Latest news with #userexperience
Forbes
a day ago
- Business
- Forbes
Designing Experiences: A Human-Centered Approach To UX Strategy
Goran Paun, Creative Director at ArtVersion, designing and developing human-centered user experiences for forward-thinking companies. Mia needed a new pair of noise-canceling headphones for her upcoming trip to Canada. She clicked a link, browsed the site, found what she liked and checked out in under three minutes. The package arrived two days later. A friendly thank-you note and QR code for simple setup were included. Everything felt easy and smooth. What Mia didn't think about was all the work that went into making this happen. All of us designers, writers and developers had carefully planned every step of this experience. User-focused and human-centered design was our goal. From the layout of the product page to the words on the shipping confirmation, it was all part of a designed experience. We wanted to make the journey enjoyable for end users like her. Designing experiences is not all about how things look or how they're styled. How things work and feel is equally important. It's about walking the users through a journey in a way that feels helpful and natural. The best experiences aren't just beautiful; they're intentional. How Experience Shapes Perception When people visit a website or try a demo, they quickly form an opinion. If something feels confusing or clunky, it creates frustration. And once someone is not happy, it's hard to win back their trust. On the other hand, when an experience is smooth and enjoyable, it builds confidence. People are more likely to come back, recommend the brand to others and feel good about their choice. That's why experience design should never be treated like an afterthought or just a design touch-up. It's part of the core strategy of any successful brand. If you don't take control of the experience, that experience will create itself—and not always in the way you want. How To Create Great Experiences Great experiences don't start with colors or layouts. They start with people. You begin by learning about the users first: what they need, what stresses them, what can make them happy and what they expect. This process is called human-centered design. It means putting real people at the center of every decision. Because when you make decisions around the needs of the users, it's a win-win. You're able to provide more services or sell more products to users who enjoy them. Next comes mapping out the user journey. This is where you look at how someone moves through a website or product, step by step. You can use simple observation in focus groups or organize user-study workshops. Through simple observation, you can figure out where people might get stuck, what might confuse them and where you can make things easier or more enjoyable. Consistency also plays a big role. When buttons, fonts and messages look and behave the same across all parts of a website or app, it builds trust. People know what to expect. That sense of familiarity helps reduce effort and builds comfort. Interaction design brings it all to life. Don't just consider where something goes on a screen, but also what happens when someone scrolls, clicks or taps. Does the page load smoothly? Does a button give feedback when pressed? These little details help users feel more confident and surer of their choices and in control. Another important part of designing a good experience is making sure it works for everyone—and I mean truly everyone. That includes people with different physical abilities, people who use assistive tools like screen readers and those who might rely on a keyboard instead of a mouse. It also means thinking about different languages, cultural backgrounds and the many ways people access technology. More and more, we're learning that great design doesn't have to be trendy to be appreciated. A timeless, thoughtful design is one that simplifies clutter and allows the user to focus on their intended task. Making things accessible and inclusive isn't just a nice thing to do. It's part of what makes a design work for the real world. Nothing Is Ever Really Finished Even the best-designed experience needs to evolve. Once people start using a website or product, their behavior can reveal issues the design team didn't expect. That's why great design teams stay curious. This process of learning and tweaking is ongoing and iterative. It's not a one-time fix. Feedback from real users helps shape what needs to be adjusted next. And small changes can make a big difference in how people feel. Adding Emotion To The Mix A good experience does the job. A great one makes you feel something. Maybe it's a bit of delight from a playful animation, a sense of relief from a clear message or even excitement when something loads superfast. These moments aren't random; they're carefully placed where they matter most. In user experience design, we refer to them as micro-moments. Placement matters much more than fancy visuals or clever copy. This means understanding what people are feeling in the specific moment and meeting them there. When a form is submitted, a friendly illustration appears or a subtle animation infuses the page with energy. These little details create a connection. They remind users that someone cared enough to make the experience feel human. Adapting To Where People Are Not everyone uses a product the same way. Someone might be checking a website on their phone. Another person could be on a desktop doing research. Designing with context means understanding those differences. Experience design isn't about one-size-fits-all. It's about designing the right experience for each environment. Designing experiences isn't about guessing. It's about making smart, thoughtful choices that help people accomplish what they came to do—and feel good while doing it. When you see a website that's easy to use, or get an email that feels like it was written just for you, or fly through a checkout process without hitting a single bump, know that someone spent time designing that experience. It didn't happen by chance. It was built step by step with the user in mind. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Yahoo
7 days ago
- Business
- Yahoo
Zippy's Restaurants launches digital ordering platform with Bottle Rocket
Zippy's Restaurants has introduced an upgraded digital ordering platform, developed in partnership with Bottle Rocket. The move comes as the Hawaiian eatery expands its presence to Las Vegas in the US state of Nevada. The new platform is designed to improve customer interaction by offering a more streamlined and user-friendly experience when ordering food online. The collaboration with Bottle Rocket focuses on utilising its expertise in user experience, visual design and tech development. Among the features of the updated platform are a quicker checkout process, the ability to place advance orders for breakfast items and an increased number of food images to assist customers in making selections. The platform also offers real-time order tracking, integration with loyalty programmes and a refreshed interface for easier navigation. Zippy's marketing and communications vice-president Kevin Yim stated: 'This digital transformation is a game-changer for Zippy's. 'Our partnership with Bottle Rocket has not only delivered a superior ordering experience but has also laid a flexible, future-proof foundation for our digital growth. 'This transformation will significantly enhance customer satisfaction, streamline operations and ultimately drive our business forward by making it easier and more enjoyable for everyone to connect with Zippy's, whether they're ordering a Zip Pac or our famous chili.' The enhanced online ordering system is now accessible through the Zippy's app and Bottle Rocket client engagement and growth executive vice-president Matt Smith stated: 'Our approach centred on understanding Zippy's unique brand, operational needs, and, critically, their customers' expectations. 'By focusing on intuitive UX, [user experience], engaging design and a flexible MACH-based architecture, we've crafted a digital ordering platform that extends the Zippy's experience directly into customers' hands. 'We anticipate increased order values as customers discover the expanded ease and breadth of options available online, a trend Zippy's is already observing.' Zippy's Restaurants was founded more than 58 years ago by brothers Francis and Charles Higa in Honolulu. It currently operates 25 locations across Oahu, Maui and Hawaii Island, and its first location outside of Hawaii, in Las Vegas, Nevada, which opened in October 2023. "Zippy's Restaurants launches digital ordering platform with Bottle Rocket" was originally created and published by Verdict Food Service, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Globe and Mail
17-07-2025
- Business
- Globe and Mail
DesignRush Selects the Top Web Development Companies in July 2025
These agencies are recognized for building high-performance websites and progressive web applications that enhance user experience. New York, New York--(Newsfile Corp. - July 17, 2025) - As businesses strive to meet rising user expectations in a mobile-first world, progressive web apps (PWAs) have emerged as a game-changing solution. According to Grand View Research, the global PWA market is projected to reach USD 9.4 million by 2030, growing at a CAGR of 31.1%. With faster load times and seamless navigation, PWAs boost user satisfaction. To help businesses maximize this, B2B marketplace DesignRush has identified the best web development agencies that specialize in progressive web apps and scalable website solutions. From eCommerce to enterprise applications, these agencies combine technical expertise and user-first design to build platforms that perform well across devices. The top web development companies in July are: iWeb Digital Agency - Sierra Social Marketing LLC - AlfaMedia - Arteiya Ltd. - AV Social Strategies - ITXITPro - Andy Fontana - Webstudio Friendly - WebCat Digital - Auraplus - Aimsoftnet Website Development Company - Altruizim - HexWeb Ltd - Nexinfotech - Spotlab - L4web - ByteTown - THE DIGITAL HYPE - Esverito - Alergeek Ventures - Karukaj DIGITAL - Fifth Shield - Procedo - Digibitz - Trans Global Marketing - Pixact Technologies - Justo Consulting LLC - Softworks Interactive Inc - Onest Tech - QuickGem Solutions - Brands can explore the top web development companies by location, size, average hourly rate, and portfolio - all on DesignRush. About DesignRush: is a B2B marketplace and media platform connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.
Yahoo
17-07-2025
- Business
- Yahoo
DesignRush Selects the Top Web Development Companies in July 2025
These agencies are recognized for building high-performance websites and progressive web applications that enhance user experience. New York, New York--(Newsfile Corp. - July 17, 2025) - As businesses strive to meet rising user expectations in a mobile-first world, progressive web apps (PWAs) have emerged as a game-changing solution. According to Grand View Research, the global PWA market is projected to reach USD 9.4 million by 2030, growing at a CAGR of 31.1%. With faster load times and seamless navigation, PWAs boost user satisfaction. To help businesses maximize this, B2B marketplace DesignRush has identified the best web development agencies that specialize in progressive web apps and scalable website solutions. From eCommerce to enterprise applications, these agencies combine technical expertise and user-first design to build platforms that perform well across devices. The top web development companies in July are: iWeb Digital Agency - Sierra Social Marketing LLC - AlfaMedia - Arteiya Ltd. - AV Social Strategies - ITXITPro - Andy Fontana - Webstudio Friendly - WebCat Digital - Auraplus - Aimsoftnet Website Development Company - Altruizim - HexWeb Ltd - Nexinfotech - Spotlab - L4web - ByteTown - THE DIGITAL HYPE - Esverito - Alergeek Ventures - Karukaj DIGITAL - Fifth Shield - Procedo - Digibitz - Trans Global Marketing - Pixact Technologies - Justo Consulting LLC - Softworks Interactive Inc - Onest Tech - QuickGem Solutions - Brands can explore the top web development companies by location, size, average hourly rate, and portfolio - all on DesignRush. About DesignRush: is a B2B marketplace and media platform connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. Media Contact Lensey Etcubañas lensey@ +1 305-370-1017 To view the source version of this press release, please visit Sign in to access your portfolio
Associated Press
17-07-2025
- Business
- Associated Press
DesignRush Selects the Top Web Development Companies in July 2025
These agencies are recognized for building high-performance websites and progressive web applications that enhance user experience. New York, New York--(Newsfile Corp. - July 17, 2025) - As businesses strive to meet rising user expectations in a mobile-first world, progressive web apps (PWAs) have emerged as a game-changing solution. According to Grand View Research, the global PWA market is projected to reach USD 9.4 million by 2030, growing at a CAGR of 31.1%. With faster load times and seamless navigation, PWAs boost user satisfaction. To help businesses maximize this, B2B marketplace DesignRush has identified the best web development agencies that specialize in progressive web apps and scalable website solutions. From eCommerce to enterprise applications, these agencies combine technical expertise and user-first design to build platforms that perform well across devices. The top web development companies in July are: Brands can explore the top web development companies by location, size, average hourly rate, and portfolio - all on DesignRush. About DesignRush: is a B2B marketplace and media platform connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. Media Contact Lensey Etcubañas [email protected] +1 305-370-1017 To view the source version of this press release, please visit
