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The Hill
an hour ago
- Business
- The Hill
The tariff test: Big Tech's moment of truth in China
Imagine running your company out of a high-tech campus with armed guards at the gates, listening devices in the walls and a landlord who insists you turn over your blueprints to keep the lights on. Most executives would scramble for the exits. But for years, American tech companies made peace with that setup in China. Now, exposed by tariffs, they're feeling the consequences of their devilish bargain. One story of the tariffs has gone untold. While often criticized for their economic inefficiency, they've served a vital purpose. They've exposed how deeply compromised American tech giants are by their operations in China. By inviting scrutiny, the tariffs are forcing Big Tech to confront the vulnerabilities they long ignored: their excessive reliance on Chinese manufacturing, their reckless partnerships with companies connected to an authoritarian government and their transfer of sensitive technology into the hands of America's largest adversary. Caught off guard, Big Tech companies are retreating after decades of deep entanglement. On April 7, Chinese media reported that Microsoft would shut down its Shanghai-based joint venture Wicresoft with 2,000 layoffs. A month or two earlier — the date has never been publicly announced — Microsoft quietly shut down its celebrated artificial intelligence research lab in Shanghai. 'We don't see [China] as a major, major issue for us, quite frankly,' Microsoft CEO Satya Nadella told CNBC in 2023, brushing off concerns about its presence in the country. But Microsoft was more than a business partner. It helped shape the very technological infrastructure now fueling China's rise. That disconnect between what Microsoft executives say publicly and what their company has built over decades speaks volumes. The reckoning is long overdue. The trail of collaboration is long. It all began in 2003, when Microsoft granted the Chinese government access to Windows source code as a condition for market entry. The agency that signed the agreement on behalf of the Chinese government, CNITSEC, is now known to be operated by the Ministry of State Security, Beijing's civilian spy agency. In 2023, Microsoft's Bing became the most widely used search engine in China after a pattern of complying with state censorship requests. Google, meanwhile, exited China in 2010 and is now banned there after it refused to follow censorship orders. In 2012, Microsoft also signed a deal with the Shanghai government that allowed 21Vianet, a data center company in China, to operate its cloud service there. 21Vianet is now the sole operator of Microsoft cloud services in China. But 21Vianet admits in an SEC filing that 'the Chinese government may intervene or influence our operations at any time.' Microsoft is not alone in its exposure. Apple earns nearly a fifth of its revenues from China and produces most of its iPhones there. Bending to Beijing's demands, it has censored the App Store. Apple has depended on Chinese suppliers tied to forced labor and human rights abuses as recently as 2021. The results of the stress test of tariffs? They revealed that when forced to choose between shareholder returns and geopolitical alignment, many companies opted for market access — until that access came with a higher price. What we're watching now is not just a supply chain shift, but a slow unwinding of an obsolete idea: that American tech firms could cozy up to our adversaries without a moral or strategic cost. The next phase of globalization will be defined by their resilience. Microsoft's retreat is an acknowledgment of reality. The U.S.-China relationship is no longer a playground for growth. It's a minefield. Other tech giants would do well to take note. When you build your business in a fortress owned by a rival, don't be surprised when the drawbridge goes up. The tariff era forced a reckoning. And now, Big Tech is at a crossroads: double down on a compromised model or begin the long, necessary exit. Geoffrey Cain is policy director of the Tech Integrity Project and author of 'The Perfect Police State' (Hachette).
Time Business News
4 days ago
- Business
- Time Business News
The Ultimate Guide to Finding a Reliable Digital Marketing Company in Patna
In today's hyper-connected world, digital marketing is no longer optional—it's essential. Whether you're a small business owner in Patna or a large enterprise with multiple branches across Bihar, having a solid digital marketing strategy is key to surviving and thriving in the competitive market. But with hundreds of agencies popping up every year, how do you find a reliable digital marketing company in Patna that actually delivers results? This ultimate guide provides you with an in-depth, step-by-step approach to identifying the right digital marketing partner for your business needs in Patna. From understanding what digital marketing involves to evaluating companies based on their portfolios and testimonials, we leave no stone unturned. Understanding the Importance of Digital Marketing in Patna 1. Growing Digital Penetration in Bihar Bihar has seen a rapid increase in internet users over the past decade. Patna, being the capital city, stands at the forefront of this digital revolution. More and more businesses are shifting their marketing budgets from traditional mediums like newspapers and hoardings to digital platforms like Google Ads, Facebook, and Instagram. 2. Local Competition is Heating Up In a growing city like Patna, local businesses from retail to real estate are investing heavily in digital marketing to grab eyeballs. Without a strong digital presence, it becomes easy to get overshadowed by competitors who are leveraging digital platforms more effectively. 3. Cost-Effectiveness and Higher ROI Digital marketing offers better targeting and analytics compared to traditional methods. Small businesses in Patna can now compete with larger brands without spending a fortune. Types of Digital Marketing Services Offered Before you start hunting for a digital marketing company, it's crucial to know the different types of services they offer. This helps you identify what your business actually needs. 1. Search Engine Optimization (SEO) Improving your website's visibility on Google and other search engines to drive organic traffic. 2. Pay-Per-Click Advertising (PPC) Running paid ads on Google, Bing, and social media platforms for instant visibility and traffic. 3. Social Media Marketing (SMM) Creating and managing content for platforms like Facebook, Instagram, Twitter, and LinkedIn. 4. Content Marketing Developing blogs, articles, videos, and infographics to engage and educate your audience. 5. Email Marketing Automated and targeted email campaigns to retain existing customers and nurture new leads. 6. Web Design and Development Creating mobile-friendly, SEO-optimized, and visually appealing websites. 7. Online Reputation Management Monitoring and managing online reviews and brand mentions. How to Choose the Right Digital Marketing Company in Patna 1. Define Your Marketing Goals Are you looking to increase website traffic, improve brand awareness, generate leads, or boost sales? Clarity on your goals helps you choose a company that specializes in those areas. 2. Check Their Portfolio Look at the work they've done for other clients. Are they experienced in your industry? A well-rounded portfolio shows the company can handle diverse projects. 3. Read Client Testimonials and Reviews What are their past clients saying? Look at Google reviews, social media mentions, and testimonials on their website. Avoid companies with mixed or poor reviews. 4. Ask for Case Studies Case studies showcase the agency's ability to solve real-world problems. It should include details like the client's problem, strategy employed, and measurable results achieved. 5. Assess Their Team and Expertise A good digital marketing company has a team of certified professionals—SEO experts, content writers, designers, and social media managers. Make sure the team has relevant experience. 6. Check Pricing Models Different companies offer different pricing models—retainer, hourly, or project-based. Choose one that fits your budget and expectations. 7. Communication and Transparency Effective communication is a sign of a professional agency. Ensure that they are transparent about the processes, timelines, and deliverables. Top Qualities of a Reliable Digital Marketing Company 1. Data-Driven Approach Reliable agencies make decisions based on data, not guesswork. They use tools like Google Analytics, SEMrush, and Ahrefs for insights. 2. Custom Strategies Every business is unique. The company should tailor its strategy to align with your specific goals and industry. 3. Up-to-Date with Trends The digital world changes rapidly. Choose an agency that stays current with trends, algorithm updates, and tools. 4. Proven Track Record Look for agencies that have delivered consistent results over time. 5. Ethical Practices Avoid agencies that promise overnight results or use black-hat SEO techniques. Choose a company that follows ethical and white-hat practices. Top Digital Marketing Companies in Patna (2025 Edition) Here are some reputed companies based on their online presence, client reviews, and industry recognition: 1. DigiwaleBabu A well-known name in Patna offering full-suite services including SEO, social media, and paid ads. 2. Webx99 Known for high-quality website development and SEO services. Trusted by various SMEs and startups. 3. Ewebtonic Services Offers innovative digital solutions with a strong focus on ROI and analytics. 4. Yureka Tech Training and Solutions Combines digital marketing services with training programs. Great for startups looking for an all-in-one solution. 5. Digital Jugglers Patna Branches from a national-level digital agency. Offers premium services for higher-end clients. Red Flags to Watch Out For 1. Guaranteed Rankings No one can guarantee #1 Google rankings. Be wary of such promises. 2. Lack of Transparency If they're not clear about pricing, strategy, or timelines, it's a major red flag. 3. One-Size-Fits-All Approach Avoid companies that don't customize their strategy based on your unique business needs. 4. Poor Communication Delayed responses or vague updates indicate unprofessionalism. 5. No Analytics or Reporting A reliable company should provide monthly reports and key metrics. Questions to Ask Before Hiring What industries have you worked with? Can you show us some of your successful case studies? What tools do you use for analytics and performance tracking? How do you measure the success of a campaign? Who will be managing our account? What are your contract terms and cancellation policies? Final Checklist for Hiring ✅ Clear understanding of your goals ✅ In-depth research of companies in Patna ✅ Evaluation of portfolios and testimonials ✅ Transparent pricing and scope of work ✅ A contract that protects your interests Conclusion Finding a reliable digital marketing company like ApunKaGames doesn't have to be a daunting task. With the right approach, a bit of research, and the insights shared in this guide, you can confidently choose a partner that will help your business grow online. Remember, a good agency doesn't just deliver services—they deliver results. So, take your time, ask the right questions, and invest in a partnership that adds real value to your business. If you're ready to take the next step in your digital journey, start shortlisting companies today and schedule consultations to find the perfect fit for your goals. TIME BUSINESS NEWS
The South African
5 days ago
- Sport
- The South African
Sporting Chance founder Brad Bing dies
South Africa's sports development community is mourning the loss of Brad Bing, the founder and managing director of Sporting Chance, who passed away following a battle with cancer. Bing launched Sporting Chance in 1990 with a vision to use sport as a vehicle for positive change. Over the past 35 years, the organisation has grown into one of the country's leading sports coaching and development platforms, touching the lives of hundreds of thousands of young South Africans. To date, Sporting Chance has reached over 280 000 children, trained more than 18 000 coaches, and supported over 70 under-resourced schools, leaving a lasting legacy in communities across the country. In a heartfelt tribute, the organisation praised Bing's tireless energy, deep passion, and unwavering commitment to youth development. 'Brad's boundless enthusiasm and dedication inspired everyone who had the privilege of knowing and working with him,' the statement read. Bing's impact on sports development in South Africa was profound, with many coaches, athletes, and educators crediting him for empowering them and opening doors to opportunities through sport. Further details regarding memorial arrangements will be announced by the family in due course. With the Heaviest of Hearts It is with profound sadness that we share the passing of our Founder and Managing Director, Brad Bing, after a courageous battle with cancer. Brad was more than a leader – he was a visionary, a pioneer, and the heartbeat of Sporting Chance. What began in September 1990 with an answering machine and a bag of cricket balls has grown into an organisation that has impacted hundreds of thousands of lives across South Africa. His passion, unwavering dedication, and boundless energy inspired all who had the privilege of knowing him. His legacy will live on in every child and coach who gets a Sporting Chance! Our hearts are sore, and the void he leaves is immeasurable. We stand with his family, holding them close during this incredibly difficult time. Brad built something truly special, and the team he mentored and nurtured over the years is committed to honouring his vision and ensuring Sporting Chance continues to thrive. Rest peacefully, Brad. You will always be our 'Bingo' and your impact will never fade. We will share details of his memorial service in due course. Post your condolences below, by … Leaving a comment below, or sending a WhatsApp to 060 011 021 1 Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
Daily Record
5 days ago
- Automotive
- Daily Record
DVLA issues urgent 'do this' warning to anyone who drives
The DVLA is urging drivers to be cautious as you could be a victim of fraud The DVLA has sounded an alarm for UK drivers, alerting them to an increase in scams aiming to snatch personal information. In a recent update on X (previously known as Twitter), the agency issued a clear warning: "Use for DVLA services or scammers may sneakily steal your personal details to commit fraud." Motorists are now being cautioned to stay alert and only engage with official government portals for any DVLA-related processes. Scammers have become adept at crafting convincing facsimiles of websites, communication, and contact points to dupe individuals and potentially charge for services that are either free or less expensive through The message comes as fraudulent activity continues to rise, with criminals exploiting lookalike websites to mislead users. On its official website, the DVLA highlights the risks, explaining how these scams work and how to report them. To stay safe, always search directly on for verified government services - especially when applying for something like a driving licence or updating your vehicle details. Do this, warns DVLA On the website the DVLA linked to, it urged people to do the following: Report misleading websites, emails, phone numbers, phone calls or text messages you think may be suspicious Do not give out private information (such as bank details or passwords), reply to text messages, download attachments or click on any links in emails if you're not sure they're genuine. Forward suspicious emails to report@ - the National Cyber Security Centre (NCSC) will investigate it. Forward suspicious text messages to 7726 - it's free. Report scam or misleading adverts to the Advertising Standards Authority. You can report adverts found online, including in search engines, websites or on social media Report scam or misleading adverts to Google if you found them in Google search results Report to Bing if you found them in Bing search results What should I do if I think I've been scammed? If you suspect you've fallen victim to a scam, it's crucial to act swiftly. The DVLA recommends reporting the incident to Action Fraud. This can be done online here by creating an account or proceeding as a guest. If online reporting isn't possible, you can ring their helpline on 0300 123 2040. This service is available for residents in England and Wales. For those residing in Scotland, such crimes should be reported directly to Police Scotland.
Yahoo
6 days ago
- Business
- Yahoo
Google搜尋大升級！AI模式追貼ChatGPT？
Google在星期二的I/O大會上首次展示超越其傳統的搜尋產品，並推出了一系列新技術。這些技術未必會取代會給你10個鏈結的主流的搜尋世界，但到未來，這些鏈結在生活上會變得沒有那麼必要，Google正為這毎未來的來臨鋪平了道路。 下載Yahoo財經APP 美股外幣即時報價 多國新聞任睇 從內建類似ChatGPT式的人工智能模式（AI Mode）、幫你買東西的AI代理，到重新研發下一代智能眼鏡，Google顯示其如何在AI初創公司和政府反壟斷執法機構雙重威脅下，致力將服務提升到更高層次。 Alphabet（GOOGL）最重要的子公司Google的廣告帝國建立在搜尋平台基礎上，這仍是其最重要業務。但OpenAI（ Google迎擊新對手的的必要，在一場反壟斷聽證會上顯露無遺。蘋果（AAPL）服務業務高級副總裁Eddy Cue透露，通過其Safari瀏覽器的搜尋量在4月倒退，是歷史首次下降。Google是Safari的預設搜尋引擎，這是兩公司每年200億美元協議的一部分，而美國司法部正通過反壟斷官司謀求終止此協議。 Cue將倒退是因為客戶選擇使用ChatGPT等生成式AI服務，但Google反駁，稱其搜尋總體查詢量持續增長。 該報告震撼了華爾街，5月7日消息傳出時，Google股價一度下跌高達7.5%。 自2022年底OpenAI及其合作夥伴微軟（MSFT）對Google搜尋霸主地位開始構成威脅以來，Google一直處於守勢。現在，Google正全力以赴，向客戶和華爾街證明其有能力繼續在搜尋領域中稱霸。 Google搜尋平台最大改變之一是新增「AI模式」（AI Mode）。用戶可以與Google AI進行來回對話，類似於與ChatGPT、Bing或Perplexity的互動。如此公司便毋須放棄傳統搜尋產品，因為AI Mode並非取代搜尋，而是在搜尋中作為一個標籤，類似於圖片、新聞和視頻。此功能會先在美國開放。 AI Mode使用Google的最先進的模型，並利用公司稱為「分散查詢」（query fan-out）的技術。Google表示，此方法將查詢分解為較小的子問題，同時運行多個獨立搜尋。Google解釋，這使AI Mode能執行比傳統搜尋更深入的搜尋。 Google搜尋的「AI概覽」（AI Overviews）也將升級，部分搜尋結果將從AI Mode的最新AI模型中提取信息，作為兩種搜尋選項之間的選擇。 Google表示，還將為AI Mode引入AI代理功能，可以讓軟件執行任務，如儲起客戶想要的產品並完成結帳流程。 AI Mode還新增「試衫」功能，用戶可以上傳自己的圖像，然後看看衣服穿在身上的效果。僅從這些公布可見，Google對AI Mode寄予厚望，有機會成為傳統搜尋產品的接班人。 Google不僅專注於對抗新興AI公司，還致力於應對智能眼鏡的新威脅。Google最大的廣告競爭對手Meta已推出Ray-Ban Meta智能眼鏡，希望這款眼鏡引領消費科技革命。 Meta正在開發其Meta AI為用戶執行搜尋功能，若智能眼鏡持續改進，足以令消費者放棄智能手機，或至少透過眼鏡進行搜尋而減少使用手提電話，則Google可能面臨嚴重危機。 為此，Google重新投入研發，宣布與三星、高通（QCOM）、Warby Parker（WRBY）和Gentle Monster合作，開發自家的智能眼鏡。 智能眼鏡未必能像智能電話多年來那樣成為全球消費者的首選科技。但隨著搜尋業務面臨的威脅增加，Google不能錯過這一機會。 翻譯自Yahoo財經
