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Travel Daily News
4 days ago
- Business
- Travel Daily News
Launch of the Slovenian National Intelligence System for Tourism (NiST)
Slovenia launches NiST, a data-driven tourism intelligence system enabling sustainable development through environmental, social, and economic impact analysis and strategic decision-making. The Slovenian Tourist Board (STB) officially launched the National Intelligence System for Tourism (NiST). This system connects fragmented data sources, ensures a stable flow of information and complex analyses and supports informed decision-making and the coordinated development of the entire tourism sector. By the end of the year, NiST will provide a comprehensive overview of tourism's environmental, social and economic impacts, enable trend monitoring and facilitate strategic planning and decision-making through 30 use cases illustrated by 70 interactive visualizations. The system was symbolically launched at a professional media event in Ljubljana by the Minister of the Economy, Tourism and Sport, Matjaž Han, and the Director of the STB, MSc. Maja Pak Olaj. NiST enables the measurement of environmental, social and economic impacts of tourism and data-based decision-making for effective sustainable development, management and marketing of the Slovenian tourism offer. It is designed as a long-term development project, the aim of which is to support more thoughtful, data-based and sustainable tourism management at all levels – from companies and local destinations to national strategy. The system is currently available in beta at which means that it is already available for use and testing, but with a limited set of indicators and functionalities. It will be upgraded in the coming months, with user feedback playing a key role. The STB developes NiST in close cooperation with stakeholders to be as tailored as possible to their needs and to best respond to the challenges they face in practice. The Minister of the Economy, Tourism and Sport, Matjaž Han, congratulated the STB on its 30th anniversary and, in reference to NiST, remarked: 'We have made a clear choice to develop tourism intelligently and sustainably – not just aiming for more, but striving for better, with greater respect for space, nature and people. I am proud to see the launch of the National Intelligence System for Tourism (NiST), as it gives us the tools to understand where we are headed, why we're going there, and when it's time to say 'enough'. With solid data at our fingertips, we will be able to manage tourism in a way that is environmentally responsible, economically sound, and enriching for everyone who calls this country home.' The Director of the Slovenian Tourist Board, MSc. Maja Pak Olaj, commented: 'NiST is far more than just a collection of indicators – it is a sophisticated tool that offers a deep understanding of the complex dynamics of tourism. It marks a strategic move toward a holistic, data-driven view of our industry, grounded in thorough analysis, data interpretation and a commitment to measuring tourism's impact on the environment, economy and society. With 60 indicators, we can now go beyond traditional metrics like arrivals, overnight stays and revenue. For the first time, we will systematically and centrally monitor broader dimensions of tourism – from resident and guest satisfaction to environmental pressures and seasonal variations. I am confident that NiST will significantly enhance decision-making at every level – from national policy to destination management and individual companies. It will not only help us track the strategic objectives of Slovenian tourism more accurately but will also serve as an essential tool for shaping more thoughtful, sustainability-focused strategies for the future.'
Travel Daily News
15-05-2025
- Business
- Travel Daily News
FITUR 2026 announces the new Knowledge Hub
FITUR strengthens its contribution to the competitiveness and sustainability of the tourism industry with the Knowledge Hub. MADRID – FITUR, the International Tourism Fair, convenes the global tourism market from January 21 to 25, 2026 at IFEMA MADRID, in a context of growth that enables the definition of the foundations of a tourism sector that generates wealth and employment within a sustainable framework. In this context, FITUR 2026 announces the creation of the Knowledge Hub, which strengthens its leadership with the addition of Hall 12 at the Madrid venue as the epicenter of debate and innovation in tourism. During the professional days – Wednesday 21, Thursday 22, and Friday 23 – experts from around the world will gather in hundreds of sessions to present proposals, share experiences, and disseminate best practices that are setting trends in the tourism industry. In addition, the dissemination of knowledge and technology available to companies and professionals in the sector will be promoted. The Knowledge Hub, which concentrates the Fair's innovation and technology content, will have direct access from IFEMA MADRID's South Entrance and will be interconnected with the rest of the pavilions through Hall 4, in a layout that allows the expansion of the fair and optimizes visitor flows. The Knowledge Hub, which will bring together highly current and relevant content, will host the sections FITUR TechY, FITUR Know-How & Export, FITUR Sports, the FITURNEXT Observatory, and the Travel Technology area, as well as new specialized content aligned with the industry's challenges, enhancing the conference offerings of the International Tourism Fair. FITUR 2026 continues to grow in service of driving the tourism industry forward The 46th edition of FITUR will occupy a total of nine halls — 3, 4, 5, 6, 7, 8, 9, 10, and 12 — where the most pioneering global offering from across the entire tourism value chain will be presented. It will bring together public and private institutions linked to destinations, accommodation, agencies and tour operators, technology companies, transportation providers, and other sector services, as well as the latest innovations, trends, and research that are defining the direction of an industry which, according to UN Tourism forecasts, is expected to grow between 3% and 5% in international arrivals in 2025 with an estimated spending of 2.1 trillion dollars. Hall 3 will bring together proposals from the Americas; Hall 4 will group together Europe and FITUR Cruises; Hall 5, 7, and 9 will house Spain, along with FITUR LGBT+ in Hall 9; Hall 6 will feature the Middle East and Africa; Hall 8, Asia-Pacific and Global Companies; Hall 10, Global Companies along with FITUR 4all, FITUR Lingua, FITUR Screen, and FITUR Woman; and the Knowledge Hub, Hall 12, will include FITUR TechY, FITUR Know-How & Export, FITUR Sports, the FITURNEXT Observatory, and the Travel Technology area. María Valcarce, Director of FITUR, emphasized that 'after a 2025 edition in which the Fair exceeded expectations with record figures, in 2026, with Mexico as Partner Country, we are taking a new step that will reinforce FITUR's global leadership; its relevance in activating the global tourism market; and its role in promoting knowledge and innovation oriented toward a renewed and sustainable tourism model.' FITUR 2026 will be held from January 21 to 25 at IFEMA MADRID.
