Latest news with #tyresafety
Al Bawaba
5 days ago
- Automotive
- Al Bawaba
Al Masaood TBA and Bridgestone Collaborate with Abu Dhabi Police on 'Checked by Bridgestone' Tyre Campaign for Abu Dhabi Drivers
Al Masaood Tyres, Batteries, and Accessories (TBA), along with Bridgestone EMEA, has joined forces with Abu Dhabi Police to launch the latest edition of the Checked by Bridgestone campaign – a two-day initiative aimed at raising awareness on tyre safety and protecting road users during the high-temperature summer at Al Masaood's Mushrif and Corniche FirstStop outlets, the campaign offers complimentary tyre inspections powered by cutting-edge digital technology and artificial intelligence, providing drivers with detailed, on-the-spot condition reports. These inspections highlight tyre wear, pressure, and alignment issues – all of which are critical factors in ensuring road safety during the summer part of Bridgestone's global Checked by Bridgestone initiative, the campaign reflects both Al Masaood and Bridgestone's commitment to corporate social responsibility (CSR) and to supporting the Abu Dhabi driver community with preventive care and proactive services. It also reinforces Bridgestone's E8 Commitment, especially the principles of Ease and Extension – by bringing comfort, peace of mind, and innovative mobility solutions that help keep people and the world moving forward Adib, General Manager of Al Masaood TBA, said: 'The safety of road users and our community has always been a top priority for us. We believe that initiatives like Checked by Bridgestone serve as vital tools in raising public awareness, while offering tangible solutions that help drivers stay safe during the most demanding driving season of the year. Through our longstanding partnership with Bridgestone and this collaboration with the Abu Dhabi Police, we aim to support the community with both knowledge and free services that could prevent accidents and save lives.'Customers receive a digital report within minutes of the inspection. If any anomalies are detected, the system will indicate whether tyre replacement or wheel alignment is needed, along with an indicative quotation. If no issues are found and the inspection confirms that everything is in proper order, the report will provide suggestions for the next recommended check-up, based on time or Fourie, President Bridgestone AME: 'The 'Checked by Bridgestone' campaign is a testament to our constant commitment to ensuring driver safety in the region through innovative initiatives. In line with Bridgestone's E8 Commitment, we work diligently to enhance customer safety and convenience by collaborating with key stakeholders and leveraging advanced diagnostic tools. We extend our heartfelt gratitude to the Abu Dhabi Police and Al Masaood TBA for making this joint initiative possible and promoting safe, stress-free mobility across the UAE.' Through the expertise of Al Masaood TBA's professional technicians, this initiative ensures that drivers maintain tyre health, fostering a safer driving environment. Al Masaood and Bridgestone's collaboration with Abu Dhabi Police ensures broad outreach and reinforces the campaign's goal of making roads safer during the challenging summer months. Bridgestone and Al Masaood TBA remain committed to their mission of supporting community safety, aligning with the broader goals of innovative mobility solutions.
Zawya
6 days ago
- Automotive
- Zawya
Al Masaood TBA and Bridgestone collaborate with Abu Dhabi Police
The annual summer road and tyre safety campaign ensures peace of mind for drivers in Abu Dhabi Abu Dhabi: Al Masaood Tyres, Batteries, and Accessories (TBA), along with Bridgestone EMEA, has joined forces with Abu Dhabi Police to launch the latest edition of the Checked by Bridgestone campaign – a two-day initiative aimed at raising awareness on tyre safety and protecting road users during the high-temperature summer season. Hosted at Al Masaood's Mushrif and Corniche FirstStop outlets, the campaign offers complimentary tyre inspections powered by cutting-edge digital technology and artificial intelligence, providing drivers with detailed, on-the-spot condition reports. These inspections highlight tyre wear, pressure, and alignment issues – all of which are critical factors in ensuring road safety during the summer months. As part of Bridgestone's global Checked by Bridgestone initiative, the campaign reflects both Al Masaood and Bridgestone's commitment to corporate social responsibility (CSR) and to supporting the Abu Dhabi driver community with preventive care and proactive services. It also reinforces Bridgestone's E8 Commitment, especially the principles of Ease and Extension – by bringing comfort, peace of mind, and innovative mobility solutions that help keep people and the world moving forward safely. Salah Adib, General Manager of Al Masaood TBA, said: 'The safety of road users and our community has always been a top priority for us. We believe that initiatives like Checked by Bridgestone serve as vital tools in raising public awareness, while offering tangible solutions that help drivers stay safe during the most demanding driving season of the year. Through our longstanding partnership with Bridgestone and this collaboration with the Abu Dhabi Police, we aim to support the community with both knowledge and free services that could prevent accidents and save lives.' Customers receive a digital report within minutes of the inspection. If any anomalies are detected, the system will indicate whether tyre replacement or wheel alignment is needed, along with an indicative quotation. If no issues are found and the inspection confirms that everything is in proper order, the report will provide suggestions for the next recommended check-up, based on time or mileage. Jacques Fourie, President Bridgestone AME: 'The 'Checked by Bridgestone' campaign is a testament to our constant commitment to ensuring driver safety in the region through innovative initiatives. In line with Bridgestone's E8 Commitment, we work diligently to enhance customer safety and convenience by collaborating with key stakeholders and leveraging advanced diagnostic tools. We extend our heartfelt gratitude to the Abu Dhabi Police and Al Masaood TBA for making this joint initiative possible and promoting safe, stress-free mobility across the UAE.' Through the expertise of Al Masaood TBA's professional technicians, this initiative ensures that drivers maintain tyre health, fostering a safer driving environment. Al Masaood and Bridgestone's collaboration with Abu Dhabi Police ensures broad outreach and reinforces the campaign's goal of making roads safer during the challenging summer months. Bridgestone and Al Masaood TBA remain committed to their mission of supporting community safety, aligning with the broader goals of innovative mobility solutions. About Al Masaood Tyres, Batteries, & Accessories (TBA): The Al Masaood Tyres, Batteries & Accessories Division (TBA) is part of Al Masaood Group, a highly diversified group of companies and an icon in the UAE's automotive industry. TBA is the authorised distributor of the complete Bridgestone Tyre range for cars, trucks, industrial, agricultural and earth mover vehicles in Abu Dhabi, Al Ain, and the Western Region. Al Masaood TBA operates several Bridgestone FirstStop outlets across Abu Dhabi, Al Ain, and the Western Region. FirstStop is Bridgestone's Tyre and Auto-Care retail chain, that was first established in Europe in 1994. The Division is also the exclusive distributor of TotalEnergies branded lubricants in Abu Dhabi, Al Ain, and the Western Region, and has an established a chain of "Rapid Oil Change" centres within its FirstStop outlets to offer services such as tyre change and brake replacement. The Division was awarded the Gulf Cooperation Council Distributor of the Year by the Bridgestone Corporation on many occasions. Sales and distribution are achieved through an appointed dealer network which is supported by the division's own showrooms in Abu Dhabi, Al Ain and Mussafah. A centralised warehousing and logistics operation ensures that products are always available to the dealers. For more information about our products, and services, visit You can also follow us on Facebook, Instagram, and LinkedIn.
Khaleej Times
6 days ago
- Automotive
- Khaleej Times
Dh500 fine in UAE: Over 37,000 drivers penalised for unsafe tyres in 2024
With temperatures continuing to soar during the summer, authorities across the UAE urged motorists to ensure their vehicle tyres are safe and roadworthy to avoid deadly accidents. According to the Ministry of Interior, last year alone, 20 drivers across the country were involved in road accidents caused by tyre blowouts while driving. These included 11 incidents in Abu Dhabi, seven in Dubai, and two in Ras Al Khaimah. More than 37,900 drivers were fined in 2024 for operating vehicles with unsafe or worn-out tyres. As per the Federal Traffic Law, driving with unfit tyres carries a fine of Dh500, four black points, and a seven-day vehicle impoundment. The violations were distributed as follows: 26,413 in Abu Dhabi, 3,316 in Dubai, 4,099 in Sharjah, 1,617 in Ajman, 1,790 in Ras Al Khaimah, 80 in Umm Al Quwain, and 599 in Fujairah, based on the Ministry's online traffic safety statistics. Lt Colonel Rashid Humaid Bin Hindi, deputy director of the Ajman Traffic and Patrol Department, highlighted the importance of regularly checking the safety and condition of tyres, especially on highways. He warned that tyres often fail to withstand the extreme heat during summer, leading to serious accidents. Motorists were urged to inspect tyre pressure, verify the manufacturing date, and ensure that tyres are not worn out or damaged. He also advised drivers planning long-distance road trips to exercise extra caution. 'Drivers should understand traffic regulations at their destination, plan their route, and be ready for potential hazards. They should also know how to respond in case of a tyre burst and carry proper safety equipment in their vehicle,' Lt. Colonel Bin Hindi said. Colonel Mohammad Alai Al Naqbi, Director of the Traffic and Patrols Department at Sharjah Police, identified five key factors contributing to tyre explosions. These include overloading the vehicle beyond the tyre's capacity, incorrect air pressure, excessive speeding that exceeds the tyre's design rating, friction between tyres and hot asphalt surfaces, and prior misuse, such as driving over unsuitable terrains. All of these significantly increase the risk of blowouts during high-temperature conditions. Check the key factors contributing blowouts: He stressed the need to use only high-quality, approved tyres and avoid counterfeit or second-hand options, especially during the summer. Traffic departments in Ras Al Khaimah, Fujairah, and Umm Al Quwain reaffirmed their commitment to raising awareness about tyre safety in coordination with the Ministry of Interior's quarterly traffic campaigns. These initiatives aim to educate drivers on tyre maintenance, promote road safety culture, and encourage safe mobility using advanced traffic systems. The departments also conduct seasonal awareness drives every summer, offering guidance on avoiding overloading, maintaining proper tyre pressure, and following safe driving practices. These efforts aim to protect lives and property and promote a responsible driving culture on UAE roads.
Zawya
20-05-2025
- Automotive
- Zawya
Bridgestone builds on E8 Commitment with ‘Checked by Bridgestone' initiative
Bridgestone, a global leader in premium tyres and sustainable mobility solutions, implemented its 'Checked by Bridgestone' tyre safety initiative in Abu Dhabi as part of the company's E8 Commitment. The initiative, organised in collaboration with the Abu Dhabi Police and Al Masaood TBA, complemented Bridgestone's value of 'Ease', which is centred on enhancing mobility for motorists by improving comfort and safety. One of the initiative's unique features was the use of AI-powered reporting tools to provide quick and precise tyre condition assessments, highlighting Bridgestone's technologically advanced strategy for automobile innovation and user-friendly solutions. During the campaign, over 200 vehicles were checked, indicating a significant step towards road safety. The campaign sought to raise awareness on the critical importance of tyre safety during the summer, when tyres are most susceptible to wear and potential failure. By providing free tyre inspections for the general public, Bridgestone helped guarantee safer travel and peace of mind for daily mobility. Jacques Fourie, President Bridgestone AME: 'The 'Checked by Bridgestone' campaign is a testament to our constant commitment to ensuring driver safety in the region through innovative initiatives. In line with Bridgestone's E8 Commitment, we work diligently to enhance customer safety and convenience by collaborating with key stakeholders and leveraging advanced diagnostic tools. We extend our heartfelt gratitude to the Abu Dhabi Police and Al Masaood TBA for making this joint initiative possible and promoting safe, stress-free mobility across the UAE.' Salah Adib, General Manager of Al Masaood TBA, said: 'The safety of road users and our community has always been a top priority for us. We believe that initiatives like Checked by Bridgestone serve as vital tools in raising public awareness, while offering tangible solutions that help drivers stay safe during the most demanding driving season of the year. Through our longstanding partnership with Bridgestone and this collaboration with the Abu Dhabi Police, we aim to support the community with both knowledge and free services that could prevent accidents and save lives. At Al Masaood, we are proud to always align our efforts with the goals of Abu Dhabi Police and government entities to help advance the emirate's safety and public well-being agenda.' The latest campaign underscores Bridgestone's continuous efforts to promote road safety across the region, ranging from educational roadshows to digital safety awareness programs. The campaign's collaboration with the Abu Dhabi Police and Al Masaood TBA further emphasises the company's belief in the ability of public-private partnerships to drive meaningful change. For further information, please contact: Orient Planet Group (OPG) Email: media@ Website:
