Latest news with #AWE
Yahoo
15 hours ago
- Entertainment
- Yahoo
Play For Dream MR Headset Powers Next-Gen LBE Experiences at AWE USA 2025
Play For Dream MR headset demonstrates commercial-ready solutions for arcades and entertainment venues, backed by ecosystem partnerships and SteamVR breakthroughs. LONG BEACH, Calif., June 13, 2025 /PRNewswire/ -- Play For Dream, a global pioneer in spatial computing, showcased the world's first Android-based spatial computer at Augmented World Expo (AWE) USA 2025, featuring an 8K Micro-OLED display with world-leading 14ms VST latency plus hand and eye tracking. The device drew record crowds to Booth #631, where attendees queued for immersive demos while venue operators explored large-scale deployment opportunities, validating its mission to make "Spatial Computing Get Real" in commercial entertainment. Transforming Location-Based Entertainment Play For Dream MR delivers turnkey solutions for arcades and family entertainment centers (FECs), addressing core industry challenges of low throughput and passive interactions. Attendees experienced three revolutionary demos: In the Gesture-Controlled Jellyfish Aquarium, users manipulated virtual marine life with natural hand movements via precision tracking—no controllers required. The Dino Expedition transformed physical spaces into primeval forests where photorealistic dinosaurs reacted to real-world obstacles, demonstrating seamless environment blending. At the Floating Chess Arena, holographic pieces stabilized flawlessly on physical boards through advanced spatial anchoring, enabling competitive multiplayer matches. Wireless AAA Gaming Performance Beyond LBE applications, the headset achieved industry-leading SteamVR streaming for titles like Half-Life: Alyx. Leveraging Wi-Fi 7 and Virtual Desktop optimization, users experienced uncompromised visual fidelity with under ultra-low latency—proving standalone device can deliver desktop-grade VR wirelessly. This breakthrough eliminates tethering constraints while maintaining cinematic immersion. Strategic Ecosystem Accelerates Deployment Play For Dream's partnership ecosystem—featuring LBE content partners such as Story Studio and MixWorld—now delivers premium-quality content to broader venues. Story Studio's no-code MR engine, previously developed for Vision Pro, now enables FECs to customize experiences (e.g., dinosaur themes) in hours, not weeks. MixWorld's outdoor XR solutions, proven in high-end headset deployments, now extend spatial entertainment to theme parks and cultural sites at mass-market scale. This integrated "hardware-content-venue" model reduces deployment costs by over 30% while unlocking recurring revenue streams. Market Validation and Future Vision The spatial computing revolution is reshaping commercial entertainment, with Location-Based Entertainment (LBE) emerging as a $100+ billion global opportunity by 2030, according to MarketsandMarkets' latest industry analysis. Play For Dream's technology aligns with Disney and Universal's push into mixed-reality attractions. The company also revealed complementary applications in development: A medical rehabilitation program with Tobii leverages attention computing for cognitive therapy, while education-focused deployments are underway across Japan and Southeast Asian museums. "Think beyond screens—spatial computing sets your creativity free," said Ryan, CMO of Play For Dream Technology. "Whether you're building immersive attractions, developing content, or expanding entertainment venues, our open platform helps you turn bold ideas into reality. Let's collaborate to redefine what's possible." The company invites venue owners, content creators, and distributors to explore partnership opportunities at bd@ About Play For Dream Technology Founded in 2020, Play for Dream Technology is a company focusing on spatial computing devices. It is committed to bringing new digital entertainment experiences to users, reforming the way everyone acquires information, and advancing three-dimensional information technology. With a team of brilliant minds and a spirit of relentless innovation, Play for Dream continues to redefine what's possible with spatial computing and mixed | Twitter: @Play_for_dream View original content to download multimedia: SOURCE Play For Dream Technology
Yahoo
18 hours ago
- Entertainment
- Yahoo
Play For Dream MR Headset Powers Next-Gen LBE Experiences at AWE USA 2025
Play For Dream MR headset demonstrates commercial-ready solutions for arcades and entertainment venues, backed by ecosystem partnerships and SteamVR breakthroughs. LONG BEACH, Calif., June 13, 2025 /PRNewswire/ -- Play For Dream, a global pioneer in spatial computing, showcased the world's first Android-based spatial computer at Augmented World Expo (AWE) USA 2025, featuring an 8K Micro-OLED display with world-leading 14ms VST latency plus hand and eye tracking. The device drew record crowds to Booth #631, where attendees queued for immersive demos while venue operators explored large-scale deployment opportunities, validating its mission to make "Spatial Computing Get Real" in commercial entertainment. Transforming Location-Based Entertainment Play For Dream MR delivers turnkey solutions for arcades and family entertainment centers (FECs), addressing core industry challenges of low throughput and passive interactions. Attendees experienced three revolutionary demos: In the Gesture-Controlled Jellyfish Aquarium, users manipulated virtual marine life with natural hand movements via precision tracking—no controllers required. The Dino Expedition transformed physical spaces into primeval forests where photorealistic dinosaurs reacted to real-world obstacles, demonstrating seamless environment blending. At the Floating Chess Arena, holographic pieces stabilized flawlessly on physical boards through advanced spatial anchoring, enabling competitive multiplayer matches. Wireless AAA Gaming Performance Beyond LBE applications, the headset achieved industry-leading SteamVR streaming for titles like Half-Life: Alyx. Leveraging Wi-Fi 7 and Virtual Desktop optimization, users experienced uncompromised visual fidelity with under ultra-low latency—proving standalone device can deliver desktop-grade VR wirelessly. This breakthrough eliminates tethering constraints while maintaining cinematic immersion. Strategic Ecosystem Accelerates Deployment Play For Dream's partnership ecosystem—featuring LBE content partners such as Story Studio and MixWorld—now delivers premium-quality content to broader venues. Story Studio's no-code MR engine, previously developed for Vision Pro, now enables FECs to customize experiences (e.g., dinosaur themes) in hours, not weeks. MixWorld's outdoor XR solutions, proven in high-end headset deployments, now extend spatial entertainment to theme parks and cultural sites at mass-market scale. This integrated "hardware-content-venue" model reduces deployment costs by over 30% while unlocking recurring revenue streams. Market Validation and Future Vision The spatial computing revolution is reshaping commercial entertainment, with Location-Based Entertainment (LBE) emerging as a $100+ billion global opportunity by 2030, according to MarketsandMarkets' latest industry analysis. Play For Dream's technology aligns with Disney and Universal's push into mixed-reality attractions. The company also revealed complementary applications in development: A medical rehabilitation program with Tobii leverages attention computing for cognitive therapy, while education-focused deployments are underway across Japan and Southeast Asian museums. "Think beyond screens—spatial computing sets your creativity free," said Ryan, CMO of Play For Dream Technology. "Whether you're building immersive attractions, developing content, or expanding entertainment venues, our open platform helps you turn bold ideas into reality. Let's collaborate to redefine what's possible." The company invites venue owners, content creators, and distributors to explore partnership opportunities at bd@ About Play For Dream Technology Founded in 2020, Play for Dream Technology is a company focusing on spatial computing devices. It is committed to bringing new digital entertainment experiences to users, reforming the way everyone acquires information, and advancing three-dimensional information technology. With a team of brilliant minds and a spirit of relentless innovation, Play for Dream continues to redefine what's possible with spatial computing and mixed | Twitter: @Play_for_dream View original content to download multimedia: SOURCE Play For Dream Technology Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
a day ago
- Entertainment
- Yahoo
AUGMENTED WORLD EXPO REVEALS 2025 AUGGIE AWARD WINNERS, BEST IN SHOW AND XR LEGENDS
AWE Celebrates Innovation and Legacy in an Unforgettable Milestone for the XR Industry LONG BEACH, Calif., June 12, 2025 /PRNewswire/ -- Augmented World Expo USA 2025 is a wrap! The world's largest event for XR and spatial computing concluded today with the announcement of BEST IN SHOW winners: Best in Show – Snap Inc. Best in Show Playground – Anywhere Bungee VR Best in Show Gaming Hub – TRIP THE LIGHT by Dark Arts Software The winners for the Virtual World Society Nextant Prizes, presented by Tom Furness and Alvin Graylin, are: Rising Star Prize – Danny Pimentel Legacy Prize – Jaron Lanier The XR industry is also celebrating a new lineup of champions. The Auggie Awards have been the most recognized XR and spatial computing industry awards in the world since 2010. Now in their 16th year, the Auggies continue to showcase the best of the best. 20 of the world's most innovative and game-changing developers, brands and creators were recognized with Auggie Awards. See the full list below. In addition,10 pioneers of XR were celebrated by the 2025 XR Hall of Fame, recognizing their lasting contributions to the field. The full list of inductees can be viewed here. AWE USA 2025 was packed with exciting news from exhibitors including Snap, Qualcomm, Niantic Spatial, XREAL, Lenovo and more. See highlights of announcements from the show — here. The Auggie Award winners are….. Best Art or Film – Non-Player Character Musical by Brendan Bradley: The first live, interactive VR musical, debuting with 24 shows at the 2024 Edinburgh Fringe Festival. Video here. Best Campaign – OREO X PAC-MAN SUPERMARCADE by ARKx | Form & Fun |Saatchi & Saatchi Germany: AR shopping experience turning supermarket aisles into a Pac-Man maze, combining digital fun with physical retail via WebAR. Video here. Best Climate Change Solution – Burn Zone: Immersive Truths from California's Wildfires by Lucid Reality Labs: VR experience immersing viewers in the Los Angeles wildfires, fostering empathy and action through an exploration of environmental devastation and climate adaptation. Video here. Best Collaboration Tool – Campfire: A platform for sharing 3D models in life-size spatial environments, enabling real-time collaboration for faster feedback, fewer errors, and quicker product delivery. Video here. Best Consumer App – Pencil! by 4th Wall Breakers: AR-powered drawing app that blends real paper and pencils with mixed-reality lessons, making learning drawing skills fun and easy for all levels. Video here. Best Content Creator(s) – Dilmer Valecillos XR YouTube Channel by Learn XR LLC: Resource for XR developers, offering tutorials and deep dives into AR/VR tools, simplifying complex tech into practical content that empowers a global community and highlights the latest innovations. Video here. Best Creator & Authoring Tool – Niantic Studio: 8th Wall's web-based visual editor lets anyone build and deploy immersive AR/XR experiences with real-time editing, drag-and-drop tools, and advanced features—no coding or app needed. Video here. Best Developer Tool – Lens Studio by Snap Inc: Free AR authoring platform used by 375,000+ creators to design and deploy custom AR experiences across Snapchat, websites, apps, and Spectacles, featuring tools like Ray Tracing, Snap ML, and Lens Cloud. Video here. Best Education & Training Solution – XR Guru Healthcare Pathways Training by XR Guru: AI-powered VR training platform offering immersive, language-supported healthcare courses for CNA, LPN, and nursing licensure, featuring critical thinking exercises and patient simulations. Video here. Best Enterprise Solution – Cactus by Auki Labs - Spatial AI for Retail by Auki Labs: A spatial AI solution that optimizes shelf space, workforce management, and operations, providing real-time insights and integrating with robots and AI to revolutionize retail. Video here. Best Game or Toy – Spatial Ops by Resolution Games: A groundbreaking multiplayer shooter that turns real-world spaces into dynamic battlefields, blending physical and digital realities with customizable arenas and immersive game modes like Free-for-All and Capture the Flag. Video here. Best Headworn Device – XREAL One Series by XREAL: Pioneering cinematic AR glasses with next-gen 3DoF spatial computing, Bose sound, and an optional 6DoF camera, setting a new standard in AR with exceptional visual and audio performance. Video here. Best Healthcare & Wellness Solution – Fundamental Surgery by FundamentalVR: Multimodal spatial computing platform transforming vision care and surgical training with immersive simulations and real-time multi-user capabilities to train clinicians in sight-restoring procedures, improving global healthcare outcomes. Video here. Best Indie Creator(s) – Ferryman Collective: VR theatre company redefining live performance with award-winning productions like The Severance Theory and Gumball Dreams, earning accolades at festivals like Tribeca, SXSW, and Venice. Video here. Best Interaction Product – Omni One by Virtuix Inc: Immersive entertainment system combining a specialized treadmill, standalone VR headset, and game store access, with wireless SteamVR connection for an expanded gaming experience. Video here. Best Location-Based Entertainment – AR in Google Maps for Paris Olympics by Rock Paper Reality & Google: AR experience embedding 3D models of Paris landmarks into Google Maps, offering immersive, geospatial explorations via Google Lens and Street View, revolutionizing location-based AR. Video here. Best Societal Impact – Sign Language Translator by Frame Sixty, LLC: Real-time sign language translation app for Apple Vision Pro that instantly converts sign language into speech and text, enabling seamless communication between Deaf and hearing individuals. Video here. Best Use of AI – Medical AI Agent by Lucid Reality Labs: AI-driven training solution featuring a digital twin of Dr. Patrick Schoettker, offering real-time expert feedback and immersive XR simulations to enhance healthcare education and reduce errors. Video here. Best Web3 Implementation – The Posemesh by Auki Labs by Auki Labs: A decentralized machine perception network using Auki Network and Posemesh to enable privacy-preserving spatial computing, powering collaborative mapping for XR and here. Start Up to Watch – Verse Immersive by Enklu MEDIA CONTACT: alyssa@ View original content: SOURCE AWE (Augmented World Expo)
Forbes
a day ago
- Business
- Forbes
AWE 2025 Fueled By Android XR, Snap Specs, And AI
The theme of the show was evident from the start. Augmented World Expo 2025, now in its 16th year, wrapped up today in Long Beach, California. The XR industry's largest and longest-running event drew more than 5,000 attendees and 250 exhibitors to the cavernous Long Beach Convention Center from June 10 to 12. For the first time, both the conference and expo floor ran a full three days, with expanded programming that included hackathons, keynotes, investor meetups, and breakout areas for startups, game developers, and enterprise providers. The week began, as always, with Ori Inbar's annual keynote. AWE's co-founder took the stage with his usual mix of irreverence and conviction. This year's theme was direct: 'XR is going mainstream.' Inbar said the wait was over. 'The hardware is good enough, the tools are mature, and AI has lowered the barrier to entry,' he said, urging developers to stop building for the future and start shipping to the present. He celebrated XR's strange persistence—joking that we've been waiting for a 'mass market moment' for 30 years—and framed AI as both a complement and a catalyst: 'XR is the killer interface for AI,' he said, to sustained applause. AWE head of Programming Sonya Haskins and CEO and co-founder of AWE, Ori Inbar. Google and Snap delivered first day main stage keynotes that energized the crowd. Snap dominated the hallways with demos of Specs and their mirror technology. Niantic Spatial also had a big presence, as they did last year, before they spun off Pokemon Go to Scopely to focus on WebXR and a digital twin of the physical world. Google's Justin Payne at AWE 2025. Google's Justin Payne introduced Android XR, the company's new spatial computing operating system. Introduced to some fanfare at Google I/O two weeks ago, this was a direct pitch to the developers in the audience. Android XR is built to unify headset and glasses development across Qualcomm and Samsung hardware and deeply integrate with Gemini. 'This is the first Android platform built for the Gemini era,' Payne said. He described Android XR as the logical evolution of Google's long-term investment in vision-based computing—Glass, ARCore, Lens, Live View—now converging with real-time AI. He emphasized that XR devices shouldn't be siloed or episodic. 'The same person will use multiple XR devices throughout the day,' he said, 'and Gemini can follow them between worlds.' Snap's Evan Spiegel took the stage next and as expected he announced that consumer-ready Spectacles are coming in 2026. Snap has spent over $3 billion and 11 years refining its mobile AR platform, which now supports more than 4 million lenses used 8 billion times a day. 'We're obsessed with making computers more human,' Spiegel said. With OpenAI and Gemini onboard, the new Spectacles will support spatial AI interactions, WebXR, and shared gaming overlays. Specs are already in the hands of hundreds of developers, many of whom were demoing real-world applications throughout the Long Beach venue. In the past CTO Bobby Murphy has keynoted AWE, but this is Speigel's inaugural appearance, signaling the growing importance of the medium and its largest annual gathering. Chi Xu, founder and CEO of Xreal. Both Google and Snap highlighted the growing ecosystem of Android XR tools. XREAL's Chi Xu previewed Project Aura, the company's latest eyewear, built for Android XR stack and also unveiled two weeks earlier at I/O. Featuring an upgraded Qualcomm X1S spatial chip, Aura has a 70-degree field of view and native support for Gemini-powered voice interfaces. Xu described it as a long-awaited convergence of hardware, AI, and open platforms: 'All the pieces are finally ready,' he said. At Qualcomm's booth, attendees could test its new AR1+ Gen1 chipset, an on-device AI processor designed for smartglasses. Qualcomm SVP Ziad Asghar framed it as a turning point for wearable computing: 'It's time to build AI glasses that can stand alone.' From L to R: Dylan, Brent, Nolan, Alissa, and Wyatt Bushnell In a packed session featuring Atari and Chuck-E-Cheese founder Nolan Bushnell and his family consisting of entrepreneurs, daughter Alissa, and brothers Brent, Wyatt and Dylan, the family discussed the personal, and professional reality of being a Bushnell. The discussion turned to the lessons XR can learn from arcade design. The Bushnells made a persuasive case for intuitive mechanics and social play, less UI, more instinct. 'Nobody wants to play a tutorial,' one of them said. 'If they don't get it in the first ten seconds, they walk.' They also made a passionate case for location-based XR. Brent's Dream Park demo on the show floor's Playground allows players to interact with digital characters in the physical world. 'This isn't VR anymore,' he said. 'You are the game.' Palmer Luckey at AWE 2025. Palmer Luckey began by explaining his hoarse voice was the result of spending a week in Washington, DC with his main customers. In the news just weeks ago was his surprise reunion with Meta, seven years after being fired. They are together taking over the IVAS project from Microsoft. IVAS was a $22 billion contract to create AR equipped infantry that could use heads-up displays for threat detection, drone management, mapping, targeting, in addition to the thermal imaging (night vision) they use now. 'The best AR hardware isn't coming out of DARPA anymore,' he said. 'It's coming from the consumer sector. Meta, Snap, Google, they've pulled ahead.' His Eagle Eye platform, developed for the U.S. Army, is a high-resolution, multimodal sensor suite that fuses thermal, RF, and spatial data in real time. 'It's not entertainment hardware,' he said. 'It's a tool built for life-and-death decisions, but it will trickle back to consumers.' Author and entrepreneur Tom Emrich signing copies of his new book, Next Dimension. Emrich announced ... More at the show that he is launching a new spatial/XR news site, Remix Reality. Vicki Dobbs Beck of ILM and researcher and author Helen Papagiannis approached XR from a cultural and narrative perspective, emphasizing its potential as a medium for identity, expression, and immersive storytelling. Beck framed ILM's evolving mission as a shift from 'storytelling to storyliving.' Drawing from a decade of immersive projects under the Lucasfilm banner, she described the next frontier as emotionally responsive worlds, powered by real-time AI and character memory. Papagiannis, author of Augmented Human, unveiled her new book Reality Modding, which proposes that reality-like software which is now editable, customizable, and increasingly aesthetic. 'This is about identity and presence,' she said. 'We're no longer just users of technology, we're becoming the medium itself.' Mentra AR glassess will soon be compatible with Android XR. The tone of the show was celebratory but not naive. Inbar acknowledged the ghosts of past hype cycles. XR has been 'the next big thing' for nearly two decades. But this year, the combination of stable platforms, purpose-built hardware, and AI-native developer tools made the proposition feel more grounded. The term 'ambient computing' came up repeatedly—devices that disappear into daily life, interfaces that respond without friction. On the floor, dozens of demos aimed at enterprise deployment, not just entertainment: spatial planning, logistics, training, and field service. Enterprise now represents 71% of the XR market, and it showed. All 5000 people must have tried the new Snap Spectacles by the end of the show. The AWE Playground is always a highlight as it features entertainment experiences for both in-home and out-of-home audiences. Installations ranged from social XR games to large-scale multisensory exhibits. A highlight was an expanded version of Brent Bushnell's Dream Park, a walkable mixed-reality experience that allowed users to embody virtual characters without controllers. They just raised $1.3 M to expand from their Santa Monica pilot. Their 'theme park in a box' can literally be run by a couple of kids in a park. Auki's robot had a. lot of fans. Auki Labs placed QR codes on the floor of the convention center for indoor navigation. This mobile AR experience helped guide their attention-getting robot. Auki is doing a massive retail rollout of their indoor virtual positioning systems on a much larger scale in decentralized protocol, PoseMesh, uses scannable QR codes and self-hosted data to guide robots and humans through physical spaces. Auki also worked with Zappar on enhanced QR codes, which Unilever is now putting on their packaging. Auki won a coveted Auggie award for its Posemesh technology. Trying out Viture for the first time at CES 2023. Virture's Kickstarter raised $3.2 M for these ... More Assisted Reality smartglasses targeting gamers. Founder Marcus Lim has raised over $10M. Every year there are a handful of suite demos in the nearby Hyatt Hotel. Some meetings are better and more relevant than others. This year I got a private detailed tour from the founder David Jiang who I first met at CES in 2023, where he showed me his Viture AR screen reflecting glasses. According to IDC, they account for 52% of AR smartglasses sales worldwide. You plug them into your phone and see a 200' screen in a compact form factor. It's favored by gamers but popular for content consumption and productivity as well. They've come a long way in three short years, diversifying into software, including an app that uses AI to transform movies into 3D, spatial experiences, much like Leia, which does it with a 3D display in tablet form. It is even more impressive when fully immersed in Viture's lightweight headset. With Google and Apple entering the market they're hoping their software will give them a way to leverage the competition into even greater success. Trying out Flow Immersiver on an Xreal AR headset. In the hallways and informal corners of the convention center, old ideas resurfaced in sharper, more polished form. Jason Marsh, founder of Flow Immersive, gave one of his signature roaming demos—an evolving tradition that began seven years ago when he first cornered me outside a session room with a prototype on his tablet. This year, Flow's layered, interactive data visualizations ran smoothly on headsets, phones, and smartglasses. What once felt like an ambitious idea now looked like a viable product, complete with enterprise traction and UX refinements. The evolution of Flow mirrored the tone of the show itself: confident, capable, and finally ready for primetime. Patrick Johnson and the team from Rock, Paper, Reality, with the hideous yet coveted Auggie Award, ... More which they won for their extraordinary work with Google maps on the history of Paris. This year's Auggie Awards reflected both breadth and maturity across the XR spectrum. With a record number of nominations and public votes, the 16th annual ceremony honored excellence across 19 categories: LOS ANGELES, CA - FEBRUARY 11: Director for Medical Virtual Reality Institute for Creative ... More Technologies Albert "Skip" Rizzo at Participant Medias screening of That Which I Love Destroys Me in Los Angeles on Wednesday, February 11, 2015 in Los Angeles, California. (Photo byfor Participant Media) Ten new XR Hall of Fame inductees were honored on June 11, celebrating pioneers whose work has shaped today's $40 billion industry: Their induction honors the foundational work they've done while helping the next generation of creators. The packed theatre was a reminder that today's XR movement is not new, but finally catching up to its own imagination.
Yahoo
a day ago
- Entertainment
- Yahoo
AUGMENTED WORLD EXPO REVEALS 2025 AUGGIE AWARD WINNERS, BEST IN SHOW AND XR LEGENDS
AWE Celebrates Innovation and Legacy in an Unforgettable Milestone for the XR Industry LONG BEACH, Calif., June 12, 2025 /PRNewswire/ -- Augmented World Expo USA 2025 is a wrap! The world's largest event for XR and spatial computing concluded today with the announcement of BEST IN SHOW winners: Best in Show – Snap Inc. Best in Show Playground – Anywhere Bungee VR Best in Show Gaming Hub – TRIP THE LIGHT by Dark Arts Software The winners for the Virtual World Society Nextant Prizes, presented by Tom Furness and Alvin Graylin, are: Rising Star Prize – Danny Pimentel Legacy Prize – Jaron Lanier The XR industry is also celebrating a new lineup of champions. The Auggie Awards have been the most recognized XR and spatial computing industry awards in the world since 2010. Now in their 16th year, the Auggies continue to showcase the best of the best. 20 of the world's most innovative and game-changing developers, brands and creators were recognized with Auggie Awards. See the full list below. In addition,10 pioneers of XR were celebrated by the 2025 XR Hall of Fame, recognizing their lasting contributions to the field. The full list of inductees can be viewed here. AWE USA 2025 was packed with exciting news from exhibitors including Snap, Qualcomm, Niantic Spatial, XREAL, Lenovo and more. See highlights of announcements from the show — here. The Auggie Award winners are….. Best Art or Film – Non-Player Character Musical by Brendan Bradley: The first live, interactive VR musical, debuting with 24 shows at the 2024 Edinburgh Fringe Festival. Video here. Best Campaign – OREO X PAC-MAN SUPERMARCADE by ARKx | Form & Fun |Saatchi & Saatchi Germany: AR shopping experience turning supermarket aisles into a Pac-Man maze, combining digital fun with physical retail via WebAR. Video here. Best Climate Change Solution – Burn Zone: Immersive Truths from California's Wildfires by Lucid Reality Labs: VR experience immersing viewers in the Los Angeles wildfires, fostering empathy and action through an exploration of environmental devastation and climate adaptation. Video here. Best Collaboration Tool – Campfire: A platform for sharing 3D models in life-size spatial environments, enabling real-time collaboration for faster feedback, fewer errors, and quicker product delivery. Video here. Best Consumer App – Pencil! by 4th Wall Breakers: AR-powered drawing app that blends real paper and pencils with mixed-reality lessons, making learning drawing skills fun and easy for all levels. Video here. Best Content Creator(s) – Dilmer Valecillos XR YouTube Channel by Learn XR LLC: Resource for XR developers, offering tutorials and deep dives into AR/VR tools, simplifying complex tech into practical content that empowers a global community and highlights the latest innovations. Video here. Best Creator & Authoring Tool – Niantic Studio: 8th Wall's web-based visual editor lets anyone build and deploy immersive AR/XR experiences with real-time editing, drag-and-drop tools, and advanced features—no coding or app needed. Video here. Best Developer Tool – Lens Studio by Snap Inc: Free AR authoring platform used by 375,000+ creators to design and deploy custom AR experiences across Snapchat, websites, apps, and Spectacles, featuring tools like Ray Tracing, Snap ML, and Lens Cloud. Video here. Best Education & Training Solution – XR Guru Healthcare Pathways Training by XR Guru: AI-powered VR training platform offering immersive, language-supported healthcare courses for CNA, LPN, and nursing licensure, featuring critical thinking exercises and patient simulations. Video here. Best Enterprise Solution – Cactus by Auki Labs - Spatial AI for Retail by Auki Labs: A spatial AI solution that optimizes shelf space, workforce management, and operations, providing real-time insights and integrating with robots and AI to revolutionize retail. Video here. Best Game or Toy – Spatial Ops by Resolution Games: A groundbreaking multiplayer shooter that turns real-world spaces into dynamic battlefields, blending physical and digital realities with customizable arenas and immersive game modes like Free-for-All and Capture the Flag. Video here. Best Headworn Device – XREAL One Series by XREAL: Pioneering cinematic AR glasses with next-gen 3DoF spatial computing, Bose sound, and an optional 6DoF camera, setting a new standard in AR with exceptional visual and audio performance. Video here. Best Healthcare & Wellness Solution – Fundamental Surgery by FundamentalVR: Multimodal spatial computing platform transforming vision care and surgical training with immersive simulations and real-time multi-user capabilities to train clinicians in sight-restoring procedures, improving global healthcare outcomes. Video here. Best Indie Creator(s) – Ferryman Collective: VR theatre company redefining live performance with award-winning productions like The Severance Theory and Gumball Dreams, earning accolades at festivals like Tribeca, SXSW, and Venice. Video here. Best Interaction Product – Omni One by Virtuix Inc: Immersive entertainment system combining a specialized treadmill, standalone VR headset, and game store access, with wireless SteamVR connection for an expanded gaming experience. Video here. Best Location-Based Entertainment – AR in Google Maps for Paris Olympics by Rock Paper Reality & Google: AR experience embedding 3D models of Paris landmarks into Google Maps, offering immersive, geospatial explorations via Google Lens and Street View, revolutionizing location-based AR. Video here. Best Societal Impact – Sign Language Translator by Frame Sixty, LLC: Real-time sign language translation app for Apple Vision Pro that instantly converts sign language into speech and text, enabling seamless communication between Deaf and hearing individuals. Video here. Best Use of AI – Medical AI Agent by Lucid Reality Labs: AI-driven training solution featuring a digital twin of Dr. Patrick Schoettker, offering real-time expert feedback and immersive XR simulations to enhance healthcare education and reduce errors. Video here. Best Web3 Implementation – The Posemesh by Auki Labs by Auki Labs: A decentralized machine perception network using Auki Network and Posemesh to enable privacy-preserving spatial computing, powering collaborative mapping for XR and here. Start Up to Watch – Verse Immersive by Enklu MEDIA CONTACT: alyssa@ View original content: SOURCE AWE (Augmented World Expo) Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
