08-07-2025
- Entertainment
- Fast Company
Moonvalley releases its ‘power tool' for AI filmmaking
On Tuesday, AI lab Moonvalley announced the public release of Marey, a video model designed as a production-grade tool for professional filmmakers.
Marey—pronounced 'Mary' and named after early film pioneer Étienne-Jules Marey —was trained exclusively on explicitly licensed material. Cofounder and CEO Naeem Talukdar says this approach helps avoid the copyright risks associated with video generation tools trained on unauthorized footage. 'Marey has no idea what Star Wars is,' he says. 'It has no idea what Toy Story is.'
Just as importantly, Marey offers a level of control uncommon in most video generation tools, which typically produce clips based solely on text prompts. 'Our thesis is that these models aren't really set up for real, professional-grade creators,' Talukdar says. 'It's very difficult for serious filmmakers to create things with that.'
While users can begin with a prompt, they can also upload scenes shot with real actors and ask Marey to generate similar footage—with altered objects, backgrounds, or costumes. The AI preserves actor movements, including mouth motion, allowing speech to be seamlessly dubbed or interpreted more loosely.
