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Erratic Weather Is Hurting Indian Firms in The Biggest Consumer Market
By and Satviki Sanjay
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Some of India's largest companies, already hit by a demand slump, are facing a new threat in wooing the country's 1.4 billion consumers: unpredictable weather.
A cooler-than-usual summer this year — followed by the earliest onset of rain since 2009 — has hurt companies selling everything from talcum powder to air conditioners.
