FITUR 2026 announces the new Knowledge Hub
FITUR strengthens its contribution to the competitiveness and sustainability of the tourism industry with the Knowledge Hub.
MADRID – FITUR, the International Tourism Fair, convenes the global tourism market from January 21 to 25, 2026 at IFEMA MADRID, in a context of growth that enables the definition of the foundations of a tourism sector that generates wealth and employment within a sustainable framework.
In this context, FITUR 2026 announces the creation of the Knowledge Hub, which strengthens its leadership with the addition of Hall 12 at the Madrid venue as the epicenter of debate and innovation in tourism. During the professional days – Wednesday 21, Thursday 22, and Friday 23 – experts from around the world will gather in hundreds of sessions to present proposals, share experiences, and disseminate best practices that are setting trends in the tourism industry. In addition, the dissemination of knowledge and technology available to companies and professionals in the sector will be promoted.
The Knowledge Hub, which concentrates the Fair's innovation and technology content, will have direct access from IFEMA MADRID's South Entrance and will be interconnected with the rest of the pavilions through Hall 4, in a layout that allows the expansion of the fair and optimizes visitor flows.
The Knowledge Hub, which will bring together highly current and relevant content, will host the sections FITUR TechY, FITUR Know-How & Export, FITUR Sports, the FITURNEXT Observatory, and the Travel Technology area, as well as new specialized content aligned with the industry's challenges, enhancing the conference offerings of the International Tourism Fair.
FITUR 2026 continues to grow in service of driving the tourism industry forward
The 46th edition of FITUR will occupy a total of nine halls — 3, 4, 5, 6, 7, 8, 9, 10, and 12 — where the most pioneering global offering from across the entire tourism value chain will be presented. It will bring together public and private institutions linked to destinations, accommodation, agencies and tour operators, technology companies, transportation providers, and other sector services, as well as the latest innovations, trends, and research that are defining the direction of an industry which, according to UN Tourism forecasts, is expected to grow between 3% and 5% in international arrivals in 2025 with an estimated spending of 2.1 trillion dollars.
Hall 3 will bring together proposals from the Americas; Hall 4 will group together Europe and FITUR Cruises; Hall 5, 7, and 9 will house Spain, along with FITUR LGBT+ in Hall 9; Hall 6 will feature the Middle East and Africa; Hall 8, Asia-Pacific and Global Companies; Hall 10, Global Companies along with FITUR 4all, FITUR Lingua, FITUR Screen, and FITUR Woman; and the Knowledge Hub, Hall 12, will include FITUR TechY, FITUR Know-How & Export, FITUR Sports, the FITURNEXT Observatory, and the Travel Technology area.
María Valcarce, Director of FITUR, emphasized that 'after a 2025 edition in which the Fair exceeded expectations with record figures, in 2026, with Mexico as Partner Country, we are taking a new step that will reinforce FITUR's global leadership; its relevance in activating the global tourism market; and its role in promoting knowledge and innovation oriented toward a renewed and sustainable tourism model.'
FITUR 2026 will be held from January 21 to 25 at IFEMA MADRID.
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