixel 9 Pro or its larger sibling, the Google Pixel 9 Pro XL. But if you want a smaller device that can showcase Google Gemini tricks, and you don't care about the cameras, the Pixel 9a is a great choice. The Forbes Vetted team has published hundreds of tech and electronic guides that leverage our hands-on testing and research, including audio stories for all of your listening needs like wireless headphones, wireless earbuds, outdoor speakers and more. I tested the Google Pixel 9a for more than one month. Though I took calls and surfed the internet on the device, I also dove deeper into its features.
