Latest news with #toStarbucks
Epoch Times
30-07-2025
- Business
- Epoch Times
Starbucks CEO Says Price Increases Will Be Last Resort Amid Plan to Revitalize Chain
After six consecutive quarters of declining sales, Starbucks CEO Brian Niccol said on July 29 that price increases at the Seattle-based coffee giant would be a last resort. Niccol, the former Chipotle chief executive who became CEO of Starbucks in September 2024, vowed in January to turn the global coffeehouse chain around under his ' Back to Starbucks ' initiative.
Yahoo
14-07-2025
- Business
- Yahoo
Starbucks CEO Brian Niccol increases in-office mandate — offers exit payouts to opt out
You can find original article here Nrn. Subscribe to our free daily Nrn newsletter. Starbucks CEO Brian Niccol announced that the company's back-to-office mandate will increase from three days a week to four days a week for corporate workers as part of his Back to Starbucks transformation plan. The shift — which will require most corporate employees to work in the office Monday through Thursday starting in October — follows in the footsteps of other major American companies like Disney, Ford, and Intel that have implemented similar mandates in the past couple of years. 'We are reestablishing our in-office culture. because we do our best work when we're together,' Niccol said in a press announcement. 'We share ideas more effectively, creatively solve hard problems, and move much faster. Being in person also helps us build and strengthen our culture. As we work to turn the business around, all these things matter more than ever.' The shift will begin at the beginning of Starbucks' fiscal year in October, and applies to the Seattle and Toronto Support Centers as well as North America regional offices. Additionally, remote workers at the vice president level and up and support center leaders will need to make plans to move to the Seattle or Toronto area. Also, future hires and lateral moves within the organization will need to be Seattle or Toronto-based. For employees who wish to opt out of this new mandate, the company is offering a one-time voluntary exit program with a cash payment option. 'We understand not everyone will agree with this approach,' Niccol said. 'We've listened and thought carefully. But as a company built on human connection, and given the scale of the turnaround ahead, we believe this is the right path for Starbucks.' Contact Joanna at Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
CBS News
24-02-2025
- Business
- CBS News
Starbucks laying off 1,100 workers and cutting drinks from its menu
Starbucks is laying off 1,100 workers, CEO Brian Niccol said in a companywide message that was made public Monday. The coffee chain is taking the action under its "Back to Starbucks" restructuring plan designed to revitalize the brand, in part by serving in-store customers more quickly. "This includes the hard decision to eliminate 1,100 current support partner roles and several hundred additional open and unfilled positions," Niccol said in the memo. "We are simplifying our structure, removing layers and duplication and creating smaller, more nimble teams. Our intent is to operate more efficiently, increase accountability, reduce complexity and drive better integration. All with the goal of being more focused and able to drive greater impact on our priorities." The layoffs do not affect in-store retail team members such as baristas and other support staff, Starbucks said. The company said it will inform workers who no longer have jobs on Tuesday. Which drinks is Starbucks eliminating? Starbucks is taking other steps to improve its stores' performance amid a series of quarterly sales declines. That inclues trimming 30% of its beverage and food menu, Niccol said during the company's first-quarter earnings call last month. "[W]e are dialing back the menu, both in food and beverage to the tune of roughly 30% between now and the end of our fiscal year, which then frees us up, frankly, to make sure we've got what I would call the right food offerings in the morning," he said. The menu changes, which the company hopes will reduce wait times for customers, will come Mar. 4, Starbucks said in an announcement. The retailer is eliminating the following beverages form its menu, which the company says are less popular: Iced Matcha Lemonade Espresso Frappuccino Caffe Vanilla Frappuccino Java Chip Frappuccino White Chocolate Mocha Frappuccino Chai Creme Frappuccino Caramel Ribbon Crunch Creme Frappuccino Double Chocolaty Chip Creme Frappuccino Chocolate Cookie Crumble Creme Frappuccino White Chocolate Creme Frappuccino White Hot Chocolate Royal English Breakfast Latte Honey Almondmilk Flat White
