Latest news with #tierI
Entrepreneur
6 days ago
- Business
- Entrepreneur
RENÉE Cosmetics Raises USD 30 Mn in Series C Round Led by Playbook
You're reading Entrepreneur India, an international franchise of Entrepreneur Media. D2C beauty brand RENÉE Cosmetics has secured USD 30 million in a Series C funding round, led by Playbook with additional backing from Midas. The funding includes a mix of primary and secondary investments, pushing the brand's valuation to USD 200 million. This marks a 1.4 times increase from its last valuation during an extended Series B round in June the previous year. The company plans to channel the fresh capital into expanding its product range, enhancing its omnichannel presence across tier I and tier II cities, and investing in technology and brand-building. RENÉE will also use the funds to scale marketing operations, optimize customer acquisition strategies, and improve conversion rates across its direct to consumer and marketplace channels. Ashutosh Valani, Co-founder of RENÉE Cosmetics, said, "This capital further gives us the firepower to scale our marketing engine, optimise consumer acquisition costs, and drive better conversion across both D2C and marketplace platforms." Founded in 2020 by Aashka Goradia Goble along with Beardo co-founders Ashutosh Valani and Priyank Shah, RENÉE Cosmetics offers a wide range of makeup and skincare products. Its portfolio includes lipsticks, eye makeup, highlighters, skin serums, and perfumes. The brand is present in over 15,000 retail outlets across India and is also available on major e-commerce platforms such as Amazon, Flipkart, Nykaa, and Myntra. Co-founder and Chief Marketing Officer Aashka Goradia Goble expressed the brand's long-term vision, "RENÉE was founded with a vision to merge ethics with innovation. This funding allows us to fast-track R&D and roll out cutting-edge formats that blend performance with global beauty trends." Priyank Shah, another co-founder, noted that the brand is now poised to scale its offline presence to untapped markets and focus on creating a consistent in-store experience, especially in tier II locations. RENÉE is also eyeing international markets, with early-stage online availability in the US, UAE, and Australia. With this strategic funding, the brand aims to accelerate its trajectory toward becoming a global name in the beauty industry.
Entrepreneur
02-06-2025
- Business
- Entrepreneur
Meenakshi Alternates Launches INR 700 Cr Realty Fund with Eye on Urban Growth
Over six years, the Meenakshi Real Assets Fund aims to invest in 6–8 self-liquidating real estate deals, offering cash flows and equity upside, with up to INR 70 crore per deal targeting top-tier developers and micro-markets. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. In a major leap into the financial services sector, Hyderabad-based Meenakshi Group has launched "Meenakshi Alternates" (M-Alts), its new investment platform, and announced its debut fund—the INR 700 crore Meenakshi Real Assets Fund. Focused on real estate, this SEBI-approved Category II AIF aims to tap into the high-growth potential of India's tier I cities. "Securing the AIF license marks a significant milestone for us," said Mahesh Katragadda, CEO of Meenakshi Alternates. "We are seeing strong early interest, and our team is evaluating prospective opportunities. Currently, we have three potential deals under due diligence." The fund adopts a hybrid strategy, blending both debt and equity investments, with a target corpus of INR 700 crore, including an INR 350 crore greenshoe option. Meenakshi Group has itself committed up to 20% of the fund size, underscoring its confidence in the venture. With a six-year horizon, the Meenakshi Real Assets Fund will focus on 6 to 8 high-conviction deals in self-liquidating real estate assets that offer steady cash flows and equity upside. Individual transactions could go up to INR 70 crore, targeting tier I developers and leaders in high-potential micro-markets. "We are leveraging our established track record in real estate to offer institutional-grade, well-structured financial products. Building long-term trust and delivering consistent returns is our goal," Mahesh added. Known for its expansive portfolio—13 million sq. ft. delivered, 371 MW in power, and 650+ lane kilometers of highways—Meenakshi Group is now channeling its expertise into financial services, positioning M-Alts as a trusted partner for real estate investments across India's urban landscape.
