Latest news with #ultraLuxury
Arabian Business
4 days ago
- Business
- Arabian Business
Dubai real estate: Omoria Residences to set new benchmark in personalised services, well-being
Dubai-based Innovate Living Development and Dr Omar BinSulaiman, Founder and Chairman of BinSulaiman Group – OBS, have launched Omoria Private Residences, an ultra-luxury boutique residential hospitality brand. The first Omoria Private Residences will be on Dubai Islands and feature a limited collection of exclusive waterfront residences, including a signature penthouse. Each unit will offer direct beach access, sea views and curated wellness-focused amenities. The residences are fully furnished with bespoke pieces from artisanal Italian brands. The name Omoria combines 'Omo', derived from Omotenashi, the Japanese philosophy of anticipatory care and thoughtful hospitality, and 'Ria', which reflects Italian refinement and elegance. The Residences will attempt to set a new benchmark in private living that blends anticipatory service, human-centric design, thoughtful spaces, and holistic well-being. It is set to expand across iconic destinations within the UAE and key global markets. Omoria promises to pioneer a new era of residential hospitality through high-touch, intentional service – from a dedicated well-being concierge crafting personalised wellness and nutrition plans, to in-residence dining, spa rituals and signature living experiences. View this post on Instagram A post shared by Omoria Private Residences (@omoriaprivateresidences) Dr BinSulaiman, whose OBS Group is into automotive, lifestyle, retail, F&B, trading and logistics, commented: 'Today's global ultra-luxury consumer doesn't just recognise the Dubai standard, they expect it, wherever they travel. Dubai and the UAE have redefined what the world now regards as the ultimate benchmark for excellence across experiences, services, products, and future-ready living. 'Omoria is born of this very DNA. At its heart lies a deep commitment to holistic well-being and longevity, sustainability and a world of exclusive, curated services, all delivered with the elegance, innovation, and precision that define Dubai and the UAE on the global stage.' Infrared saunas, salt rooms, ice baths, oxygen therapy, and personalised nutrition programs are among the wellness and longevity features planned in Omoria. Residences also feature centralised air and water purification systems, along with a first-of-its-kind skyline padel court offering panoramic sea views at an elevation. Omoria is built on Innovate Living's legacy of iconic developments such as Palme Couture on Palm Jumeirah, and Kareem Fahmy, the company's Founder & CEO, added: 'We're seeing a shift in how long-term value is perceived in the ultra-luxury residential sector. 'We've introduced a proprietary hospitality model that offers the refinement of a luxury home, combined with Omoria's new gold standard in private hospitality. As a Dubai brand, we deeply understand the evolving needs of our clientele, and with Omoria Private Residences, we're setting a new benchmark not only for Dubai, but for the world.' The signature Omoria hospitality experience is curated by Yigit Sezgin and his team alongside an advisory board. Sezgin has held senior leadership roles at iconic global brands such as Ritz-Carlton, Raffles, Missoni, and Fairmont, while the team's portfolio includes landmark projects with Aman, Soho House, Mandarin Oriental, and Rosewood. Collectively, they bring over 250 years of experience across luxury hospitality, branding and real estate. Sezgin added: 'Today, luxury is being redefined. Not by abundance, but by intention. For ultra-high-net-worth individuals, the true measure of luxury lies in privacy, consistency and environments that adapt intuitively to their lifestyle. Omoria responds to this evolution, not by replicating the hotel experience at home, but by creating something more meaningful. We are setting a new global standard for deeply personal, operationally disciplined and experience-led residential living.'
Zawya
5 days ago
- Business
- Zawya
Dubai launches the world's first ultra-luxury residential hospitality brand – Innovate Living and Dr. Omar BinSulaiman unveil Omoria Private Residences
Co-founded by Innovate Living and Dr. Omar BinSulaiman, Omoria Private Residences introduces a new global benchmark in residential hospitality. A new era of ultra-luxury living, born in Dubai and defined by cultural depth, personalised service, and a bold global vision. It blends sophisticated design, holistic wellbeing, exclusivity, and a longevity-centric approach to modern living. Curated by renowned hospitality maestro and brand architect Yigit Sezgin, whose deep-rooted expertise in luxury and lifestyle hospitality and strategic leadership shapes a transformative new benchmark in ultra-luxury living. The debut development - Omoria Private Residences - will unveil an exclusive limited collection of waterfront residences curated with holistic well-being, beach access and bespoke Italian interiors Dubai, UAE: Omoria Private Residences, the world's first ultra-luxury boutique residential hospitality brand, introduces a new benchmark in private living that blends anticipatory service, thoughtfully crafted spaces, and holistic well-being. Born in Dubai and shaped by the city's globally recognised standard of excellence, Omoria is set to expand across iconic destinations within the UAE, with a vision to establish its presence in key global markets. Co-founded by Dubai-based Innovate Living Development and H.E. Dr. Omar BinSulaiman, Omoria responds to the growing demand from ultra-high-net-worth individuals for curated, service-led living experiences that move beyond traditional luxury affiliations. The name combines 'Omo' derived from Omotenashi, the Japanese philosophy of anticipatory care and thoughtful hospitality, and 'Ria,' which reflects Italian refinement and elegance, together signalling the sophisticated experience Omoria is committed to delivering. 'Today's global ultra-luxury consumer doesn't just recognise the Dubai standard, they expect it, wherever they travel. Dubai and the UAE have redefined what the world now regards as the ultimate benchmark for excellence across experiences, services, products, and future-ready living. Omoria is born of this very DNA. At its heart lies a deep commitment to holistic well-being and longevity, sustainability and a world of exclusive, curated services, all delivered with the elegance, innovation, and precision that define Dubai and the UAE on the global stage', commented H.E. Dr. Omar BinSulaiman, Founder & Chairman BinSulaiman Group - OBS. With a portfolio of bespoke developments in the pipeline, Omoria pioneers a new era of residential hospitality through high-touch, intentional service – from a dedicated well-being concierge crafting personalized wellness and nutrition plans, to in-residence dining, spa rituals and signature living experiences. Building on Innovate Living's legacy of iconic developments such as Palme Couture on Palm Jumeirah, Omoria presents a globally resonant model of discreet, elegant, and sophisticated living. The debut project on Dubai Islands will feature a limited collection of exclusive waterfront residences, including a signature penthouse – each offering direct beach access, expansive sea views and curated wellness-focused amenities. Designed by Innovate Living's atelier and an acclaimed Italian director, each residence is fully furnished with bespoke pieces from leading high-end artisanal Italian brands, merging elegance with enduring function. Omoria is built around a 360-degree approach to holistic wellbeing and longevity. The debut project introduces a state-of-the-art luxury wellness centre featuring infrared saunas, salt rooms, ice baths, oxygen therapy, and personalised nutrition programs, all overseen by the dedicated wellbeing concierge. Residences also feature centralised air and water purification systems, along with a first-of-its-kind skyline padel court offering panoramic sea views at an unprecedented elevation, seamlessly merging innovation, tranquillity, and a long-term commitment to healthful living. Kareem Fahmy, Founder & CEO of Innovate Living, added: 'We're seeing a shift in how long-term value is perceived in the ultra-luxury residential sector. We've introduced a proprietary hospitality model that offers the refinement of a luxury home, combined with Omoria's new gold standard in private hospitality. As a Dubai brand, we deeply understand the evolving needs of our clientele, and with Omoria Private Residences, we're setting a new benchmark not only for Dubai but for the world.' The signature Omoria hospitality experience is curated and will be driven by Yigit Sezgin and his multidisciplinary senior team alongside an all-star advisory board, who collectively bring over 250 years of experience across luxury hospitality, branding, and real estate. Sezgin has held senior leadership roles at iconic global brands such as Ritz-Carlton, Raffles, Missoni, and Fairmont, while the team's portfolio includes landmark projects with Aman, Soho House, Mandarin Oriental, and Rosewood. This depth of expertise is central to Omoria's differentiated approach to private residential hospitality. 'Luxury today is being redefined, not by abundance, but by intention. For ultra-high-net-worth individuals, the true measure of luxury lies in privacy, consistency and environments that adapt intuitively to their lifestyle. Omoria responds to this evolution, not by replicating the hotel experience at home, but by creating something more meaningful. We are setting a new global standard for deeply personal, operationally disciplined and experience-led residential living,' said Yigit Sezgin, Omoria advisor to the board. Omoria's launch is perfectly timed with the exceptional growth of Dubai's ultra-luxury real estate sector, which continues to set new benchmarks. In Q1 2025 alone, the market registered an impressive AED 114.08 billion in transactions, marking a 29.19% increase over the same period last year. At the very top end, the momentum is even more dramatic: sales of villas and apartments priced above AED15 million have skyrocketed by nearly 688% since 2015, reaching AED 71 billion in 2024 for the second consecutive year. This sustained surge underscores the global demand for Dubai's most exclusive residential offerings. Looking ahead, Omoria will expand across the UAE, the wider GCC, and select global destinations. Each development will remain anchored in the brand's pillars of privacy, human-centric design, hospitality-led service, and a holistic approach to well-being.
Zawya
5 days ago
- Business
- Zawya
Dubai launches the world's first ultra-luxury residential hospitality brand
Co-founded by Innovate Living and Dr. Omar BinSulaiman, Omoria Private Residences introduces a new global benchmark in residential hospitality. A new era of ultra-luxury living, born in Dubai and defined by cultural depth, personalised service, and a bold global vision. It blends sophisticated design, holistic wellbeing, exclusivity, and a longevity-centric approach to modern living. Curated by renowned hospitality maestro and brand architect Yigit Sezgin, whose deep-rooted expertise in luxury and lifestyle hospitality and strategic leadership shapes a transformative new benchmark in ultra-luxury living. The debut development - Omoria Private Residences - will unveil an exclusive limited collection of waterfront residences curated with holistic well-being, beach access and bespoke Italian interiors Dubai, UAE – Omoria Private Residences, the world's first ultra-luxury boutique residential hospitality brand, introduces a new benchmark in private living that blends anticipatory service, thoughtfully crafted spaces, and holistic well-being. Born in Dubai and shaped by the city's globally recognised standard of excellence, Omoria is set to expand across iconic destinations within the UAE, with a vision to establish its presence in key global markets. Co-founded by Dubai-based Innovate Living Development and H.E. Dr. Omar BinSulaiman, Omoria responds to the growing demand from ultra-high-net-worth individuals for curated, service-led living experiences that move beyond traditional luxury affiliations. The name combines 'Omo' derived from Omotenashi, the Japanese philosophy of anticipatory care and thoughtful hospitality, and 'Ria,' which reflects Italian refinement and elegance, together signalling the sophisticated experience Omoria is committed to delivering. 'Today's global ultra-luxury consumer doesn't just recognise the Dubai standard, they expect it, wherever they travel. Dubai and the UAE have redefined what the world now regards as the ultimate benchmark for excellence across experiences, services, products, and future-ready living. Omoria is born of this very DNA. At its heart lies a deep commitment to holistic well-being and longevity, sustainability and a world of exclusive, curated services, all delivered with the elegance, innovation, and precision that define Dubai and the UAE on the global stage', commented H.E. Dr. Omar BinSulaiman, Founder & Chairman BinSulaiman Group - OBS. With a portfolio of bespoke developments in the pipeline, Omoria pioneers a new era of residential hospitality through high-touch, intentional service – from a dedicated well-being concierge crafting personalized wellness and nutrition plans, to in-residence dining, spa rituals and signature living experiences. Building on Innovate Living's legacy of iconic developments such as Palme Couture on Palm Jumeirah, Omoria presents a globally resonant model of discreet, elegant, and sophisticated living. The debut project on Dubai Islands will feature a limited collection of exclusive waterfront residences, including a signature penthouse – each offering direct beach access, expansive sea views and curated wellness-focused amenities. Designed by Innovate Living's atelier and an acclaimed Italian director, each residence is fully furnished with bespoke pieces from leading high-end artisanal Italian brands, merging elegance with enduring function. Omoria is built around a 360-degree approach to holistic wellbeing and longevity. The debut project introduces a state-of-the-art luxury wellness centre featuring infrared saunas, salt rooms, ice baths, oxygen therapy, and personalised nutrition programs, all overseen by the dedicated wellbeing concierge. Residences also feature centralised air and water purification systems, along with a first-of-its-kind skyline padel court offering panoramic sea views at an unprecedented elevation, seamlessly merging innovation, tranquillity, and a long-term commitment to healthful living. Kareem Fahmy, Founder & CEO of Innovate Living, added: 'We're seeing a shift in how long-term value is perceived in the ultra-luxury residential sector. We've introduced a proprietary hospitality model that offers the refinement of a luxury home, combined with Omoria's new gold standard in private hospitality. As a Dubai brand, we deeply understand the evolving needs of our clientele, and with Omoria Private Residences, we're setting a new benchmark not only for Dubai but for the world.' The signature Omoria hospitality experience is curated and will be driven by Yigit Sezgin and his multidisciplinary senior team alongside an all-star advisory board, who collectively bring over 250 years of experience across luxury hospitality, branding, and real estate. Sezgin has held senior leadership roles at iconic global brands such as Ritz-Carlton, Raffles, Missoni, and Fairmont, while the team's portfolio includes landmark projects with Aman, Soho House, Mandarin Oriental, and Rosewood. This depth of expertise is central to Omoria's differentiated approach to private residential hospitality. 'Luxury today is being redefined, not by abundance, but by intention. For ultra-high-net-worth individuals, the true measure of luxury lies in privacy, consistency and environments that adapt intuitively to their lifestyle. Omoria responds to this evolution, not by replicating the hotel experience at home, but by creating something more meaningful. We are setting a new global standard for deeply personal, operationally disciplined and experience-led residential living,' said Yigit Sezgin, Omoria advisor to the board. Omoria's launch is perfectly timed with the exceptional growth of Dubai's ultra-luxury real estate sector, which continues to set new benchmarks. In Q1 2025 alone, the market registered an impressive AED 114.08 billion in transactions, marking a 29.19% increase over the same period last year. At the very top end, the momentum is even more dramatic: sales of villas and apartments priced above AED15 million have skyrocketed by nearly 688% since 2015, reaching AED 71 billion in 2024 for the second consecutive year. This sustained surge underscores the global demand for Dubai's most exclusive residential offerings. Looking ahead, Omoria will expand across the UAE, the wider GCC, and select global destinations. Each development will remain anchored in the brand's pillars of privacy, human-centric design, hospitality-led service, and a holistic approach to well-being. For more information, visit or Media contact: About Omoria Private Residences Omoria Private Residences by Innovate Living is the world's first Dubai-grown ultra-luxury residential hospitality brand that curates an ecosystem of intuitive services and world-class design, enhancing the wellbeing and lifestyle of its residents. Rooted in the legacy of its parent company, Innovate Living - Dubai's leading developer of ultra-luxury boutique properties - Omoria Private Residences delivers meaningful, distinctive luxury with anticipatory care and hyper-personalized experiences, setting a new benchmark in the sector. At the heart of Omoria Private Residences lies Omotenashi, the Japanese philosophy of hospitality, where every detail is crafted with intention and care, ensuring residents experience unparalleled comfort and effortless luxury. This is paired with the mastery and timeless elegance of Italian design, shaping the brand's vision where service, design and holistic balance harmoniously converge. Omoria Private Residences creates more than just living spaces - it builds and manages sanctuaries for a clientele seeking environments that intuitively adapt to their way of being and nurture their growth. With 24-hour smart technology and longevity-centric, instinctive services, the pioneering brand is transforming the concept of home and reimagining the future of ultra-luxury residential living. About Innovate Living Innovate Living is a UAE-based ultra-luxury real estate developer, bringing a refined sense of sophistication and timeless elegance to properties through bespoke designs and Italian craftsmanship. Founded in 2008 by resident Kareem Fahmy, the company is built on the ethos of enriching lives with end-to-end, in-house real estate solutions that reflect the individuality and aspirations of discerning global clients. Specialising in exclusive luxury properties, Innovate Living delivers projects that transcend spaces, creating holistic lifestyles where artistry and ingenuity converge. With a focus on architectural mastery, contemporary minimalism and prime locations, the company caters to a clientele that values privacy and excellence. Every property is meticulously designed, integrating state-of-the-art technology, world-class amenities and innovative concepts to surpass expectations. From iconic landmarks like the Palme Couture Residences to serene retreats such as the N Collection & G-Frond Allegra on the Palm Jumeirah, Innovate Living's diverse portfolio stands as a testament to its strong vision for creating one-of-a-kind properties that elevate wellbeing and celebrate self-expression.
Trade Arabia
5 days ago
- Business
- Trade Arabia
Dubai group launches ultra-luxury boutique residential hospitality brand
Dubai-based Innovate Living Development has announced the launch of its first ultra-luxury boutique residential hospitality brand, Omoria Private Residences, thus introducing a new benchmark in private living that blends anticipatory service, thoughtfully crafted spaces, and holistic well-being. Born in Dubai and shaped by the city's globally recognised standard of excellence, Omoria is set to expand across iconic destinations within the UAE, with a vision to establish its presence in key global markets, said the developer. Co-founded by Innovate Living Development and Dr Omar BinSulaiman, Omoria responds to the growing demand from ultra-high-net-worth individuals for curated, service-led living experiences that move beyond traditional luxury affiliations. The name combines 'Omo' derived from Omotenashi, the Japanese philosophy of anticipatory care and thoughtful hospitality, and 'Ria,' which reflects Italian refinement and elegance, together signalling the sophisticated experience Omoria is committed to delivering, it stated. With a portfolio of bespoke developments in the pipeline, Omoria pioneers a new era of residential hospitality through high-touch, intentional service - from a dedicated well-being concierge crafting personalized wellness and nutrition plans, to in-residence dining, spa rituals and signature living experiences. Building on Innovate Living's legacy of iconic developments such as Palme Couture on Palm Jumeirah, Omoria presents a globally resonant model of discreet, elegant, and sophisticated living. The debut project on Dubai Islands will feature a limited collection of exclusive waterfront residences, including a signature penthouse – each offering direct beach access, expansive sea views and curated wellness-focused amenities. "Today's global ultra-luxury consumer doesn't just recognise the Dubai standard, they expect it, wherever they travel. Dubai and the UAE have redefined what the world now regards as the ultimate benchmark for excellence across experiences, services, products, and future-ready living," remarked Dr BinSulaiman. "Omoria is born of this very DNA. At its heart lies a deep commitment to holistic well-being and longevity, sustainability and a world of exclusive, curated services, all delivered with the elegance, innovation, and precision that define Dubai and the UAE on the global stage," he added. Designed by Innovate Living's atelier and an acclaimed Italian director, each Omoria residence is fully furnished with bespoke pieces from leading high-end artisanal Italian brands, merging elegance with enduring function. Omoria is built around a 360-degree approach to holistic wellbeing and longevity. The debut project introduces a state-of-the-art luxury wellness centre featuring infrared saunas, salt rooms, ice baths, oxygen therapy, and personalised nutrition programs, all overseen by the dedicated wellbeing concierge. Residences also feature centralised air and water purification systems, along with a first-of-its-kind skyline padel court offering panoramic sea views at an unprecedented elevation, seamlessly merging innovation, tranquillity, and a long-term commitment to healthful living. Kareem Fahmy, Founder & CEO of Innovate Living, said: "We're seeing a shift in how long-term value is perceived in the ultra-luxury residential sector. We've introduced a proprietary hospitality model that offers the refinement of a luxury home, combined with Omoria's new gold standard in private hospitality." "As a Dubai brand, we deeply understand the evolving needs of our clientele, and with Omoria Private Residences, we're setting a new benchmark not only for Dubai but for the world," he stated. Innovate Living said the signature Omoria hospitality experience is curated and will be driven by Yigit Sezgin and his multidisciplinary senior team alongside an all-star advisory board, who collectively bring over 250 years of experience across luxury hospitality, branding, and real estate. Sezgin has held senior leadership roles at iconic global brands such as Ritz-Carlton, Raffles, Missoni, and Fairmont, while the team's portfolio includes landmark projects with Aman, Soho House, Mandarin Oriental, and Rosewood. This depth of expertise is central to Omoria's differentiated approach to private residential hospitality. On the new project, Sezgin said: "Luxury today is being redefined, not by abundance, but by intention. For UHNWIs, the true measure of luxury lies in privacy, consistency and environments that adapt intuitively to their lifestyle," he noted.
Arabian Business
22-05-2025
- Automotive
- Arabian Business
UAE emerges as hub for limited-edition luxury cars amid wealth influx
The influx of ultra-high-net-worth individuals (UHNWIs) into the UAE from around the world has set off a personalisation-based trend in the ultra-luxury auto sector in the region, with wealthy buyers demanding vehicles that reflect their status, cultural identity, and individuality through bespoke creations and limited editions, industry experts said. The market is also seeing a major shift in buyer profiles, with younger purchasers – often successful entrepreneurs or upwardly mobile executives in the 18-29 age bracket – emerging as the new demand setters with frequent vehicle changes and upgrades, displaying their success through highly customised, ultra-rare vehicles. Adding to the new excitement for market players is the trend of women increasingly becoming influential in this segment, with direct purchase decision-making as they occupy more senior professional positions. 'Personalisation has of late become the defining element of the ultra-luxury automotive experience [in the UAE],' Christophe Caïs, Founder and CEO of CXG, a leading data-driven consulting and solutions provider for premium and luxury brands, told Arabian Business. 'The new set of UAE buyers specifically expect premium features, customised interiors, and climate-specific adaptations,' he said. Industry insiders said the region's favourable road infrastructure, lower vehicle costs, and accommodating tax policies add to create an ideal environment for ultra-luxury vehicles to thrive. SUVs dominate due to their versatility in both urban environments and challenging terrain, they said. The segment's newfound market drivers are evidenced by substantial investments in increasingly immersive retail experiences, with Dubai seeing the opening of the world's largest independent McLaren showroom and the inauguration of a Rolls-Royce showroom. View this post on Instagram A post shared by Rolls-Royce Motor Cars Dubai (@rollsroyce_agmc) Luxury car market trends Market players said the luxury automotive sector in the UAE – as well as in the wider Middle East – is also seeing distinctive preferences compared to other global markets. While European and Asian buyers increasingly prioritise fuel efficiency and environmental considerations due to regulations and social norms, Middle Eastern customers embrace bold displays of wealth and performance without social stigma, they said. Caïs said their clients demand vehicles that reflect their status, cultural identity, and individuality through bespoke creations and limited editions. 'This trend has reached extraordinary levels – from Rolls-Royce's diamond-infused paint finishes to Ferrari's Gulf-inspired special editions featuring regional design elements like beige leather interiors with golden embroidery,' he said. Caïs said nearly every ultra-luxury manufacturer now operates dedicated personalisation divisions, with programmes like 'Q by Aston Martin' and 'Rolls-Royce Bespoke' seeing 100 per cent customisation rates for certain models in the region. Industry observers said the fundamental driver of the current shifts taking place in the region's ultra-luxe auto sector is emotional resonance. Middle Eastern buyers want vehicles that represent their unique identity, expressed through bold colour choices, precious materials, and intricate details that ensure absolute uniqueness, they said. The shifting preferences, driven by unique regional preferences, economic strength, are projected to help the ultra-luxury automobile market in the UAE and wider region to grow at a steady close to 5 per cent rate through 2032, from the estimated over $20 billion in 2024. Luxury EVs gain momentum in UAE, KSA, wider Middle East Sector experts said electric vehicles are fast gaining traction in the ultra-luxury segment in the region, though adoption remains in early stages in some of the markets. Established brands are introducing electric flagship models, such as the Rolls-Royce Spectre and the upcoming Ferrari Elettrica, while Chinese EV leader BYD, though yet to make a mark as a luxury auto player, is making inroads into the segment with its Yangwang and Denza brands. Developments such as Saudi Arabia's Public Investment Fund (PIF) investing in Lucid Motors to establish local manufacturing in Jeddah and the UAE's aggressive push on expanding charging infrastructure, offering tax incentives, are also aiding uptick in EV adoption in the region. Caïs said the next 2-4 years promise continued growth with electric vehicles playing an increasingly central role in the region. 'Asian luxury brands like BYD will intensify competition, while autonomous driving will gradually penetrate the segment – primarily in limousine-style vehicles rather than sports cars, where the driving experience remains paramount,' he said. The CXG chief executive, however, said to maintain a competitive edge, brands must differentiate through elevated customer experiences that make clients feel part of an exclusive community. 'The real battleground, however, will be after-sales service. Over-the-air (OTA) software updates and AI-enabled deeper customisation through technologies like 3D printing will become critical differentiators, with brands implementing robust service strategies best positioned to capitalise on regional momentum,' he said.
