Latest news with #unsafeDriving
BBC News
3 days ago
- Automotive
- BBC News
Twix ad banned for encouraging unsafe driving
But the watchdog the Advertising Standards Authority (ASA) ruled the ad "must not appear again" in its current form because it "condoned unsafe driving". While the ASA acknowledged that the stunt performed highlighted the fantastical nature of the advert, it took issue with the first half of the video that showed driving "that appeared likely to breach the legal requirements of the Highway Code". It said there was an "emphasis on speed" including with "fast paced beat and music" in the car chase, noting the "visible skid marks" left on the road. Mars defended the advert, saying "the cars were shot driving at lawful speeds and any emulation would only reflect the legal and safe driving presented". The sweet giant, who also own M&Ms, Celebrations and Maltesers, added that Twix is known for its absurd and playful humour, which was reflected in the advert. The final scene shows a Twix bar falling through the sunroofs of the two cars, before they drive off - still attached - and with the tagline "two is more than one". For its part, Clearcast told the ASA that the style of the video made it clear it wasn't meant to be emulated nor did it suggest "safe driving was boring." In the ASA's ruling, it said it told Mars "not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads."
Sky News
3 days ago
- Automotive
- Sky News
Twix advert banned after five complaints
A Twix chocolate advert has been banned for encouraging unsafe driving, the Advertising Standards Authority (ASA) has ruled. The advert, called Two Is More Than One and shown on both TV and Video on Demand, shows a man driving a car while being followed, before putting the hand brake on, swerving to the right-hand side of the road and breaking through a metal barrier. A man is seen inside the car falling down a rocky hill, before the vehicle is then shown upside down but placed on top of an identical car at the bottom of the hill. Five complaints that the adverts encouraged dangerous driving and were irresponsible were made to the ASA. Mars Wrigley Confectionery - who own Twix - argued the advert "was set in a separate world that was absurd, fantastical and removed from reality," and said they made sure the acts depicted "would be impossible to recreate". But while the ASA acknowledged the ad contained "some clearly fantastical elements," it upheld the complaints and ruled the ads "must not appear again in their current form". "We considered the road was clearly realistic," it wrote in its ruling, before adding: "The scenes were depicted as a chase with the emphasis on speed. In addition, the first man was then shown putting the handbrake on and the car swerved off the road leaving visible skid marks. "We considered the emphasis on a chase, and the speed inherent to that, and the driving manoeuvres featured would be dangerous and irresponsible if emulated in real life on a public highway." Another ruling from the ASA also banned a Diesel clothing advert that featured model Katie Price. That ad - a paid-for spot on the Guardian news website that ran on 26 March 2025 - featured an image of Price wearing a bikini and holding a handbag in front of her chest. It drew 13 complaints, with some believing it objectified and sexualised women, challenging whether it was offensive, harmful and irresponsible. Others challenged whether the ad was irresponsible as Ms Price appeared "unhealthily thin". While Diesel argued "the image was a celebration of Ms Price's sexuality and empowerment" and noted it was part of a wider campaign, the ASA upheld the first complaint. It said that the positioning of the handbag in the ad "had the effect of emphasising and drawing attention to her breasts," and therefore "sexualised her in a way that objectified her" and was "likely to cause serious offence". The ASA did not find that the ad depicted Ms Price in a way "to make her appear unhealthily thin".
Daily Mail
3 days ago
- Automotive
- Daily Mail
TV Twix advert is BANNED for encouraging dangerous driving - because it shows long-haired driver crashing his caramel-coloured motor on top of another car
An advert for Twix bars showing a long-haired driving crashing his caramel-coloured motor has been banned for 'condon[ing] unsafe driving'. The bizarre ad, released at the end of March, shows sporting a 70s-esque fashion involved in a car chase. But when he takes a sharp turn, he winds up plummeting off the side of the road, overturning the vehicle several times. However when the clip pans back to the vehicle at the foot of the cliff, there are two identical versions of the car sandwiched upon one another - like a Twix. To further add to the intrigue, a Twix bar falls from the sunroof of both cars before they head off into the sunset, the 'two is more than one'. The Advertising Standards Authority (ASA) said the ad 'must not appear again' as is, asserting it 'condoned unsafe driving. And while the watchdog noted the stunt took place in a fanciful-type advert, it claimed parts of the video 'appeared likely to breach' the Highway Code. It also highlighted there was an 'emphasis on speed' as well as 'fast paced beat and music' during the chase, with 'visible skid marks left' on the road. Mars-Wrigley, who own Twix, contested their advert was a 'cinematic presentation' set out in an 'absurd, fantastical' world 'removed from reality'. Defending their cinematography further, Mars argued the cars featured were driving as 'lawful speeds' and any simulation would reflect 'legal and safe driving'. The confectionery firm, which also represents Celebrations, Maltesers, said its caramel biscuit bar is renowned for it playful humour, which was further exhibited in the 'fantastical' ad. Clearcast, a non-governmental organisation, which approves adverts defended the sweet giant, adding the video did not imply 'safe driving was boring' or encourage people to drive in an unsafe manner. ASA's final ruling on the matter instructed Mars not to 'condone or encourage irresponsible driving' that was unlikely to break the Highway Code via adverts. A Mars Wrigley UK spokesperson said: 'We always take pride in maintaining high standards across all our communications and every advert we produce is submitted for approval through the appropriate review channels. 'In our view, this particular advert adopts a fantastical tone that is neither realistic nor intended to be imitated. 'Nonetheless, we take our responsibility as an advertiser seriously and never intended to cause any offence or concern, so we are reviewing the ruling carefully in order to work collaboratively towards a resolution.'
Sky News
3 days ago
- Automotive
- Sky News
Twix advert banned for encouraging dangerous driving
A Twix chocolate advert has been banned for encouraging unsafe driving, the Advertising Standards Authority (ASA) has ruled. The advert, called Two Is More Than One and shown on both TV and Video on Demand, shows a man driving a car while being followed, before putting the hand brake on, swerving to the right-hand side of the road and breaking through a metal barrier. A man is seen inside the car falling down a rocky hill, before the vehicle is then shown upside down but placed on top of an identical car at the bottom of the hill. Five complaints that the adverts encouraged dangerous driving and were irresponsible were made to the ASA. Mars Wrigley Confectionery - who own Twix - argued the advert "was set in a separate world that was absurd, fantastical and removed from reality," and said they made sure the acts depicted "would be impossible to recreate". But while the ASA acknowledged the ad contained "some clearly fantastical elements," it upheld the complaints and ruled the ads "must not appear again in their current form". "We considered the road was clearly realistic," it wrote in its ruling, before adding: "The scenes were depicted as a chase with the emphasis on speed. In addition, the first man was then shown putting the handbrake on and the car swerved off the road leaving visible skid marks. "We considered the emphasis on a chase, and the speed inherent to that, and the driving manoeuvres featured would be dangerous and irresponsible if emulated in real life on a public highway." Another ruling from the ASA also banned a Diesel clothing advert that featured model Katie Price. That ad - a paid-for spot on the Guardian news website that ran on 26 March 2025 - featured an image of Price wearing a bikini and holding a handbag in front of her chest. It drew 13 complaints, with some believing it objectified and sexualised women, challenging whether it was offensive, harmful and irresponsible. Others challenged whether the ad was irresponsible as Ms Price appeared "unhealthily thin". While Diesel argued "the image was a celebration of Ms Price's sexuality and empowerment" and noted it was part of a wider campaign, the ASA upheld the first complaint. It said that the positioning of the handbag in the ad "had the effect of emphasising and drawing attention to her breasts," and therefore "sexualised her in a way that objectified her" and was "likely to cause serious offence". The ASA did not find that the ad depicted Ms Price in a way "to make her appear unhealthily thin".
Yahoo
4 days ago
- Automotive
- Yahoo
Twix ad banned for encouraging unsafe driving
A TV ad for chocolate bar Twix has been banned for encouraging unsafe driving. The advert shows a man with flowing hair involved in a car chase and crash that results in his and an identical, caramel-coloured car sandwiched on top of each other, like a Twix. Five complaints issued against the advert said it encouraged dangerous driving and was irresponsible. Mars-Wrigley, who own Twix, argued that the ad had a "cinematic presentation" and was set in a "world that was absurd, fantastical and removed from reality", which Clearcast, the non-governmental organisation that approves adverts before broadcast, echoed. But the watchdog the Advertising Standards Authority (ASA) ruled the ad "must not appear again" in its current form because it "condoned unsafe driving". While the ASA acknowledged that the stunt performed highlighted the fantastical nature of the advert, it took issue with the first half of the video that showed driving "that appeared likely to breach the legal requirements of the Highway Code". It said there was an "emphasis on speed" including with "fast paced beat and music" in the car chase, noting the "visible skid marks" left on the road. Mars defended the advert, saying "the cars were shot driving at lawful speeds and any emulation would only reflect the legal and safe driving presented". The sweet giant, who also own M&Ms, Celebrations and Maltesers, added that Twix is known for its absurd and playful humour, which was reflected in the advert. The final scene shows a Twix bar falling through the sunroofs of the two cars, before they drive off - still attached - and with the tagline "two is more than one". For its part, Clearcast told the ASA that the style of the video made it clear it wasn't meant to be emulated nor did it suggest "safe driving was boring." In the ASA's ruling, it said it told Mars "not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads." Mars phases out controversial colour additive in Skittles Man who found smooth Mars bar gets £2 compensation Steven Bartlett nutrition adverts banned for being misleading
