Latest news with #teethwhitening
Associated Press
7 hours ago
- Business
- Associated Press
Boutique Whitening Australia Launches Clinical Training Program to Reinforce Dentist-Led Teeth Whitening Systems
Boutique Whitening Australia has introduced a clinical system that helps dental teams deliver low-sensitivity teeth whitening with clear protocols and reduced chair time. Australia, June 10, 2025 -- Reclaiming Professional Teeth Whitening: A Cosmetic Treatment, Clinically Delivered The teeth whitening industry in Australia is facing a significant shift. Non-dental providers, such as beauty salons, pharmacies, spas, and online retailers, have increasingly offered whitening services, often without the clinical oversight required for optimal results. While these options may seem convenient for patients, they lack the necessary safety protocols and standardised practices of professional dentistry. Boutique Whitening Australia is taking a stand to redefine whitening as a clinical service, leveraging education, evidence, and proven systems to empower dentists to confidently offer this treatment. Stephen Douglas, the National Manager of Boutique Whitening Australia and creator of the New Generation Teeth Whitening Mastery (NGTWM) Program, highlights the lack of proper training in whitening for dental professionals. 'Most dentists were never trained in whitening. It's not their fault, it just wasn't part of their education,' Douglas explains. This gap in training has led many clinicians to feel ill-equipped to offer whitening services confidently, despite their patients' high demand for such treatments. The Clinical Gap: Whitening Education in Dentistry Despite the growing demand for whitening services, many dental schools fail to provide sufficient training on the procedure. As a result, dental professionals often lack the structured protocols and systematic approaches needed to achieve predictable results. This absence of formal education has allowed non-dental providers to enter the market, leading to inconsistent outcomes and increased patient dissatisfaction. Boutique Whitening Australia aims to address this issue by offering a comprehensive clinical system that goes beyond simply providing whitening products. The NGTWM Program equips practices with evidence-based protocols, team training, and patient engagement strategies designed to integrate whitening seamlessly into existing dental services. This ensures consistent, high-quality results without increasing chair time or burdening dental staff. Patient Risk and Industry Trends With the rise of non-dental whitening services, patient safety and treatment outcomes have become a significant concern. Many non-dental providers lack the necessary training to assess patients adequately, follow up on treatments, or manage adverse reactions such as sensitivity. As a result, patients may face unpredictable results and reduced satisfaction. 'We need to bring whitening back to the professionals—dentists have the expertise, the trust of their patients, and the responsibility to lead these treatments,' says Douglas. Boutique Whitening advocates for whitening to be recognised as a dental procedure, grounded in clinical evidence, patient care, and ethical responsibility. Building Sustainable Whitening Systems for Dental Practices Boutique Whitening stands out in the industry due to its emphasis on a system-first philosophy. Rather than focusing on the cost or specifications of whitening products, the company's priority is to deliver consistent, predictable results through structured clinical protocols. The NGTWM Program supports dental practices by enhancing team communication, reducing patient sensitivity, and driving superior outcomes. 'We don't blame the gel, we fix the system,' Douglas says. 'Sensitivity? Inconsistent results? Poor uptake? That's rarely about the gel. It's about how whitening is introduced, prescribed, and followed up.' By focusing on systems and processes, Boutique Whitening empowers dental practices to transform whitening into a profitable, patient-centred service. Over 750 practices across Australia have already adopted the NGTWM Program, helping to improve outcomes and elevate the patient experience. Leadership and Clinical Confidence in Whitening Boutique Whitening's mission is to restore clinical confidence in whitening by providing dental professionals with the necessary training and tools. This shift encourages dental practices to view whitening not as a cosmetic upsell, but as an essential clinical service that improves patient satisfaction and fosters practice growth. 'This isn't about selling more gel,' says Douglas. 'It's about creating better patient outcomes with less chair time and more confidence.' By prioritising education, systematisation, and patient engagement, Boutique Whitening empowers practices to offer high-quality whitening treatments that align with professional standards and ethics. Award-Winning Excellence: Best Professional Teeth Whitening System in Australia of 2025 Boutique Whitening's innovative approach to professional teeth whitening has earned the company the prestigious title of Best Professional Teeth Whitening System in Australia of 2025. This award recognises Boutique Whitening's outstanding contribution to elevating the teeth whitening industry in Australia, especially in an era when non-dental providers have increasingly dominated the market. The company's commitment to dental-led, patient-focused whitening services has set it apart from competitors. The recognition underscores Boutique Whitening's dedication to providing structured, clinical whitening systems that ensure better patient outcomes, reduced sensitivity, and consistent results. The Opportunity Ahead for Dental Practices With over $20 million in whitening revenue generated across Australia using Boutique Whitening's system, the opportunity for dental practices to profit from whitening is clear. Whitening has the potential to become a steady, high-margin revenue stream that benefits both patients and dental practices, all without the need for expensive advertising campaigns or gimmicks. By embracing a clinical approach to whitening, dentists can offer a service that aligns with their professional standards, promotes patient satisfaction, and strengthens their practice. As Douglas puts it, 'We're not just about teeth whitening; we're about improving the patient experience and making whitening an integral part of dental care.' About Boutique Whitening Founded in the United Kingdom by Dr Prem Pal Sehmi, Boutique Whitening is a premium, professionally dispensed teeth whitening brand trusted by over 70% of UK dental practices. Designed by dentists for dentists, the system offers a complete take-home whitening solution that delivers effective results with minimal sensitivity and reduced clinical time. In Australia, Boutique Whitening is led by Stephen Douglas, National Manager and creator of the New Generation Teeth Whitening Mastery (NGTWM) Program. Under his leadership, Boutique Whitening has partnered with over 750 dental practices, transforming teeth whitening from a cosmetic upsell to a structured, clinical service that is patient-centred and profitable. Media Contact Stephen Douglas National Manager, Boutique Whitening Australia Phone: +61 03 5332 3827 Email: [email protected] Contact Info: Name: Stephen Douglas Email: Send Email Organization: Boutique Whitening Australia Website: Release ID: 89162027 In case of encountering any inaccuracies, problems, or queries arising from the content shared in this press release that necessitate action, or if you require assistance with a press release takedown, we urge you to notify us at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be readily available to promptly address your concerns within 8 hours, resolving any identified issues diligently or guiding you through the necessary steps for removal. The provision of accurate and dependable information is our primary focus.
Daily Mail
a day ago
- Health
- Daily Mail
Brighten your smile with 50% off the advanced teeth whitening system that works in 10 MINUTES: 'I noticed instant results on the first use!'
A brighter smile can do wonders for your confidence. If you go to great lengths to conceal your teeth and haven't seen success with the usual whitening toothpaste, it's time to level up your efforts with the SmilePro Advanced Teeth Whitening Kit. Designed to whiten teeth by up to eight shades, the system harnesses the power of LED lights to obliterate stains — even older, stubborn ones — and leave your smile vibrant without causing irritation. You can score it today for an epic 50 percent discount, making now the time to renew your commitment to better teeth. SmilePro Advanced Teeth Whitening Kit Give your teeth the ultimate smile makeover with this gentle whitening system. It begins working from the very first use, harnessing the power of blue and red LED light to break down even deep-set stains while protecting your teeth from discomfort. Safe for even sensitive teeth, the system is now on sale for an incredible 50 percent off and is backed by the brand's 30-day satisfaction guarantee. You won't believe your smile! Save 50% Shop Unbelievable results: Shoppers have shared their stunning experiences using SmilePro, which uses both blue and red LED light to break down stains without discomfort It's an incredible value, as each kit contains 30 treatments. At a price of $70 for the system, this breaks down to approximately $2.33 per treatment — an astonishingly low price for a dental-grade system that is far more convenient to use. You won't have to wait weeks to see results, either. SmilePro whitens in as little as 10 minutes, instantly giving you a smile makeover while beginning your journey to your ideal whiteness level. Satisfied users have seen astonishing results in as little as one week, revealing that it's the 'only product that shows results the first time you use it!' The formula contains an enamel-safe medley of hydrogen peroxide, potassium nitrate to minimize sensitivity, carbomer to oxidize stains, antimicrobial glycerin, and propylene glycol to prevent discomfort when you breathe in dry air. Sodium hydroxide is also in the mix, and it's critical to preventing bacterial growth (responsible for plaque). Polyvinyl pyrrolidone (PVP) protects your teeth from future stains, while menthol adds a zingy freshness to the formula. Each SmilePro kit contains three teeth whitening pens (with 10 treatments in each) and a rechargeable, water-resistant LED accelerator light. The light harnesses the power of both blue and red LED, which each play integral roles in treating the teeth. To use the system, simply apply the formula directly to your teeth via the handy pen applicator. Fit the LED tray into your mouth and activate the light for anywhere from 10 to 30 minutes. At this stage of treatment, the blue LED light triggers the whitening formula to break down stains. It works quickly, even on deeper stains, to reveal impressive results even after just a single use. The red LED has a soothing effect on the gums, preventing discomfort to ensure that even those with sensitive teeth can comfortably use the system. To wrap up your session, simply rinse your mouth. Repeat the process for at least a week, or until the point when you reach your preferred degree of whiteness. It's a simple, clear-cut, and effective way to improve your teeth — and shoppers are thrilled with how well it works. 'Amazing product!' raved one user. 'Noticed instant results on the first use. Have had comments about how white my teeth look.' 'I'm still finishing the treatments but have already had great results after using for just a few consecutive days. I'm really impressed,' shared another. Why wait another minute? With glowing testimonials like these and a system that is proven to work — not to mention a money-back guarantee — you simply cannot go wrong with the SmilePro Advanced Teeth Whitening Kit for 50 percent off.
The Independent
02-06-2025
- Business
- The Independent
Gleam's teeth whitening strips worked in less than a week – and they're a third off now
If, like me, you've watched your fair share of American sitcoms, then you'll notice one thing all the actors – from Zooey Deschanel to Matt LeBlanc – have in common: pearly white teeth. It's no secret that our neighbours across the pond (or at least the ones in the media) have superior gnashers but, in 2025, it doesn't have to be that way. Though regulations on hydrogen peroxide (one of the most popular ingredients in teeth whitening kits) are less strict in the US, it's still possible to achieve a brilliant smile here in the UK. In fact, I've been testing Gleam's at-home teeth whitening (was £39.99, now £24.99, and there's no doubt it's brightened the 'ole ivories – but more on that later. Knowing whether to try an LED kit, take a professional dentist approach or perhaps give a whitening toothpaste a go can be overwhelming, but I'm here to cut through the noise and offer you a simple and affordable option. Scroll on for my honest Gleam whitening review, plus where to shop for a third off now. How I tested While Gleam promises 'proven results in 30 minutes,' it provides enough strips for 14 sessions. Applying the strips in each sachet as directed (one on the bottom and one on the top row of teeth), I continued to use the treatments daily until I could see a marked difference. In my case, this was around five days, though I proceeded to apply the strips for a further eight days afterwards. I also followed the brand's advice for its LED kit in terms of whitening prep, brushing my teeth before use and rinsing out with water afterwards. Here's how I got on. Why you can trust IndyBest reviews Lucy Smith has experience of more than five year working across lifestyle, beauty and health. In particular, she's well-versed on oral health and has written The Independent's guide to the best teeth whitening kits. When it came to testing Gleam's teeth whitening kit, she knew which ingredients were (and weren't) going to work on tough food and drink stains. See her verdict, below.
Daily Mail
23-05-2025
- Business
- Daily Mail
Toothpaste brand apologises after backlash over 'white choice' ad
A popular teeth-whitening brand has been lashed for a 'tone-deaf' advertising campaign which some Aussies claim has racist connotations. White Glo's advertisements, spotted on buses, trams and trains in Melbourne and Sydney, feature the slogan 'Make the white choice'. Some viewers were offended by the phrase, which they claimed inferred 'white' was a more fashionable choice over 'black'. Communications strategist Kriti Gupta said the advertisements were 'not about what the brand meant, it's about how audiences read it'. 'Phrases like this aren't neutral. They come with baggage. The association of whiteness with purity, cleanliness, or correctness has been baked into advertising and media for decades and is often used to exclude or diminish anything that doesn't fit the white mainstream,' she told The company has been criticised for the ads online, with Aussies lashing the campaign as 'casually racist' and 'old fashioned'. 'White Glo, you may want to double check who's doing your marketing,' one person said in a video with almost 130,000 views. But other observers said they didn't see the problem with the ad. 'People are too sensitive. There is no hidden message, unless you want your teeth any colour except white,' one said. 'How does this even equate to racism? What am I missing?' a second asked. White Glo has apologised for the campaign, but insisted the ads were 'purely about teeth whitening, with no other intended meaning'. 'Our ads feature the tagline "Make the White Choice" which is intended to be a wordplay on "Make the Right Choice", to highlight the effectiveness and reliability of our products, versus some less effective products we are seeing emerge in the market,' a statement read. 'Whilst this campaign was accepted by Australia's Advertising Regulator in April, the response in the last couple of days has indicated that we have missed the mark.' White Glo Director Jeffrey Wong said the company was working to remove the ads, adding the company had a 'very multicultural staff and management team'. Daily Mail Australia has contacted White Glo for further comment.
News.com.au
23-05-2025
- Health
- News.com.au
SmilePro Advanced Whitening Kit Review: A Whiter Smile in Days
These products are hand-picked by our team to help make shopping easier. We may receive payments from third parties for sharing this content and when you purchase through links in this article. Product prices and offer details are not assured, and should be confirmed independently with the retailer. Learn more I used to have these yellow streaks that would go down the front of my teeth and ever since then I've been super conscious. My teeth always feel a bit too yellow for my liking. I sometimes even avoid enjoying foods such as coffee or tea because of the thought of having streaky or yellow teeth would haunt me. If you're like me, doomscrolling through Tiktok, you've seen those viral before and after videos of people using teeth whitening kits. You have maybe tossed up buying a kit yourself. Enter the SmilePro Advanced Teeth Whitening Kit. SmilePro which has generated over 5000-plus verified reviews and over 500,000 happy customers across their whole range. 'I had a bad coloured teeth for so many years and dental cleaning can't do anything about it,' one five star review reads. 'That is why I am so grateful that I have tried this.' Another raved about how they 'noticed instant results on the first use'. At first I was sceptical, and low-key didn't think it would work as well as it did – but after two months of testing the SmilePro Advanced Teeth Whitening Kit out, I'm happy to report it actually works at brightening and whitening my teeth. on sale $104.50 at smilepro So how would I rate the SmilePro Advanced Teeth Whitening Kit? I'm happy to say that the kit has made my smile look much whiter and brighter after using it intensively for the first seven days. My gum line felt whiter, the bits in between my teeth felt fresher and overall looked healthier. The mouth tray features three functionalities that include the blue LED for whitening, a red LED for overall oral health and a dual mode for combined benefits. One of the big reasons why I chose this whitening kit over others was the Red LED option, as it is said to reduce harmful bacteria, soothe gum inflammation and minimise tooth sensitivity. This really appealed to me since I'm prone to cold sensitivity and wanted to avoid making it worse. Luckily, I experienced no sensitivity when using the kit. Overall, if you're worried about the risks of sensitivity, or on the fence about spending big on professional whitening this might just be your solution. Considering its thoughtful features, reviews, affordability and thirty day money back guarantee it's a low risk play that delivered me a noticeable glow up. At checkout, it's our mission to help you make informed shopping decisions. To ensure you buy the right product at the best price, we rigorously test products so you don't have to. To see if it really worked, I tested the kit over two months, starting with the recommended instructions of once a day for the first seven days. Each day, I started with ten minutes on the Blue LED setting, then followed up with another ten minutes using the Red LED setting. This was done an hour after dinner, at around 8pm. After the initial week of intensive use, I switched to using the mixed LED setting, using it for ten minutes every two weeks to maintain results and prevent new staining from building up. HOW WE EVALUATED THE SMILE PRO ADVANCED WHITENING KIT • The formula • What it does it do • How to apply • Results • What to Consider • • FAQ With so many new whitening products flooding the market, it's easy to feel overwhelmed. But after researching several products, the Smile Pro stood out as one of the most consistent and reliable – ticking all the boxes for ease of use, thoughtful design and visible results. In my full review, I break down everything you need to know about one of the most talked about kits in the whitening industry. THE FORMULA When it comes to teeth whitening, the formula you use can make all the difference in achieving both instant and long term results for your oral health and appearance. Thankfully, SmilePro's formula is said to be clinically proven, with a bunch of ingredients designed to whiten teeth effectively while minimising sensitivity and other side effects. One standout ingredient is Hydrogen Peroxide which is a whitening agent that works by breaking down stains. This ingredient is often used by dentists, but because this is a home use product, the concentration lowered helping reduce the risk of over application or irritation (a big win if you're worried about sensitivity) Another key ingredient is Potassion Iodate which is used to help reduce tooth sensitivity during and after the treatment. This formula is housed in a smart, intuitive pen applicator, where you simply click the button until the brush is saturated – note that fresh pens needs ten to fifteen clicks – then gently brush the formula onto your teeth, avoiding the gums. Once applied, you pop in the LED mouth tray and select your preferred light setting and your all set. WHAT DOES THE SMILE PRO ADVANCED WHITENING KIT DO The Smile pro formula is said to deeply penetrate the enamel, targeting stain molecules at the source. The blue LED light accelerator activates the whitening formula and in a way amplifies and accelerates the process of stain removal. The red LED light is used to support overall oral health which is said to reduce harmful bacteria and soothe gum sensitivity. If you experience sensitivity or want to support your dental hygiene during whitening, this is a great option. HOW TO APPLY THE ADVANCED TEETH WHITENING KIT After brushing my teeth lightly – make sure it's non fluoride tooth paste or just water – I applied the whitening formula with the pen style applicator. I then brushed the gel onto my teeth, avoiding my gums, and right after used the LED mouth tray. For the first seven days I did ten minutes on the Blue LED setting and then followed up with ten minutes on the Red LED setting. You have freedom to choose how your sessions are done however SmilePro recommends a maximum of thirty minutes or three ten minute sessions total per day. I recommend pulling the tray out of your mouth over a sink carefully to avoid excess saliva going everywhere. After the initial seven day phase was over, I used the kit every two weeks to help prevent new stains and maintain results. Personally I used the dual light setting during this maintenance stage but will change it up depending if there is an event or I feel like my teeth are starting to yellow. SMILE PRO ADVANCED TEETH WHITENING KID: MY RESULTS Now for the juicy part – the results. While I didn't go from yellow to dazzling, I did notice a subtle yet visible difference in whiteness and brightness. Under yellow electrical lighting at around 8pm my teeth looked progressively whiter from day one to day seven. Overall, I would describe it like putting a soft and natural brightening filter over my smile. The yellow hadn't completely vanished, but in person, my teeth definitely looked brighter and more even especially around my gumline and between teeth. That said, some spots didn't lift as dramatically. In particular my canine teeth didn't reach my desired level of whiteness, but that was expected as it had deeper stains. In terms of sensitivity, I experienced none over the two months, which was a relief. Overall, I was happy with the results as it was gentle, beginner friendly and affordable. Not a dramatic Hollywood transformation, but a noticeable refresh that made me feel more confident. WHAT TO CONSIDER A quick heads up if you are going to commit to a whitening routine/treatment, you'll need to avoid dark coloured foods and drinks such as coffee, smoking, wine and soy sauce for 12 to 24 hours afterwards. Personally it wasn't a struggle for me in the beverage department but all I wanted to have was some soy sauce with my sushi that whole week, so consider that some meal planning is needed ahead of time. As with most mouth whitening products, you'll need to use the kit regularly to maintain results. I personally found it wasn't hard to work it into my daily routine. That said, remembering to do it every two weeks was slightly difficult, so setting a reminder helped. Lastly, keep in mind that results will vary from person to person as lifestyle choices such as diet and oral hygiene can affect the overall outcome. You'll need to reflect on personal and lifestyle habits on top of using the whitening kit. This was a really good reality check for me as I felt I could do with a bit more daily flossing and being more mindful of the type of foods I eat. HOW MUCH DOES THE SMILE ADVANCED WHITENING KIT COST AND IS IT WORTH IT? PRICE Advanced Teeth Whitening Kit – $104.50 (down from $209) at Smile Pro COST PER USE The Advanced Teeth Whitening Kit contains 30 treatments. If you purchased with its current sale the cost per use would just be $3.46 a treatment - a bargain! Even if you purchased it at full price the cost per use would be $6.96 a treatment, – still a bargain in my opinion. Comparatively, that is a fraction of the cost compared to in-chair professional whitening, which can easily run into the hundreds and even thousands of dollars for a single session. IS IT WORTH IT? If you are looking to whiten your teeth without blowing the budget at the professional clinics, this is a great alternative. With SmilePro's 30 day money back guarantee, I would say it's a low risk, and a high reward option. It's especially worth it for anyone wanting to test the waters before committing to something intensive. When looking at reviews I see the biggest transformations tend to be among those starting with more noticeable discolouration or surface level stains. If your teeth are already fairly white and you want to just brighten it a touch or boost your smile before an event, this kit is a perfect fit. I'm overall very happy with the results as it is a low risk and affordable way to enhance your smile. FREQUENTLY ASKED QUESTIONS AND ANSWERS ARE AT HOME TEETH WHITENING KITS SAFE? Yes, most over-the-counter teeth whitening kits are safe when used as directed. Look for kits that have good reviews and are clinically or dentist approved. Some people may experience sensitivity that generally fade away. If unsure consult your dentist and opt for teeth whitening kits that are catered to sensitive teeth. WILL MY FILLINGS, CROWNS OR VENEERS BE WHITENED WITH A TEETH WHITENING KIT Whitening kits generally do not change the colour of the dental restorations but may remove stains and build up on the dental restoration. Best to consult a dentist before use. HOW OFTEN CAN I USE A TEETH WHITENING KIT Always follow instructions provided with the kit. Many kits recommend using the kit daily for a set number of days, then repeating on a time specified period. To get updated on the best weekly deals, shopping tips and guides, sign up to our free shopping newsletter.
