11-08-2025
Ford Hikes EV Investment to $5 Billion in Push for Budget Models
Ford Motor Co. unveiled plans for a new line of budget electric vehicles in a $5 billion bid to achieve the mass appeal that has so far eluded its money-losing EV business.
The automaker's new 'universal EV platform' represents its first battery-powered models fully designed from the ground up, after early efforts such as the F-150 Lightning plug-in pickup failed to meet lofty sales expectations.