Latest news with #timekeeping
South China Morning Post
3 days ago
- Business
- South China Morning Post
Style Edit: Longines celebrates 100 years of Zulu Time with an elegant and contemporary Greenwich-inspired watch, and a new campaign starring brand ambassador Henry Cavill
For nearly a century, Longines has recognised that time knows no boundaries. In 1925, the Swiss watchmaker unveiled its first dual time zone wristwatch – a pioneering creation that introduced the 'Zulu' maritime signal flag to watch dials and laid the foundation for 100 years of travel-ready timekeeping. It was an innovation that reflected the spirit of an increasingly connected world, where knowing the time elsewhere was just as essential as knowing the time at home. The Spirit Zulu Time 1925 enables you to move seamlessly between time zones. Photo: Handout Nearly 100 years later, that legacy continues with the Spirit Zulu Time collection – launched in 2022 and designed for those who move seamlessly between time zones, whether for adventure, work or connection. Advertisement Now, Longines marks the centennial of that first Zulu Time watch with a commemorative edition that blends historical significance with contemporary refinement. Housed in a 39mm stainless steel case, this commemorative edition is distinguished by a rotating bezel capped with 18k rose gold – a first for the collection. The engraved 24-hour scale allows the wearer to track up to three time zones, making it as practical as it is refined. For brand ambassador and actor on the move Henry Cavill, the Spirit Zulu Time 1925 'represents not only precision timekeeping, but also connection'. Photo: Handout The use of rose gold goes beyond mere aesthetics: it pays homage to the copper strip embedded in the ground at the Royal Observatory in Greenwich – the historical prime meridian and a highly symbolic reference point in global timekeeping. Turn the watch over, and a transparent caseback reveals the self-winding movement, complete with a rose-gold-tone rotor engraved with a globe intersected by the meridian. It's a subtle but thoughtful detail that connects the past to the present. At its heart is the Longines calibre L844.4 – a movement certified by the official Swiss Chronometer Testing Institute, COSC – that offers magnetic resistance well beyond ISO standards, plus a 72-hour power reserve and unwavering precision. The matt black dial enhances legibility, complemented by rose-gold hands and markers treated with Super-LumiNova. Five stars sit proudly above the 6 o'clock position, along with a discreet '1925–2025' legend – a quiet nod to the watch's anniversary. Travel with elegance wearing the new Longines Spirit Zulu Time 1925. Photo: Handout The story of connection extends beyond the wrist too. The new Longines Spirit Zulu Time 1925 campaign, starring brand ambassador Henry Cavill , explores the emotional thread that links people across distances, positing a commonly posed question that transcends time zones: 'What time is it there?' Alongside this limited edition, Longines expands the Spirit Zulu Time collection with new references featuring bold blue ceramic bezels and sleek black dials in both 39mm and 42mm sizes. These models retain the full GMT functionality, catering to modern travellers who equally appreciate both form and function.
Forbes
22-05-2025
- Business
- Forbes
Longines Celebrates A Century Of GMT With The Spirit Zulu Time 1925
In 1908, Longines designed Turkish Watches that displayed dual time zones, which was pivotal for the Ottoman Empire for the simultaneous reading of Turkish and Western time. In 1925, Longines unveiled the Zulu Time watch featuring dual time zone functionality. This watch was used as a tool by the military and civilian aviators and navigators, who relied on precise timekeeping for safe and effective communication. Original Longines Zulu Time from 1925 Longines The dial of Zulu Time displayed a maritime flag representing the letter "Z," which signified the time at the zero meridian in Greenwich, London—now known as Universal Time Coordinated (UTC). Longines Spirit Zulu Time 1925 commemorates 100 years since the introduction of the first GMT functionality. The brand has partnered with Henry Cavill with a campaign that poses the poignant question: 'What time is it there?' This simple question captures the essence of global connectivity, highlighting how time can bridge distances between loved ones. Zulu Time watch becomes a symbol of shared experiences and moments in an increasingly globalized world. The Longines Spirit Zulu Time collection was re-introduced in 2022. The collection initially featured 42 mm models in steel. In 2023, Longines added 39 mm versions, including models with gold elements. In 2024, the collection was further expanded to include a titanium version. In 2025, Longines introduces five new references - a two-tone commemorative edition, two commemorative steel models, and two steel models with blue ceramic bezel and anthracite dial. The two-tone commemorative edition features a 39-mm stainless steel case, an 18K rose-gold bidirectional rotating bezel with a circular-brushed insert. The 24-hour graduations on the bezel allow wearers to track a third time zone. The matte black dial offers good legibility with contrasted rose-gold-colored hands and indexes. Both the hands and hour markers are coated with Super-LumiNova for optimal readability. Additionally, the dial features five stars positioned above the 6 o'clock marker, along with a date window and the years '1925 – 2025' engraved in a subtle tone-on-tone finish, marking the centennial anniversary. In addition to the two-tone commemorative edition, Longines introduces two commemorative models in stainless steel with 39 mm and 42 mm case sizes. These two watches feature bidirectional rotating bezel with two-tone, matte black and polished black, ceramic insert. A matte black dial with contrasting applied rose-gold Arabic numerals that are coated with Super-LumiNova. Like two-tone model, these have special '1925 – 2025' engraved on the dial. The last two references introduced by Longines are again in stainless steel in either 39 mm and or 42 mm case size. These two watches feature bidirectional rotating bezel with blue ceramic insert and vintage inspired lacquered numerals and triangle reference mark coated with Old Radium Light Super-LumiNova (fauxtina in watch geek speak). The anthracite dial has granular texture and features yellow gold applied numerals filled with Old Radium Light Super-LumiNova. All five references have a screw-down crown and are water resistant to 100 meters. They are accompanied with steel bracelet with double-folding safety clasp and push-piece opening mechanism. Two-tone version comes with an additional black Nato strap. All the models are powered by ETA-based exclusive Longines caliber L844.4, an automatic movement with silicon balance spring, making it up to ten times more resilient than the ISO 764 anti-magnetic standard requires. The movement offers power reserve of up to 72 hours and is chronometer certified from the Official Swiss Chronometer Testing Institute (COSC). With five new references, Spirit Zulu Time 1925 provides options suitable for both frequent travelers and everyday use. Prices range from USD 3,300 steel models to USD 4,350 for two-tone commemorative model.
Forbes
17-05-2025
- Forbes
Windows 10 Annoying Feature Cancellation Has Just Been Reversed
How long is it taking you to read this sentence? Seconds, obviously, but how many? If you're reading this on a Windows 10 machine, it's not that easy to know but don't worry, it's about to get simpler again. Windows 10 has had a feature restored. In April, Microsoft removed the clock displaying seconds from the Calendar flyout in Windows 10. It doesn't sound like much of a downgrade until you need it. Maybe daylight savings time has just ended and you want to try to synchronize the new time on your microwave — to the second. Or is that just me? Or perhaps you wanted to time how long it took to read a sentence, for instance. Whatever your personal use, the precise time was no longer easily viewed, even though PCs require exact timekeeping to work well, so the system know the time to the second or part thereof, but Microsoft wasn't making it easy for you. If you've wanted to see the seconds, then you've had a bit of a saga on your hands. After users noticed it had gone, Microsoft didn't comment directly but instead (rubbing salt on the wound, it seemed) added it to Windows 11. This move even led some to wonder if it was a deliberate move to hasten users to switch from Windows 10, which as you know ceases to receive support from October this year. Whatever the thinking, breathe easy, Microsoft has confirmed the seconds are coming back, as spotted by Windows Latest. And to confirm its return, Microsoft had to admit it had gone before. This was mentioned in the release notes of Windows 10 Build 19045.5912, which read, 'Brings back the clock view that displays seconds onto the calendar that was once removed,' Microsoft said. Windows 10 Calendar flyout - with or without seconds? The same report also handily showed what the different views had been like in the last few months. It seems the omission was first spotted by Mayank Parmar at Windows Latest, so perhaps that's who we should thank for its return. It vanished for different users at different times, so it's hard to time how long it was gone — and definitely not down to the second! — but it's back now.
Washington Post
17-05-2025
- Science
- Washington Post
NIST set its new atomic clock in motion, and it's astoundingly precise
A new atomic clock is one of the world's best timekeepers, researchers say — and after years of development, the 'fountain'-style clock is now in use helping keep official U.S. time. Known as NIST-F4, the clock is at the Boulder, Colorado, campus of the National Institute of Standards and Technology (NIST). The clock relies on cesium atoms, which oscillate between quantum states at a frequency of over 9 billion times per second. NIST-F4 uses lasers to cool a ball of cesium atoms to near absolute zero, then measures the frequency of the atoms as they pass through a microwave chamber. As they rise and fall like water in a fountain, the atoms oscillate, 'ticking' more than 9 billion times per second. The length of that second is so reliable that the clock would be off by less than a second if it had started running 100 million years ago, researchers say. In an article in Metrologia evaluating the clock's accuracy, researchers say the clock is accurate enough to help calibrate coordinated universal time (UTC). It took months to assess the super-precise clock, its inventors say. All that testing was worth it: The agency 'has already benefited significantly from the fountain's high uptime and the reliability of its performance,' Liz Donley, chief of NIST's time and frequency division, said in a news release. Once certified by the International Bureau of Weights and Measures (BIPM), NIST-F4 will become one of a small cadre of clocks used to calibrate coordinated universal time. It's already in use as part of the agency's UTC(NIST) timescale, which provides official time for the United States.
Yahoo
17-05-2025
- Business
- Yahoo
Best Website for Super Clone Watches: PrestigeWatches.co Redefines Luxury and Precision
PrestigeWatches LONDON, UK, May 17, 2025 (GLOBE NEWSWIRE) --Move over sky-high price tags and year-long waitlists—there's a new player redefining luxury on the wrist. Across the US, a fast-growing trend is shaking up the elite world of timekeeping: super clone watches. These aren't your typical replicas. Built with surgical precision and packed with Swiss or Japanese movements, super clones are bridging the gap between aspiration and ownership—delivering high-end aesthetics without the hefty price tag. Leading this new wave of horological innovation is quickly rising as one of the best super clone watch websites in the industry. From watch enthusiasts to everyday buyers, more Americans are turning to this trusted platform to find super clone watches for sale in the US that don't just look the part—but play it. 'We're seeing a massive shift in what luxury means,' says a spokesperson from 'People want the experience, the design, the quality—without paying five figures for it. That's where super clones step in.' With high-end materials like 904L stainless steel, ceramic bezels, and sapphire crystals, combined with meticulous craftsmanship, these timepieces mirror luxury models so precisely that even collectors are second-guessing. What used to be considered a compromise is now considered a clever choice—one that combines elegance, engineering, and everyday practicality. As demand surges across the US, one thing is clear: super clone watches are no longer just an underground secret. They're a fast-moving revolution—and is leading the charge. Redefining Luxury: The Rise of Super Clone Watches in the US Who says you need a five-figure bank balance to enjoy true luxury? In today's fast-changing world of watches, super clone watches are giving luxury a modern makeover—and American buyers are loving it. Meticulously engineered to replicate high-end timepieces down to the last detail, these watches are crafted using premium-grade materials like 904L stainless steel, sapphire crystal, and ceramic bezels. The result? A timepiece that looks, feels, and performs like a luxury original—but at a fraction of the cost. The secret behind their growing popularity lies in the movement. With genuine Swiss or Japanese mechanisms inside, super clone watches US offer more than just a pretty face—they deliver real mechanical precision. From the weight on your wrist to the smooth motion of the second hand, these watches are built to impress even seasoned collectors. As more Americans seek smarter ways to enjoy quality craftsmanship, platforms like are rising as one of the best super clone watch websites in the US. They're not just selling replicas—they're delivering the experience of luxury, redefined for modern expectations. Whether you're a first-time buyer or a longtime enthusiast, super clone watches for sale by PrestigeWatches now offer an unbeatable blend of style, performance, and value. A Market Leader in Super Clone Watches Shaking up the world of affordable luxury, is setting a new standard for super clone watches across the US and beyond. Known for its dedication to quality, precision, and customer service, the company is quickly becoming one of the best super clone watch websites in the world. What sets apart isn't just its wide selection—it's the attention to detail that goes into every piece. The brand focuses on delivering high-performance super clone watches US buyers can rely on. Here's what makes them stand out: Swiss-Grade Craftsmanship: Every watch is built using top-quality materials and assembled with care. These replicas aren't just for show—they're made to last and perform, just like high-end originals. Fully Functional Complications: These watches don't just tell time. They feature working chronographs, date displays, and other complications that make them practical and impressive. Luxury-Style Packaging: Each watch arrives in packaging that closely mirrors the real thing—creating a premium unboxing experience from start to finish. Customer Satisfaction: With glowing reviews and high ratings, has won the trust of buyers who expect value and service. With fast, secure shipping and super clone watches for sale, US customers can easily access which is proving that high-end style doesn't have to come with a high price tag. For anyone searching for a smart, stylish alternative to expensive originals, this site is fast becoming the go-to destination. Growing Global has become a leading destination for watch enthusiasts worldwide, with a particularly strong demand in the US market. Shoppers searching for super clone watches US and super clone watches for sale US are increasingly turning to the site for high-quality, affordable luxury alternatives. The platform's user-friendly interface, secure payment options, and fast, reliable shipping have made it a go-to choice for those seeking premium super clone watches. With a commitment to offering Swiss-grade craftsmanship, impressive designs, and authentic packaging, continues to gain traction among American buyers. The brand's reputation for excellence has helped solidify its position as a top choice for those looking to own luxury-style watches at a fraction of the price. The Rise of Super Clones: 1:1 Swiss Replica Watches The popularity of super clone watches can be attributed to several factors: Affordability: Offering similar aesthetics and functionality at a fraction of the cost, these watches make luxury accessible. Availability: Unlike some luxury brands with limited production runs, super clone watches are readily available to consumers. Quality: Advances in manufacturing have closed the gap between replicas and authentic pieces, making super clones a viable alternative. Who Makes the Best Super Clone Watches Customers worldwide have shared glowing reviews of their purchases from highlighting the impressive quality, craftsmanship, and value these super clone watches provide. Many buyers have praised the attention to detail, noting how the replicas closely resemble their luxury counterparts, from the design to the mechanical functionality. One customer shared their experience: 'I was skeptical at first, but the watch exceeded my expectations. It looks and feels just like the real thing. The craftsmanship is on par with what you'd expect from a luxury timepiece, and I can't believe the price difference. Definitely worth the investment!' Such positive feedback has been consistent across the board, with countless reviews praising the super clone watches for their flawless aesthetics, durable build, and impressive features. Customers are thrilled with the precision of the movements, the elegance of the designs, and the overall craftsmanship of each piece. Unlike traditional counterfeit watches, which often lack attention to detail and fail in both appearance and functionality, these super clones offer a near-identical experience at a fraction of the cost. Shoppers are also enjoying the benefits of swift shipping, secure payment methods, and the satisfaction of owning a luxury watch without the sky-high price tag. Many users have expressed how these watches have allowed them to upgrade their style and make a statement without having to break the bank or wait on long waitlists. For those who appreciate fine craftsmanship but can't justify spending tens of thousands of dollars on a luxury watch, super clone watches have proven to be the perfect alternative. As the popularity of super clone watches for sale grows, so does the confidence among buyers who are increasingly seeing these high-end replicas as an accessible and practical way to indulge in luxury. has capitalized on this demand, cementing its position as a trusted retailer for consumers seeking reliable, well-made super clone timepieces. The company's commitment to excellence, coupled with their customer-centric approach, has allowed it to build a loyal base of satisfied customers. Industry Implications: Disrupting the Luxury Watch Market The emergence of super clone watches has created both opportunities and challenges in the watch industry, especially in the realm of luxury timepieces. As the market for high-quality super clones continues to grow, it is reshaping how consumers view luxury watches and altering the traditional watchmaking landscape. On one hand, super clone watches democratize access to iconic designs, enabling watch enthusiasts of all budgets to enjoy the aesthetic and functional appeal of luxury timepieces. High-quality replicas offer consumers a chance to own a stunning watch with the craftsmanship and prestige of an expensive luxury brand, but at a fraction of the cost. The ability to own a watch that closely mirrors the finest timepieces—without the lengthy waitlist or exorbitant price tag—has appealed to a wide range of buyers, from newcomers to seasoned collectors. The result has been a surge in demand for affordable luxury, with super clone watches for sale becoming increasingly popular across the globe. On the other hand, this rapid growth has led to several challenges within the watch industry, particularly concerning intellectual property and brand integrity. Luxury watch brands rely heavily on their exclusivity and the authenticity of their designs, which super clones challenge by replicating these iconic pieces with near-perfect accuracy. However, companies like are navigating this delicate balance between providing affordable alternatives to luxury watches and respecting intellectual property rights. As the market for super clone watches continues to expand, it's essential for retailers to uphold high standards of craftsmanship and transparency to maintain customer trust and satisfaction. By ensuring that these watches are made to the highest standards and clearly marketed as replicas, they offer consumers a way to enjoy luxury aesthetics while acknowledging that they are not purchasing authentic timepieces. The future of super clone watches appears bright, as consumer demand continues to rise. As the market evolves, and other key players in the industry will continue to shape consumer expectations and perceptions of luxury ownership. With high-quality craftsmanship, affordability, and accessibility, super clone watches are poised to remain a disruptive force in the luxury watch sector. Super Clone Watches for Sale: Conclusion success underscores a broader trend toward accessible luxury. By offering high-quality super clone watches, the company meets the demands of a growing segment of consumers seeking style, functionality, and value. As interest continues to grow, is poised to remain a leader in this dynamic market. For more information or to buy super clone watches with 1:1 swiss movement, visit . Attachment PrestigeWatches CONTACT: Media Contact: Sam Hu Prestige Watches Company website: Email: samh@ in to access your portfolio
