Latest news with #vintners
Bloomberg
05-06-2025
- Automotive
- Bloomberg
Billionaire Bill Koch on Collecting Wine, Avoiding Counterfeits
Hi, Top Shelf readers, it's Elin McCoy, with the latest on wine. Although vintners in Provence are complaining about the new roadside wine vending machines rolling out across their region, I can't think of a better start to summer than having rosé at the ready.
Wall Street Journal
23-05-2025
- Business
- Wall Street Journal
What Does It Take to Sell Wine to Millennials and Gen Z? Donkeys, for One.
Will wine drinking end when Boomers and Gen Xers no longer raise their glasses? If you've been reading the same headlines I have, you might think this could happen. Here, a small sample of the bad news: 'Dour Grapes: Why Wine Makers Are Struggling to Attract Gen Z and Millennial Drinkers' (Fast Company); 'Boomer-Centric Wine Industry at a Crossroads as Gen Z Turns Away From Alcohol' (Fortune). But do these headlines tell the whole story? Do younger drinkers truly lack interest in wine, or have winery owners failed to figure out what they want? I talked with vintners all over the country and found a number getting quite creative to draw in millennial and Gen Z drinkers as well as boomers and Gen X.
