3 days ago
- Lifestyle
- South China Morning Post
Could plant-based egg be answer to UK's allergy and sustainability concerns?
Following months of anticipation, the UK has just welcomed its first plant-based egg made from mung beans.
The American brand Just Egg has launched in the UK and may be the answer to the country's allergy and environmental concerns.
Made from mung beans, the product claims to look, cook and taste like eggs – minus the chickens.
With a steadily growing number of Britons exploring more sustainable, allergy-friendly or plant-forward diets, the arrival of this vegan egg could not be more timely.
'We think there's a huge pent-up demand for it,' says Matthew Glover, founder of
Veganuary and chair of the Vegan Food Group, the team behind the UK roll-out.
'There's not been anything like this on the market so far. So we're very excited to launch it into the UK.'
