13-05-2025
- Automotive
- New Straits Times
MPI calls for win-win collaboration
PETALING JAYA: Media outlets and both the private and public sectors should work towards a mutually beneficial relationship to ensure the sustainability of the media industry.
Malaysian Press Institute (MPI) president Datuk Yoo Soo Heong said corporate and government bodies should continue to support media organisations, given the consistent coverage and visibility they receive through media platforms.
"Nowadays, media outlets are experiencing a decline in advertising revenue due to external factors.
"So, how can local media houses move forward and remain viable?
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"This is where a 'win-win' situation can be created between the media and the private or government sector.
"The media gives them a platform and a voice, so they should support us, this is very important.
"At the same time, the media supports the government and the private sector by acting as a form of third-party endorsement," he said to reporters after an appreciation event for sponsors of the Malaysian Journalism Awards MPI–Petronas 2024 (HKM 2024) and the 2025 Malam Wartawan Malaysia (MWM 2025) celebration.
He said the increase in total sponsorship from RM1,066,500 last year to RM1,249,500 this year reflects ongoing support for MPI and the media industry.
Of the total, RM450,000 was contributed by Petronas for the HKM 2024 winners, while RM799,500 will go towards organising the MWM 2025.
Yoo said any surplus funds from MWM 2025 would be used to fund training programmes for journalists.
This year's HKM 2024, which will be held on June 20, attracted 548 submissions from media professionals across 21 award categories, an increase of 60 entries compared to the previous year.
The Best Photo Journalism category received the highest number of entries (79), followed by Best News Video (65) and Best Video Podcast (46).
