Latest news with #visibility
Forbes
16-07-2025
- Business
- Forbes
Branding Over Delivery: The Modern Entrepreneur's Growth Strategy
Matteo Pittaluga | Founder of Marketing Genius | Allinners LLC. In today's fast-moving digital world, the most valuable asset a business owner can build is not a complex product or a flawless service—it's attention. And the best way to earn that attention is by developing a personal brand. Entrepreneurs must stop trying to do everything themselves. The real leverage is in being the face of the business, not the one stuck inside it. If you're still handling delivery, operations or fulfillment, you're capping your growth. What moves the needle now is visibility. You don't need to be in the trenches to scale. You need to be known. Why Branding Beats Doing Let's break this down. Here's why the smartest solo entrepreneurs are shifting their focus from delivery to visibility. Logos don't build relationships. Faces do. Today's clients want to buy from someone they feel connected to. They want a real voice they can trust. A personal brand adds a human touch that no ad campaign can replicate. When you show up consistently online, sharing insights, telling stories and offering value, you position yourself as the go-to expert in your niche. And when that happens, clients come to you. Not because of a hard sell, but because you've built authority. You don't need a big team or millions in funding to get noticed. You just need a phone, an internet connection and the discipline to show up. Social media has leveled the playing field. Now, solo entrepreneurs can build global reach with local resources. Smart entrepreneurs don't scale by doing more. They scale by replacing themselves in operations and putting themselves in the spotlight. You can hire a team to deliver results. But only you can represent your brand in a way that feels authentic. Without a strong personal or company brand, every client must be hunted. With a strong brand, clients come to you already warmed up. They've seen your content. They've heard your story. They already trust you before the first sales call. The New Role Of The Entrepreneur: Be Seen, Not Stuck Think of a doctor who owns a thriving clinic. They're no longer treating patients one by one. They're creating content, hosting seminars and building partnerships that drive hundreds of new clients to their business each month. Or take a marketing consultant who used to manage every project. Now, they post daily on LinkedIn, speak at events and appear on podcasts. Their audience grows every week, and their calendar fills with leads who already believe in what they do. Meanwhile, a trained team delivers the work. In both cases, the business owner stepped out of delivery and into visibility. That's how you scale without burning out. What Stops Entrepreneurs From Making This Shift? The biggest challenge is mindset. Many business owners feel guilty stepping away from the work. They think being busy equals being valuable. But that's not leadership. That's being stuck. Others hesitate because they don't feel 'ready' to put themselves out there. They want to perfect their brand before they launch. The truth is, you get clarity through action. You find your voice by using it. Another common trap is thinking personal branding is just for influencers. It's not. It's for anyone who wants to build trust at scale. And if you're running a service-based business, that trust is your currency. How To Build A Brand That Brings You Business Here are five actionable steps every entrepreneur can apply right away: Start with clarity. What do you want to be known for? What values matter to you? What do you stand for? Write this down. This will become the foundation of your brand. Everything you post, say and do should reflect this core message. Pick one or two platforms your ideal clients use and post consistently. Whether it's Instagram, LinkedIn, YouTube or a podcast, frequency builds familiarity. Familiarity builds trust. You don't need a content team or studio setup. Just share your journey. Talk about what you're learning. Share client stories. Let people see the behind-the-scenes of your world. Authenticity beats perfection every time. You can't focus on branding if you're buried in execution. Start documenting your processes, delegating tasks and training others. The goal is to create a business that runs without you so you're free to promote it. Personal branding doesn't pay off in a week. It compounds over time. The entrepreneurs who win are the ones who keep showing up, even when engagement is low or growth feels slow. Trust builds in the quiet seasons. Final Thoughts In a world full of noise, attention is the new currency. The business owners who understand this don't just survive, they lead. They scale not by doing more, but by becoming more visible. So here's the truth: If you want to grow your business, stop hiding behind your work. Step in front of it. Show up. Be seen. Because when you build a brand that brings in business, you can stop chasing clients and start attracting them. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Gulf Business
16-07-2025
- Business
- Gulf Business
NCM weather alert: Dust reduces visibility below 2,000 metres in UAE
Image: Getty Image/Illustrative purpose. The According to the official statement, 'Suspended dust with southeasterly winds over some coastal and internal areas [is] reducing the horizontal visibility to less than 2000 m from 08:45 until 17:00 Wednesday 16/07/2025.' The conditions are expected to affect visibility and outdoor operations, particularly in sectors such as logistics, construction, and facilities management. Businesses are advised to take necessary precautions to protect outdoor workers, adjust schedules where needed, and monitor further updates from the NCM.
The National
16-07-2025
- Climate
- The National
UAE weather: Abu Dhabi Police issue warning over high winds and dust
Police in Abu Dhabi have warned motorists to be cautious on the roads due to strong winds and high levels of dust clouds. The plea from police came as the National Centre of Meteorology (NCM) issued yellow and orange weather warnings due to the wind and dust. The weather alerts are due to remain in place until 5pm on Wednesday. "Abu Dhabi Police urges drivers to be cautious due to low visibility during high winds and dust. And for your safety and for the safety of others on the road, please do not be distracted by taking any videos or using your phone," read a message from the force on social media platform X. The warnings came as forecasters predicted parts of the eastern UAE could see some rainfall over the next few days. The NCM said convective cloud formations on Wednesday may lead to downpours. It also forecast 'fair to partly cloudy' conditions on Thursday with a 'probability of some convective clouds formation especially eastward by afternoon' that 'may be associated with rainfall'. It was a similar story for Friday with further chances for rain towards the east. The centre also forecast winds reaching speeds of up to 40kph, kicking up dust clouds over coastal and internal areas that could cut visibility on the roads. The UAE's weather is being affected by a low-pressure system from the east, it added. Rain has already been falling in parts of the UAE. Videos posted to Storm Centre, a popular social media channel that tracks the country's weather, showed downpours in the UAE's east such as Khor Fakkan. While most of the country is experiencing typical scorching summer temperatures – the hottest on Tuesday was a sizzling 49.8°C in at the Saih Al Salam station in Dubai – it is not uncommon for rain to hit the UAE during these months. Low pressure systems that drift across from India, which is affected by monsoons around this time, help bring rain to the UAE. This also helps cause the 'khareef' phenomenon in southern Oman where the landscape turns green. The rains can be sometimes severe. In 2022, floods hit swathes of the UAE's east coast during the summer, with roads closed and homes inundated. The NCM told The National at the time that it was the wettest July in the UAE since 1978. Temperatures, meanwhile, in Abu Dhabi and Dubai on Wednesday are expected to reach highs of about 46°C and 44°C, respectively, and hit lows of 33°C and 35°C, according to the NCM. On Thursday, highs of 46°C and 43°C are expected, along with lows of around 33°C and 34°C. The UAE endured its hottest April and May on record this year.
Globe and Mail
14-07-2025
- Entertainment
- Globe and Mail
Radhaa Publishing House Reflects on and Honors Its Rising Stars: Women of Purpose on Oscars Night
Radhaa Publishing House reflects and honors a powerful moment from earlier this year—an evening that marked a radiant emergence for a circle of women leaders. Held at one of Los Angeles' most elegant Oscars Viewing Galas, this gathering brought together a hand-selected group of women in celebration of achievement, growth, and purpose. Each had recently completed a transformational visibility and leadership journey that supported them in stepping into deeper alignment with their voice, mission, and presence. Dressed in full expression, they walked the red carpet, shared their stories in on-camera interviews, and embodied the essence of soul-led leadership. Every woman honored that night carries a message that continues to ripple through her work—through authorship, healing, mentorship, and creative vision. Now, months later, the resonance of that evening lives on. It was not a finale, but a beginning. Meet the women of Rising Stars. Meet Leslie Latimore-Lorfils, the 'BAWSE Lady Architect' Leslie didn't just walk the red carpet. She moved through it with intention and grounded leadership. A retired U.S. Army Lieutenant Colonel, mother of twelve, TEDx speaker, and bestselling author, Leslie is the founder of Girl, Organize That Life!—a company that empowers ambitious women to organize their lives with purpose and strategy. Video Link: Her signature 8-step G.P.S. system has become a beacon for women seeking clarity and structure in the chaos of modern life. With certifications from Lisa Nichols, the John Maxwell Team, and DreamSmart Academy, Leslie brings both precision and soul to her work. At the gala, she carried the energy of someone who has led from the front lines—and who now leads from deep within. Find Leslie M. Latimore-Lorfils: Meet Dr. Collette Wayne, the 'Oceans of Grace' Advocate Dr. Collette Wayne arrived with grace that filled the room. A disabled Air Force veteran, wellness scientist, and founder of Oceans of Grace, her mission is to reconnect people with themselves, with nature, and with the wisdom of their own resilience. Video Link: Through nature-based therapies and soul coaching, Dr. Wayne invites a new conversation around healing—one that includes the land, the body, and the spirit. Her decades of scientific study and environmental leadership are now in service to a more holistic vision of wellness. That night, she was a calm current of strength, moving gently but leaving undeniable impact. Find Dr. Collette Wayne: Meet Pastor Cynthia Williams, the 'Divine Empowerer' Radiating sacred femininity and spiritual might, Dr. Cynthia Williams was accompanied by her husband, Dr. Charles Williams, as she illuminated the evening with a presence rooted in faith, purpose, and unstoppable love. With over 34 years in ministry, Dr. Cynthia is the founder of P.U.M.P.S (Pushing Up My Precious Sister), where she mentors women and youth to rise beyond adversity into divine alignment. Her signature phrase—'You are a diamond born to bling'—is more than a slogan; it's a decree of remembrance. Her essence on the red carpet spoke of generational healing, soul leadership, and the kind of beauty that can't be bought—only cultivated through devotion. Website: Radhaa Publishing House is deeply proud to honor these women—each one a testament to resilience, courage, and creative power. These are women who have walked through life's initiations and still choose to rise, to serve, to shine. Their presence speaks not of perfection, but of persistence. Of rising again and again with love, purpose, and vision. Living legacies in motion. Radhaa Publishing HouseRadhaa Publishing House is a boutique publishing platform devoted to soul-led authorship, sacred storytelling, and sovereign visibility. We support visionary women in bringing their voices to the world through bestselling collaborative books, transformational author incubators, and strategic PR rooted in purpose and integrity. At the heart of our mission is the Rising Star PR Accelerator—a signature journey for women who are ready to be seen, heard, and remembered. Blending spiritual visibility with conscious media mentorship, this unique program empowers women to rise as authors, thought leaders, and legacy creators. Radhaa Publishing House is more than a publisher—it is a sanctuary for women's voices, a platform for truth-telling, and a movement for healing through the written word. Find more:
Yahoo
14-07-2025
- Climate
- Yahoo
Why is it hazy? It's not smoke to blame for clouding up Iowa's skies.
Iowans are experiencing poor visibility across the state that started over the weekend and has carried into Monday, July 14. While other states are seeing air quality alerts due to wildfires in the Grand Canyon and Canada, something else is clouding up Iowa's skies, and it's not smoke. It's actually fog falling over Iowa, said Jeff Zogg, a meteorologist for the Des Moines National Weather Service. There is a dense fog advisory issued for just southeast of Des Moines. Iowa has seen heavy rainfall over the last week. The moisture combined with light winds in southeastern Iowa creates room for dense fog, Zogg said. The fog is expected to last until around mid-morning on Monday, July 14. With another round of possibly showers predicted later in the week, Iowa could see another round of fog fall over the state in the mornings, Zogg said. Avoid using high-beam headlights while driving in the evening, Zogg said. The high beams reflect the light off the fog, making it more difficult to see. Always increase the following distance when driving through fog, too. "Slow down if you need to," Zogg said. "Allow extra stopping time between you and the vehicles in front of you, just because you can't see as far." Kate Kealey is a general assignment reporter for the Register. Reach her at kkealey@ or follow her on Twitter at @Kkealey17. This article originally appeared on Des Moines Register: Why is it hazy in Iowa? It's actually fog clouding up skies
