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MakeMyTrip se acerca a su visión de "superapp de viajes" con el lanzamiento de Experiencias

Key Points MakeMyTrip launched a platform offering Indian travelers access to over 200,000 international tours and experiences in 130 countries. This move is part of MakeMyTrip's broader strategy to become a one-stop travel superapp, integrating everything from flights and hotels to experiences and car rentals. The company faces significant challenges in integrating diverse services into a seamless platform but is betting on rising demand and changing travel habits in India. Summary MakeMyTrip has introduced a new platform enabling Indian travelers to book more than 200,000 international tours and experiences, advancing its goal of becoming a comprehensive travel superapp. The initiative is designed to create a 'connected trip' experience by integrating flights, hotels, car rentals, insurance, and now activities, all within a single ecosystem. While offering expanded services and aiming to capture more of the traveler's journey, MakeMyTrip faces technical, supply-side, and consumer behavior challenges as it seeks to stay ahead in India's rapidly evolving travel market.